With over five years of experience in web design and development, I create stunning and responsive websites for clients across various industries and niches. I work as a Web Designer and Developer at Webflow, a leading no-code platform that empowers anyone to build and launch websites without writing code. I also offer my SEO expertise as a freelancer on Fiverr, a global marketplace that connects businesses with digital services.

I have mastered multiple tools and platforms, such as HTML, CSS, JavaScript, WordPress, Shopify, and Squarespace, and I have a passion for creating beautiful and user-friendly web pages that showcase the brand identity and value proposition of my clients. I have successfully completed hundreds of projects, ranging from landing pages and portfolios to e-commerce sites and blogs, and I have received multiple positive reviews and ratings from satisfied customers. I am always eager to learn new skills and trends in web design and development, and I am constantly updating my portfolio and profile to reflect my latest work. I am a reliable, creative, and collaborative web designer and developer, and I strive to deliver high-quality and satisfying results for my clients.

Sarafatul Rabby Ⓥ

Most web developers think landing high-paying clients is about luck or having a big network.

It’s not.

It’s about how you communicate your value.

I used to send the same generic message: "Need help with your website?" 
Got ignored, every time.

Until I changed my approach.

Now I record a 2-minute Loom video.

I show them exactly where their site is losing money 
and how I’d fix it.

The response rate? Jumped from 5% to 67%.

What’s the difference? 
It’s confidence.

Instead of hoping they’ll say yes, I’ve already shown I understand their problem. 
I’ve provided real value upfront.

A quick video beats a cold DM any day.

Most people won’t do it. 
It’s uncomfortable, takes effort, and feels risky.

But that’s where your edge is.

While everyone else sends the same tired pitch, 
you’re demonstrating real understanding.

It’s not magic. 
It’s just a simple shift in how you present yourself.

One video today can turn a cold lead into your next client.

And that’s the power of showing up differently.

Sarafatul Rabby

Most people see frontend and backend as two sides of the same coin.

But the truth? They’re more like two different worlds.

Frontend feels like the face of the business. 
It’s what users see, click, and interact with. 
It’s designed to make an impression, to engage.

Backend? It’s the engine under the hood. 
It handles all the heavy lifting—data, logic, servers. 
Most users never see it, but without it, the frontend is just a pretty picture.

People often chase the shiny frontend. 
They want to craft beautiful interfaces, animations, slick layouts. 
That’s important, but it’s just half the story.

The backend is where the real power lives. 
It’s where your app actually runs, where the data lives, and where the magic happens.

Too many focus on one side. 
They think frontend is ‘easier’ or more glamorous. 
But a beautiful interface without solid backend is like a fancy car with no engine. 
It looks great, but it doesn’t go anywhere.

Understanding both? That’s the real skill. 
It’s what separates a good developer from a true builder.

And here’s the punch: 
You can’t build something sustainable with just frontend tricks. 
You need the backbone that keeps everything running smoothly.

So, don’t just chase the fancy UI. 
Master the backend, too.

That’s where the real value hides.

Most web APIs are bloated with simple mistakes that kill performance.

They’re often invisible to most devs, especially juniors and mid-levels.

Here’s a truth most senior devs know: 
Small tweaks can make a huge difference.

Like preferring async/await for all I/O. 
Or adding the right indexes in your database. 
Using caching, response compression, or even minimal APIs instead of heavy controllers.

It’s not about rewriting everything. 
It’s about knowing where to look first.

Sometimes, a simple change — turning on HTTP/2 or adding a cache — can cut response times in half.

Performance isn’t just about hardware. 
It’s about knowing the tiny details that add up.

Most devs overlook these. 
But the best? They’re always hunting for that hidden bottleneck.

You don’t need to be a senior to start spotting them.

Just ask yourself: 
What’s eating my API’s speed right now? 
And fix that first.

Because in web development, small edges win big battles.

Most people think coding is about memorizing syntax or stacking up tech stacks. 

It’s not. 

It’s about solving problems, one line at a time. 

When I started, I dove into tutorials—W3Schools, freeCodeCamp, Udemy. 

I thought that was enough. 

It wasn’t. 

Real progress came when I stopped chasing the next shiny resource and started building. 

I picked a project, broke it down, and just kept moving forward. 

Node.js, React, jQuery—those came later. 

First, I learned to think like a developer. 

Code isn’t magic. 

It’s persistence. 

It’s patience. 

And a willingness to get your hands dirty. 

You won’t become a master overnight. 

But if you keep showing up, piece by piece, you’ll see the pattern. 

The key isn’t the tools. 

It’s your mindset. 

The code will come when you focus on solving real problems, not just ticking tech checkboxes. 

