Founder at X Proven | B2B Lead Gen Expert | Increasing brand awareness and profits through strategic email marketing - B2B lead generation agency with over $100MM in sales for our clients using personalized cold emails.

X Proven

Founder

Chief Marketing Officer

City of Houston

Cross-Collaboration: Narrowed ideal customer profile with performance and reporting teams to ensure closed-loop learnings and improve targeting effectiveness by 25%. Produced concise, relevant, insightful driven presentations and recommendations, both internally and cross-departmentally. Recognized for strong business acumen, statistical, analytical, and problem-solving skills, and managed complex processes with cross-functional teams.
Growth: Developed new partnerships, social engagements, and advertisement opportunities to introduce and generate additional revenue streams.
Insights: Utilized third-party research and partner tools to deliver research insights and trends about audiences and marketplace, including competitive intel reports (audience, brand, market, competitive, etc) to inform marketing strategies and plan optimization 
Campaign Management: Worked with internal departments to execute nationally marketed campaigns, plan for global digital distribution, and repurpose a 2MM+ consumer sales and marketing database. 
Demand Generation: Owned the full visitor-to-trial funnel, applying both strategic and tactical digital marketing plans with reporting, budgets, and re-forecasts, emphasizing acquisition and conversion. 
Content Creation: Wrote copy and owned processes to communicate with our members across key engagement channels: email, social media, advertisements, SMS, etc.
Measurement: Conducted audience testing of various email copy to establish effective and consistent brand messaging across customer accounts. Analyzed member feedback and data to bring key actionable insights to the marketing and product teams.
Key Results: Results from the initial email outreach campaign in 6 months had 9871 deliveries, a 4.6% reply rate (458 replies), 68 leads (15% of replies), 40 meetings (8.73% conversion rate). Also achieved  >50% open rates on all campaigns, lowered pay-per-click (PPC) 37% leading to 25 new leads from PPC in the first 2 months.

Email Marketing Director 

Convert Media Group Marketing Agency

Growth: Grew net new marketing-sourced pipeline to 80%+ for middle market and 20%+ for enterprise. Grew unaided brand awareness to 20%+ amongst our target buyers.
Subscriber Retention: Created and scaled marketing programs to drive 130% net retention among existing customers
Product Marketing: Expanded product marketing to launch content delivery into new markets and new countries, merchandising existing pilots and other demand generation activities to drive adequate pipeline across multiple products, verticals, and geographies.
Key Results: Accomplished 5982 deliveries with a 6% reply rate (370) and 96 meetings booked from cold email campaigns in 6 months.

Email Marketing Officer

Growth: Increased site traffic by 15% from paid sources (PPC, grant program, advertisement in media publications, video, etc.
Key Results: Led the acquisition of a new partnership, achieving 90% MOM savings through A/B testing. 20% increase of conversion rates through development of engaging landing pages.

Email Marketing Manager

Keyword Optimization: Optimized website to increase keyword density & homepage tags, metadata, photo data, etc. Distribute Facebook and Craigslist content with geo-targeted keywords & setup/maintain Campaigns 
Content Creation: Developed marketing content such as email, landing pages, sales enablement tools, webinars, and social media (organic and paid) 
Market Research: Conducted consistent research on best practices and the latest trends in brand and agency marketing that ensure that the business can get ahead of the competition, in order to provide growth opportunity for client
Growth & Lead Generation: Developed strategic turn-key marketing programs to generate qualified leads to support brand, pipeline, revenue and growth goals. Resulted in email outreach campaign numbers: 67% average open rate, 5% average reply rate with 38 replies total.

Digital Marketing Associate

Generating leads, no matter the industry, can be difficult. The digital agency space is vast, and getting leads presents its own challenges. At X Proven, we focus on optimizing your digital agency’s sales cycle and empowering the inbound marketing strategies.   At X Proven, we offer a top-down approach to your company. After analyzing your current channels, we create a customized game plan to improve your inbound marketing channels including cold calls & emails, agency partnerships, directories, networking events, podcasts, social media management, content promotion, and retargeting of paid ads.  I’ve worked with some of great industries and businesses like the City of Houston Parks & Rec. I’m responsible for generating millions in B2B sales over the course of my career. If you’d like to upgrade your inbound marketing, I’d love to help. Send me an email [brian@xproven.com] to see how I can help, or learn more about what we’re up to on our website [http://xproven.com].

