Founder at X Proven | B2B Lead Gen Expert | Increasing brand awareness and profits through strategic email marketing - B2B lead generation agency with over $100MM in sales for our clients using personalized cold emails.

X Proven

Founder

Chief Marketing Officer

City of Houston

Cross-Collaboration: Narrowed ideal customer profile with performance and reporting teams to ensure closed-loop learnings and improve targeting effectiveness by 25%. Produced concise, relevant, insightful driven presentations and recommendations, both internally and cross-departmentally. Recognized for strong business acumen, statistical, analytical, and problem-solving skills, and managed complex processes with cross-functional teams.
Growth: Developed new partnerships, social engagements, and advertisement opportunities to introduce and generate additional revenue streams.
Insights: Utilized third-party research and partner tools to deliver research insights and trends about audiences and marketplace, including competitive intel reports (audience, brand, market, competitive, etc) to inform marketing strategies and plan optimization 
Campaign Management: Worked with internal departments to execute nationally marketed campaigns, plan for global digital distribution, and repurpose a 2MM+ consumer sales and marketing database. 
Demand Generation: Owned the full visitor-to-trial funnel, applying both strategic and tactical digital marketing plans with reporting, budgets, and re-forecasts, emphasizing acquisition and conversion. 
Content Creation: Wrote copy and owned processes to communicate with our members across key engagement channels: email, social media, advertisements, SMS, etc.
Measurement: Conducted audience testing of various email copy to establish effective and consistent brand messaging across customer accounts. Analyzed member feedback and data to bring key actionable insights to the marketing and product teams.
Key Results: Results from the initial email outreach campaign in 6 months had 9871 deliveries, a 4.6% reply rate (458 replies), 68 leads (15% of replies), 40 meetings (8.73% conversion rate). Also achieved  >50% open rates on all campaigns, lowered pay-per-click (PPC) 37% leading to 25 new leads from PPC in the first 2 months.

Email Marketing Director 

Convert Media Group Marketing Agency

Growth: Grew net new marketing-sourced pipeline to 80%+ for middle market and 20%+ for enterprise. Grew unaided brand awareness to 20%+ amongst our target buyers.
Subscriber Retention: Created and scaled marketing programs to drive 130% net retention among existing customers
Product Marketing: Expanded product marketing to launch content delivery into new markets and new countries, merchandising existing pilots and other demand generation activities to drive adequate pipeline across multiple products, verticals, and geographies.
Key Results: Accomplished 5982 deliveries with a 6% reply rate (370) and 96 meetings booked from cold email campaigns in 6 months.

Email Marketing Officer

Growth: Increased site traffic by 15% from paid sources (PPC, grant program, advertisement in media publications, video, etc.
Key Results: Led the acquisition of a new partnership, achieving 90% MOM savings through A/B testing. 20% increase of conversion rates through development of engaging landing pages.

Email Marketing Manager

Keyword Optimization: Optimized website to increase keyword density & homepage tags, metadata, photo data, etc. Distribute Facebook and Craigslist content with geo-targeted keywords & setup/maintain Campaigns 
Content Creation: Developed marketing content such as email, landing pages, sales enablement tools, webinars, and social media (organic and paid) 
Market Research: Conducted consistent research on best practices and the latest trends in brand and agency marketing that ensure that the business can get ahead of the competition, in order to provide growth opportunity for client
Growth & Lead Generation: Developed strategic turn-key marketing programs to generate qualified leads to support brand, pipeline, revenue and growth goals. Resulted in email outreach campaign numbers: 67% average open rate, 5% average reply rate with 38 replies total.

Digital Marketing Associate

Generating leads, no matter the industry, can be difficult. The digital agency space is vast, and getting leads presents its own challenges. At X Proven, we focus on optimizing your digital agency’s sales cycle and empowering the inbound marketing strategies.   At X Proven, we offer a top-down approach to your company. After analyzing your current channels, we create a customized game plan to improve your inbound marketing channels including cold calls & emails, agency partnerships, directories, networking events, podcasts, social media management, content promotion, and retargeting of paid ads.  I’ve worked with some of great industries and businesses like the City of Houston Parks & Rec. I’m responsible for generating millions in B2B sales over the course of my career. If you’d like to upgrade your inbound marketing, I’d love to help. Send me an email [brian@xproven.com] to see how I can help, or learn more about what we’re up to on our website [http://xproven.com].

Brian W.

THNK Hub

Founder & CEO

THNK Holdings

THNK Holdings is your gateway to transformative growth and innovation in leadership and organizational development. As pioneers in coaching, consulting, and digital marketing, we are driven by a passion for excellence and ethical practices, serving a diverse, global clientele.
Our integrated suite offers tailored solutions through THNK Coaching, THNK Hub, and THNK Studio, elevating leadership and business performance. 