Stop waiting for the perfect moment. 

Start building with what you have today. 

Because that’s how you turn lines of code into real skills.

Another project wrapped up. 

This time, a website built from scratch that combines clean design with real speed. 

No fluff. Just a layout that’s fully responsive, easy to navigate, and optimized for performance. 

I don’t just make it look good—I make sure it works hard for the client’s goals. 

Every element is crafted to reflect their brand, their message, their vision. 

It’s not about trendy bells and whistles. It’s about delivering results that matter. 

If you’re thinking of a website refresh or a new build that actually moves the needle, let’s talk. 

Because a website isn’t just an online brochure. It’s a tool. 

And when it’s done right, it can change everything.

Think most developer interviews are about memorizing buzzwords? 

That’s how most people approach it. They binge lists of “top 50 interview questions,” cram syntax, and hope for the best. The problem: those questions rarely show how you actually think.

I don’t care if you can recite the difference between let, var, and const. I want to see you solve real problems on your feet. Understand how the pieces fit together. Handle the curveballs that real projects throw at you.

Here’s what actually matters:

Can you take a messy UI and make it usable? 
Can you spot the bottleneck when a page load drags past 3 seconds? 
Can you explain why that one CSS fix broke half the layout? 
Can you debug async code without getting lost in console logs? 
Can you build something practical, not just textbook-perfect?

You don’t need a 100-question checklist to prep for interviews. You need to get your hands dirty. Build, break, fix, repeat.

The best preparation isn’t in the notes everyone shares. It’s in the work no one else wants to do.

If you want to stand out, stop aiming for “right answers.” Start showing how you think.

That’s what gets you hired.

Most companies guard their best knowledge like it’s a trade secret.

But here’s a twist—Webflow just put a full AEO course online. Free. No paywall, no endless email funnels.

AEO isn’t some buzzword. It’s the next big territory for anyone building on the web. AI search is only getting more dominant, and if your site isn’t ready for it, you’ll get left behind.

Most folks still treat SEO as the end game. It isn’t anymore. AEO is a different beast—new rules, new tactics, new kinds of visibility.

What I like here: they didn’t just explain what AEO is. They broke down the how. Schema markup, llms.txt, and the technical steps you actually need to take to get cited by AI models.

No fluff, no vague tips. Concrete, practical, actionable.

It’s rare to see a platform walk its talk like this. They’re not just selling features—they’re teaching the future.

Most won’t pay attention until it’s too late.

But the ones who adapt early? They’ll have the edge when everyone else is still playing catch up.

It’s not about chasing the latest trend. It’s about being ready for what’s coming next.

Co-Founder & CEO @ Ruley, the E-Referee | Start Up Business Expert | Entrepreneur

After 25 years building successful companies I found myself at a crossroads. I had built companies that helped people and families. I was proud of that legacy, I knew it was time for a new chapter.

In my early 50s, I sold my third company just a year behind schedule from a personal goal I set at 34. 

During COVID, I had the space to explore ideas that truly energized me. I enrolled in a six-month coding bootcamp to learn Python and deepen my understanding of the technologies shaping our future.

Now I’m the Co-Founder of Ruley, an AI powered smart sports E-Referee API  designed to help federations, sports media and consumer brands gain fans, players and spectators by being the go to venues for sports rules and insights.

My personal mission is to fuse decades of my experience and strategic thinking with modern tech to bring people together through playing sports and watching sports.  By working with these existing sports entities we can grow sports and all the good that comes with them.

At the heart of my work is this belief: we all deserve unbiased, instant information, and we all deserve to enjoy life like we did as kids. 

These ideas aren’t mutually exclusive. With the right tools, we can help provide knowledge in unique ways and inject more joy into everyday life.

Explore Ruley and our API rollout (and more) for sports:
🌐 ruley.ai

📸 Instagram: @ruley_ereferee
🎥 YouTube: @ruleythee-referee
📘 Facebook: @ruleytheereferee

🎾 Just Ruley it!

Cassandra Toroian

I had a call this week with a major sports equipment brand.

They’re integrating our Rules API into their app
because they see what’s really happening.

Parents shouting from the sidelines.
Coaches under fire.
Games falling apart over confusion.

They’re not waiting for someone else to fix it.
They’re stepping up.

That’s what great leadership looks like.

It’s not about selling more gear.
It’s about protecting the integrity of the game.

That’s recognition. That’s progress.
And it’s exactly the mindset sport needs right now.

The ones who act early
Won’t just stay relevant,
They’ll redefine what leadership in sport looks like.

If you see the problem,
You’re already part of the solution.

The only question is,
Are you doing something about it?

Progress doesn’t come from watching trends.
It comes from leading them.

