 Indian Digital Services

•	Boosting online sales for multiple brand websites by deploying highly targeted advertising strategies, resulting in significant increase in conversions.
•	Amplifying audience engagement by analyzing campaign performance and optimizing strategies, leading to measurable improvements in key metrics.
•	Generating substantial number of qualified leads, directly contributing to notable growth in overall revenue.
•	Enhancing click-through rates by leveraging data-driven insights to make real-time adjustments and optimize campaign effectiveness.
•	Integrating AI technology to strategically craft tailored content, enhancing client satisfaction and engagement.
•	Achieving client satisfaction and retention KPIs, ensuring consistent and long-term business relationships.

Director

Co-Founder and CEO

I am  a Strategic Digital Marketing planner for small and big organisations.

Digital Marketing Specialist

AA Business Consultancy UK

•	 Increased Lead Generation & SEO Growth – Boosted website traffic by 65% and improved organic rankings by 40%.
•	 Optimized Paid Advertising – Managed Google & Meta Ads, reducing acquisition costs by 25% and increasing ROI by 50%.
•	Enhanced Conversion Rates – Led website redesign, improving user experience by 35% and conversion rates by   20%.
•	 Project & Team Leadership – Managed multiple projects, met 100% of deadlines, and led a 5+ member team.
•	 Client Growth & Retention – Secured high-value clients, increasing agency revenue by 25% with tailored strategies.

Digital Marketing Project Manager

Amazon Logistics

•	Verified accurate labeling and scanning of parcels.
•	Oversaw inventory and refreshed delivery statuses in system.
•	Collaborated with delivery partners to resolve shipment concerns.
•	Upheld safety and operational protocols within sortation area.
•	Supported quality assessments to reduce sorting errors.

Sortation operator

InteleTravel.com

Independent inteletravel agent

PEVONIA HOTELS PRIVATE LIMITED

•	Designed, documented, and addressed Brand Website, Google Ads, OTA, and channel manager strategies that boosted sales and revenue.
•	Boosted revenue by 40% through creation and implementation of targeted Customer Communication Plan.
•	Created new acquisition strategy using email, network display, and lead generation, leading to substantial rise in organization’s revenue.
•	Increased sales by 50% within specified 6-month period.
•	Onboarded new staff and played key role in fostering high team morale.

Digital Marketing Director

Aafra Online Store (P) Ltd, India

•	Formulated business strategy, including business growth plan.
•	Utilized social media platforms such as Facebook and email marketing campaigns.
•	Participated in exhibitions to showcase products.
•	Led team of 10 staff and implemented processes to ensure efficient business operations.
•	Contributed to product innovation and ensured timely completion of shipments.

Co-founder & Managing Director      

Kotak Mahindra Bank

•	Coordinated with clients to schedule appointments.
•	Gathered leads for sales opportunities. 
•	Accompanied senior colleagues on client visits.

Insurance Sales Executive                     

Dynamic Digital Marketing Specialist with over 11 years of diverse experience in crafting innovative
strategies and executing data-driven marketing campaigns.  

My expertise spans across social media
marketing, Google Ads, SEO, and AI-powered content creation, focusing on brand growth, customer
engagement, and ROI-driven results. With a strong background in the hospitality and e-commerce
sectors, I specialize in boosting conversions, enhancing customer retention, and elevating brand
visibility.

My entrepreneurial journey includes co-founding Indian Digital Services, where I lead the growth of
multiple brands by designing tailored advertising strategies, leveraging AI tools, and optimizing
campaign performance to drive significant revenue growth. My previous experience as a Digital marketing project manager at “AAbusiness consultancy”
solidified my ability to manage client relations,
refine marketing strategies through data insights, and achieve measurable success in brand
awareness and sales.

With an academic foundation in Business Intelligence and Digital Marketing from Brunel University
London, I combine strategic planning with hands-on technical expertise to deliver impactful
marketing solutions. Proficient in tools such as WordPress, Canva, CapCut, and Google Analytics, 
  
I am committed to continuous learning and innovation in the ever-evolving digital landscape.

Fluent in English and Hindi, I thrive on collaboration and results-driven creativity to empower brands
with cutting-edge digital strategies.

#DigitalMarketing #SEO #SocialMediaMarketing #GoogleAds #GoogleAnalytics #AIinMarketing #ContentStrategy
#ECommerce #HospitalityMarketing #BrandGrowth #DataDrivenMarketing #BusinessIntelligence
#MarketingInnovation #Leadership #ClientEngagementDy

Aafra Mohammed

Want 3× ROI from LinkedIn & Meta without burning budget?
I partner with CEOs, Founders, DTC Brands & Agencies to turn ads and content into revenue machines achieving real growth in just 90 days.

