Founder at X Proven | B2B Lead Gen Expert | Increasing brand awareness and profits through strategic email marketing - B2B lead generation agency with over $100MM in sales for our clients using personalized cold emails.

X Proven

Founder

Chief Marketing Officer

City of Houston

Cross-Collaboration: Narrowed ideal customer profile with performance and reporting teams to ensure closed-loop learnings and improve targeting effectiveness by 25%. Produced concise, relevant, insightful driven presentations and recommendations, both internally and cross-departmentally. Recognized for strong business acumen, statistical, analytical, and problem-solving skills, and managed complex processes with cross-functional teams.
Growth: Developed new partnerships, social engagements, and advertisement opportunities to introduce and generate additional revenue streams.
Insights: Utilized third-party research and partner tools to deliver research insights and trends about audiences and marketplace, including competitive intel reports (audience, brand, market, competitive, etc) to inform marketing strategies and plan optimization 
Campaign Management: Worked with internal departments to execute nationally marketed campaigns, plan for global digital distribution, and repurpose a 2MM+ consumer sales and marketing database. 
Demand Generation: Owned the full visitor-to-trial funnel, applying both strategic and tactical digital marketing plans with reporting, budgets, and re-forecasts, emphasizing acquisition and conversion. 
Content Creation: Wrote copy and owned processes to communicate with our members across key engagement channels: email, social media, advertisements, SMS, etc.
Measurement: Conducted audience testing of various email copy to establish effective and consistent brand messaging across customer accounts. Analyzed member feedback and data to bring key actionable insights to the marketing and product teams.
Key Results: Results from the initial email outreach campaign in 6 months had 9871 deliveries, a 4.6% reply rate (458 replies), 68 leads (15% of replies), 40 meetings (8.73% conversion rate). Also achieved  >50% open rates on all campaigns, lowered pay-per-click (PPC) 37% leading to 25 new leads from PPC in the first 2 months.

Email Marketing Director 

Convert Media Group Marketing Agency

Growth: Grew net new marketing-sourced pipeline to 80%+ for middle market and 20%+ for enterprise. Grew unaided brand awareness to 20%+ amongst our target buyers.
Subscriber Retention: Created and scaled marketing programs to drive 130% net retention among existing customers
Product Marketing: Expanded product marketing to launch content delivery into new markets and new countries, merchandising existing pilots and other demand generation activities to drive adequate pipeline across multiple products, verticals, and geographies.
Key Results: Accomplished 5982 deliveries with a 6% reply rate (370) and 96 meetings booked from cold email campaigns in 6 months.

Email Marketing Officer

Growth: Increased site traffic by 15% from paid sources (PPC, grant program, advertisement in media publications, video, etc.
Key Results: Led the acquisition of a new partnership, achieving 90% MOM savings through A/B testing. 20% increase of conversion rates through development of engaging landing pages.

Email Marketing Manager

Keyword Optimization: Optimized website to increase keyword density & homepage tags, metadata, photo data, etc. Distribute Facebook and Craigslist content with geo-targeted keywords & setup/maintain Campaigns 
Content Creation: Developed marketing content such as email, landing pages, sales enablement tools, webinars, and social media (organic and paid) 
Market Research: Conducted consistent research on best practices and the latest trends in brand and agency marketing that ensure that the business can get ahead of the competition, in order to provide growth opportunity for client
Growth & Lead Generation: Developed strategic turn-key marketing programs to generate qualified leads to support brand, pipeline, revenue and growth goals. Resulted in email outreach campaign numbers: 67% average open rate, 5% average reply rate with 38 replies total.

Digital Marketing Associate

Generating leads, no matter the industry, can be difficult. The digital agency space is vast, and getting leads presents its own challenges. At X Proven, we focus on optimizing your digital agency’s sales cycle and empowering the inbound marketing strategies.   At X Proven, we offer a top-down approach to your company. After analyzing your current channels, we create a customized game plan to improve your inbound marketing channels including cold calls & emails, agency partnerships, directories, networking events, podcasts, social media management, content promotion, and retargeting of paid ads.  I’ve worked with some of great industries and businesses like the City of Houston Parks & Rec. I’m responsible for generating millions in B2B sales over the course of my career. If you’d like to upgrade your inbound marketing, I’d love to help. Send me an email [brian@xproven.com] to see how I can help, or learn more about what we’re up to on our website [http://xproven.com].

Brian W.

Scimus

Business Development Manager

My day-to-day tasks were: 
- researching industry trends, competitors, and market conditions to stay informed and adapt sales strategies accordingly
- establish, develop and maintain positive customer relationships
- develop and maintain outreach sales processes for LinkedIn, Mail and Upwork
- identifying customers' needs

My learning points:
- failures help you to think out-of-the-box
- persistence is a key
- first - listen, second - help (not sell)

Growth Manager

Translator

Ontop

• Conducting research and analyzing the business performance of business partners and fulfilling customers’ needs.
• Create, plan, and deliver presentations on company products.
• Establish, develop and maintain positive business and customer relationships.
• Coordinate with other team members and departments to optimize processes.

Sales Development Specialist

AIESEC

Leading 6 Team Leaders with regular O2Os (40+), department meetings (60 in general), MoSs & KPIs setting and tracking, membership onboarding
Servicing customers before and during their experiences and providing needed standards of quality(improved conversion of quality from 85% to 91%)
Updated servicing flow which helped to get more interaction with customers
Synergy within Sales and Customer Service teams
Sales strategy creation and execution

Head of Customer Experience and Sales

Key responsibilities:
Leading a team of 2 people
Conducting calls and meetings with current accounts(conversion from call to meeting improved from 10.7% to 16.5%)
Generation of leads and market segmentation(93 new leads)
Sales strategy plan execution

Key achievements:
New Sales - 3 new companies
Account management - 5 accounts
Access to the new region

Sales Manager

Business Development Manager at Scimus | Helping businesses to go from Good to Great through automation

Hey! I’m Nelia, your Business Development Manager from Scimus, where I'm dedicated to transforming businesses from good to great through innovative automation solutions. 

With a background in sales, project management, and strategic thinking, I'm swimming in environments that demand creativity and adaptability.

At Scimus, my role involves understanding the market needs, fostering customer relationships, and developing effective sales strategies. Over my 3 years in sales, my experience has honed my skills in identifying customer needs and tailoring solutions that align with their objectives.

I’m always open to discussing how me and Scimus can assist in your business's growth journey. Let’s connect and explore how we can take your business to the next level.

nelia.kaminska@thescimus.com

taplio

The Battle

Brian W.

Nelia Kaminska

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?