Founder at X Proven | B2B Lead Gen Expert | Increasing brand awareness and profits through strategic email marketing - B2B lead generation agency with over $100MM in sales for our clients using personalized cold emails.

X Proven

Founder

Chief Marketing Officer

City of Houston

Cross-Collaboration: Narrowed ideal customer profile with performance and reporting teams to ensure closed-loop learnings and improve targeting effectiveness by 25%. Produced concise, relevant, insightful driven presentations and recommendations, both internally and cross-departmentally. Recognized for strong business acumen, statistical, analytical, and problem-solving skills, and managed complex processes with cross-functional teams.
Growth: Developed new partnerships, social engagements, and advertisement opportunities to introduce and generate additional revenue streams.
Insights: Utilized third-party research and partner tools to deliver research insights and trends about audiences and marketplace, including competitive intel reports (audience, brand, market, competitive, etc) to inform marketing strategies and plan optimization 
Campaign Management: Worked with internal departments to execute nationally marketed campaigns, plan for global digital distribution, and repurpose a 2MM+ consumer sales and marketing database. 
Demand Generation: Owned the full visitor-to-trial funnel, applying both strategic and tactical digital marketing plans with reporting, budgets, and re-forecasts, emphasizing acquisition and conversion. 
Content Creation: Wrote copy and owned processes to communicate with our members across key engagement channels: email, social media, advertisements, SMS, etc.
Measurement: Conducted audience testing of various email copy to establish effective and consistent brand messaging across customer accounts. Analyzed member feedback and data to bring key actionable insights to the marketing and product teams.
Key Results: Results from the initial email outreach campaign in 6 months had 9871 deliveries, a 4.6% reply rate (458 replies), 68 leads (15% of replies), 40 meetings (8.73% conversion rate). Also achieved  >50% open rates on all campaigns, lowered pay-per-click (PPC) 37% leading to 25 new leads from PPC in the first 2 months.

Email Marketing Director 

Convert Media Group Marketing Agency

Growth: Grew net new marketing-sourced pipeline to 80%+ for middle market and 20%+ for enterprise. Grew unaided brand awareness to 20%+ amongst our target buyers.
Subscriber Retention: Created and scaled marketing programs to drive 130% net retention among existing customers
Product Marketing: Expanded product marketing to launch content delivery into new markets and new countries, merchandising existing pilots and other demand generation activities to drive adequate pipeline across multiple products, verticals, and geographies.
Key Results: Accomplished 5982 deliveries with a 6% reply rate (370) and 96 meetings booked from cold email campaigns in 6 months.

Email Marketing Officer

Growth: Increased site traffic by 15% from paid sources (PPC, grant program, advertisement in media publications, video, etc.
Key Results: Led the acquisition of a new partnership, achieving 90% MOM savings through A/B testing. 20% increase of conversion rates through development of engaging landing pages.

Email Marketing Manager

Keyword Optimization: Optimized website to increase keyword density & homepage tags, metadata, photo data, etc. Distribute Facebook and Craigslist content with geo-targeted keywords & setup/maintain Campaigns 
Content Creation: Developed marketing content such as email, landing pages, sales enablement tools, webinars, and social media (organic and paid) 
Market Research: Conducted consistent research on best practices and the latest trends in brand and agency marketing that ensure that the business can get ahead of the competition, in order to provide growth opportunity for client
Growth & Lead Generation: Developed strategic turn-key marketing programs to generate qualified leads to support brand, pipeline, revenue and growth goals. Resulted in email outreach campaign numbers: 67% average open rate, 5% average reply rate with 38 replies total.

Digital Marketing Associate

Generating leads, no matter the industry, can be difficult. The digital agency space is vast, and getting leads presents its own challenges. At X Proven, we focus on optimizing your digital agency’s sales cycle and empowering the inbound marketing strategies.   At X Proven, we offer a top-down approach to your company. After analyzing your current channels, we create a customized game plan to improve your inbound marketing channels including cold calls & emails, agency partnerships, directories, networking events, podcasts, social media management, content promotion, and retargeting of paid ads.  I’ve worked with some of great industries and businesses like the City of Houston Parks & Rec. I’m responsible for generating millions in B2B sales over the course of my career. If you’d like to upgrade your inbound marketing, I’d love to help. Send me an email [brian@xproven.com] to see how I can help, or learn more about what we’re up to on our website [http://xproven.com].

