Founder at X Proven | B2B Lead Gen Expert | Increasing brand awareness and profits through strategic email marketing - B2B lead generation agency with over $100MM in sales for our clients using personalized cold emails.

X Proven

Founder

Chief Marketing Officer

City of Houston

Cross-Collaboration: Narrowed ideal customer profile with performance and reporting teams to ensure closed-loop learnings and improve targeting effectiveness by 25%. Produced concise, relevant, insightful driven presentations and recommendations, both internally and cross-departmentally. Recognized for strong business acumen, statistical, analytical, and problem-solving skills, and managed complex processes with cross-functional teams.
Growth: Developed new partnerships, social engagements, and advertisement opportunities to introduce and generate additional revenue streams.
Insights: Utilized third-party research and partner tools to deliver research insights and trends about audiences and marketplace, including competitive intel reports (audience, brand, market, competitive, etc) to inform marketing strategies and plan optimization 
Campaign Management: Worked with internal departments to execute nationally marketed campaigns, plan for global digital distribution, and repurpose a 2MM+ consumer sales and marketing database. 
Demand Generation: Owned the full visitor-to-trial funnel, applying both strategic and tactical digital marketing plans with reporting, budgets, and re-forecasts, emphasizing acquisition and conversion. 
Content Creation: Wrote copy and owned processes to communicate with our members across key engagement channels: email, social media, advertisements, SMS, etc.
Measurement: Conducted audience testing of various email copy to establish effective and consistent brand messaging across customer accounts. Analyzed member feedback and data to bring key actionable insights to the marketing and product teams.
Key Results: Results from the initial email outreach campaign in 6 months had 9871 deliveries, a 4.6% reply rate (458 replies), 68 leads (15% of replies), 40 meetings (8.73% conversion rate). Also achieved  >50% open rates on all campaigns, lowered pay-per-click (PPC) 37% leading to 25 new leads from PPC in the first 2 months.

Email Marketing Director 

Convert Media Group Marketing Agency

Growth: Grew net new marketing-sourced pipeline to 80%+ for middle market and 20%+ for enterprise. Grew unaided brand awareness to 20%+ amongst our target buyers.
Subscriber Retention: Created and scaled marketing programs to drive 130% net retention among existing customers
Product Marketing: Expanded product marketing to launch content delivery into new markets and new countries, merchandising existing pilots and other demand generation activities to drive adequate pipeline across multiple products, verticals, and geographies.
Key Results: Accomplished 5982 deliveries with a 6% reply rate (370) and 96 meetings booked from cold email campaigns in 6 months.

Email Marketing Officer

Growth: Increased site traffic by 15% from paid sources (PPC, grant program, advertisement in media publications, video, etc.
Key Results: Led the acquisition of a new partnership, achieving 90% MOM savings through A/B testing. 20% increase of conversion rates through development of engaging landing pages.

Email Marketing Manager

Keyword Optimization: Optimized website to increase keyword density & homepage tags, metadata, photo data, etc. Distribute Facebook and Craigslist content with geo-targeted keywords & setup/maintain Campaigns 
Content Creation: Developed marketing content such as email, landing pages, sales enablement tools, webinars, and social media (organic and paid) 
Market Research: Conducted consistent research on best practices and the latest trends in brand and agency marketing that ensure that the business can get ahead of the competition, in order to provide growth opportunity for client
Growth & Lead Generation: Developed strategic turn-key marketing programs to generate qualified leads to support brand, pipeline, revenue and growth goals. Resulted in email outreach campaign numbers: 67% average open rate, 5% average reply rate with 38 replies total.

Digital Marketing Associate

Generating leads, no matter the industry, can be difficult. The digital agency space is vast, and getting leads presents its own challenges. At X Proven, we focus on optimizing your digital agency’s sales cycle and empowering the inbound marketing strategies.   At X Proven, we offer a top-down approach to your company. After analyzing your current channels, we create a customized game plan to improve your inbound marketing channels including cold calls & emails, agency partnerships, directories, networking events, podcasts, social media management, content promotion, and retargeting of paid ads.  I’ve worked with some of great industries and businesses like the City of Houston Parks & Rec. I’m responsible for generating millions in B2B sales over the course of my career. If you’d like to upgrade your inbound marketing, I’d love to help. Send me an email [brian@xproven.com] to see how I can help, or learn more about what we’re up to on our website [http://xproven.com].

Brian W.

Strategic Connection

Sr. Marketing Manager

Bronner Group, LLC

Responsible for developing marketing campaigns, communications, and executing graphic design projects at a professional services firm.