Since its inception in 2012, THNK Coaching has consistently maintained a 98% client satisfaction rate, thanks to its unique combination of Transformative Coaching and strategic insights. This approach is designed to nurture career growth and leadership development across various services, including career strategy, career transition, leadership development, and personal branding. We serve a diverse clientele ranging from executives and entrepreneurs to professionals aiming for advancement and profound personal growth.

THNK Hub offers tailored consulting services designed to tackle the intricacies of the modern business environment. We empower organizations across various sectors to achieve sustainable growth and a significant competitive edge, catering to businesses large and small.

In parallel, THNK Studio specializes in enhancing your digital footprint. Our focus is boosting brand visibility and engagement through innovative digital strategies, ensuring your message reaches and resonates with your target audience.

Behind our success is a team of certified coaches, seasoned consultants, and creative experts, leading with thought leadership to inspire new paradigms in leadership, consulting, and digital innovation.

Join THNK Holdings for a journey of impactful leadership and organizational success, where we unlock potential and redefine achievements.

inGen Dynamics Inc.

Leading the strategic growth of Ingen Dynamics, an AI and robotics startup, I expanded the company from a 20-person team to over 150 employees, enhancing its global presence. My role involves steering business operations, optimizing processes, and spearheading new business ventures. I also established the Business and Scientific Advisory Boards and directed all marketing activities, including PR and thought leadership content.

Chief Operating Officer

Advisor & Consultant

Workplace Accelerator

The Workplace Accelerator is Apac's first HR Tech dedicated programme to identifying and shaping how the region works. Focused on on HR tech and Talent Acquisition tools, Talent Management Tools, Collaboration and Productivity tools, HR & Admin tools and Workforce Management tools.

The Workplace Accelerator provides a structured 12-week programme with hands-on guidance from subject matter and functional experts to help scale the most promising HR Tech ventures across the region. It also provides direct market access to many of APAC's leading HR professionals and prospective clients for the participants to meet with.

This is all supported with investment, networking and peer-to-peer support specifically designed for HR Tech Ventures focused on APAC.

Advisor and Mentor

Cranfield University

As President International of the Cranfield University Alumni Network, I am passionate about building and nurturing a vibrant global community. My efforts are focused on facilitating connections among alumni to foster professional and personal growth, organizing significant events, including the Worldwide Alumni Celebration, and ensuring alumni stay engaged through up-to-date contact information in our secure portal. 

I serve as the primary liaison between the alumni community and the University, coordinating with faculty, supporting student recruitment efforts, and acting as an ambassador to enhance our network's presence and impact. 

I also focus on succession planning, encourage philanthropic support for the Annual Fund, and celebrate the achievements within our community. My commitment is to enrich the alumni experience, leveraging our collective strengths for a dynamic and supportive network.

President International

Grace Blue Partnership 

As a key member of the global leadership team, I work directly with the founders, the regional CEOs, and the CFO. My role involves identifying and capitalizing on new revenue opportunities, whether through the development of new relationships or the ideation and launch of innovative products. Currently, I am leading a digital media transformation within the organization to enhance brand perception. This includes strategic changes in social media usage, website restructuring, and cohesive messaging.

As Managing Partner, I am responsible for expanding our consumer brands practice in the dynamic Asia Pacific region. Our focus is on consumer-centric brands seeking transformative talent for business-critical roles. I work closely with the teams in Singapore, China, the UK, and the USA, leveraging my global perspective to drive success.

Chief Development Officer & Head of Consumer, APAC

DHR International

Reporting to the President International, I managed the Consumer & Retail team of 12 partners in the Asia Pacific and the Middle East, focused on senior appointments for the Consumer and Retail industries. Implemented and coordinated tactical and strategic business development plans to achieve the firm’s objectives while instilling best practices and proposing enhancements to internal practices and processes. Worked closely with a business partner to write a white paper on digital transformation, organising and presenting at closed-door events in Singapore, Hong Kong, China, and the USA.

Managing Partner, APAC & ME

Odgers Berndtson

Responsible for developing the Consumer & Retail practice in Southeast Asia and leading it in APAC, specialising in senior executive assignments for Consumer, Retail, and Digital. Supported Procurement & Supply Chain assignments in Asia. As part of the global Consumer & Retail leadership team, I liaised with colleagues in EMEA and Americas to strengthen the collaboration across regions and improve the relationship with international clients.

Working side-by-side with a team of researchers and consultants, I was responsible for the entire life cycle recruiting, including sourcing, interviewing, final salary negotiations, presenting offers and closing on both the client and candidate side. Interacted with clients (C-suite, HR heads, and hiring managers) from a range of industries to determine talent needs, understand requirements and develop job descriptions. Advised and coached hiring managers and candidates throughout the entire recruitment process to ensure risk minimisation and improve long-term success.

