Founder at X Proven | B2B Lead Gen Expert | Increasing brand awareness and profits through strategic email marketing - B2B lead generation agency with over $100MM in sales for our clients using personalized cold emails.

X Proven

Founder

Chief Marketing Officer

City of Houston

Cross-Collaboration: Narrowed ideal customer profile with performance and reporting teams to ensure closed-loop learnings and improve targeting effectiveness by 25%. Produced concise, relevant, insightful driven presentations and recommendations, both internally and cross-departmentally. Recognized for strong business acumen, statistical, analytical, and problem-solving skills, and managed complex processes with cross-functional teams.
Growth: Developed new partnerships, social engagements, and advertisement opportunities to introduce and generate additional revenue streams.
Insights: Utilized third-party research and partner tools to deliver research insights and trends about audiences and marketplace, including competitive intel reports (audience, brand, market, competitive, etc) to inform marketing strategies and plan optimization 
Campaign Management: Worked with internal departments to execute nationally marketed campaigns, plan for global digital distribution, and repurpose a 2MM+ consumer sales and marketing database. 
Demand Generation: Owned the full visitor-to-trial funnel, applying both strategic and tactical digital marketing plans with reporting, budgets, and re-forecasts, emphasizing acquisition and conversion. 
Content Creation: Wrote copy and owned processes to communicate with our members across key engagement channels: email, social media, advertisements, SMS, etc.
Measurement: Conducted audience testing of various email copy to establish effective and consistent brand messaging across customer accounts. Analyzed member feedback and data to bring key actionable insights to the marketing and product teams.
Key Results: Results from the initial email outreach campaign in 6 months had 9871 deliveries, a 4.6% reply rate (458 replies), 68 leads (15% of replies), 40 meetings (8.73% conversion rate). Also achieved  >50% open rates on all campaigns, lowered pay-per-click (PPC) 37% leading to 25 new leads from PPC in the first 2 months.

Email Marketing Director 

Convert Media Group Marketing Agency

Growth: Grew net new marketing-sourced pipeline to 80%+ for middle market and 20%+ for enterprise. Grew unaided brand awareness to 20%+ amongst our target buyers.
Subscriber Retention: Created and scaled marketing programs to drive 130% net retention among existing customers
Product Marketing: Expanded product marketing to launch content delivery into new markets and new countries, merchandising existing pilots and other demand generation activities to drive adequate pipeline across multiple products, verticals, and geographies.
Key Results: Accomplished 5982 deliveries with a 6% reply rate (370) and 96 meetings booked from cold email campaigns in 6 months.

Email Marketing Officer

Growth: Increased site traffic by 15% from paid sources (PPC, grant program, advertisement in media publications, video, etc.
Key Results: Led the acquisition of a new partnership, achieving 90% MOM savings through A/B testing. 20% increase of conversion rates through development of engaging landing pages.

Email Marketing Manager

Keyword Optimization: Optimized website to increase keyword density & homepage tags, metadata, photo data, etc. Distribute Facebook and Craigslist content with geo-targeted keywords & setup/maintain Campaigns 
Content Creation: Developed marketing content such as email, landing pages, sales enablement tools, webinars, and social media (organic and paid) 
Market Research: Conducted consistent research on best practices and the latest trends in brand and agency marketing that ensure that the business can get ahead of the competition, in order to provide growth opportunity for client
Growth & Lead Generation: Developed strategic turn-key marketing programs to generate qualified leads to support brand, pipeline, revenue and growth goals. Resulted in email outreach campaign numbers: 67% average open rate, 5% average reply rate with 38 replies total.

