Anchal Mehta

Per4mance Guru (Not Just A Performance Marketing Agency)

Co-Founder

ConsultMate

Here's a brief of what we do at ConsultMate. We take a 360-degree approach to online presence starting with a contemporary website, along with social media and branding, followed by aggressive campaigns through Facebook Ads, Google ads & Search Engine Optimization, customized to budgets.

We offer an array of services like Website & App Development, Social Media Marketing, Search Engine Optimization (SEO), Graphics, E-commerce solutions, E-mail, SMS & WhatsApp marketing, Pay-per-click advertising, data analytics & online reputation management. We provide support to small, medium & large scale enterprises to achieve their goals with the right marketing mix. In general, our focus is two-fold: 

1. To build a powerful & unique online presence, and 
2. Focus on lead generation & ROI.

Co Founder

Grasshoppers India Pvt. Ltd.

•	Planning & Implementing Digital Marketing Strategy, Social Media Marketing & Strategies on various social networks [Facebook, Twitter, Youtube, Linkedin, Pinterest, Google+ Instagram etc.] along with online reputation management
•	Performance Marketing, Running Facebook Ad campaigns on the various platforms for better ROAS and CRO
•	Working closely with the Design & IT team to get concepts and strategies executed
•	Creating, implementing, tracking, analyzing and optimizing Paid Search campaigns.
•	Responsible for Pay Per Click client ad copy creation, keyword research, keyword traffic estimates and analytics analysis.
•	 Bid management in Ad Group and keyword level and Landing Page Optimization
•	Analyze, review, and  report on effectiveness of campaigns in an effort to maximize results using various monitoring tools 
•	Work on client pitches, make strategy and plans

Digital Marketing Manager

•       The global EY re-brand: Learnt and contributed on how a big brand like EY goes through a
transition while re-branding. Worked closely with the agency, which undertook the re-branding 
activity in place.
•	Internal Communications:Handling the communications and executing internal campaigns. This includes drafting communication in accordance with the copywriters, managing 
designs with the design teams and then vendor management
•	Conducted quality and compliance checks on the work done by various client facing teams globally.
•	Analyzed issues and producing deliverables to document the diligence with which such tasks were performed.
•	Prepared reports and presentations on excel, power point etc and analyzed the trends

Brand Strategy Manager

Let’s get one thing straight: I’m not just in the business of digital marketing; I’m in the business of making your brand unforgettable.

Hi, I’m Anchal Mehta, and with over 8 years of experience in social media and performance marketing, I’ve mastered the art (and science) of turning clicks into paying customers and ads into ROI gold. I don’t just run social media campaigns, I create strategies that make people stop scrolling, take action, and talk about your brand like it’s the next big thing.

As the Co-Founder of Per4mance Guru, I’ve had the privilege of working with bold brands across multiple niches like E-commerce,  FMCG, B2B and Education to crush their goals and redefine success. Whether it’s turning Instagram into your sales machine, crafting a killer ad for Facebook, or dominating Google search, I’ve got you covered.

But let’s not make this all about the numbers (though I love those too). My secret sauce? A mix of data obsession, wild creativity, and a knack for spotting the one thing your competitors missed.

When I’m not transforming businesses, you’ll find me mentoring young marketers, exploring the latest industry trends, or brainstorming the next big idea.

So, if you’re ready to take your brand from "meh" to magnificent, let’s connect. 
(You bring the ambition; I’ll bring the strategy that makes it happen.)

Work email: 
anchal@per4mance.guru

Everyone is doing this wrong. You probably are too.
 
Most brands still use Instagram like it’s just a photo-sharing app.
One of our clients came to us frustrated: they were posting constantly, but growth had just stopped . Engagement was flat, and their Reels weren’t reaching new audiences.

We approached it differently.
First, we focused on interest-first reach rather than follower count.

Instead of obsessing over hashtags or posting times, we built a content strategy with:
 • Clear topic focus
 • Consistent formats
 • Content designed to keep people watching and engaging
Next, we optimized Reels as discovery tools, not just short videos.
 We focused on:
 • Watch time
 • Saves
 • Shares
We also leveraged carousels, especially educational ones, to drive deeper engagement. Posts that encouraged:

 • Swipes
 • Saves
 • Returning to the content

Stories became a tool for trust and relationship-building, not just reach.
 By posting strategically and consistently, the account signaled engagement quality to the algorithm.
The result Within a few weeks was 
 • Reach expanded beyond followers
 • Engagement increased meaningfully
 • Reels and carousels became consistent growth drivers
 • Overall account quality improved, making scaling easier

Instagram doesn’t reward posting more — it rewards clarity, focus, and repeatable value.
If you’re still posting just to “stay active,” you’re feeding the algorithm noise instead of building growth.
Let me know how have others been adapting their Instagram strategies this year?

