Anchal Mehta

Let’s get one thing straight: I’m not just in the business of digital marketing; I’m in the business of making your brand unforgettable.

Hi, I’m Anchal Mehta, and with over 8 years of experience in social media and performance marketing, I’ve mastered the art (and science) of turning clicks into paying customers and ads into ROI gold. I don’t just run social media campaigns, I create strategies that make people stop scrolling, take action, and talk about your brand like it’s the next big thing.

As the Co-Founder of Per4mance Guru, I’ve had the privilege of working with bold brands across multiple niches like E-commerce,  FMCG, B2B and Education to crush their goals and redefine success. Whether it’s turning Instagram into your sales machine, crafting a killer ad for Facebook, or dominating Google search, I’ve got you covered.

But let’s not make this all about the numbers (though I love those too). My secret sauce? A mix of data obsession, wild creativity, and a knack for spotting the one thing your competitors missed.

When I’m not transforming businesses, you’ll find me mentoring young marketers, exploring the latest industry trends, or brainstorming the next big idea.

So, if you’re ready to take your brand from "meh" to magnificent, let’s connect. 
(You bring the ambition; I’ll bring the strategy that makes it happen.)

Work email: 
anchal@per4mance.guru

Co Founder

Here's a brief of what we do at ConsultMate. We take a 360-degree approach to online presence starting with a contemporary website, along with social media and branding, followed by aggressive campaigns through Facebook Ads, Google ads & Search Engine Optimization, customized to budgets.

We offer an array of services like Website & App Development, Social Media Marketing, Search Engine Optimization (SEO), Graphics, E-commerce solutions, E-mail, SMS & WhatsApp marketing, Pay-per-click advertising, data analytics & online reputation management. We provide support to small, medium & large scale enterprises to achieve their goals with the right marketing mix. In general, our focus is two-fold: 

1. To build a powerful & unique online presence, and 
2. Focus on lead generation & ROI.

Your ads are competing against themselves.

You have 10 ads but the algorithm only shows one.

Meta now uses "Entity IDs" to group similar-looking creatives .

If your ads look too similar, the system treats them as the same asset.

You are wasting budget by testing the same visual over and over.

We had a client who was frustrated that their new ads failed.
Every new video featured the same creator in the same room.
The algorithm recognized the "Creative Similarity" and throttled the reach.

You must generate unique "Entity IDs" through diversity.
Change the creator, the background, the lighting, and the editing style.
Give the algorithm different "Looks" to find different audience segments.

By diversifying the visual style, we unlocked 3 new audience pools.

Are your ads too similar? Let's analyze your creative diversity.

Beyonce 💃🏻 of Social Media Marketing | Creating Ads that Convert | Helping brands generate high-quality leads & ROAS with Meta & Google Ads | Co-Founder, Per4mance Guru | Top 10 Digital Marketing Agencies in India

How we find high-converting creators.

You hired an influencer and got a boring video.

We used to hire creators based on their "aesthetic" only.
The videos were beautiful but the conversion rates were a disappointment.
I realized we needed to brief them on the psychology of the hook.

We built a "Creator Brief " focused on the 5-part script.
We hire creators who can execute a "Walk and Talk" or a "Self-Skit."
We prioritize clarity and energy over follower counts and fame.

Our custom-briefed UGC content consistently doubles the ROI of influencers.

Most influencers are trained to "vibe" not to "sell."
If your creator does not follow a direct-response script, they fail.
You are paying for their followers when you should be paying for their skill.

#marketing #linkedinformarketers #agencylife #ROI

Why I fired my best technical media buyer.

You are hiring for technical skills but missing strategy.

Three years ago, I made my first major agency hire.
He was a technical expert, incredible with data and backend management.
But he did not understand why a visual hook mattered.
I realized I did not need a math person as much as a storyteller.

I shifted my entire hiring philosophy to "Creative Strategists."
I focused on people who understood the "why" behind every frame.
We began selling "creative growth" backed by deep human research.

Our agency revenue tripled in the next six months.

Technical media buyers often miss the psychological side of marketing.
Spreadsheets do not stop the scroll; emotional triggers do that.
You end up with a factory of content that nobody watches.
It is a cycle of wasted talent and plateauing brand growth.