Digital Marketing Associate

Generating leads, no matter the industry, can be difficult. The digital agency space is vast, and getting leads presents its own challenges. At X Proven, we focus on optimizing your digital agency’s sales cycle and empowering the inbound marketing strategies.   At X Proven, we offer a top-down approach to your company. After analyzing your current channels, we create a customized game plan to improve your inbound marketing channels including cold calls & emails, agency partnerships, directories, networking events, podcasts, social media management, content promotion, and retargeting of paid ads.  I’ve worked with some of great industries and businesses like the City of Houston Parks & Rec. I’m responsible for generating millions in B2B sales over the course of my career. If you’d like to upgrade your inbound marketing, I’d love to help. Send me an email [brian@xproven.com] to see how I can help, or learn more about what we’re up to on our website [http://xproven.com].

Brian W.

ReversingLabs

Sales Representative

Rhino Networks

• Successfully closed the largest commercial account deal in company history, generating $551,000 ARR.
• Conducted technical product demonstrations, collaborating with internal teams to provide value-driven solutions.
• Consistently updated sales metrics, reports, and forecasts in Salesforce CRM
• Regularly attended networking events, contributing to relationship-building and identifying sales opportunities.
• Participated in ongoing technical and product training to enhance expertise.
• Developed and implemented a comprehensive sales plan to increase revenue in assigned territory.
• Utilized CRM to collect, organize, and manage sales data and customer information.
• Negotiated contracts with clients to ensure profitable outcomes for the company.
• Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
• Developed sales pipeline by cold-calling, canvassing, and obtaining referrals.
• Increased profitability and revenue by generating $800K in sales.
• Spearheaded the creation of comprehensive sales playbooks and objection-handling guides, equipping the sales team with tools to navigate complex sales scenarios and increase conversion rates.
• Collaborated with the marketing team to refine messaging and positioning based on client feedback and competitive analysis, enhancing the company's market resonance and differentiation.
• Acted as a subject matter expert during customer negotiations, leveraging deep product knowledge and industry insights to navigate complex contract discussions and secure favorable terms for both parties.
• Successfully orchestrated targeted prospecting efforts within the southeast region, specifically focusing on companies with 2,500 employees and below, resulting in a 20% expansion of the client base in this segment within the first quarter.

Commercial Account Executive

ArmorCode Inc.

ArmorCode's intelligent application security platform helps organizations unify visibility into AppSec postures and automates complex DevSecOps workflows.

• Managed a team of SDR's and AE's averaging 125% of opp-creation goals
• Acted as a player-coach, working my own deals while helping train team members
• Assisted in the development of our ICP
• 125% quota attainment

Head of Business Development

Checkmarx

Checkmarx is a global software security company headquartered in Ramat Gan, Israel. The company was acquired in April 2020 by Hellman & Friedman, a global private equity firm with headquarters in San Francisco. Founded in 2006, Checkmarx integrates automated software security technologies into DevOps.

• Exceeded quota quarter over quarter quota by 125%
• Developed and maintained strong relationships with customers, including stakeholders and business executives, and indirect relationships with partners and resellers through a 365-day cadence to ensure continuous customer satisfaction
• Worked closely with Sales Engineers and Customer Success teams to guide customers through solutions, offer consultation advice, identify upsell opportunities, and ensure ongoing customer success throughout the renewal process
• Responsible for owning and leading customers through the entire sales process including qualifications, follow-ups, demos, generating quotes, adjusting contracts, negotiations, and processing orders.
• Utilized Salesforce, LinkedIn Navigator, ZoomInfo, CPQ, 6-sense, and other tools to drive strategic initiatives
• Incorporated MEDDIC/ MEDDPIC to qualify opportunities and manage the sales process from start to finish
• Continuous collaboration with management over varying sales scenarios to ensure ongoing trust, reliability, and accountability among myself, support roles, managerial teams, sales teams, partners, and customer relationships.

Inside Sales Representative

Mend.io

WhiteSource is the leader in continuous open-source security and license compliance management. Its vision is to empower businesses to develop better software by harnessing the power of open source. Enterprise companies such as Microsoft, Spotify & Capital One trust WhiteSource to secure and manage the open-source components in their software.