Beyonce 💃🏻 of Social Media Marketing | Creating Ads that Convert | Helping brands generate high-quality leads & ROAS with Meta & Google Ads | Co-Founder, Per4mance Guru | Top 10 Digital Marketing Agencies in India

The December Performance Roadmap

Is your Instagram strategy optimized for a profitable Q4 finish, or just burning ad spend?

Instagram's new features aren't just for holiday fluff they're the fastest way to lower your CPA right now. With the Q4 rush hitting its peak, speed and hyper-personalization are non-negotiable.
💡 December Value Bomb-- Stop waiting for inspiration. This month, leverage the new AI-powered creative tools and the enhanced DM shopping features. Using AI to rapidly generate 5-10 ad variations and immediately driving traffic to the chat-based sales funnel is how the top performers are grabbing those last-minute conversions.
Don't let new features overwhelm you; let them fuel your performance. What's one new feature you're actively testing this week?
#InstagramMarketing #PerformanceMarketing #Q4Strategy #DecemberMarketing #InstagramAds

You know, running a social media marketing agency is… harder than people think.

Some days, it feels like I’m juggling a dozen brands at once. I’m thinking about creative briefs while my team is stuck on revisions, while a client is asking for results yesterday. And in the middle of all that, I’m trying to make sure I’m not missing my own life outside of work.

There’s a constant pressure — to perform, to deliver, to prove that every dollar spent is worth it. And no matter how efficient we get, there’s always this little voice whispering: Did I do enough? Did I communicate enough? Did I lead my team well today?

I remember one night, I was staring at a dashboard, exhausted, thinking, “If only I could clone myself, maybe we’d get everything done.” And then I realized… that’s exactly why we started this agency. Not to work ourselves to the bone, but to help brands grow without chaos, and to help our team grow without burnout.

We’ve had days where a campaign that seemed impossible clicks. Where the client is genuinely happy. 

Where a creative idea lands so well it makes everyone on the team proud. And in those moments, all the late nights, all the worry, all the guilt — it feels worth it.

Running an agency isn’t about balance. It’s about making the hard things feel purposeful, about knowing that even in the chaos, we’re helping someone grow, someone achieve something meaningful.

And if I’m being honest… some days I still feel guilty for something. But then I remember the wins the campaigns that work, the clients that succeed, the team that grows and I realize, that’s what keeps me going.

Because at the end of the day, it’s not the hours we work. It’s the impact we create.

#digitalmedia #mediapage #digitallife 
#agencylife #worklifebalance #hecticislife #digitalmarketing #marketingforlinkedin

The thing you think is helping .. but is actually hurting you. 💢 


Posting more on social media does not mean you’ll grow faster.
That’s one of the biggest myths in social media marketing.

The idea sounds logical
 🔑 More posts = more reach = more results.

In reality, it usually does the opposite.
Social platforms don’t reward volume.
 🗝️ They reward signals.

Things like:
 • How long people watch
 • Whether they save or share
 • If they come back to your content
If you post a lot but people don’t engage, the algorithm learns one thing:
 Your content isn’t worth pushing.

Another myth:
 “Just follow trends and you’ll grow.”
Trends might give you short-term spikes, but they rarely build:
 • Trust
 • Authority
 • Consistent inbound results
Most high-performing accounts do the opposite.

 They repeat the same message in different ways until the audience understands it.

And one more unpopular truth:
⬇️ 
 Likes don’t equal impact.
A post with fewer likes but more saves or shares usually drives more long-term growth than a viral post people forget in 10 minutes.

Social media marketing isn’t about being everywhere.
 It’s about being clear.
Clear message.
 Clear audience.
 Clear reason to follow you.

If you’re feeling burnt out from posting more and getting less, it’s probably not effort you’re missing  it’s focus.
What’s one social media rule you stopped believing in?

Kana Group

• Budget allocation and management, ensuring optimal utilization of
resources across various advertising channels.
• Leading and managing a team of marketing professionals to
execute campaigns and achieve objectives.
• Planning yearly and monthly Key Performance Indicators (KPIs) and
targets to measure campaign success and effectiveness.
• Monitoring Customer Acquisition Cost (CAC) to ensure efficient
spending and maximum ROI.
• Implementing retention strategies to foster long-term relationships
with customers and enhance loyalty.
• Analyzing Return on Investment (ROI) metrics to evaluate the
effectiveness of marketing campaigns and make data-driven
decisions for optimizing future strategies.
• Build, plan and implement the overall digital marketing strategy.