Looking for a team that actually understands creative strategy?

How we achieved a 7x return on spend by just changing a creative !

A water filter brand came to us last year.
They were averaging a 2.2x return and felt the market was saturated.
We decided to stop focusing on the technical ad manager settings.

We introduced "Persona-based creative testing".
We created specific visuals for parents and health-conscious professionals.
The creative itself became the targeting mechanism for the algorithm.

Their return on spend scaled to 6.7x in 8 months.

You are stuck at a low return despite technical targeting.

It is a struggle when efficiency dies as you scale budget.
You feel like the platform algorithm is working against you.
The truth is that your creative is likely just too generic.
Scaling a boring ad is just a faster way to burn cash.


We introduced "Persona-based creative testing".3
We created specific visuals for parents and health-conscious professionals.
The creative itself became the targeting mechanism for the algorithm.

Their return on spend scaled to 6.7x in 8 months.

#ROAS #adcreative #personalbranding #return #marketing #digitalmedia #mediabudget

Three seconds that saved a skincare brand. 📌 

A skincare brand was struggling with a ₹2,500 acquisition cost.
Their ads started with a logo and a "Welcome to the Brand" message.
It was too slow and too corporate for the Instagram feed.

We tested a "Problem-Agitate-Solution" hook immediately.
Frame 1 showed a close-up of a skin concern with a text overlay.
Frame 2 showed the relief, and Frame 3 showed the results.

Their customer acquisition cost dropped to ₹750 in 14 days.

Your cost per acquisition is rising every month.

You think the market is competitive, but your hook is weak.
If you do not call out the problem in 3 seconds, you fail.
You are wasting your budget on people who aren't your customers.


If you are stuck then book a call with us !

#linkedinmarketing #marketers #agencylife #agencywork

Instagram is your new search engine.

I was looking for premium leather bags recently.
I did not go to a search engine; I went to the Instagram search bar.
The brand I bought from had a caption that matched my exact query.

Treat your captions and alt-text as Search Engine Optimization.6
Use natural language and keywords that your customers actually type.
Organize your content into searchable series and clear guides.

One B2B client saw a 30% increase in organic reach this month.

You are invisible to customers searching for solutions.

40% of Gen Z uses social platforms instead of Google for search.
If your captions are just emojis, you are losing high-intent traffic.
You are essentially closing your storefront during peak shopping hours.


DM me "hey "to book a call with us .

#B2B #Agencylife #corporateculture #linkedinmarketing #businessgrowth

Originality is overrated in performance marketing.

I saw a founder spend two months on a single concept.
It was artistic, but a competitor used a simple trend and won.
The competitor took 80% of the market share while we were "thinking."

Stop inventing and start "Remixing" proven frameworks.
Use the Seven Levels of Research to find what already works in other niches.
Apply those hooks to your product and launch within 48 hours.

Our fastest-growing clients are those who execute with high velocity.

You are wasting weeks trying to be "different."

The internet moves too fast for long-term creative brainstorming.
By the time you finalize a concept, the trend has already passed.
Performance marketing is about execution and iteration, not just ideas.


Ready to stop thinking and start scaling? Message me.

#memes #office #linkedinlearning #creativead #performancemarketing

I walked away from a safe salary.

Six years ago, I was a Director at a major agency.
I had the title and the paycheck, but I felt like a machine part.
I realized that I wanted to work directly with founders, not managers.

I quit with zero clients and started from my home office .
I embraced the struggle of building a creative-first agency.
I focused on providing personalized, high-level strategy to entrepreneurs.

Today, we manage millions in spend for India's top brands.

You are stuck in a job while your ideas die.

The corporate cycle is safe, but it is also limiting.
You are building someone else’s vision while your potential stays stagnant.
Being unhappy in a "safe" role is actually the biggest risk you take.


Thinking of taking the leap? Let's have a conversation.


#cofounderlife #agencyowner #linkedinformarketing #performacemarketing

If your scene lasts 3 seconds, you are dead.
Your videos feel slow and you do not know why.

Early in my career, I directed a cinematic video.
It was beautiful, with long shots and perfect studio lighting.
It got nearly zero sales despite the high production cost.
I realized that beauty without movement is just expensive wallpaper.

