Founder at X Proven | B2B Lead Gen Expert | Increasing brand awareness and profits through strategic email marketing - B2B lead generation agency with over $100MM in sales for our clients using personalized cold emails.

X Proven

Founder

Chief Marketing Officer

City of Houston

Cross-Collaboration: Narrowed ideal customer profile with performance and reporting teams to ensure closed-loop learnings and improve targeting effectiveness by 25%. Produced concise, relevant, insightful driven presentations and recommendations, both internally and cross-departmentally. Recognized for strong business acumen, statistical, analytical, and problem-solving skills, and managed complex processes with cross-functional teams.
Growth: Developed new partnerships, social engagements, and advertisement opportunities to introduce and generate additional revenue streams.
Insights: Utilized third-party research and partner tools to deliver research insights and trends about audiences and marketplace, including competitive intel reports (audience, brand, market, competitive, etc) to inform marketing strategies and plan optimization 
Campaign Management: Worked with internal departments to execute nationally marketed campaigns, plan for global digital distribution, and repurpose a 2MM+ consumer sales and marketing database. 
Demand Generation: Owned the full visitor-to-trial funnel, applying both strategic and tactical digital marketing plans with reporting, budgets, and re-forecasts, emphasizing acquisition and conversion. 
Content Creation: Wrote copy and owned processes to communicate with our members across key engagement channels: email, social media, advertisements, SMS, etc.
Measurement: Conducted audience testing of various email copy to establish effective and consistent brand messaging across customer accounts. Analyzed member feedback and data to bring key actionable insights to the marketing and product teams.
Key Results: Results from the initial email outreach campaign in 6 months had 9871 deliveries, a 4.6% reply rate (458 replies), 68 leads (15% of replies), 40 meetings (8.73% conversion rate). Also achieved  >50% open rates on all campaigns, lowered pay-per-click (PPC) 37% leading to 25 new leads from PPC in the first 2 months.

Email Marketing Director 

Convert Media Group Marketing Agency

Growth: Grew net new marketing-sourced pipeline to 80%+ for middle market and 20%+ for enterprise. Grew unaided brand awareness to 20%+ amongst our target buyers.
Subscriber Retention: Created and scaled marketing programs to drive 130% net retention among existing customers
Product Marketing: Expanded product marketing to launch content delivery into new markets and new countries, merchandising existing pilots and other demand generation activities to drive adequate pipeline across multiple products, verticals, and geographies.
Key Results: Accomplished 5982 deliveries with a 6% reply rate (370) and 96 meetings booked from cold email campaigns in 6 months.

Email Marketing Officer

Growth: Increased site traffic by 15% from paid sources (PPC, grant program, advertisement in media publications, video, etc.
Key Results: Led the acquisition of a new partnership, achieving 90% MOM savings through A/B testing. 20% increase of conversion rates through development of engaging landing pages.

Email Marketing Manager

Keyword Optimization: Optimized website to increase keyword density & homepage tags, metadata, photo data, etc. Distribute Facebook and Craigslist content with geo-targeted keywords & setup/maintain Campaigns 
Content Creation: Developed marketing content such as email, landing pages, sales enablement tools, webinars, and social media (organic and paid) 
Market Research: Conducted consistent research on best practices and the latest trends in brand and agency marketing that ensure that the business can get ahead of the competition, in order to provide growth opportunity for client
Growth & Lead Generation: Developed strategic turn-key marketing programs to generate qualified leads to support brand, pipeline, revenue and growth goals. Resulted in email outreach campaign numbers: 67% average open rate, 5% average reply rate with 38 replies total.

Digital Marketing Associate

Generating leads, no matter the industry, can be difficult. The digital agency space is vast, and getting leads presents its own challenges. At X Proven, we focus on optimizing your digital agency’s sales cycle and empowering the inbound marketing strategies.   At X Proven, we offer a top-down approach to your company. After analyzing your current channels, we create a customized game plan to improve your inbound marketing channels including cold calls & emails, agency partnerships, directories, networking events, podcasts, social media management, content promotion, and retargeting of paid ads.  I’ve worked with some of great industries and businesses like the City of Houston Parks & Rec. I’m responsible for generating millions in B2B sales over the course of my career. If you’d like to upgrade your inbound marketing, I’d love to help. Send me an email [brian@xproven.com] to see how I can help, or learn more about what we’re up to on our website [http://xproven.com].

Brian W.

Graden Enterprises

▶️ 𝗛𝗘𝗥𝗘'𝗦 𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢: Profit Acceleration Specialist and Marketing Strategist who offers a comprehensive method to increase your annual revenue by 2X, 5X 10X or more in the next twelve months

Unlike many business coaches, I focus on performance and accomplishment. I focus on delivering results; solving challenges immediately so that a company can realize positive financial increases.

Profit Acceleration Specialist | Business Coach | Turnaround Expert | Marketing Strategist

Graden Enterprises, Testimonials and Contact Information

▶️ 𝐖𝐡𝐚𝐭 𝐎𝐭𝐡𝐞𝐫𝐬 𝐇𝐚𝐯𝐞 𝐓𝐨 𝐒𝐚𝐲:

🔸 "Dr. Graden is a scholar and a gentleman. his communication and business building skills are top-notch. If you get the opportunity to do business with him, don't miss it." Gino Nicoli

🔸 "I've known Dr. Graden for more than 30 years now. We have collaborated on several ventures throughout the years. He has always demonstrated a high level of professionalism. Being very business savvy, he's the guy I go to when I need help with a problem I just can't figure out. I highly recommend him as your Profit Acceleration Specialist!" Scott Heiser, CEO ArkCentric

🔸 "It is my pleasure to recommend Dr. Paul Graden. I had the pleasure of working with Paul while he was the CEO of Accelerated Learning Center.

