Carril Agency

Co-Founder & Marketing Director

TheToolBus

Founder

Eltizam Asset Management Group

Data Analyst & Marketing Specialist

Emerson Automation Solutions

Market Intelligence Specialist

Bank of Industry Limited

Digital Marketing Specialist

MSc Data Scientist | AI/ML Researcher | Developer | Designer | SEO Strategist

I am the co-founder of Carril Agency and a data scientist (BSc/MSc, RIT) with published research in data science. 

Certified Webflow, Meta & Google Ads Partner. 

Over the last 10+ years I have partnered with agencies and in-house marketers to ship over 100+ launches across ads, websites, brand systems, and design assets. 

I blend data discipline with clean, conversion-first design and fast Webflow execution.

What I do well

• Brand identity and messaging that actually differentiates
• Conversion-focused Webflow sites
• Local & technical SEO that drives qualified traffic and map visibility
• Performance creative and launch collateral designed to sell
• AI-assisted workflows for faster iterations without sacrificing craft

How I work

Focused scopes, clear timelines. 
Strategy → design → build → measure. 
You talk to a specialist with a brilliant team.

Building in public
I also run TheToolBus.ai (free AI tools and resources) and share process, wins, and lessons from the founder trenches.

If you’re a founder or marketer who needs a reliable partner to take you from idea to working growth system, let’s talk.

Ezekiel Adewumi (MSc)

Knob Marketing

• Led the development of next-gen generative AI chatbots, designing conversational flows, integrating RAG architecture, and optimizing responses through vector databases and GPT models.
• Led agile digital projects on WordPress, HubSpot, Adobe, Magento, and Shopify, integrating AI-driven chatbots to automate workflows, enhance CX, and optimize efficiency.• Executed advanced AI-enhanced SEO, achieving a solid 25% boost in search engine rankings.
• Utilized AI for Google Ads optimization, scoring a stellar 40% increase in click-through rates.
• Led AI-driven SMO, enhancing social presence through strategic ad and post optimizations.
• Managed AI Marketing Automation, achieving a significant 30% boost in operational efficiency.
• Leveraged inbound tactics to achieve a 45% increase in lead conversion, showcasing adept skills in attraction and conversion strategies.

Achievements:
• Designed and deployed an AI-powered chatbot leveraging advanced content retrieval, LLM orchestration, and vector search, reducing manual intervention by 40% and enhancing response precision.
• Executed a data-driven Inbound Marketing strategy harmonized with AI, resulting in a substantial 35% sales increase.
• Optimized user journeys with AI-driven strategies, reducing time to sales conversion by 20% and boosting satisfaction.

Senior Digital Project Manager

IronPlane

Duties:
•	Team Manager for content development, social media strategies, web development, and SEO.
•	Create link-building and SEM strategies to bring qualified sales leads.
•	SEO Content optimization for website pages, videos, and blogs.
•	Migrated HubSpot (Marketing, Sales, CMS, CRM), integrating Google Ads, AdRoll, Facebook, Instagram, Twitter, and YouTube, enhancing Sales and Marketing efficiency through workflows, reports, and web pages.

Achievements:
•	Increased Sales to 22% through SEM/SEO/SM/Content Marketing & Inbound strategies
•	Successful HubSpot CMS migration, avoiding SEO traffic and URL errors.

Digital Marketing Director

Duties:
•	Creating clients' portfolios, keeping them loyal to the provided services.
•	SEO Optimizations: On-page, Off-page, Link Building, Content, Local Marketing.
•	SEM and SMO Account Management 
•	Improvement of Web Structure & Navigability.

Achievements:
•	Created and executed online marketing strategies that leveraged a higher branding impact by increasing qualified traffic to the website by up to 70% while reducing the online marketing investment to 35%. 
•	Managed an international team that improved the website's user experience by increasing sales by up to 50%.

International Project Manager & Business Developer

Adesis

Duties:
• Project Management of the online marketing services provided in Mexico.
• Coordinated teams to deliver profitable projects for Web, Apps, UX, SEO, Content Marketing, and SEM.
• Business development as the Head of the Online Marketing Services in Mexico.
• Enhancement of Customer Relationships: acquisition, current clients, and loyalty.

Achievements:
• Built strong relationships with high-level directors of top-tier corporations. I have accomplished confidence and a strong knowledge of Online Marketing Strategies and Business Development that have turned revenues to clients by up to 30%.
• Created a new department for online marketing services. The excellence of this performance provided the clients with upgraded services

Digital Project Manager & Business Developer

ICSW Group

Duties
•	Head of the Online Content Department.
•	Optimization of online campaigns and Social Media. Manage all the processes from the mock-up to the launch and optimization of CPA, CPL, Ad-hoc Landing Pages, and AdWords Investments. 
•	Dealing with business partners, advertisers, publishers & Google Account Managers.