• Outsourced the largest deal in company history of 1.2 Million ARR from Cold Calling
• 127% quota attainment
• 1st highest sourcing outbound Enterprise SDR all-time in Closed Won ARR 
• SDR of the Year

Senior Business Development Representative

Accenture

Accenture part of N3 is an outsourced business development consulting firm. N3 accelerates sales by filling the top-of-funnel pipeline, closing business, and generating incremental revenue for its clients. customers. 

o Uber Eats Account Manager April 2020 - April 2021: Inside Sales Representative
 • Team Lead
 • 200% quota attainment 
 • Presidents Club

o Hitachi Vantara Cloud Team Lead;- (May 2019 - May 2020) 
  •  Team Lead, responsible for creating and analyzing data to help make better business decisions for the team
  • Inside Opportunity Manager for Hitachi Vantara, responsible for routing inbound leads and running reports via Salesforce and Excel.
   • Assisted in training new hires once a week on ‘Opportunity Development- Soft Sales Skills
   • Appointed to be a Peer Leader to assist new hires in their first 3 months to be the most successful sales reps possible by setting goals, achieving those goals, and leading by example.

o Cisco Adviser; Account Manager- (July 2018 - May 2019) 
  • Managed existing transactional business, actively hunted for new sales opportunities, and sought to expand business within existing install-based accounts for increased revenue for Cisco Products.
  • Developed account strategies collaboratively with management, outside sales team, internal colleagues, and value-add partners 
  • Responsible for pipeline and forecast management in accordance with sales center business processes via Salesforce 

o Microsoft Azure Chat Business Development Specialist;-  (Feb. 2017 - July 2018)  
 • Generated over $2,000,000 in pipeline revenue for Microsoft surrounding the Microsoft Azure platform
 • Advised business' on how to improve business processes by increasing market share and lowering operational costs 
 • Initiated, established, and maintained relationships with C-level executives and managers from small business sectors to enterprise-level accounts via telephone, email, Microsoft Dynamics, and Skype for Business

Sprint

Retail Sales Consultant

I'm Ignacio Vargas, and my journey in Cybersecurity is a testament to resilience, adaptability, and a relentless pursuit of excellence. Over the past seven years, I've had the privilege of working as a bilingual Account Executive, helping businesses navigate the complexities of Cybersecurity and achieve their goals.

My career began in the bustling world of Cybersecurity, where I quickly learned the importance of innovation and staying ahead of the curve. From the early days, I immersed myself in understanding the intricacies of Cybersecurity systems and the unique challenges faced by businesses in this fast-paced industry. This dedication paid off, and I soon found myself working with some of the most dynamic companies in the sector, helping them streamline processes, enhance security, and drive growth.

One of the most defining aspects of my life is being an amputee. Losing a limb was a profound and challenging experience that tested my resilience, adaptability, and perseverance. Relearning how to walk taught me the value of determination and the importance of taking small steps forward. These qualities have been instrumental in my professional success, enabling me to approach challenges with a unique perspective and unwavering commitment.

**Achievements:**
- Successfully managed and closed high-value accounts, driving significant revenue growth.
- Developed and maintained strong client relationships, resulting in a 95% client retention rate.
- Fluent in both English and Spanish, facilitating communication with a diverse range of clients.
- Recognized as a 3.5 Pickleball Champion, showcasing strategic thinking and teamwork skills.
- Led a team to implement innovative Cybersecurity solutions, enhancing operational efficiency for clients.

Outside of my professional life, I discovered a passion for pickleball, competing as a 3.5 Pickleball Champion. This sport has honed my strategic thinking and teamwork skills, which seamlessly translate into my role as an Account Executive.

Throughout my journey, I've always believed in the power of community and support networks. Much like those who have navigated the arduous journey of physical recovery, I've found strength in connecting with others who share similar experiences. This has fueled my commitment to uplifting and motivating those around me, both personally and professionally. Today, I continue to drive success in the Cybersecurity industry, leveraging my unique experiences and skills to help businesses thrive.

taplio

The Battle

Brian W.

Ignacio Vargas

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