I build businesses and scale revenue across MENA markets.

Over the past 7 years, I've:
- Led marketing and tech for lookfindr (Saudi Arabia) - helped scale to $15M valuation
- Founded and ran Colabz, a Dubai-based agency serving McLaren, Dongfeng, RAK Government, and enterprise clients across GCC
- Managed teams of 15+ across marketing, tech, and operations
- Executed growth strategies in UAE, Saudi Arabia, and broader MENA region

I understand how to drive revenue, build teams, and execute in competitive markets. Whether it's premium brands, tech platforms, or enterprise clients - I deliver results.

Based in Dubai. Open to senior marketing and growth leadership roles.

Ahmed Mohsen

Bina Mathews Consulting

Speaker, Trainer & Master Executive Coach 

Founder

Global Impact Initiative

Global Impact Initiative (Gii) provides transformative education & learning, professional development, skill building and mentoring to those individuals, families, and communities most in need. We facilitate meaningful connections between local and global organizations to build bridges of understanding and promote lifelong learning.

GII Ambassador 

EVOLVIN'​ WOMEN

Mentoring/ Coaching Industry professionals who mentor young women in the Evolvin Women program, from Africa, who are placed in the hospitality sector to gain experience, that they will take back home and teach others.

Advisory Council Member

Bina Mathews Consulting 

Your partner in identifying and achieving your goals more efficiently, as organisations or individuals. Consultancy/Mentoring as a Senior communications professional, Keynote and motivational speaking, Training and Coaching as a Master NLP Coach and Certified Transformational Hypnotherapist are my main areas of specialization.

Founder and CEO

Abu Dhabi Executive Office

Corporate communication consultant

Manipal Academy of Higher Education

Master's degree - PR, Corporate Communications, Media Management

Adjunct Faculty Masters in Mass Communication

Designing and executing change managment communication plans  
Aligning employee engagement comms with change management objectives
Developing & delivering an innovative internal communications strategy, aligning it to corporate brand values and du culture
Guardian of company's internal voice at all levels of communication from CEO messages to inter-department
Running creative, engaging & interactive communication campaigns to bring strategy, policies, environmental, internal engagement schemes and welfare programs to life
Effective project management of internal communications activities (Annual Gathering; AGM; Annual Report; Corporate Brochure), delivering them to time and budget
Work closely with the company’s leadership team, specifically the CEO to craft CEO announcements, event speeches and key talking points for staff gatherings 
Communications facilitator in the company’s Employee Engagement Programme conducted with Gallup
Communications lead in the Customer Excellence Programme
Increasing interaction and engagment through surveys, competitions and volunteerism

Head of Internal Communications

du, the second telecom operator in the UAE received the Universal Telecom License in February 2006.

Involved in building the brand from pre-launch phase through PR
Formulation of PR direction and strategy 
Develop policy and internal processes for PR and internal communications
Corporate crisis strategy and communication

PR Manager

Hill & Knowlton

Handled various accounts independently, from formulating strategy (for external PR and internal communications) to implementation

Account Manager

Gulf News

Freelance journalist for the weekly magazine Friday and the Gulf News special Supplements

Freelance Journalist

For more than 20 years, Bina has worked in and with senior levels in business. She specialises in strategy, impactful communication, employee engagement, team building, goal setting and action planning. She combines this with NLP and Success Strategy Coaching to produce successful outcomes that are measurable and repeatable.

An award winning credentialed Coach and Mentor, Bina has been involved in training, coaching and consulting for years, with the intention of dramatically increasing profit, productivity, and the performance of people. Prior to starting her own Consultancy, she has worked in the corporate, creative and media sectors, heading departments and working closely with the C-suite.  She is also an approved NLP trainer and  is a member of the Evolvin’ Women Advisory Council.

Bina is a trained leader working in the field of Accelerated Goal Realization, helping people identify and achieve their dreams.  She is a master trainer for Leadership Communication, Business Communication & Writing, Communication for Sales teams, Power Packed Presentation Skills & Public Speaking and Building the Dream Team, to name a few.Bina was formerly Head of Internal Communications at du, prior to which she Headed the PR team overseeing the Telco’s launch PR and brand building. She has also headed teams in International PR Agencies and freelanced for leading dailies in the UAE. 

Currently, in addition to her Management Consultancy, she is also:
Ambassador for the Global Impact Initiative;
Adjunct Faculty at Manipal University, where she teaches MA students PR, Corporate Communication, Media Management and Policy.    
Mentor: at evolvin’ women, a social enterprise that helps organisations in the UAE achieve a greater level of diversity and inclusion through socially responsible initiatives.
Key note speaker & Panelist on leadership, corporate & internal communication at Arabian Business Forum, ATD MENA HR Conference, MEPRA forums, Manipal University and Zayed University etc.
Moderator and Facilitator for Ambassador Series and The Immigrant Promise, organised by AlHambra US Chamber.

taplio

The Battle

Ahmed Mohsen

Bina Mathews Executive Master Coach (she/her)

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?