Partner, Head of Consumer & Retail, Southeast Asia

The Gap Partnership

Managed 24 (out of 30) global accounts in Asia. I worked with upper management and board members to clarify strategic issues, identify problems and opportunities, and implement solutions. Revenue increased by five-fold from the previous year. Responsible for the business development of new and existing clients, developing and implementing business plans and sales strategies, growing the client base, strengthening existing relationships and improving revenue. 

Guest speaker for several Fortune 500 companies. Created and delivered showcases for different companies, tailoring each presentation to clients’ needs and requirements and generating new business opportunities for the firm.

Global Clients Director - Asia

Responsible for overseeing consultants in APAC, supervising the induction process, ensuring the required quality standards and achieving ‘Triple-gold’ standards.

Worked in partnership with key clients' HR and L&D teams, I created and customized innovative training and services for their mid- and senior-level executives, providing unique solutions integrated into clients’ strategies and markets.

Recipient of the Exceptional Contribution Award in 2010 and part of the Centurion Club from 2015.

Head of Quality & Product - APAC

Responsible for delivering negotiation workshops and consulting projects to key clients, proposing solutions for further growth, improving their ROI and strengthening relationships. 

Managed a team of six consultants in Singapore, Hong Kong, and Australia, overseeing their induction process, ensuring the necessary quality standards, and supervising their business development activities.

Managing Consultant - APAC

Responsible for delivering capability development programmes, covering the entire portfolio of offerings available, in Europe, North and South America, Middle East and the Asia Pacific.

Coached and supported clients, from junior executives to Fortune 500 board members, on a one-to-one level to ensure the implementation and practice of what they have learned. Industries included, but not limited to: banking, oil & gas, FMCG, retail, pharmaceutical, logistics, IT, aerospace and professional services.

Top three most experienced consultants in the company, having delivered more than 170 programmes and more than 7,600 hours of in-class training.

Negotiation Consultant

Park Idiomas Franchising

Contracted to co-developed business strategy with the CEO by determining marketing objectives and identifying high potential franchising opportunities. The strategy was based on detailed market research and due diligence, fitting the company’s long-term goals. Gathered and synthesised market research data on executive education on the major urban centres of South America, considering competitors, income, real estate growth rate and proximity to urban hubs to determine the best location for new franchises. 

Designed and built a value-based scenario analysis model, including variables from competitive market intelligence to improve pricing accuracy and ROI for new franchises and present financial benefits to potential investors. Identified and conducted presentations to potential investors, successfully testing the new strategy and the price structure for new franchises. Reported the findings to the CEO, suggesting the implementation of the new strategy.

Head of Business Strategy

COO at inGen Dynamics | AI & Robotics | Startup Advisor | Executive Coach (PCC)

𝗚𝗹𝗼𝗯𝗮𝗹 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗟𝗲𝗮𝗱𝗲𝗿 | 𝗧𝗲𝗰𝗵 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗼𝗿 | 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗔𝗱𝘃𝗶𝘀𝗼𝗿

My professional journey is a distinctive blend of industries and roles. I consistently add significant value to the organizations I partner with. With a career spanning AI & robotics, executive search, automotive, and management consultancy across five continents, I bring a unique blend of strategic vision and operational excellence to drive transformative growth in complex, global markets.


𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:
• Led cross-functional teams of 12+ direct reports
• Scaled a startup from 20 to 150+ people
• Delivered 5x revenue growth to a client through strategic consulting
• Worked in 40+ countries delivering projects for Fortune 500 clients
• Established and chaired advisory boards, enhancing corporate governance
• Designed and implemented corporate training programs, elevating leadership capabilities


𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲:
• Strategic Growth & Innovation
• Global Team Leadership
• Cross-Cultural Business Operations
• Executive Coaching (ICF PCC Certified)


As a dynamic and results-oriented executive leader, I bring a robust background in technology, executive management, and business consultancy. I am passionate about driving strategic growth and fostering innovation in global markets.

Having lived and worked in Brazil, New York, London, Hong Kong, and Singapore, I’ve developed a deep understanding of cultural nuances and the complexities of managing diverse, geographically dispersed teams.

Throughout my career, I’ve taken on leadership roles that demand a strategic mindset, a keen understanding of global market dynamics, and the ability to manage complex projects across multiple regions. I excel at navigating challenges and converting opportunities into successful outcomes.

My experience includes establishing and leading advisory boards, crafting comprehensive marketing strategies, and delivering corporate training programs that enhance leadership capabilities. I am also deeply committed to diversity and inclusion, recognizing that diverse perspectives foster innovation and drive business success.

I am also an ICF-certified professional coach (PCC). I take great pride in supporting leaders, startups, and NGOs, providing mentorship, coaching, and guidance to help them overcome challenges.


Let's connect to explore how we can drive innovation and growth in your organization.


#Singapore #Leadership #GlobalBusiness #Strategy #Innovation #BusinessGrowth #Startups #ManagementConsulting #Robotics #AI #ExecutiveCoaching #Training

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Brian W.

Wladmir Ramos Silva

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