Implement the "Rule of 1sts" by changing scenes every second.
This keeps the brain in a constant state of discovery.

It forces the viewer to stay engaged to see what happens next.

 Average watch time for a wellness client tripled instantly.

The human brain in 2026 has a very short attention span.
If you do not provide a new stimulus every second, users leave.
Static shots are the fastest way to kill your engagement metrics.
You are boring your audience into clicking away from your brand.

Book a 15-minute call with us !

#performancemarketing #linkedinmarketing #linkedingrow #digitialmedia #creatives #per4manceguru

We are just getting started.

You are worried about AI taking over the industry.

AI can generate content, but it cannot generate human connection.
If you rely only on automation, your brand will lose its soul.
The future belongs to those who use technology to enhance humanity.

I started this agency with a belief in creative strategy.
As AI advanced, people told me that strategy would become a commodity.
Instead, I saw that "Taste" and "Judgment" became more valuable than ever.

We use AI as infrastructure for data and production speed .
However, we keep the human element at the center of our storytelling.
We focus on building long-term relationships and deep brand moats.

We are entering 2026 with our strongest client list ever.

Want to build a brand that lasts? Send me a direct message.

Raw Content vs. Aesthetic Ads

I once had a major disagreement with a founder.
He wanted a high-end studio ad with perfect color grading.
I wanted a raw, shaky iPhone video from a real customer.
He told me the raw video would ruin his reputation.

We tested the raw iPhone video against the studio ad.
It outperformed the polished version by over 400% in conversion.
People trust real people much more than they trust production houses.
User-generated content now delivers our lowest customer acquisition costs.

Your aesthetic brand is actually losing you money.

You are obsessed with clean designs that look like museums.

Museums are for looking at things, not for buying them.
Your "perfect" ads often feel fake and too corporate to trust.
The more polished you look, the more people suspect a pitch.
High production value is often a barrier to real connection.

Are you too attached to your aesthetic to make profit?

#linkedinmarketing #linkedingrowt #d2brands #digitalmedia #performance

Stop letting your message go unheard.

I reviewed a client's account where video views were high.
However, their conversion rate was nearly non-existent.
We realized their main value proposition was only mentioned in audio.

We implemented high-contrast text overlays for every key frame .
We ensured the "Problem" and "Solution" were visually unmissable.
Captions were added by default to ensure accessibility and clarity.

Sales conversion rates improved by 30% within the first week.

80% of your audience is watching without sound.

If your ad relies on voiceover, most people miss the point.
You are spending money on scripts that never reach the viewer’s brain.
You are essentially running a silent movie in a high-speed environment.

Is your message getting through? Link in bio for an audit.

Professional studios are killing your conversion rate.

You think production quality equals brand trust.

In 2026, over-produced content feels like a television commercial.
People are on social media to connect with people, not corporations.
Your expensive lighting is actually making you look less trustworthy.

I spent lakhs on a studio shoot for an apparel brand.
The footage was perfect, but the engagement was incredibly low.
We then shot a "vlog-style" video on an iPhone in a natural setting.

Focus on the "Green Screen" and "Walk and Talk" formats .
Film in your office, on the street, or while using the product naturally.
Authenticity is the most valuable currency in a world of AI-generated content.

The iPhone content delivered a 40% lower cost per acquisition.

Ready to simplify your production? Let's talk strategy.

Boring ads are your biggest expense.

A brand insisted on using a generic product explanation.
They were afraid that a "Controversial" hook would be too aggressive.
They spent millions on an ad that nobody remembered five minutes later.

You must take a stand and have a distinct brand voice .
Challenge a myth, solve a specific pain point, or show a raw transformation.
Breakthrough creative requires bravery and a willingness to be un-boring.

Our boldest campaigns have the highest "Save" and "Share" rates.

You are playing it safe to avoid controversy.

In a crowded feed, being "safe" is the same as being invisible.
If your ads do not spark an emotion, they are a waste of money.
The "Cost of Dull" is the hidden tax you pay for being average.

Are you ready to stop being dull? Let's discuss your voice.

#linkedinformarketers #performancemarketing #creatives #adcreatives #adstrategy

A fake cursor just increased our sales.