Brian W.

Senior Consultant for Brands and Strategic Marketing Communication

Markenberatung, Strategie, Marketingkommunikation

PLANTAGE BERLIN agency for brand communications GmbH & Co KG

Client: Media-Saturn Group
Brand positioning JUKE my music & Launch campaign to generating brand awareness and sales

· One oft the main point of contact for the client and managing the partner relations
  (eg. web agency, printers, media)
· Presentation structure and holding the presentation (brand positioning, campaigning)
· Budgeting Management and Controlling
· Timing preparation and responsibility
· Action Planning for the communication
· Project Organization and Planning
· Photo shoot and filming Management
· Production Management and Controlling

A new trendy lifestyle brand of the Media-Saturn Group was born and positioned. JUKE, the music
flatrate for a special target group with a strange tonality: We will JUKE you · Smells like JUKE spirit.

Senior Consultant

Traffic Productions GmbH

Client: Villeroy & Boch (Tableware)

· One of the main point of contact for the client
· Project organization and planning (hand in hand with the agency SelectNY)
· Budgeting management and control
· Timing and responsibility statements
· Action planning for the communication of product launches
· Management of translation / editing in 17 languages
· Release procedure with all countries
· Production Management and Controlling

It was a priviledge working with Villeroy & Boch, a familiy business with over 250 years of tradition.
Each new wonderful design and the extraordinary decorations will „burn into your heart“. Their
product range is huge and growing. It was a challenge at least monthly to implement two decoration
packages on a national and international level.

HeymannBrandt GmbH

Clients:
Dr. Kade, Eisbären Berlin, InterContinental Hotels & Resorts, RTL Radio, Rundfunkchor Berlin, Spreeradio, Terre des Femmes, Vattenfall

Key Account Manager & Etat Director

Re’public Agentur für Finanzkommunikation GmbH

Clients:
demark AG, ENERTRAG AG, Nordcapital, Sparda-Bank, UMaG

motus Werbeagentur GmbH

Clients:
Bausch & Lomb, Coca-Cola, InterContinental Hotels & Resorts, berolina Schriftbild GmbH

Key Account Manager/Mediaplanner

Die Brandenburgs Werbeagentur

Seit über 20 Jahren bin ich mit Leidenschaft im Marketing und in der Werbung tätig. Das spannende daran, Marken, Werbung, Medien, Märkte und Verbraucherwünsche habe sich in den vielen Jahren immer wieder verändert. Ohne Werbung wäre unsere Welt nicht so bunt und wir würden einiges verpassen. 
Und dennoch ist die Einstellung vieler: Werbung ist scheiße! Und genau deswegen kommt es immer auf eine gute Strategie an. 

Mich hat es schon immer fasziniert neugierig wie ein Kind alles genauestens zu analysieren, um zu verstehen. Nur so kann man einen wirklich guten Wettbewerbsvorteil erarbeiten und eine erfolgreiche Idee entwickeln. Diesen Schritt überspringen viele und sie gehen gleich über in: "Ich habe da eine kreative Idee.". Aber führt diese "kreative" Idee wirklich zum Ziel? Hast du alle Faktoren berücksichtigt, um zum Markenstar zu werden? Nur einer von vielen zu sein bringt dich nich weiter. 

Du musst der Star unter vielen Marken werden. Das macht es aus. Und da gehört es auch manchmal dazu, dein Produkt zu optimieren oder gar neu zu entwickeln. Ist deine Markenstory so einzigartig, emotional, außergewöhnlich, dass sie in den Köpfen deiner Zielgruppe bleibt? Wenn nicht, dann meld dich bei mir und ich sorge dafür, dass es so ist.

taplio

The Battle

Brian W.

Marén Wels

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