Founder at X Proven | B2B Lead Gen Expert | Increasing brand awareness and profits through strategic email marketing - B2B lead generation agency with over $100MM in sales for our clients using personalized cold emails.

X Proven

Founder

Chief Marketing Officer

City of Houston

Cross-Collaboration: Narrowed ideal customer profile with performance and reporting teams to ensure closed-loop learnings and improve targeting effectiveness by 25%. Produced concise, relevant, insightful driven presentations and recommendations, both internally and cross-departmentally. Recognized for strong business acumen, statistical, analytical, and problem-solving skills, and managed complex processes with cross-functional teams.
Growth: Developed new partnerships, social engagements, and advertisement opportunities to introduce and generate additional revenue streams.
Insights: Utilized third-party research and partner tools to deliver research insights and trends about audiences and marketplace, including competitive intel reports (audience, brand, market, competitive, etc) to inform marketing strategies and plan optimization 
Campaign Management: Worked with internal departments to execute nationally marketed campaigns, plan for global digital distribution, and repurpose a 2MM+ consumer sales and marketing database. 
Demand Generation: Owned the full visitor-to-trial funnel, applying both strategic and tactical digital marketing plans with reporting, budgets, and re-forecasts, emphasizing acquisition and conversion. 
Content Creation: Wrote copy and owned processes to communicate with our members across key engagement channels: email, social media, advertisements, SMS, etc.
Measurement: Conducted audience testing of various email copy to establish effective and consistent brand messaging across customer accounts. Analyzed member feedback and data to bring key actionable insights to the marketing and product teams.
Key Results: Results from the initial email outreach campaign in 6 months had 9871 deliveries, a 4.6% reply rate (458 replies), 68 leads (15% of replies), 40 meetings (8.73% conversion rate). Also achieved  >50% open rates on all campaigns, lowered pay-per-click (PPC) 37% leading to 25 new leads from PPC in the first 2 months.

Email Marketing Director 

Convert Media Group Marketing Agency

Growth: Grew net new marketing-sourced pipeline to 80%+ for middle market and 20%+ for enterprise. Grew unaided brand awareness to 20%+ amongst our target buyers.
Subscriber Retention: Created and scaled marketing programs to drive 130% net retention among existing customers
Product Marketing: Expanded product marketing to launch content delivery into new markets and new countries, merchandising existing pilots and other demand generation activities to drive adequate pipeline across multiple products, verticals, and geographies.
Key Results: Accomplished 5982 deliveries with a 6% reply rate (370) and 96 meetings booked from cold email campaigns in 6 months.

Email Marketing Officer

Growth: Increased site traffic by 15% from paid sources (PPC, grant program, advertisement in media publications, video, etc.
Key Results: Led the acquisition of a new partnership, achieving 90% MOM savings through A/B testing. 20% increase of conversion rates through development of engaging landing pages.

Email Marketing Manager

Keyword Optimization: Optimized website to increase keyword density & homepage tags, metadata, photo data, etc. Distribute Facebook and Craigslist content with geo-targeted keywords & setup/maintain Campaigns 
Content Creation: Developed marketing content such as email, landing pages, sales enablement tools, webinars, and social media (organic and paid) 
Market Research: Conducted consistent research on best practices and the latest trends in brand and agency marketing that ensure that the business can get ahead of the competition, in order to provide growth opportunity for client
Growth & Lead Generation: Developed strategic turn-key marketing programs to generate qualified leads to support brand, pipeline, revenue and growth goals. Resulted in email outreach campaign numbers: 67% average open rate, 5% average reply rate with 38 replies total.

Digital Marketing Associate

Generating leads, no matter the industry, can be difficult. The digital agency space is vast, and getting leads presents its own challenges. At X Proven, we focus on optimizing your digital agency’s sales cycle and empowering the inbound marketing strategies.   At X Proven, we offer a top-down approach to your company. After analyzing your current channels, we create a customized game plan to improve your inbound marketing channels including cold calls & emails, agency partnerships, directories, networking events, podcasts, social media management, content promotion, and retargeting of paid ads.  I’ve worked with some of great industries and businesses like the City of Houston Parks & Rec. I’m responsible for generating millions in B2B sales over the course of my career. If you’d like to upgrade your inbound marketing, I’d love to help. Send me an email [brian@xproven.com] to see how I can help, or learn more about what we’re up to on our website [http://xproven.com].

