Founder at X Proven | B2B Lead Gen Expert | Increasing brand awareness and profits through strategic email marketing - B2B lead generation agency with over $100MM in sales for our clients using personalized cold emails.

X Proven

Founder

Chief Marketing Officer

City of Houston

Cross-Collaboration: Narrowed ideal customer profile with performance and reporting teams to ensure closed-loop learnings and improve targeting effectiveness by 25%. Produced concise, relevant, insightful driven presentations and recommendations, both internally and cross-departmentally. Recognized for strong business acumen, statistical, analytical, and problem-solving skills, and managed complex processes with cross-functional teams.
Growth: Developed new partnerships, social engagements, and advertisement opportunities to introduce and generate additional revenue streams.
Insights: Utilized third-party research and partner tools to deliver research insights and trends about audiences and marketplace, including competitive intel reports (audience, brand, market, competitive, etc) to inform marketing strategies and plan optimization 
Campaign Management: Worked with internal departments to execute nationally marketed campaigns, plan for global digital distribution, and repurpose a 2MM+ consumer sales and marketing database. 
Demand Generation: Owned the full visitor-to-trial funnel, applying both strategic and tactical digital marketing plans with reporting, budgets, and re-forecasts, emphasizing acquisition and conversion. 
Content Creation: Wrote copy and owned processes to communicate with our members across key engagement channels: email, social media, advertisements, SMS, etc.
Measurement: Conducted audience testing of various email copy to establish effective and consistent brand messaging across customer accounts. Analyzed member feedback and data to bring key actionable insights to the marketing and product teams.
Key Results: Results from the initial email outreach campaign in 6 months had 9871 deliveries, a 4.6% reply rate (458 replies), 68 leads (15% of replies), 40 meetings (8.73% conversion rate). Also achieved  >50% open rates on all campaigns, lowered pay-per-click (PPC) 37% leading to 25 new leads from PPC in the first 2 months.

Email Marketing Director 

Convert Media Group Marketing Agency

Growth: Grew net new marketing-sourced pipeline to 80%+ for middle market and 20%+ for enterprise. Grew unaided brand awareness to 20%+ amongst our target buyers.
Subscriber Retention: Created and scaled marketing programs to drive 130% net retention among existing customers
Product Marketing: Expanded product marketing to launch content delivery into new markets and new countries, merchandising existing pilots and other demand generation activities to drive adequate pipeline across multiple products, verticals, and geographies.
Key Results: Accomplished 5982 deliveries with a 6% reply rate (370) and 96 meetings booked from cold email campaigns in 6 months.

Email Marketing Officer

Growth: Increased site traffic by 15% from paid sources (PPC, grant program, advertisement in media publications, video, etc.
Key Results: Led the acquisition of a new partnership, achieving 90% MOM savings through A/B testing. 20% increase of conversion rates through development of engaging landing pages.

Email Marketing Manager

Keyword Optimization: Optimized website to increase keyword density & homepage tags, metadata, photo data, etc. Distribute Facebook and Craigslist content with geo-targeted keywords & setup/maintain Campaigns 
Content Creation: Developed marketing content such as email, landing pages, sales enablement tools, webinars, and social media (organic and paid) 
Market Research: Conducted consistent research on best practices and the latest trends in brand and agency marketing that ensure that the business can get ahead of the competition, in order to provide growth opportunity for client
Growth & Lead Generation: Developed strategic turn-key marketing programs to generate qualified leads to support brand, pipeline, revenue and growth goals. Resulted in email outreach campaign numbers: 67% average open rate, 5% average reply rate with 38 replies total.

Digital Marketing Associate

Generating leads, no matter the industry, can be difficult. The digital agency space is vast, and getting leads presents its own challenges. At X Proven, we focus on optimizing your digital agency’s sales cycle and empowering the inbound marketing strategies.   At X Proven, we offer a top-down approach to your company. After analyzing your current channels, we create a customized game plan to improve your inbound marketing channels including cold calls & emails, agency partnerships, directories, networking events, podcasts, social media management, content promotion, and retargeting of paid ads.  I’ve worked with some of great industries and businesses like the City of Houston Parks & Rec. I’m responsible for generating millions in B2B sales over the course of my career. If you’d like to upgrade your inbound marketing, I’d love to help. Send me an email [brian@xproven.com] to see how I can help, or learn more about what we’re up to on our website [http://xproven.com].

Brian W.

heading2market

heading2market es un líder establecido de la industria de equipos de ventas externalizados y especializados en Venta Directa, B2B y D2D.  Desde 2012, nuestro historial y enfoque en la adquisición de nuevos clientes y el crecimiento de los ingresos en múltiples sectores ha generado millones de euros en nuevos ingresos para nuestros clientes.  

Nuestra capacidad para conseguir estos resultados se basa en dos factores: nuestro proceso Solution Selling, probado y repetible, y el liderazgo interno de nuestro incomparable equipo de Ejecutivos de Ventas Senior. 

Todo ello, combinado con nuestro enfoque en la búsqueda de los mejores talentos de ventas, es una potente combinación que da como resultado una cosa: el crecimiento de los ingresos y la adquisición de nuevos clientes para nuestros socios.

heading2market. proporciona el equipo de "cazadores" que tu organización necesita.  Ya sea que comiences con 2 agentes de ventas o con 200, nuestro enfoque y alcance ilimitado en el sur de Europa, o a nivel mundial nos da la capacidad de construir tu equipo de ventas externas dedicado en cualquier parte del mundo en 45 días o menos.

Sales Services Director

El Corte Inglés

Dirección y gestión de equipos comerciales

Sales Manager

Orange

Sales Executive

En heading2market dirijo el área de servicios de Outsourcing Comercial, donde desarrollamos soluciones personalizadas de ventas para nuestros clientes, las cuales incorporan el análisis estratégico, la ejecución y apoyo a las ventas.

Nuestros clientes varían en tamaño desde pequeñas empresas de nueva creación hasta grandes organizaciones empresariales con operaciones en varios paises. Ayudamos a nuestros clientes haciéndonos cargo de elementos de su proceso de ventas, los cuales podemos ejecutar mejor o más rápido en un entorno totalmente gestionado y respaldado. 

Nuestro personal de ventas opera como representantes oficiales de su organización con una gestión completa y el apoyo proporcionado por heading2market.

Tenemos un historial probado de éxito a través de nuestro enfoque en la contratación y la formación de los mejores vendedores y el apoyo a su esfuerzo de ventas con herramientas de gestión y tecnología.

Permítanos llevar a su organización al siguiente nivel de crecimiento con nuestros equipos de ventas. Le ayudaremos a atravesar el muro de ladrillos que han obstaculizado hasta ahora sus ventas.

taplio

The Battle

Brian W.

Rafael Gómez Sans

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