Guillaume Moubeche

lempire

We build the future of relationships.

→ https://www.lempire.co/

Founder & CEO

lemlist

· lemlist is the coolest sales automation platform on the market

· $0 to $8M ARR (Annual Recurring Revenue) in 3.5 years

· "lemlist family", the biggest community around sales automation (15k members)

· Helping 10k+ companies worldwide grow profitable businesses

TED Conferences

· Saying NO to a $30M offer-Is success an illusion?

Speaker

CEED Slovenia 

· CEED Slovenia’s Founder Talk ‘Gets Real’ about Entrepreneurship

LeadGuru.io

· Helped B2B companies scale using outbound sales prospecting 

· Generated $1M+ in revenue for our clients worldwide

Co-Founder & Head of Growth

Currently turning a startup into a billion-dollar company | CEO & Founder @ lempire - $150M valuation | International Speaker | I share what I learn

If you’re here, that's because you know that your personal growth will drive your business growth 🚀

So, Welcome 😇 - I’m Guillaume, but everyone calls me G.

In the last 4 years, I have co-founded 2 businesses.

→ one that I grew to $600,000 annual recurring revenue and sold.
→ the other that I’m currently growing past $10M+ ARR is now valued at more than $150M.

Back in 2018, I had no real network, I knew almost nothing about tech or digital products.

I was just fascinated by entrepreneurship, so I spent years learning and testing new things.

After many failures and some successes, I thought I would share the secrets of what made our company so successful so that more people could replicate it.

I publish daily sales, marketing, entrepreneurship, and business tips, so follow me if you want to grow and get more things done! 😎

Arnaud Renoux

Co-founder @Scalelist

Co-Founder

All infos are just one click away: www.thescalelab.com

The Scalelab is a Lead Acquisition Agency and Consulting firm helping companies to make the first best impressions in front of their prospects by using cold email and cold LinkedIn messages.

🚀 Interested?

Only 1/3 of sales reps still cold call to build their sales pipeline.
I understand why.

- Cold call is uncomfortable. 
- You can’t edit your words. 
- You can’t hide behind an inbox or a social media platform

It’s just you and the prospect trying to start a real conversation

When I was doing 150 dials a day, I improved faster in 3 months than in 1 year sending cold emails with any automation.

Also,

After constantly hearing the same objections, 

- You start recognizing patterns. 
- You stop taking rejection personally 
- You start testing approaches

Some works; Others don’t

You just adapt.

Cold call is a real life exercise. You try, you learn, you adapt.
Cold calling isn’t magic.

It’s exposure.

And because most reps avoid that discomfort, the few who lean into it build a real edge.

Not because they’re better.

Because they’re willing to stay uncomfortable longer.

Help B2B Sales teams find the best email addresses and mobile numbers worldwide.

Over the past 2 weeks, I have done an outbound experimentation for Scalelist. It got us 29 high qualified meetings with our ICP + 2 joined webinars / email list promo + our biggest annual deal of 2026 so far. 👇 

Here’s exactly what I did:

1- I stopped all automated outbound campaigns.

2- I went back to manual outreach.
 One by one. Emails. DMs. Calls.

3- I visited every single LinkedIn profile of every person I contacted. Just to find one real angle.

4- I checked the SEO of every company I reached out to.
Why?
 Because for larger companies with overlap in our space, it often makes more sense to start with content: joint webinars, email swaps, blog posts, backlinks.

5- I personally wrote every freaking email and DM.

That’s it. I tried doing this with AI.

Didn’t get the results I wanted.

So I went back to what I know works.

And I did more of it.

Maybe I’m just not good enough with AI.

But if you are…

DM me.

Cheers,
 
A.

3 days ago, someone sent this to our support team: “How do I cancel my free trial m*ther f*cker” (yeah… 2026 is intense already 😅 )

Chris from our team replied right away.

He said two things clearly:
- don’t speak to our team like that,
- and your account will not be charged at the end of the trial unless you upgrade.

(the prospect didn’t even take 1.5 sec to read what they were signing up for lol)

A bit later, the person apologized. He said he thought it was an AI chat.

That part almost makes it worse.

People tend to forget that they are humans behind the tools/AI we used.

If you talk trash to your LLM in your corner. That’s your problem.

But they are obviously people behind the customer support of a data company like Scalelist.

Be respectful to support teams. They exist to “support” you.

I’d rather lose customers than teach my team that disrespect is part of the job.

The first 5 sec of a cold call decide whether the chat continues or dies.
Since 2015, I’ve opened every cold call with the same line.
(And yes — it still works in March 2026.) 👇 


Script:

- Prospect: “Allo?”
- Me: “John?” (or whatever your prospect’s first name is)
- Prospect: “Yes.”
- Me: “This is Arnaud from Scalelist, how are you doing?”

That’s it. Simple. Human. Natural.

