Founder at X Proven | B2B Lead Gen Expert | Increasing brand awareness and profits through strategic email marketing - B2B lead generation agency with over $100MM in sales for our clients using personalized cold emails.

X Proven

Founder

Chief Marketing Officer

City of Houston

Cross-Collaboration: Narrowed ideal customer profile with performance and reporting teams to ensure closed-loop learnings and improve targeting effectiveness by 25%. Produced concise, relevant, insightful driven presentations and recommendations, both internally and cross-departmentally. Recognized for strong business acumen, statistical, analytical, and problem-solving skills, and managed complex processes with cross-functional teams.
Growth: Developed new partnerships, social engagements, and advertisement opportunities to introduce and generate additional revenue streams.
Insights: Utilized third-party research and partner tools to deliver research insights and trends about audiences and marketplace, including competitive intel reports (audience, brand, market, competitive, etc) to inform marketing strategies and plan optimization 
Campaign Management: Worked with internal departments to execute nationally marketed campaigns, plan for global digital distribution, and repurpose a 2MM+ consumer sales and marketing database. 
Demand Generation: Owned the full visitor-to-trial funnel, applying both strategic and tactical digital marketing plans with reporting, budgets, and re-forecasts, emphasizing acquisition and conversion. 
Content Creation: Wrote copy and owned processes to communicate with our members across key engagement channels: email, social media, advertisements, SMS, etc.
Measurement: Conducted audience testing of various email copy to establish effective and consistent brand messaging across customer accounts. Analyzed member feedback and data to bring key actionable insights to the marketing and product teams.
Key Results: Results from the initial email outreach campaign in 6 months had 9871 deliveries, a 4.6% reply rate (458 replies), 68 leads (15% of replies), 40 meetings (8.73% conversion rate). Also achieved  >50% open rates on all campaigns, lowered pay-per-click (PPC) 37% leading to 25 new leads from PPC in the first 2 months.

Email Marketing Director 

Convert Media Group Marketing Agency

Growth: Grew net new marketing-sourced pipeline to 80%+ for middle market and 20%+ for enterprise. Grew unaided brand awareness to 20%+ amongst our target buyers.
Subscriber Retention: Created and scaled marketing programs to drive 130% net retention among existing customers
Product Marketing: Expanded product marketing to launch content delivery into new markets and new countries, merchandising existing pilots and other demand generation activities to drive adequate pipeline across multiple products, verticals, and geographies.
Key Results: Accomplished 5982 deliveries with a 6% reply rate (370) and 96 meetings booked from cold email campaigns in 6 months.

Email Marketing Officer

Growth: Increased site traffic by 15% from paid sources (PPC, grant program, advertisement in media publications, video, etc.
Key Results: Led the acquisition of a new partnership, achieving 90% MOM savings through A/B testing. 20% increase of conversion rates through development of engaging landing pages.

Email Marketing Manager

Keyword Optimization: Optimized website to increase keyword density & homepage tags, metadata, photo data, etc. Distribute Facebook and Craigslist content with geo-targeted keywords & setup/maintain Campaigns 
Content Creation: Developed marketing content such as email, landing pages, sales enablement tools, webinars, and social media (organic and paid) 
Market Research: Conducted consistent research on best practices and the latest trends in brand and agency marketing that ensure that the business can get ahead of the competition, in order to provide growth opportunity for client
Growth & Lead Generation: Developed strategic turn-key marketing programs to generate qualified leads to support brand, pipeline, revenue and growth goals. Resulted in email outreach campaign numbers: 67% average open rate, 5% average reply rate with 38 replies total.

Digital Marketing Associate

Generating leads, no matter the industry, can be difficult. The digital agency space is vast, and getting leads presents its own challenges. At X Proven, we focus on optimizing your digital agency’s sales cycle and empowering the inbound marketing strategies.   At X Proven, we offer a top-down approach to your company. After analyzing your current channels, we create a customized game plan to improve your inbound marketing channels including cold calls & emails, agency partnerships, directories, networking events, podcasts, social media management, content promotion, and retargeting of paid ads.  I’ve worked with some of great industries and businesses like the City of Houston Parks & Rec. I’m responsible for generating millions in B2B sales over the course of my career. If you’d like to upgrade your inbound marketing, I’d love to help. Send me an email [brian@xproven.com] to see how I can help, or learn more about what we’re up to on our website [http://xproven.com].

Brian W.

Felipe Millan

Cynoia

Chief Marketing and Sales Officer at Cynoia

Leading the integrated marketing and sales strategy for Cynoia, a comprehensive SaaS platform that streamlines business communication and collaboration.

Key Responsibilities:
• Develop and execute unified marketing and sales strategies to drive growth
• Lead and mentor the marketing and sales team
• Oversee digital marketing channels to improve lead generation and conversion rates
• Manage brand consistency and PR strategies
• Coordinate product marketing and go-to-market strategies
• Manage budgets, set KPIs, and report on ROI
• Develop strategic partnerships to expand market reach
• Implement CRM strategies for customer engagement and retention
• Plan events and represent Cynoia at industry forums

Focused on driving Cynoia's market presence, enhancing customer satisfaction, and fostering innovation in the B2B SaaS space.