Brian W.

EASY ASESORES Y CONSULTORES

CEO 

Universidad CEU San Pablo

PROGRAMA GPS: Mentor de estudiantes

Asociación Española Multisectorial de Microempresas AEMME

CLUB DE NEGOCIOS Socio fundador

Responsable del Área de Asesoría y Consultoría Madrid

Escuela de VentaH2H

Programa Embajadores

AYUDO a gestionar Empresas y nuevos proyectos, del sector de la Alimentación, AHORRANDO tiempo y recursos en trámites aburridos para que alcances el EXITO. Te ayudo a cerrar más reuniones; el resto ya lo sabes hacer tú.

CONOCE MI HISTORIA

Mi padre se quedó huérfano con 12 años y tuvo que compaginar estudios con trabajo. Logró terminar la carrera, compaginándola con su trabajo y su familia, casado y con hijos pequeños. Su inquietud nunca cesó, hasta que montó el negocio familiar que hoy dirijo yo. 

¿Qué importancia puede tener toda esta información?: Una persona que se hace a sí misma y que es capaz de llegar lejos sin apartarse del camino recto, deja una impronta de valores y principios que a mí me han servido de ejemplo en mi vida profesional y que siguen siendo el signo de identidad de nuestra empresa. 

Esta pasión la pongo en cada una de nuestras ramas de actividad: 

✅ Gestión de empresas y nuevos proyectos de emprendimiento. 

✅ Ahorro de tiempo y costes ocultos. 

✅ Respaldo en la toma de decisiones. 

 

 ⭐ CONCRETAMENTE, ¿QUE VALOR APORTO? 

Encuentro tu coste de oportunidad, que es el valor que dejas de obtener por no hacer algo para tu negocio: 

❶ ¿Cuánto habrías ganado si hubieses conseguido un cliente nuevo en el tiempo que pierdes en trámites burocráticos? 

 ❷ ¿Cuánto habrías ganado con cada una de esas horas de trabajo que has perdido en trámites que nada aportan al proceso productivo o de marketing? 

 

✎ ¿CUAL ES NUESTRO PERFIL DE CLIENTE? 

✅ Mediana empresa con inquietud por crecer ordenadamente. 

✅ Asociaciones empresariales que crecen haciendo crecer a sus asociados. 

 

También colaboro con Asociaciones y Entidades Públicas con: 

✅ Talleres. 

✅Sesiones de Mentorización. 

 

⭐ ¿QUE BUSCAN EN MI? 

✅ Seguridad. 

✅ Apoyo. 

✅ Confianza. 

✅ Formación. 

✅ Un guía. 

✅ Un confidente. 

✅ Un analista. 

 🔝 En estos casi 30 años de trayectoria, he ayudado y sigo ayudando a más de 400 clientes, llevándolos a la EXCELENCIA

¿Quieres mejorar? ¿Te puedo ayudar?
🆓 Descarga mis 🔅guías gratuitas🔅 y veras una pequeña 💊 de mi trabajo:
 https://easy-consultores.com/guia-comercio-alimentacion/
 https://easy-consultores.com/guia-gratuita-invertir-por-poco-dinero/

 HABLEMOS: 

📩 lcollado@easy-consultores.com
📞+34915783084

MI TRABAJO ES AYUDAR A MIS CLIENTES.........Y DISFRUTO

¿Quieres pagar menos impuestos? ¡TE AYUDO! https://easy-consultores.com/quieres-pagar-menos-impuestos/
HABLEMOS:
📩 lcollado@easy-consultores.com
📞+34915783084

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Brian W.

LEOPOLDO COLLADO HIDALGO

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