Carril Agency

Co-Founder & Marketing Director

TheToolBus

Founder

Eltizam Asset Management Group

Data Analyst & Marketing Specialist

Emerson Automation Solutions

Market Intelligence Specialist

Bank of Industry Limited

Digital Marketing Specialist

MSc Data Scientist | AI/ML Researcher | Developer | Designer | SEO Strategist

I am the co-founder of Carril Agency and a data scientist (BSc/MSc, RIT) with published research in data science. 

Certified Webflow, Meta & Google Ads Partner. 

Over the last 10+ years I have partnered with agencies and in-house marketers to ship over 100+ launches across ads, websites, brand systems, and design assets. 

I blend data discipline with clean, conversion-first design and fast Webflow execution.

What I do well

• Brand identity and messaging that actually differentiates
• Conversion-focused Webflow sites
• Local & technical SEO that drives qualified traffic and map visibility
• Performance creative and launch collateral designed to sell
• AI-assisted workflows for faster iterations without sacrificing craft

How I work

Focused scopes, clear timelines. 
Strategy → design → build → measure. 
You talk to a specialist with a brilliant team.

Building in public
I also run TheToolBus.ai (free AI tools and resources) and share process, wins, and lessons from the founder trenches.

If you’re a founder or marketer who needs a reliable partner to take you from idea to working growth system, let’s talk.

Ezekiel Adewumi (MSc)

Anagar Media

Founder and CMO

Lyra Technology Group

Sr. HubSpot Solutions Consultant

ABC Fitness

Global Growth and Lifecycle Marketing Manager

SmartBug Media

Paid Media Manager 

Lifesight

Digital Marketing Manager

Fortanix

Tech Mahindra

Senior Marketing Manager

• Developed and lead marketing strategies to meet company’s objectives.
• Project Managed company’s website revamp and worked on corporate marketing strategies.
• Project Managed the creation of an AI tool for Job rotation.
• Lead CSR Portal implementation and activities within the organization.
• Strategized and decentralized the recruitment process for bench associates which won an industry award.
• Core team member for ideating and implementing Company vision and mission reboot and strategy.
• Part of 1000 Emerging Leader which implemented business development activities. 1000 Leaders' program includes identifying high potential candidates in the organization and developing them for critical roles.
• Reverse Mentor to CEO, CXOs & Leaders.
• Active Mahindra Brand Advocate on Social Media Marketing. Mahindra Brand Advocate-Won Platinum (2018) and Silver (2017) Award.
• Core team member for Diversity & Inclusivity.
• Wave 2 Ambassador for implementing Digital Transformation Initiatives.
• Client Appreciation while Working in Philips Project. SPOC at Cluster level for augmented reality /  Virtual reality at Organizational Level.
• Organizing and Anchoring –One Europe event, Jamboree 2019,2020 & EMEA Hackathon.
• Won the WISE Hackathon Design competition and Design Thinking and Ideation Contest for "AI-based Sustainable Environment.
• Project X: Won 1st Runner-up at HRFM, led an organization-wide transformation initiative focused on empathy and efficiency, conducted 12+ design thinking sessions, and implemented RMG 2.0 Forecast to Fulfill, enabling $2M savings while preventing $80M in revenue loss.
• Leadership Trainings: Conducted training programs for AIM, Women Leadership-CTL Cluster, GLCs, Noida Multipliers, Mumbai associates, and the Finance Team.
• Bench Associates - RMG Team: Addressed bench associate challenges, advised on upskilling, empathy training, and infrastructure improvements, and received team appreciation for driving positive change.

Shadow Board Member and Mahindra Initiatives

Business Development Manager

Test Lead

Planet Superheroes

Part of the team and worked with website www.planetsuperheroes.com
•	Tools: Shopify, Fresh desk, Website Backend
•	Description:  Worked with the Website for a year and understood E2E Workings
•	Business understanding of a startup and organizing events like Comic Con!

Customer Relationship Manager

Last Mile Consultants Technology Solutions Pvt Ltd

Project Assessment Using TMMi Project made.
•	Tools &Technologies used: WAMP Server, MySQL, PHP
•	Description: It is a project developed in PHP to help in the improvement of the testing phase of a software product using TMMi.

Development Intern

Strategic Digital Marketing Leader | Driving Demand and Pipeline Growth

Engineer-turned-marketer with a knack for demand gen, pipeline growth, and SaaS strategy. I’ve worn many hats—agency, in-house, consulting—blending technical expertise with creative storytelling to craft high-impact campaigns that don’t just engage; they drive real business results. My engineering background fuels a deep analytical approach, while my marketing mindset ensures every campaign resonates. Whether it’s demand gen, lifecycle marketing, or scaling growth engines, I build scalable, data-backed strategies that accelerate revenue and brand impact.

With a foot in tech and a heart in storytelling, I connect the dots between data, creativity, and business strategy to fuel pipeline growth. From short-term wins to long-term brand building, I develop holistic strategies shaped by experience across Delivery, Sales, Business Development, and Pre-sales. A mentor, strategist, and growth architect, I thrive on making an impact.

Beyond marketing, I’m deeply passionate about women’s leadership and immigrant entrepreneurship. I actively contribute to industry and community initiatives. I believe in empowering women and fostering leadership—a commitment recognized in many ways, including being featured on a Times Square display, nominated for DMZ’s Women of the Year and Atlantic Canada’s 25 Most Powerful Women in Business. I’ve also been spotlighted by Pavilion for empowering women and featured in Product Marketing Wisdom book by Nitin Kartik.

Let’s talk about how I can help your business thrive.

Nida Ateeq

taplio

The Battle

Ezekiel Adewumi (MSc)

Nida Ateeq

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