Founder at X Proven | B2B Lead Gen Expert | Increasing brand awareness and profits through strategic email marketing - B2B lead generation agency with over $100MM in sales for our clients using personalized cold emails.

X Proven

Founder

Chief Marketing Officer

City of Houston

Cross-Collaboration: Narrowed ideal customer profile with performance and reporting teams to ensure closed-loop learnings and improve targeting effectiveness by 25%. Produced concise, relevant, insightful driven presentations and recommendations, both internally and cross-departmentally. Recognized for strong business acumen, statistical, analytical, and problem-solving skills, and managed complex processes with cross-functional teams.
Growth: Developed new partnerships, social engagements, and advertisement opportunities to introduce and generate additional revenue streams.
Insights: Utilized third-party research and partner tools to deliver research insights and trends about audiences and marketplace, including competitive intel reports (audience, brand, market, competitive, etc) to inform marketing strategies and plan optimization 
Campaign Management: Worked with internal departments to execute nationally marketed campaigns, plan for global digital distribution, and repurpose a 2MM+ consumer sales and marketing database. 
Demand Generation: Owned the full visitor-to-trial funnel, applying both strategic and tactical digital marketing plans with reporting, budgets, and re-forecasts, emphasizing acquisition and conversion. 
Content Creation: Wrote copy and owned processes to communicate with our members across key engagement channels: email, social media, advertisements, SMS, etc.
Measurement: Conducted audience testing of various email copy to establish effective and consistent brand messaging across customer accounts. Analyzed member feedback and data to bring key actionable insights to the marketing and product teams.
Key Results: Results from the initial email outreach campaign in 6 months had 9871 deliveries, a 4.6% reply rate (458 replies), 68 leads (15% of replies), 40 meetings (8.73% conversion rate). Also achieved  >50% open rates on all campaigns, lowered pay-per-click (PPC) 37% leading to 25 new leads from PPC in the first 2 months.

Email Marketing Director 

Convert Media Group Marketing Agency

Growth: Grew net new marketing-sourced pipeline to 80%+ for middle market and 20%+ for enterprise. Grew unaided brand awareness to 20%+ amongst our target buyers.
Subscriber Retention: Created and scaled marketing programs to drive 130% net retention among existing customers
Product Marketing: Expanded product marketing to launch content delivery into new markets and new countries, merchandising existing pilots and other demand generation activities to drive adequate pipeline across multiple products, verticals, and geographies.
Key Results: Accomplished 5982 deliveries with a 6% reply rate (370) and 96 meetings booked from cold email campaigns in 6 months.

Email Marketing Officer

Growth: Increased site traffic by 15% from paid sources (PPC, grant program, advertisement in media publications, video, etc.
Key Results: Led the acquisition of a new partnership, achieving 90% MOM savings through A/B testing. 20% increase of conversion rates through development of engaging landing pages.

Email Marketing Manager

Keyword Optimization: Optimized website to increase keyword density & homepage tags, metadata, photo data, etc. Distribute Facebook and Craigslist content with geo-targeted keywords & setup/maintain Campaigns 
Content Creation: Developed marketing content such as email, landing pages, sales enablement tools, webinars, and social media (organic and paid) 
Market Research: Conducted consistent research on best practices and the latest trends in brand and agency marketing that ensure that the business can get ahead of the competition, in order to provide growth opportunity for client
Growth & Lead Generation: Developed strategic turn-key marketing programs to generate qualified leads to support brand, pipeline, revenue and growth goals. Resulted in email outreach campaign numbers: 67% average open rate, 5% average reply rate with 38 replies total.

Digital Marketing Associate

Generating leads, no matter the industry, can be difficult. The digital agency space is vast, and getting leads presents its own challenges. At X Proven, we focus on optimizing your digital agency’s sales cycle and empowering the inbound marketing strategies.   At X Proven, we offer a top-down approach to your company. After analyzing your current channels, we create a customized game plan to improve your inbound marketing channels including cold calls & emails, agency partnerships, directories, networking events, podcasts, social media management, content promotion, and retargeting of paid ads.  I’ve worked with some of great industries and businesses like the City of Houston Parks & Rec. I’m responsible for generating millions in B2B sales over the course of my career. If you’d like to upgrade your inbound marketing, I’d love to help. Send me an email [brian@xproven.com] to see how I can help, or learn more about what we’re up to on our website [http://xproven.com].