Brian W.

MDR DIGITAL

Owner

הסוכנות לעסקים קטנים ובינוניים

Business Consultant

Unistream

Business Mentor

Sea Business by Sea-Gal Yacht Club

𝙋𝙧𝙞𝙫𝙖𝙩𝙚 𝙢𝙚𝙢𝙗𝙚𝙧𝙨 𝙘𝙡𝙪𝙗 𝙛𝙤𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨, 𝙞𝙣𝙫𝙚𝙨𝙩𝙢𝙚𝙣𝙩𝙨 & 𝙣𝙚𝙩𝙬𝙤𝙧𝙠𝙞𝙣𝙜.

▶ Established an angels club actively seeking investments opportunities
▶ Generating deal flow through networking, summits, research, etc.
▶ Connecting startups with investors (VCs, angels, private equity)
▶ Business development - connecting entrepreneurs with corporates
▶ Hosting dozens of networking and pitching events

Co-Founder

TMTI 2019 Summit & Startup Competition

𝙏𝙝𝙚 𝙗𝙞𝙜𝙜𝙚𝙨𝙩 𝙨𝙩𝙖𝙧𝙩𝙪𝙥 𝙘𝙤𝙢𝙥𝙚𝙩𝙞𝙩𝙞𝙤𝙣 𝙞𝙣 𝙄𝙨𝙧𝙖𝙚𝙡

▶ Led the B2B section of the summit
▶ Created hundreds of meetings between startups & investors during the summit
▶ Foreign Relations - Organized & hosted dozens of delegations to visit the summit

Business Development Specialist

PLYmedia

Planning & developing advertiser’s accounts and executing business plans. Managing budgets & campaigns, while optimizing to reach client's KPIs and retention goals. Creating new business opportunities both publishers and advertisers side.

Mobile Marketing Manager

Sea-Gal the Israeli yacht club

• Establishing & leading the marketing strategy of the company
• Creating and executing strategic focused marketing plans for target audience
• Creating new business partnerships & recruiting sponsors
• Leading strategic marketing initiatives, advertising and public relations campaigns
• Managing vendors – PPC, SEO, EMAIL marketing, Affiliate, Social media, Content, PR etc.
• Forecasting and administering budgets to maximize ROI

DELIVERED RESULTS
✔ Increased revenue by 32% in 2014 
✔ Improved conversions 21% in 2015
✔ Maximized brand loyalty by leading a new strategic service program
✔ Founded "Sea-Business" - a highly prestigious business club
✔ Initiated numerous successful projects: E-learning system, mobile app, boat shows and more

Marketing and Business Development Director

𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐄𝐱𝐩𝐞𝐫𝐭 🏆 | Generating B2B leads 🎯 | Marketing & Bizdev Pro 🚀 | Business Consultant 💼 | Growth Hacker 📈 | Getting the job DONE ⭐

👋 Welcome to my LinkedIn profile! 

🏆 As a LinkedIn expert, my mission is to excel in generating B2B leads for businesses by leveraging cutting-edge strategies and tools. I'm passionate about helping organizations thrive in today's competitive landscape.

🚀 With a background in Marketing and Business Development, I bring a unique blend of creativity and data-driven approaches to drive growth. I thrive on creating and executing innovative strategies that elevate businesses to new heights.

💼 As a seasoned Business Consultant, I have had the privilege of collaborating with a diverse range of industries and organizations, offering valuable insights, strategies, and solutions. My goal is to help businesses uncover opportunities, solve challenges, and achieve sustainable success.

📈 You can call me a Growth Hacker – I love optimizing processes, discovering untapped potential, and delivering results that exceed expectations. My approach is all about measurable and sustainable growth.

⭐ When it comes to work, my motto is simple: Getting the job DONE. I take pride in my ability to execute with precision and drive projects to successful completion. Let's connect and explore how we can work together to achieve your business goals

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Brian W.

Gur Tene

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