How I Help:

• Meta & LinkedIn Ads:
↳ Create, optimize and scale Meta & LinkedIn ad campaigns to get the best return on ad spend (ROAS).
↳ Craft high‑converting ad creatives and scripts that drive action.

• Content Marketing & Personal Branding
↳ Craft and execute content marketing strategies that magnetize your ideal audience.
↳ Write clear, compelling content and stories that makes your brand stand out.
↳ Refine your messaging and strategy to cut through the noise.
↳ Help you build your personal brand with stories that connect.

• LinkedIn Coaching & Ghostwriting
↳ 1:1 LinkedIn coaching and group training to grow your audience.
↳ Ghostwrite posts and articles that show your authority and voice.

Why It Works?

• Data‑Driven Testing
↳ Simple experiments that unlock growth fast.
↳ Every strategy backed by analytics & A/B testing.

• Integrated Strategy
↳ Ads, content, and branding aligned for peak performance.

• Rapid Impact
↳ Most clients see 2–3× growth in leads, sales, or influence within 60–90 days.

• Proven Track Record
↳ 100+ brands from agencies and DTC to real estate and coaching have doubled or tripled ROI under my guidance.

Results I’ve Delivered:

• 3× ROI in 90 days for digital marketing agencies through optimized LinkedIn & Meta ad funnels.
• 5× ROAS for a DTC brand via targeted Meta Ads campaigns.
• 4× more qualified leads for a real estate firm on LinkedIn.
• 30% higher engagement & 50% lower ad costs for DTC Brands & Services based Businesses.
• Mentored 30+ coaches (fitness, course creators) to publish top‑performing LinkedIn thought leadership.

👉 Ready to make LinkedIn & Meta your top revenue channels?

DM me today or book a Consultation to get started.

Salman Munir

From Corporate Burnout to LinkedIn Influencer!!

Three years ago, I wasn’t building a personal brand.
I was just trying to survive my 9-5.

• Endless meetings.
• Zero creativity.
• And that quiet voice in my head saying “You were meant for more.”

But every time I thought of posting on LinkedIn, the same thoughts hit me:

• “What will people think?”
• “Who am I to give advice?”
• “What if nobody cares?”

Sound familiar?

➦ The Turning Point:

It wasn’t a big “aha moment.”
It was one random night, I opened LinkedIn, wrote a post about a failed campaign, and hit post before I could overthink it.

The next morning, it had 14 likes and 3 comments.
But that tiny engagement did something big,
It broke the fear loop.

So I kept posting.
Not to impress.
To express.

➦ The Framework That Changed Everything:

I didn’t “hack” the algorithm, I built trust capital.

➦ Here’s exactly how:

1. Post with purpose, not pressure.
• One valuable insight > three random posts.

2. Talk to one person, not everyone.
• Every viral creator sounds personal because they write for one reader.

3. Consistency > creativity.
• Showing up imperfectly still beats waiting for perfection.

4. Document, don’t perform.
• People follow your growth, not your highlight reel.

5. Engage like you’re networking at a café.
• No spam, no pitch just curiosity.

➦ The Result:

• From 0 → 15,000 followers
• Featured on multiple podcasts
• 100+ inbound leads through content

And most importantly, no more burnout
Because when your content reflects your purpose,
work starts feeling like freedom, not pressure.

➦ The Big Lesson:

• You don’t need to quit your job to escape burnout.
• You just need to start building something that’s yours.

LinkedIn was mine.
Maybe it’s yours too.

📌 My mission is to help you build your brand without burning out and fatal mistakes. 💪

CEO @ AdLinked | Generated $15M+ in Sales for DTC Ecom & Service-Based Brands Via Paid Ads | Top 1% LinkedIn & Meta Ads Expert (Favikon) | Strategic Consultant & Mentor to 100+ Brands & Marketers

Is it just me…
or has LinkedIn suddenly turned into “Scam City featuring Google Forms & Fake HRs?” 😭

Every day now:

“Hello sir, fill this Google form for job.”
“Congratulations, you are shortlisted.”
“Please share CNIC, phone number, home address, blood group, favorite biryani type…”

Meanwhile the “company” they claim they work for?
A company SO prestigious that even Google hasn’t heard of it.
Not even their own profile looks like it belongs to them.

Bro, at least scam professionally.
Add a logo. Use Grammarly. Upload a fake office picture. TRY.

On a serious note:
This is becoming a real issue for job seekers who are already stressed, desperate, or new to the platform.

