Founder at X Proven | B2B Lead Gen Expert | Increasing brand awareness and profits through strategic email marketing - B2B lead generation agency with over $100MM in sales for our clients using personalized cold emails.

X Proven

Founder

Chief Marketing Officer

City of Houston

Cross-Collaboration: Narrowed ideal customer profile with performance and reporting teams to ensure closed-loop learnings and improve targeting effectiveness by 25%. Produced concise, relevant, insightful driven presentations and recommendations, both internally and cross-departmentally. Recognized for strong business acumen, statistical, analytical, and problem-solving skills, and managed complex processes with cross-functional teams.
Growth: Developed new partnerships, social engagements, and advertisement opportunities to introduce and generate additional revenue streams.
Insights: Utilized third-party research and partner tools to deliver research insights and trends about audiences and marketplace, including competitive intel reports (audience, brand, market, competitive, etc) to inform marketing strategies and plan optimization 
Campaign Management: Worked with internal departments to execute nationally marketed campaigns, plan for global digital distribution, and repurpose a 2MM+ consumer sales and marketing database. 
Demand Generation: Owned the full visitor-to-trial funnel, applying both strategic and tactical digital marketing plans with reporting, budgets, and re-forecasts, emphasizing acquisition and conversion. 
Content Creation: Wrote copy and owned processes to communicate with our members across key engagement channels: email, social media, advertisements, SMS, etc.
Measurement: Conducted audience testing of various email copy to establish effective and consistent brand messaging across customer accounts. Analyzed member feedback and data to bring key actionable insights to the marketing and product teams.
Key Results: Results from the initial email outreach campaign in 6 months had 9871 deliveries, a 4.6% reply rate (458 replies), 68 leads (15% of replies), 40 meetings (8.73% conversion rate). Also achieved  >50% open rates on all campaigns, lowered pay-per-click (PPC) 37% leading to 25 new leads from PPC in the first 2 months.

Email Marketing Director 

Convert Media Group Marketing Agency

Growth: Grew net new marketing-sourced pipeline to 80%+ for middle market and 20%+ for enterprise. Grew unaided brand awareness to 20%+ amongst our target buyers.
Subscriber Retention: Created and scaled marketing programs to drive 130% net retention among existing customers
Product Marketing: Expanded product marketing to launch content delivery into new markets and new countries, merchandising existing pilots and other demand generation activities to drive adequate pipeline across multiple products, verticals, and geographies.
Key Results: Accomplished 5982 deliveries with a 6% reply rate (370) and 96 meetings booked from cold email campaigns in 6 months.

Email Marketing Officer

Growth: Increased site traffic by 15% from paid sources (PPC, grant program, advertisement in media publications, video, etc.
Key Results: Led the acquisition of a new partnership, achieving 90% MOM savings through A/B testing. 20% increase of conversion rates through development of engaging landing pages.

Email Marketing Manager

Keyword Optimization: Optimized website to increase keyword density & homepage tags, metadata, photo data, etc. Distribute Facebook and Craigslist content with geo-targeted keywords & setup/maintain Campaigns 
Content Creation: Developed marketing content such as email, landing pages, sales enablement tools, webinars, and social media (organic and paid) 
Market Research: Conducted consistent research on best practices and the latest trends in brand and agency marketing that ensure that the business can get ahead of the competition, in order to provide growth opportunity for client
Growth & Lead Generation: Developed strategic turn-key marketing programs to generate qualified leads to support brand, pipeline, revenue and growth goals. Resulted in email outreach campaign numbers: 67% average open rate, 5% average reply rate with 38 replies total.

Digital Marketing Associate

Generating leads, no matter the industry, can be difficult. The digital agency space is vast, and getting leads presents its own challenges. At X Proven, we focus on optimizing your digital agency’s sales cycle and empowering the inbound marketing strategies.   At X Proven, we offer a top-down approach to your company. After analyzing your current channels, we create a customized game plan to improve your inbound marketing channels including cold calls & emails, agency partnerships, directories, networking events, podcasts, social media management, content promotion, and retargeting of paid ads.  I’ve worked with some of great industries and businesses like the City of Houston Parks & Rec. I’m responsible for generating millions in B2B sales over the course of my career. If you’d like to upgrade your inbound marketing, I’d love to help. Send me an email [brian@xproven.com] to see how I can help, or learn more about what we’re up to on our website [http://xproven.com].