Dr. Graden built ALC from the ground-up. His institute held a very high academic standard and operationally his institute consistently was one of the most well-run schools of the 20+ branch institutions in which I worked with.

His work ethic and high moral standards in conducting business are un-paralleled. I’m confident he will be able to make an immediate, positive impact to any organization he comes in contact." David Hopkins, Former Client, DLSI

▶️ 𝐀𝐫𝐞 𝐘𝐨𝐮 𝐑𝐞𝐚𝐝𝐲 𝐓𝐨 𝐅𝐢𝐧𝐝 𝐎𝐮𝐭 𝐌𝐨𝐫𝐞?

📞 Copy and paste https://my.timetrade.com/book/8JY4Q or scan the QR Code below to 𝐒𝐜𝐡𝐞𝐝𝐮𝐥𝐞 𝐚 𝐙𝐨𝐨𝐦 𝐌𝐞𝐞𝐭𝐢𝐧𝐠.

𝐁𝐎𝐎𝐊 𝐍𝐎𝐖: Need Dramatic Revenue Gains? Are we a fit? Let's Find Out! 𝐁𝐨𝐨𝐤 𝐓𝐨𝐝𝐚𝐲!

Mid-Cumberland Community Action Agency

As an 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫/𝐂𝐄𝐎, I directed nonprofit operations valued at $18M supporting 200+ employees across eight counties including recruiting and training of staff and board members. A few of my key accomplishments include:
★ Designed an On-The-Job Training program for parents of Head Start students living below the poverty level and secured a $220K grant to find the first year’s operations in eight counties.
★ Redesigned low performing assistance program driving a 100% increase in grants to $6M within two years.
★ Recruited eight board members delivering a fully staffed board in adherence with agency grantors for the first time in more than seven years.

Interim Executive Director|CEO

Tennessee Christian Chamber of Commerce

As a Director of Membership, I managed membership operations including marketing strategy, program oversight, and relationship management. A few of my key accomplishments include:
★ Revitalized and expanded Ambassador program doubling volunteers and incorporated ambassadors into the sales force leading to new memberships tripling.
★ Built and leveraged relationships with radio stations securing free event advertising.
★ Launched a county-by-county marketing strategy extending chamber from middle to Eastern Tennessee.

Membership Director

Accelerated Learning Center, Inc.

Dr. Graden started ALC in September 2005 when he signed up his first 13 students. To facilitate growth, he incorporated ALC in 2007 and brought in professional investors. The result - by 2012, ALC had grown to almost 700 students. 

Building ALC from scratch required some degree of risk. Dr. Graden signed a lease for almost 4,000 square feet and built out classrooms and offices. Curriculum development, hiring staff and instructors, implementing scheduling and internal procedures, plus developing a sales and marketing plan were crucial to their success - and ALC grew!

Alliances with local healthcare companies, hospitals, and staffing agencies helped promote growth - plus an incredibly high referral rate.

By incorporating Dr. Graden's targeted, online lead generations strategies, ALC's student base exploded to the point that he sold ALC to return money to the investors who put their faith and trust in them, as well as to spend more time together after Dr. Graden's wife was diagnosed with ALS.

Chairman/CEO

🔥Helping Christian Business Owners set your profits, productivity and purpose on fire with prophetic business coaching! 🔥

▶︎ 𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢:
Unlike other profit acceleration specialists and marketing strategists, I offer an established methodology to maximize your revenues. Nobody else offers a more comprehensive method to increase your annual revenues by 2X, 3X, 10X or more in the next twelve months! 

In addition to the above, I will take you through our trademarked, proprietary Profit Acceleration Software – in about 45 minutes - to pinpoint every strategy and tactic you need to guarantee those revenue increases in the next 12 months. All of this without spending an extra dollar on marketing or advertising.

▶︎ 𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛:
I work with CEOs, Entrepreneurs and Business Owners of small to medium-sized businesses who face challenges such as:

🔸 Not seeing profit growth or expected results.
🔸 Struggling to generate new clients/customers and finding consistent leads.
🔸 Annoyed that your competitors are thriving when you know that you deliver better value.
🔸 Frustrated with marketing solutions that end up draining your bank account.
🔸 Sick of the monthly roller coaster rides with your sales targets.

▶︎ 𝗛𝗢𝗪 𝗜𝗧 𝗪𝗢𝗥𝗞𝗦:
My goal is straightforward… to help serious business owners generate more clients, close more sales and increase their overall revenue and profits… quickly and inexpensively.

I have a special talent for helping business owners create competition-crushing marketing. I begin this process by exposing the flaws in marketing that almost all small business owners fall prey to and explain why these flaws are stifling the growth of all business owners today. 

Imagine having a targeted plan for your specific situation which increases revenues substantially, explodes your lead generation and sales, utilizes marketing that actually produces results, and positions your business as the dominant force in your industry. 

Learn the latest, cutting-edge, lead generation and lead conversion strategies, as well as how to implement each strategy in your business. Multiple case studies are studied to transform your business both financially and professionally. Additionally, you will have complete access to the largest collection of online resources for business owners. 

You can choose:

🔸 One-On-One Coaching
🔸 Weekly Group Coaching
🔸 DIY Online Learning

Imagine a few weeks from now, experiencing the positive, permanent breakthroughs you want and deserve.

💡 𝗥𝗘𝗔𝗗𝗬 𝗧𝗢 𝗧𝗔𝗟𝗞?

📞 Copy and paste https://my.timetrade.com/book/8JY4Q OR SCAN THE QR COBE BELOW to schedule a Zoom meeting.

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The Battle

Brian W.

Paul Graden

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