Here’s how to stay safe (and sane):

❌ Never fill Google forms for “job interviews.”
Legit companies don’t hire like they’re collecting birthday wishes.

❌ Don’t share personal details in DMs.
If they need your CNIC before they know your skills, run.

❌ Verify their profile + company page.
If the profile was created “Last Week” & has 1 post → BLOCK.

❌ Avoid anyone offering job before even viewing your profile.
Red flag energy.

✔️ Apply through official websites, ATS links, or verified recruiters.
✔️ Ask for company email (not random Gmail/Yahoo).
✔️ Trust your gut if something feels off, it usually is.

LinkedIn is a powerful place…
but lately, the “fake opportunities” are getting out of hand.

Stay alert. Protect your data.
And please, don’t fall for the “fill this form and we will hire you instantly” trap.

📌 P.S. Has your inbox also turned into a scam museum, or is it just me?

Comment your funniest scam-message experience. 👇

Complete Guide to Testing Meta Ads in 2025 & beyond. (Save This)

If you’re still testing Meta Ads the way you did in 2023,
you’re already losing.

Because Andromeda changed the rules.
And what used to be a “perfect test” can now destroy your learning phase and bleed budget in hours.

Here’s the new system we use across 30+ ad accounts built for 2025, not the past.

Step 1: Test the System, Not Just the Ad

Old thinking: “I’m testing creatives.”
New thinking: “I’m testing delivery logic.”

In the Andromeda era:
➦ Creative + Signal + Campaign type = One test unit.
Your ad isn’t isolated anymore, it lives inside algorithmic clusters.

Rule: Don’t test new creatives in campaigns with low EMQ or unstable tracking.
Bad signals poison results before they even start.

Step 2: Creative Testing Framework (Latest Edition)

Goal: Find angles that survive volatility.

➦ Test 6-8 new concepts per week (mix static + motion).
➦ Keep broad targeting, no interest stacking.
➦ 1 creative = 1 ad set = $50–$100 daily (ABO).
➦ Measure success on 3-day blended CPA (atleast), not 1-day ROAS.

Winning themes we’re seeing in 2025:
➦ Problem/Solution explainer formats.
➦ Creator-led UGC with native hooks.
➦ “Micro-story” statics, 3-line pain-to-solution.
➦ Price anchoring with social proof visuals.

Step 3: Campaign Level Testing

Once 2-3 creatives win → test structure.

Run side-by-side:
➦ ABO vs CBO (to test pacing).
➦ Conversion vs Sales objective.
➦ Broad vs Advantage+ (for reach stability).

70% of the time, ABO + Broad + Sales Objective beats everything else right now.

Step 4: Learning & Scaling Phases

Day 1-3: Watch CTR, CPM, ATC and early signals, not conversions.
Day 4-6: Let the system stabilize; avoid editing.
Day 7: Cut losers → duplicate winners into a new “refined” campaign for scaling.

Scaling ratio:
➦ 2x budget jump = 3-day hold
➦ 3x budget jump = 5-day hold
➦ Beyond that → build new campaign for stability

Step 5: The Invisible Edge, Signal Health

If you ignore this, nothing above matters.

Run this checklist weekly:
➦ EMQ > 8.0
➦ CAPI deduplicated properly
➦ Value tracking active
➦ 3-5 unique events firing consistently

This is what Andromeda uses to trust your data.
If your signals are weak, your ad tests are fiction.

Step 6: Optimize for Learnings, Not Likes

Every “losing” creative tells you:

➦ What problem didn’t resonate
➦ What offer didn’t land
➦ What language confused the algo

Document everything.
Testing isn’t gambling anymore, it’s data compounding.

The Formula That Works in 2025:

➦ 6 new creatives/week
➦ 2 structural tests/month
➦ 1 signal audit/week
➦ 0 panic edits/day

That’s the rhythm that’s scaling across our portfolio.

💡 Save this post, this framework will outlive the next 3 Meta updates hopefully.

If you want me to drop my Testing Tracker Sheet (latest version),
comment "TESTING" and I’ll share it when it’s ready.

Photo Ads or Video Ads. What Actually Wins in 2025?

I’ve tested over 1,000+ ad creatives across DTC and Service-based brands this year.

And here’s the honest truth:

👉 Both work but not for the same reason.

1. Photo Ads = Attention Grabbers:

They win when:
➦ You have a simple offer or strong visual story.
➦ The goal is to stop the scroll instantly.
➦ You’re retargeting or remarketing (users already know you).