Brian W.

Zoolatech

- Event Strategy & Roadmap: Design an annual calendar of tech-focused summits and webinars that map directly to go-to-market goals and sales pipeline targets.
- Speaker & Content Curation: Source, vet, and onboard C-suite technology leaders and influential practitioners; shape agendas that surface actionable insights for enterprise retail and eCommerce audiences.
- Audience Growth & Engagement: Partner with Demand Gen to build segmented outreach plans, maximize attendee acquisition, and nurture post-event engagement across email, social, and partner channels.
- Cross-Functional Collaboration: Align closely with Product, Engineering, and Sales to ensure event themes showcase Zoolatech’s AI, modernization, and omnichannel capabilities.
- Budget & Vendor Management: Own end-to-end budget planning, negotiate with platforms and production partners, and implement scorecards to control costs and quality.
- Data & Performance Analytics: Establish dashboards for real-time tracking of registration, attendance, and funnel impact; use insights to optimize future programs.
- Process & Playbook Development: Document repeatable workflows—for speaker outreach, rehearsal, run-of-show, and post-event follow-up—to scale output without compromising quality.
- Community & Talent Networking: Leverage each event to expand relationships with high-caliber tech talent and potential partners, positioning Zoolatech as a hub for industry thought leadership.

Senior Event Strategist

Glorium Technologies

- Built a quarterly SaaS-developer webinar series that boosted MQL volume and pipeline, finishing 36 % above target over two years.
- Created a speaker-recruitment playbook that slashed sourcing time 75 % (four weeks → nine days) and enabled 100 % on-time launches.
- Deployed a Looker dashboard for live KPI tracking, shrinking the reporting cycle from three days to three hours and supporting weekly optimization.
- Negotiated a multi-event software license, securing six-figure cost savings while unifying analytics across all programs.

Event Strategy Consultant

Digital Expert Online

- Directed a 30-person team executing 50+ digital conferences and tech community events per year; average attendance grew 3× (300 → 900) in Year 1.
- Implemented agile ceremonies and Kanban; improved on-time launches from 70 % → 97 % by 2022.
- Launched an on-demand content hub that added 35 % incremental leads from replay viewers within six months.
- Integrated CRM and marketing-automation workflows, pushing post-event engagement open-rates from 18 % → 41 %.

Senior Event Manager

Smart Payment

- Orchestrated a fintech webinar & virtual hackathon roadmap across 8 countries; attracted 4,000+ attendees and supported 12 new-market launches in 24 months.
- Unified attendee data with Salesforce, boosting demo-request conversion 40 % and reducing no-shows to 7 %.
- Renegotiated venue and platform contracts, reducing spend 22 % while adding streaming capabilities.

Event Project Manager

Rost Group

- Coordinated logistics for 120+ tech meet-ups and corporate trainings annually with a 99 % on-budget record.
- Built a centralized vendor database, shortening sourcing cycles 25 % and lifting preferred-vendor usage to 85 %.
- Deployed post-event pulse surveys that raised satisfaction from 78 % → 91 % in 18 months.

Event Specialist

Global Brand & Marketing Leader | CMO | Strategic Advisor | Transformation | Speaker

I design high-impact summits and webinars that give enterprise retail and eCommerce leaders a stage to share transformative ideas—while surrounding them with the exact peers, partners, and prospects who can turn those ideas into action. As the Senior Event Strategist at Zoolatech, my focus is curating fresh voices from Fortune 500 retailers, AI pioneers, and commerce disruptors, then shaping programs that spark meaningful conversation and measurable business outcomes.

At Zoolatech, we’re not a staffing firm—we’re an engineering partner. Our senior, high-ownership teams help retail tech decision-makers modernize legacy systems, infuse AI across operations, and accelerate omnichannel strategies without the risk of wholesale system replacements. Each summit or webinar doubles as a sandbox where speakers and attendees explore these solutions with the engineers who build them.

If you’re a thought leader eager to influence the next wave of digital transformation—or a talent seeker keen to network with top CXOs and tech innovators—let’s connect. I’m always scouting speakers who can elevate the conversation and audiences who want more than just another event.

taplio

The Battle

Brian W.

Yaroslav Humeniuk

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