Brian W.

ISSI Spirits

Brand Manager

flown.app

Flown.app is a startup, NoCode platform in Russia, for developing mobile applications without the involvement of developers.

Achievements/Tasks
- Analyzed the market, competitors, and target segments;
- Сompiled a description of Jobs Stories and persons;
- Formulated and tested hypotheses about user problems, conducted more than 50 interviews;
- Created a backlog and prioritized key modules and functions.

Product Manager

Очкарик

Очкарик - is a large chain of optics stores and an online store, the leader in sales of contact lenses in Russia with a turnover of $20m per year.

Achievements/Tasks:

- Developed and successfully implemented a new visual communication platform for the brand Ochkarik;
- Organization of 10 advertising campaigns including gender and seasonal holidays;
- Launch of advertising campaigns to support the opening of 15 optics salons in 12 months;
- Development and implementation of New Year's visual design of 60 optics salons;
- Launching a media channel in Yandex  Dzen;
- Conducted an analysis of the effectiveness of marketing support for salons and increased traffic by 15%;
- Developed and implemented an SMM strategy, increasing the number of subscribers by 30% in 6 months.

Head of Brand

BELUGA GROUP

Responsibilities:

- development and implementation of long-term and short-term marketing strategies for brand promotion;
- market analysis, competitors and trends (Nielsen, network data, Olap);
- marketing research of consumer preferences;
- formation of pricing policy;
- participation in the development and launch of new products;
- formation of the budget for the entrusted brand, cost control;
- development and implementation of brand communication strategy (ATL, BTL, Digital);
- development of design concepts for packaging products and promotional materials, presentations.

Achievements/Tasks:

- Developed and launched the premium sparkling wine brand “Tete de Cheval”, which brought the company $5M in revenue in 12 months;
- Increased brand awareness brand. Golubitskoe Estate (top-10 in its category in terms of withdrawal from supermarket shelves);
- Released 30,000 VAP kits in collaboration with the world leader Riedel glass;
- Ensured that the brand got into the top 3 in the presence rating due to 41 advertising placements and 32 articles in glossy magazines;
- Organized a collaboration with 41 Instagram bloggers;
- Organized 10 wine exhibitions and events in 12 months;
- Launched the brand's Instagram account, which has collected 25,000 likes in 9 months.

Senior Brand Manager

Rocket wine

I tested the hypothesis of providing users with services related to solving the problem of choosing wine, using the provided wine boxes on different topics.
In the end, we had to admit that our business model had failed due to the inability to legally attract users through advertising channels and the ban on online alcohol sales in Russia.

Achievements/Tasks:
- Сonducted more than 50 problematic interviews;
- Developed and launched MVP;
- Increased revenue by 300% in 6 months;

Lefkadia

Achievements/Tasks:
- As a result, sales growth for 36 months amounted to 2200%;
- Conclusion of contracts with 7 distributors;
- Built distribution, and ensured the presence of the brand in more than 30 local networks and 100 restaurants;
- Developed and launched a premium wine brand together with the State Hermitage Museum, bringing a unique and exclusive product to the international market.

Head Of Sales

👋 Hi! I am a data-driven product manager with 5 years of experience in developing online and offline products in FMCG and  Digital. I help companies make lovable products, multiply their revenue, improve user experience, and grow NPS.

Some examples of my results include
- Developed and launched the premium brand, which brought the company $5M in revenue in 12 months.
- Developed and implemented a communication strategy that led to the growth of NPS and getting into the top 10 in terms of the number of products left on the shelf in its category;
- Conducted an analysis of the effectiveness of marketing support for salons and increased traffic by 15%
- Provided MAU growth by 10% 

My education and experience in marketing and brand strategy have given me the ability to identify user insights and understand their needs. I am skilled in defining product vision and strategy, developing roadmaps, and collaborating with cross-functional teams to achieve product success.

My passion is to build products that people and businesses love to use. 
I love growing business metrics as well. 

🚀 I am constantly learning and staying up-to-date with the latest techniques to quickly implement the most non-trivial product solutions. 
Let's connect and see how I can help drive your business. 

taplio

The Battle

Brian W.

Andrey Trefilov 🏔️

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