Think: Product + proof + clarity.
Example: A single static with a testimonial quote and bold value prop often beats 15-sec videos in cold retargeting.

➦ Why it works:
Meta’s current feed algorithm still favors static “first-frame impact.”
If it communicates the message in <1.2 seconds, it wins.

2. Video Ads = Emotion Builders:

They win when:
➦ You’re storytelling or launching new offers.
➦ You need depth, not just clicks.
➦ You’re building trust at the top of funnel.

Think: Native UGC, product demo, or founder talk.
Short-form (<20s) verticals currently have 38% higher view-through rates than longer ones.

➦ Why it works:
Video builds context, context builds curiosity, curiosity builds conversions.

My Formula for 2025:

➦ Use Static to stop,
➦ Use Video to sell,
➦ Use Both to scale.

That’s how we’ve cut CPA by 31% across multiple niches.

Pro Tip:

➦ If your static ad doesn’t perform, test the thumbnail as your next video first frame.

➦ If your video ad works, screenshot the best frame and make it a static.
Creative recycling is the new optimization.

Salman Munir | CEO of AdLinked
Follow me for advanced Meta Ads breakdowns, creative systems, and frameworks that actually scale in 2025 & beyond.

Your feed deserves fewer opinions and more proof.

Lately, LinkedIn feels LESS like a professional network… and more like a “Tag your friends and beg for engagement” zone. 😂

Everyday DMs be like:
“Bro please like, comment, and share my post.”

Buddy… this isn’t Avengers Assemble, you don’t need a team to hit ‘Like’. 😂

No hate we’ve all been there. But here’s the truth:
Genuine growth doesn’t come from forced likes.

It comes from sharing your thoughts, learnings, and experiences consistently even when no one’s watching.

So next time, instead of sending that “please engage” message…
write something worth engaging with 😉

“Yes… it’s your creatives!” 🤡
- Every Meta rep ever (even when the platform itself is on fire).

You run 20+ ad accounts.
Results drop overnight.
Leads vanish.
Spend burns faster than your patience.

So you open support chat.
And the answer?
“Try new creatives.” 🤦‍♂️

But here’s the thing

It’s not always your creatives.
Sometimes it’s Meta having one of its moments.

Since Andromeda, Meta’s algorithm behaves like a toddler on caffeine:

▸ Overreacts to minor signal shifts
▸ Rebuilds learning from scratch
▸ And burns 3 days of budget “collecting data”

So when your performance dies suddenly, it’s not that your ads went bad.
It’s that Meta lost confidence in your data.

Here’s what’s actually happening behind the scenes:

▸ Signal Mismatch: 
If Event Match Quality drops 10%, Meta reassigns delivery weights basically “forgetting” your audience.

▸ Creative Fatigue Loop: 
Meta now classifies “scroll past in <1.5s” as fatigue  even if it’s just fast scrollers. You get punished early.

▸ Budget Dumping: 
CBO throws spend to the ad set that gets first clicks, not best conversions.

▸ Learning Resets: 
When Andromeda sees too many edits or new assets, it restarts optimization even if your pixel history is gold.

What You Should Actually Do (When Meta Blames You)

▸ Check Event Match Quality first.
If EMQ < 7, Meta can’t see half your conversions. No creative can fix that.

▸ Stabilize campaigns.
Stop daily toggles. Give it 72 hours to re-learn patterns.

▸ Descale, don’t panic.
Reduce budgets 30-40%, let it repace calmly.

▸ Audit delivery time.
If you’re burning 70% of spend before noon, it’s pacing, not performance.

▸ Feed the algo consistent signals.
1 optimization event, high EMQ, and fresh creatives in rhythm, not random.

Reality Check:

If you’re seeing:
▸ CTR stable but CPA spikes
▸ EMQ dropping suddenly
▸ Ad delivery pausing randomly

It’s probably not your ad.
It’s the system having a meltdown.

How To Survive a Meta Meltdown:

1. Pause scaling for 24-48 hours.
2. Check Meta’s Ad Status Dashboard + forums.
3. Don’t rebuild just stabilize.
4. Optimize after outage, not during chaos.

So next time Meta says “It’s your creatives”
 just smile, sip your coffee,
 and wait for the engineers to fix what their AI broke. ☕

Clip for context: https://lnkd.in/dM266mAu

Because sometimes, humor saves more sanity than optimization.

📌 P.S. If you’ve ever lost 10 hours of debugging only to realize it was Meta again…
follow me we suffer together and scale smarter. 💀

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The Battle

Aafra Mohammed

Salman Munir

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The Battle

Aafra Mohammed

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Salman Munir's LinkedIn Performance

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