Chief Marketing and Sales Officer

Awesome Enterprise

With over 15 years of global marketing experience, I am a senior marketing consultant who specializes in driving business growth through strategic marketing and brand evangelism. My unique expertise lies in community development, influencer marketing, and the implementation of growth marketing strategies, all backed by data-driven insights. I have a strong track record, having significantly contributed to two successful IPOs and an acquisition.

My skills include:

- Specialization in community development and brand evangelism
- Expertise in influencer marketing and growth marketing strategy
- Proficiency in implementing product-led growth (PLG) strategies
- Strong track record in data-driven marketing strategy refinement
- Proven ability in strategic resource management and cross-functional collaboration
- Extensive experience in working with multicultural, cross-functional teams
- Resilience and entrepreneurial know-how developed through co-founding [Hive.id](http://hive.id/)
- Passion for continuous learning, currently focused on a user psychology framework called "Psych'd."

Senior Innovation, Marketing & Growth Strategist

Mati Foods

Tastes and feels exactly like chicken fillet, but contains no animal-based protein? Yes, that’s right – welcome to the world of Mati, where mycoprotein-based chicken fills your mouth with the most amazing sensations, while containing only natural ingredients and loads of nutrients. 🤤

Next generation meat & fish analogues will be brought to the market soon! ✌️

Investor

SHROOMWELL 

As Chief Marketing Officer at Shroomwell, my role is to drive our brand's vision and mission, ultimately advancing our values of health, wellness, and sustainability. By harnessing the potential of medicinal mushrooms and mycotechnology, I lead the team in developing strategic marketing initiatives that elevate Shroomwell in the ever-evolving landscape of mushroom cultivation.

Key responsibilities include:

Brand Strategy & Positioning: Crafting and executing a compelling brand narrative that articulates the unique benefits of Shroomwell’s products, fostering consumer engagement and loyalty.
Product Marketing: Overseeing the development and launch of innovative mushroom-infused products, including Shiitake Extract, Reishi and Chaga elixirs, wellness capsules, and more, ensuring they resonate with our target audience.
Digital Marketing & Social Media: Ensuring a strong online presence by building robust digital marketing campaigns and social media strategies that amplify our message and reach.
Public Relations & Communications: Managing our public image and reputation, developing relationships with influencers and experts in the industry, and driving positive media coverage.
Content Creation & Thought Leadership: Spearheading the creation of high-quality, informative content to establish Shroomwell as an authoritative voice in the mycology and wellness space.
Market Research & Competitive Analysis: Continuously analyzing market trends and bolstering our understanding of consumer behavior to make data-driven decisions that lead the company towards growth.
Team Development & Collaboration: Nurturing and growing a cohesive marketing team, fostering cross-functional partnerships and fuelling innovation.
Guided by our commitment to the 'Forest Revolution,' I, as the CMO of Shroomwell, strive to transform the way people perceive and value the mycelium universe, fostering a healthier, more sustainable future for all. 🍄🌱🌍

Katapult Accelerator

As a mentor at the Katapult Accelerator in Oslo, Norway, I am part of an initiative that champions positive impact through technology and the power of untapped global talent.

The Katapult Accelerator is a firm believer in the transformative capacity of technology, and it serves as a key driver for change. At its core, it seeks to harness and cultivate the untapped talent found across the globe.

In this role, I provide guidance and mentorship to various startups across different cohorts. My expertise spans Marketing Strategies, Branding, Go-To-Market tactics, and Growth principles. It is a rewarding experience to support these young teams in their entrepreneurial journey, empowering them to realize their potential and drive meaningful change.

Marketing and Growth Startup Mentor and Advisor

Startup Wise Guys

I serve as a mentor in a three-month acceleration program designed to expedite product development and sales to business customers. Alongside 150+ international and local mentors, I facilitate the rapid growth of start-ups, preparing them to present their business ideas to potential investors effectively. Renowned Estonian companies like SportID, VitalFields, Liitu, Like A Local Guide, inSkilled, and Budget.to are among the program's esteemed graduates. 

My mentorship role extends across different cohorts, where I provide insights and guidance on Marketing Strategies, Branding, Go-To-Market tactics, and Growth principles. In this capacity, I employ a wide range of skills, including Business Strategy, Business Process Management, Social Media Marketing, Software as a Service (SaaS), Strategic Marketing, and Growth Marketing to drive success.

Hive Identity

As Chief Marketing Officer, I oversee Hive Identity's marketing and growth initiatives. I'm responsible for scaling our product-led self-served strategy and increase our customer base.

Hive Identity empowers Startups and Businesses with a scalable, secure, reliable, and affordable Customer Identity Platform. 

For too long, non-enterprise businesses have been deprived of using services to verify and identify their customers, a process known as KYC (Know Your Customer), because of costs and overcomplicated setups. To put it simply - underserved and overcharged.