✔️ Designed visual content, social media graphics, ads, emails, presentations, proposals, strategic plans, brand graphics, and collateral for internal and external communications.
✔️ Managed corporate website using SEO best practices. Performed frequent keyword, competitive, backlink, and site audit analysis.
✔️ Nurtured leads and existing clients via email automation, blog calendar, and social media strategy.
✔️ Boosted organic website traffic by 11% and social media traffic by 34%.

Marketing Manager

MicroTrain Technologies 

✔️ Managed digital marketing projects to boost brand awareness, SEO optimization, and lead generation automation using the best practices of SemRush, Google analytics, Video Ads and Hubspot.
✔️ Developed content strategy and designed collateral which included video, infographic, case studies. 
✔️ Used agile methodology to identify areas where there are opportunities for process improvement.
✔️ Content strategy included video, infographic, case study, and content calendar creation.
✔️ Adobe Suite instructor of design programs: Photoshop, Illustrator, InDesign, DreamWeaver, and Adobe XD.
✔️ Program Director of daily interactive marketing webinars via Zoom.

Groupon

Responsible for delivering award-winning marketing solutions to small businesses.

✔️ Collaborated with SMB to design custom digital advertising solutions.
✔️ Served as the voice of the client and liaison between the client and the SEO, graphics, and editorial specialists.
✔️ Daily meetings with the marketing team regarding analysis, strategy, and deal structure.
✔️ Delivered compelling presentations with clients on a regular basis.
️✔️ Services included: Marketing consultation, customer service, sales, problem solving, relationship management, onboarding, and pipeline management.
️✔️ Used Salesforce to document all calls accurately, update stages, client information and log meticulous notes.
✔️ Awards: “Rep of the Year” for 2015. “Rep of the Month”: Feb., Sept., and Nov. 2015. April and Aug 2016.
✔️ Onboarding of 30 - 50 new clients per month.

Digital Marketing Account Manager

USA Blog Network

✔️ Developed a global content network from conception to completion.
✔️ Brand designer, UI design and graphic design of logos, landing pages, email blasts, advertisements, and collateral for over 30 unique websites.
✔️ Social media management of over 30 accounts (Facebook, Twitter, and IG) using Hootsuite, Social Sprout, SocialChamp and other automation platforms.
✔️ Manager and editor for up to 8 copywriters.
✔️ Provided innovative public relations management and marketing consulting.
✔️ Podcast programmer and host.
✔️ Events coordinator for industry tour series "Midwest Blog Tour"

Content Creator

Carl Jones Marketing & Design inc

✔️ Responsible for developing concepts, design and marketing solutions for various clients on a contract basis.
✔️ Executed successful online and grassroots marketing campaigns.
✔️ One man digital marketing suite. Duties include: content creation, social media management, SEO, analytics, Google Ads, etc.
✔️ Email marketing and automation using Hubspot.
✔️ Design Portfolio: http://cjmarketingdesign.blogspot.com
✔️ Creation and management of social media (facebook, twitter, instagram)
✔️ Local SEO marketing with online market places like Google My Business, Yelp, YP, Groupon, Amazon Local, and Angie's List.
✔️ Developed a global content network from conception to completion.
✔️ Social media management of over 30 accounts using automation platforms Hootsuite, Hubspot, Sprout Social, Buffer, and SocialChamp.
✔️ Coordinator and editor for up to 10 staff writers.
✔️ Podcast programmer and host using BTR, FB Live, Youtube, and IG Live.

Graphic Designer and Digital Marketing Consultant - Agency

National Studios Inc

✔️ Responsible for the presentation and sales of photography within the Midwest territory using outside and inside sales tactics.
✔️ 30 photography sittings per/week ranging from family, couples, vintage, newborns, ect.
✔️ Required 100% travel, 100% commission.  Emphasis on independent success and time management. 
✔️ Maintained an 80 percent sales average.

Photography and Sales Representative

Shoplocal, a G/O Digital Company

✔️ Responsible for the design of online catalogs and weekly ads for US retailers: Ace Hardware, Kohls, Office Depot, TrueValue, Target, Lowe's, Staples, etc.
✔️ Use of Adobe Suite design programs Quark, Photoshop, Illustrator.
✔️ Duties include: Photo re-touching, re-sizing, file optimization, cutting, cropping, effects, logo tracing, color enhancement, vector illustration, etc.

Graphic Artist

Creative Thought Leader with a Growth Mindset

Digital marketer with something to prove. I am experienced in nurturing innovative ideas from conception to completion while executing amazing works of digital art, engaging social media content, and unique marketing campaigns within tight deadlines.

taplio

The Battle

Brian W.

Carl Jones

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