From there, the replies are almost always one of these:

- “Arnaud from where?”
- “Good, and you?”
- “What is this regarding?”
- “Scale—what?”
- “Is this a cold call?”

And so on…

The secret? Repetition. You don’t get better at handling these without hearing them again and again. (I’ll break that down in another post.)

But if you want to boost your results right now:

1- Get mobile numbers from Scalelist.
2- Call on WhatsApp. People pick up more often there.
3- Smile. (Yes, they hear it in your voice.)
4- Be confident.
5- If they hang up, keep smiling. Then dial again.

Cold calling isn’t dead.

It just requires consistency, confidence, and the right opener.

PS: Show you an example of how I use that script into the video below 👇

In 13 years, I’ve booked 1,000s of meetings with cold calls.
90% started with an objection. Here’s what took me way too long to realize 👇 


Prospects don’t invent new objections.
It’s the same ones.
Over and over.
Once I got that, cold calling became simple.

- Not easy.
- Simple.

These are the 9 objections I hear all the time
and exactly what I say back.

Save this.
- - 

1- “I’m not interested”

That’s not a decision. It’s a reflex.

I say:
“Totally fair. You probably get a ton of these calls and already have most of this handled.”

Then:
“Quick one so nobody bugs you again. Is it that you already know what we do and it’s not a priority, or did I catch you at the worst time?”

That’s when they start thinking.
- -

2- “How did you get my number?”

I don’t get defensive.

I flip it:
“We use data tools to find verified contacts. How does your team find contact info today?”

If they say manual:
“So that’s manual. Roughly how long per contact?”

Now we’re talking process.
- - 

3- “It’s not a priority right now”
Doesn’t mean no. It means no reason to change.

I say:
“Can you walk me through how you handle this today?”

Then:
“So that part’s manual, right? How much time per week?”

Then:
“Mind if I make a quick suggestion?”
That’s where things shift.
- -

4- “No budget”

Rarely about money.

I ask:
“Is budget off this cycle, or does any new spend need approvals?”

Then:
“Do you feel what you pay today actually solves the problem?”

Pressure off:
“If budget opens later, would it help to see how this works now?”
- - 

5- “I need to talk to my boss”
Not resistance. Uncertainty.

I say:
“What specifically do you need to think through?”

Then:
“If it helps, we can loop them in so you don’t have to relay everything.”

Saved me a lot of time
- - 

6- “That’s not my responsibility”

I say:
“Got it. Who owns this? Sales Ops? RevOps?”

Then:
“Mind if I mention we spoke?”

You transform this into an intro.
- - 

7- “I’m too busy”

Timing. Not rejection.

I go with:
“Can I have 30 seconds to explain why I called?”
or
“When’s a better time?”
or, if they hung up last time:
“Last time was bad timing. Fair. Give me 20 seconds.”

Works more than you’d expect.
- - 

8- “Just email me”

Often a brush-off.

I try:
“What’s the one thing you’d want that email to cover?”

or
“I’ll send it and drop a 5-minute placeholder. Useful, we keep it. If not, decline.”
Sometimes direct:

“Do you actually read cold emails? Give me 15 minutes.”
- - 

9- “We already have a solution”

Good sign. They care.

I ask:
“What still feels messy?”
or
“You’re not running into issues at scale?”

Then:
“My guess is you’re not switching today. but, are you open to a quick look?”

- - 

I stopped seeing objections aren't rejections.

They’re the moment prospects start thinking.

- - 

PS: Share in the comments the top objections you faced in cold calling 👇

If you sell in APAC, you already know that cold calling is a big acquisition channel. Your mobile numbers coverage can’t suck. This is my thought after 11 years doing sales in APAC:

Prospect data is less structured more fragmented in APAC

Last week, we ran a simple test to compare Scalelist to others:

We took 100 CEOs in the Software Development industry with 51–200 employees located in every past of APAC

Our goal was to test our mobile coverage:

This is what we got:

- Scalelist — 95/100 
- SmartE — 91/100 
- Datagma — 81/100 
- Wiza — 74/100 
- Prospeo — 61/100 
- Firmable — 12/100 
- Forager — 8/100

This isn’t a “we’re the best” post.

Most providers are extremely strong in the US and Europe and in other specific countries

But APAC exposes gaps.

If this region is part of your pipeline, don’t rely on global averages.

PS: Check out Scalelist

Next time you think: “I don’t have time to cold call”
I had a 45 min after lunch today (Friday) 
Made 11 calls, booked 2 meetings.

lol,

Maybe I got a bit lucky,
But,

It just shows that there’s no rule,

I call and that’s it.

- I get great mobile numbers in APAC (but not only) using Scalelist
- I call on WhatsApp (free)
- I grow my pipeline 1 day after another.

Have a good weekend, I’m off

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Guillaume Moubeche

Arnaud Renoux

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