Achievements:
•	Increased the ROI by up to 20% by optimizing the SEM budget and implementing SEO strategies. 
•	Improved the online traffic by up to 40% through the segmentation and optimization of databases & online campaigns.
•	Restructured the Online Content Department with a new team of 10 people; I strategically located them in different countries, optimizing their processes and daily work. Consequently, I reduced the 25% of HR costs and improved the daily uploaded content from 10 to 50 items.

Digital Project Manager

X-Trade Brokers

Duties:
•	Coordinating online and offline graphic (design) artwork with top media agencies. 
•	Manage relationships with various media suppliers, such as web, radio, magazines, and TV.
•	Managing updates and content of company websites. 
•	Analyzing and optimizing the company's AdWords account, external publishers, and social media.

Achievements: 
•	Executed the year's marketing campaign, "XTB Trading CUP," reaching the goal of leads generated through my optimizations of all the Online/Offline campaigns. 
•	Qualified for a quarterly bonus as a prize for the excellence of my performance in the company for three consecutive quarters.

Marketing Developer

Cemex

Duties:
•	Digitalizing the online loyalty program.
•	Enhancing relationships with suppliers helped develop the corporate website: structure and navigability, banners, and online catalogs.
•	Analyse CRM reports to target important clients and create customized marketing actions for them.

Achievements:
•	Awarded with full marks (100/100 points) from the Cemex Headquaters' Audit Department as the excellent result of the Online loyalty program management and its digitalization process. 
•	Cemex Headquarters' Audit Department awarded us first place in the ranking among all Cemex corporate Websites Worldwide. This audit considered improving the website's content, structure, and navigation.

Digital Marketing Assistant

Chebar

Duties:
• Managing relationships with an existing client base and targeting new clients.
• Targeting new market opportunities. 
• Liaising closely with team members to develop online marketing campaigns 


Achievements: 
• Awarded as the month's best-seller three times exceeding 30% more than the rest of the sales team.

Sales & Marketing Executive

PM Steele

Duties:
• Manage existing client portfolios and target new clients.
• Responsible for invoicing and online stock count levels. 
• Coordinating duties of the administration team.


Achievements: 
• Found new market niches and increased sales by 20% during 2001.

Business Executive

Crafting Digital Success:
Expert in Digital Marketing, AI, automation, and prompt engineering. I am a Tech-Savvy Business Developer with Inbound Strategy Prowess. As a Prompt Engineer, I directly guide AI systems to produce specific, high-quality results, enhancing their output quality and relevance. My mission is to propel Businesses with Data-Driven Innovation, applying a versatile perspective to each project with a focus on revenue goals deeply rooted in Business metrics, followed by Marketing metrics.

Flywheel Approach:
• Foundation of marketing channels.
• Analysis of sales life cycle stages, 'Smart Buyer' personas, and historical data.
• Creation of practical quick-wins roadmaps with KPIs.
• Inbound marketing strategy definition.
• Testing, optimizing, and pivoting revenue channels with marketing automation, AI, and precise targeting.

Stand-Out Skillset:
• Digital Marketing Expertise: Proficiency in UX, SEM, SEO, SMO, and Content.
• Technology Strategy: Skillful in Marketing Automation, eCommerce solutions, CMS, CRM, and AI integrations.
• Cross-Functional Leadership: Proven efficiency in global team management.
• Persuasive Communication: Nurturing productive relationships with clients, suppliers, and employees.
• Commitment and Initiative: Engaged to go beyond assignments, fully owning resourceful goals.

eBusiness ROI Framework:
I've evolved from a Marketer to an eBusiness ROI Strategist, emphasizing customer delight, agile sales pipeline optimization, and scaling revenue through AI and Marketing Automation. I align digital transformation initiatives with measured returns, yielding a remarkable 45% rise in sales conversion processes.

"𝑰𝒏 𝒕𝒉𝒆 𝒗𝒂𝒔𝒕 𝒆𝒙𝒑𝒂𝒏𝒔𝒆 𝒐𝒇 𝒌𝒏𝒐𝒘𝒍𝒆𝒅𝒈𝒆, 𝒆𝒗𝒆𝒓𝒚 𝒔𝒕𝒆𝒑 𝒇𝒐𝒓𝒘𝒂𝒓𝒅 𝒓𝒆𝒗𝒆𝒂𝒍𝒔 𝒎𝒐𝒓𝒆 𝒕𝒐 𝒄𝒐𝒏𝒒𝒖𝒆𝒓 𝒂𝒏𝒅 𝒎𝒂𝒔𝒕𝒆𝒓."

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Ezekiel Adewumi (MSc)

Alberto J. Cantillo

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