We worked with a home decor brand in Mumbai.
Their ads were just nice photos, and engagement was completely dead.
I decided to test a format that mimicked the shopping experience.

We added an animated "Mouse Click" overlay to the scene .
The cursor clicked on a lamp, revealing the price and name.
It turned a passive ad into a native interactive shopping demo.

Click-through rates on the "Shop Now" button increased by 45%.

Your product videos feel like a slide show.

If people do not interact with your content, they scroll past.
Traditional video is passive, but social commerce requires active engagement.

You are losing buyers at the consideration stage of the funnel.

To connect on a call with us send  us a "HI" in our DM


#creativeadset #linkedinmarketing #linkedinforyou #performancemarketing

Your followers are not your audience.
You have a large following but zero engagement.

Social platforms are "pay-to-play" environments now.

If you do not own your audience, you are at the mercy of the algorithm.
One policy change can wipe out years of your brand building.

A major D2C brand had their account disabled overnight.
They lost 500,000 followers and had no way to contact them.
It was a complete crisis that could have been avoided with strategy.

Move your high-intent followers into "Private Communities".
Use WhatsApp channels or Discord for exclusive drops and insights.
Focus on engagement and retention rather than just follower count.

Our clients with private communities see 10x higher repeat purchases.

DM me a hey and book a call with us !

#linkedinformarketers #agencylife #agency #instagramalgorithm #marketing

LS Digital Group

Paid Media Executive 

Story Digital

⤷ Managed clients ACC, Ambuja, Mankind Pharma, Win Healthcare, Riyalifestyle, and Toni&Guy, overseeing end-to-end media planning, buying, and campaign strategy across Google and Meta.

⤷ Handled a budget of INR 12 Million, ensuring optimal allocation across Google Search, Display Network, YouTube, Facebook, and Instagram to drive maximum ROAS.

⤷ Created and assisted in developing media plans, supporting the team in forecasting market needs and planning campaigns to achieve key performance indicators(KPIs).

⤷ Led multiple DVC, brand awareness, festive, regional, and frequency campaigns, utilizing In-market, Affinity, and Custom audiences. Optimized bids adjustments and
implemented location-specific frequency capping, achieving a 20% share of voice (SOV) and a 12% increase in ad recall lift in competitive markets.

⤷ Setup and Managed Google Ads campaigns through comprehensive keyword research, resulting 8% reduction in CPL &  6% increase in impression share through strategic implementation of campaign structuring, negative keyword lists and quality score improvements

⤷ Analyzed campaign performance, deriving insights and refining strategies for greater impact across brands.

Paid Media Specialist 

Glam Studios

⤷ Conducted SWOT analysis and market research to identify growth opportunities and improve competitive positioning.

⤷ Strategized and Executed paid media campaigns across Google and Meta, utilized A/B testing to optimized campaign performance, achieved a 3x ROAS, reduced CAC by 16%, and drove strong revenue growth.

⤷ Setup and Managed Meta Ads campaigns to amplify brand awareness drove a 10% increased in conversion rate through limited-time discounts and loyalty cards.

⤷ Researched and collaborated with influencers to execute influencer marketing campaign, resulted increased in brand visibility.

Digital Marketing Intern

𝐇𝐢, I hope you're doing well.

I'm Paid Media Specialist with a strong focus on media planning, media buying, and campaign optimization across platforms like Google, Bing, Meta, and LinkedIn.

I’ve worked across both B2B and B2C sectors, contributing in industries such as beauty & personal care, pharmaceuticals, OTC FMCG, construction, and wellness. My work has focused on driving brand awareness, improving Share of Voice (SOV), and supporting measurable business growth.

I approach every campaign with clear business objectives and a strong focus on continuous experimentation. From developing full-funnel strategies to optimizing campaign performance to drive tangible ROI, focus on delivering outcomes that align with key performance indicators (KPIs). Every campaign I work on is built to be purposeful, efficient, and truly performance-led.

I welcome you to connect — whether you're building something exciting or simply want to exchange ideas. Let's connect & discuss.

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Anchal Mehta

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The Battle

Anchal Mehta

Awesh Raza

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anchal Mehta's LinkedIn Performance

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