#RuleyAI #Sportstech #Leadership #JustRuleyIt

If it hits the kitchen line it’s out… right? Or is it in?



That’s always a big controversy,
especially in college pickleball.

But Brooke and Ava from
University of Miami use
Ruley, the E-Referee
So they don’t worry!

And when Brooke’s parents play,
it stops those classic “I know best”
moments that cause family feuds.

Rules made simple with our
proprietary API, so your players
can play on and enjoy the game.

#JustRuleyIt

Someone asked where I learned to be resilient.



Resilience doesn’t just happen.
It’s trained through experience.

Was it through sports? Or from
growing up as an only child?
For me it was both.

When you playing solo sports
you learn early that no one’s
coming to rescue you.

→ You problem-solve.
→ You stay resourceful.
→ You make things work.

Sports simply reinforced it.

In tennis or golf, there’s no one
to hand off the pressure to.
It’s just you, your decisions, and
how you respond to setbacks.

That mindset stayed with me for life.
Through building and selling several
companies, and now through building
something completely new.

I’ve learned resilience isn’t about
pushing harder. It’s about adapting.
Seeing patterns, solving problems,
and moving forward even when the
rulebook hasn’t been written yet.

There’s a strong link to resilience
and innovation, they’re two sides
of the same coin.

Right now, as I always have been,
I’m learning the rules and then
redefining how they’re played.

What about you?

Do you see yourself as resilient?

My recent trip to the airport was shocking.

Apparently there is a trend where some people purposefully dress inappropriately when air travelling,

Why?

From what I surmise it’s because they want to actually cause a problem or create a scene in the hopes maybe the get kicked off a plane.  

Then they can file a lawsuit. And maybe the airline writes a check!

This seems to be another example of how society has degraded.  

It’s not ok. 

Particularly since the intent behind this choice to wear an outfit that borders on socially unacceptable is to MAKE havoc.

This has to stop. 

But how does it stop when clearly so many aren’t getting taught some basic social norms?

Fortunately we have an administration that has some cajones and recognizes that some helpful hints in civility may have to be part of their job.

They put out a statement encouraging people to dress appropriately for air travelling and not show up at the airport in night clothes.

It causes disruption. It causes delays. It causes rage inside planes and people get kicked off.

We used to be a society where people would tell their neighbor or friend they looked funny, remind them to take off their cap when they go to a restaurant.

This is just yet another example of the degradation of rules in society - rules that are mean to help keep some basic order. Tradition perhaps. But also it just works.

Sad that the government has to give this basic advice. 

If you don’t like that, then please, feel free to be a good neighbor or friend and start gently point out things that you see.

Do it in a nice way. 

Do it in a helpful way.

But do it.

We all have to be part of re-elevating civility in our society again.

Do you agree?

The future of sports tech isn’t standalone. It’s integrated.


For years, the sports technology world
has been driven by the same playbook:

→ build another app,
→ build another platform,
→ build another way for fans to “engage.”

But innovation has never meant
building something completely new.
It means taking what already exists,
and improving on it in a way that people
think “why hasn’t this always existed?”

Look at Airbnb. They didn’t invent hotels.
They invented a way for people to earn
money from renting out their own space.

Look at Uber. They didn’t invent taxis.
They invented a way for people to get a
taxi really conveniently, from anywhere.

Look at Ruley, the E-Referee. We didn’t
invent another tech product competing
for attention. We created Ruley as the
connective tissue that strengthens
the entire ecosystem of sports itself.

Our proprietary API integrates directly
into existing tech, apps and systems,
making it easy for organizations, fans,
and players to understand in real time.

Just like Uber integrating with your cell
and Airbnb integrating with your home,
the future of sports tech is integration.

When people understand the rules,
they’re connected, confident, and loyal.

→ For our partners, that means higher trust.
→ For their users, it means a better experience.
→ For the industry, it means progress that scales.

Ruley’s mission was never about
being the next big sports app.

It’s about being the trusted layer
of intelligence powering fairness
and understanding across sport.

That’s what real integration looks
like, and why the future of sports
technology will be built together.

Do you agree?

Or are we better off with 100’s
of independent systems?

taplio

The Battle

Sarafatul Rabby Ⓥ

Cassandra Toroian

Followers

Posts

Engagements

Likes

Performance ScoreSarafatul Rabby Ⓥ's LinkedIn Performance

Performance ScoreCassandra Toroian's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Sarafatul Rabby Ⓥ

Cassandra Toroian

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sarafatul Rabby Ⓥ's LinkedIn Performance

Performance ScoreCassandra Toroian's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSarafatul Rabby Ⓥ's LinkedIn Performance