• Stay up to date with the latest technology and best practices.
• Manage and oversee various digital marketing channels.

• Build an inbound marketing plan.
• Research and forecast future sales and performance trends.

.

Head of Performance Digital Marketing

As the Digital Marketing Expert at Kana Group, my
responsibilities entail spearheading digital marketing initiatives
across four distinct businesses:

• NumberC E-commerce and Cafe
• Medica Care Clinic:
For Medica Care, I oversee and execute lead generation
campaigns across all digital platforms. This involves creating and
managing campaigns on various channels such as social media,
search engines, and other relevant platforms to attract and capture
potential leads for the clinic.
• NewLife Clinic
• In this capacity, I am tasked with orchestrating and executing
comprehensive digital marketing strategies and campaigns
customized to address the individual requirements and objectives
of each business under the Kana Group umbrella. This includes
planning and implementation of strategies, budget allocation and
management, defining Key Performance Indicators (KPIs), and
continuously optimizing campaigns for maximum effectiveness and
ROI.

Performance Digital Marketing

Bevava

Driving Growth for 11 International Fashion Brands

Proud to lead the digital marketing strategy for 11 global fashion brands, including:

Bevava
Benetton
U.S. Polo Assn.


With a data-driven approach and performance marketing expertise, we’ve achieved 11x ROAS, maximizing efficiency and scaling revenue.

Fashion retail is evolving fast, and the right digital strategy makes all the difference.

Performance Digital Marketing Manager

Pharmazone Kuwait

• Spearheaded the performance marketing team at Pharmazone Kuwait, driving full-stack digital marketing strategies.  
• Achieved a remarkable 222% increase in sales, contributing to six-figure revenue growth.  
• Implemented data-driven campaigns that resulted in an impressive 60 ROAS, enhancing overall marketing effectiveness.

Senior Performance Digital Marketing

Aldawaeya | الدوائية

Head of Digital Marketing at Aldawaeya pharmices Responsibilities :
Build, plan and implement the overall digital marketing strategy 
Manage the strategy
Manage and train the rest of the team
Stay up to date with the latest technology and best practices 
Manage and oversee various digital marketing channels Measure ROI and KPIs
Prepare and manage the digital marketing budget
Oversee all the company's social media accounts
Suggest activities for improving the quality of online content
Track and measure SEO and Google Analytics metrics and provide reports Build an inbound marketing plan
Research and forecast future sales and performance trends
Lead, supervise and motivate members of the digital marketing team Research competitors and provide suggestions for improvement
Keep abreast with industry and market trends and best practice

Head of Digital Marketing

SEO is easy to do , difficult to do well 😀
Always learning 👀


Monitoring search algorithms set by search engines to keep up with changes in the SEO landscape
Developing and integrating content marketing strategies
Using social media to distribute content and encourage external sites to link back to the site of the organization
Driving targeted and loyal traffic to the website through effective community-building
Employing user experience (UX) and conversion rate optimization methods to turn visitors into active users
Continually check search terms, rankings and analytics to monitor the performance of websites and make recommendations for improvement

Search Engine Optimization Specialist

Affiliate Marketing

' experience in a SEO role, with emphasis on on-page and technical aspects.
Experience using Google Search Console, Google Analytics, Ahrefs.
Experience with WordPress, conducting site audits and keyword research.

Analysis and Implementation of the latest Search Engine Optimization (SEO) On-page & off-page techniques
Performing Keyword Research, Competition Analysis, Ranking reporting etc Meta tag Creation and Content modification on the website.
Link building

Amlaki Group Real Estate

SEO and Property Consultant

Digital Marketing Specialist @ Kana Group |SEO | PPC | SMM | Automation | ASO | Full Stack Digital Marketer

With over 7 years of experience in performance digital marketing, I have managed teams and 7-figure budgets, generating millions in sales. I successfully built and scaled e-commerce businesses from scratch to-million-dollar revenues, focusing on ROI-driven strategies and sustainable growth.

My core competencies include SEO, ASO, PPC, automation, local SEO, TikTok, Meta, Native Ads, and Snapchat Ads. I have delivered outstanding results that have driven growth and visibility for companies across various industries, including real estate, pharmacies, makeup, global fashion, children’s toys, F&B, clinics, and furniture.

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The Battle

Anchal Mehta

Amr Youssif

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The Battle

Anchal Mehta

Amr Youssif

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anchal Mehta's LinkedIn Performance

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