But millions of businesses around the world in various industries like financial services, healthcare, gig-economy, marketplaces, and many more must comply with laws and regulations and have these processes in place.

Hive Identity fills that gap and supports those startups and small businesses to help them grow and scale with the right tools, stay compliant, and secure their customers' identities.

Chief Marketing Officer & Co-founder

Global Innovation Catalyst LLC 

As a mentor with Global Innovation Catalyst, I'm part of an international team committed to fostering innovation and driving growth across the global entrepreneurial landscape. 

Global Innovation Catalyst operates under the guiding principle that innovation is the catalyst for growth and market relevance. With this mindset, I have joined forces with the organization to support global entrepreneurs and professionals on their journey towards innovation and success.

At the heart of my involvement is the unique 12-week Experiential Learning Program. This program provides a comprehensive view of how to design and launch new ventures, be they simple local businesses, disruptive global businesses, or new business lines within existing corporations.

As a mentor, my role involves guiding participants through the program and sharing my expertise in areas like Marketing Strategies, Branding, Go-To-Market tactics, and Growth principles. Together, we create an environment conducive to learning while working, and innovating while learning.

Find more about the program here: [Global Innovation Catalyst Program](https://globalinnovationcatalyst.com/program/gic-ix-online-mar21)

Global Innovation Catalyst Fellow Mentor

SEMrush

Joined SEMrush "Where good marketers become great" as their 1st Global Brand Evangelist with the primary goal of driving brand awareness and translate the value of the company and service to our communities, customers, and professional marketers of the world.

Key tasks of my role:
- Connect, engage, and work with +20k influencers in SEO, Content Marketing, PPC, and Digital Marketing.
- Run a private influencer group of 30 people.
- Automate workflows to streamline our teamwork and tasks in social media.
- Generate Brand Awareness through meaningful evangelism at conferences and events in the tech and marketing industry.
- Plan and secure public speaking opportunities at online events.
- Plan and secure podcast interviews.
- Run workshops and masterclasses with digital marketers.
- Connect the dots and translate the user experience within our platform to keep providing world-class service.


Skills I'm improving and learning: #Evangelism #Community_Building #Product_Marketing #Go-To-Market_Strategy #Public_Speaking #Cross-Functional_Team_Leadership #Marketing_Strategy #Growth_Hacking

Global Evangelist - Influencers Marketing Manager

Start-Up Chile

I was invited to be part of an elite group of experts to judge Start-Up Chile’s applications. Start-Up Chile is an innovative program of the Chilean Government to attract world-class early stage entrepreneurs to start up operations in Chile for a few months in return for $40K of seed funding (no equity). 
- I evaluate and score the entries and the applying teams, their projects, business models and growth potential and impact on the Chilean entrepreneurial ecosystem.

Judge

Senior Innovation, Marketing & Growth Strategist | CMO | Entrepreneur | +15y of Experience | PLG & Brand Evangelist | Community Development | Ex @SendGrid @Twilio @Semrush @Hive.id

I'm a Chilean-born, Estonia-based professional now leading marketing and sales at Cynoia - Africa's All-in-One Team Workspace. Being neurodivergent, I understand firsthand the challenges of managing multiple tools and contexts, which fuels my commitment to simplifying team collaboration.

My 15-year journey includes being part of high-impact teams during SendGrid's IPO (~$1.5B) and Twilio acquisition ($3B), as well as Semrush's IPO (~$2B). I co-founded Hive.id (raising $500K), an experience that taught me valuable lessons about entrepreneurship and the importance of unified solutions.

At Cynoia, we're transforming how African businesses work by replacing multiple tools (Monday, Slack, Zoom, and Notion) with one seamless platform. 
Our solution helps businesses save up to 80% on software costs while enhancing team collaboration. Built from Africa to Africa, we understand and address the unique challenges faced by African businesses.

Key Focus Areas:
- Building community-driven growth strategies
- Developing product-led initiatives
- Championing neurodiversity in tech
- Enabling remote team collaboration
- Simplifying workflow management
- Creating inclusive workspaces

Speaking Experience:
- Presented in 20+ countries
- Topics: Remote collaboration, inclusive workspace design, team productivity
- Regular speaker at tech conferences and startup events

Current Projects:
- Expanding Cynoia's presence across African markets
- Developing innovative approaches to team workspace solutions
- Leading initiatives for simplified project management

Previous Roles:
- Community Team at SendGrid (During IPO & Twilio acquisition)
- Marketing Team at Semrush (During IPO)
- Co-founder at Hive.id

Let's connect if you're interested in:
- Africa's digital transformation
- Neurodivergent perspectives in tech
- Building efficient, inclusive workspaces
- Remote team collaboration
- Community-driven growth

Skills: Community Development • Remote Work • Product-Led Growth • Public Speaking • Team Collaboration • Marketing Strategy

Languages: Spanish (Native) • English (Fluent)

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Felipe Millan

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