Anchal Mehta

Per4mance Guru (Not Just A Performance Marketing Agency)

Co-Founder

ConsultMate

Here's a brief of what we do at ConsultMate. We take a 360-degree approach to online presence starting with a contemporary website, along with social media and branding, followed by aggressive campaigns through Facebook Ads, Google ads & Search Engine Optimization, customized to budgets.

We offer an array of services like Website & App Development, Social Media Marketing, Search Engine Optimization (SEO), Graphics, E-commerce solutions, E-mail, SMS & WhatsApp marketing, Pay-per-click advertising, data analytics & online reputation management. We provide support to small, medium & large scale enterprises to achieve their goals with the right marketing mix. In general, our focus is two-fold: 

1. To build a powerful & unique online presence, and 
2. Focus on lead generation & ROI.

Co Founder

Grasshoppers India Pvt. Ltd.

•	Planning & Implementing Digital Marketing Strategy, Social Media Marketing & Strategies on various social networks [Facebook, Twitter, Youtube, Linkedin, Pinterest, Google+ Instagram etc.] along with online reputation management
•	Performance Marketing, Running Facebook Ad campaigns on the various platforms for better ROAS and CRO
•	Working closely with the Design & IT team to get concepts and strategies executed
•	Creating, implementing, tracking, analyzing and optimizing Paid Search campaigns.
•	Responsible for Pay Per Click client ad copy creation, keyword research, keyword traffic estimates and analytics analysis.
•	 Bid management in Ad Group and keyword level and Landing Page Optimization
•	Analyze, review, and  report on effectiveness of campaigns in an effort to maximize results using various monitoring tools 
•	Work on client pitches, make strategy and plans

Digital Marketing Manager

•       The global EY re-brand: Learnt and contributed on how a big brand like EY goes through a
transition while re-branding. Worked closely with the agency, which undertook the re-branding 
activity in place.
•	Internal Communications:Handling the communications and executing internal campaigns. This includes drafting communication in accordance with the copywriters, managing 
designs with the design teams and then vendor management
•	Conducted quality and compliance checks on the work done by various client facing teams globally.
•	Analyzed issues and producing deliverables to document the diligence with which such tasks were performed.
•	Prepared reports and presentations on excel, power point etc and analyzed the trends

Brand Strategy Manager

Let’s get one thing straight: I’m not just in the business of digital marketing; I’m in the business of making your brand unforgettable.

Hi, I’m Anchal Mehta, and with over 8 years of experience in social media and performance marketing, I’ve mastered the art (and science) of turning clicks into paying customers and ads into ROI gold. I don’t just run social media campaigns, I create strategies that make people stop scrolling, take action, and talk about your brand like it’s the next big thing.

As the Co-Founder of Per4mance Guru, I’ve had the privilege of working with bold brands across multiple niches like E-commerce,  FMCG, B2B and Education to crush their goals and redefine success. Whether it’s turning Instagram into your sales machine, crafting a killer ad for Facebook, or dominating Google search, I’ve got you covered.

But let’s not make this all about the numbers (though I love those too). My secret sauce? A mix of data obsession, wild creativity, and a knack for spotting the one thing your competitors missed.

When I’m not transforming businesses, you’ll find me mentoring young marketers, exploring the latest industry trends, or brainstorming the next big idea.

So, if you’re ready to take your brand from "meh" to magnificent, let’s connect. 
(You bring the ambition; I’ll bring the strategy that makes it happen.)

Work email: 
anchal@per4mance.guru

Everyone is doing this wrong. You probably are too.
 
Most brands still use Instagram like it’s just a photo-sharing app.
One of our clients came to us frustrated: they were posting constantly, but growth had just stopped . Engagement was flat, and their Reels weren’t reaching new audiences.

We approached it differently.
First, we focused on interest-first reach rather than follower count.

Instead of obsessing over hashtags or posting times, we built a content strategy with:
 • Clear topic focus
 • Consistent formats
 • Content designed to keep people watching and engaging
Next, we optimized Reels as discovery tools, not just short videos.
 We focused on:
 • Watch time
 • Saves
 • Shares
We also leveraged carousels, especially educational ones, to drive deeper engagement. Posts that encouraged:

 • Swipes
 • Saves
 • Returning to the content

Stories became a tool for trust and relationship-building, not just reach.
 By posting strategically and consistently, the account signaled engagement quality to the algorithm.
The result Within a few weeks was 
 • Reach expanded beyond followers
 • Engagement increased meaningfully
 • Reels and carousels became consistent growth drivers
 • Overall account quality improved, making scaling easier

Instagram doesn’t reward posting more — it rewards clarity, focus, and repeatable value.
If you’re still posting just to “stay active,” you’re feeding the algorithm noise instead of building growth.
Let me know how have others been adapting their Instagram strategies this year?

Beyonce 💃🏻 of Social Media Marketing | Creating Ads that Convert | Helping brands generate high-quality leads & ROAS with Meta & Google Ads | Co-Founder, Per4mance Guru | Top 10 Digital Marketing Agencies in India

The December Performance Roadmap

Is your Instagram strategy optimized for a profitable Q4 finish, or just burning ad spend?

Instagram's new features aren't just for holiday fluff they're the fastest way to lower your CPA right now. With the Q4 rush hitting its peak, speed and hyper-personalization are non-negotiable.
💡 December Value Bomb-- Stop waiting for inspiration. This month, leverage the new AI-powered creative tools and the enhanced DM shopping features. Using AI to rapidly generate 5-10 ad variations and immediately driving traffic to the chat-based sales funnel is how the top performers are grabbing those last-minute conversions.
Don't let new features overwhelm you; let them fuel your performance. What's one new feature you're actively testing this week?
#InstagramMarketing #PerformanceMarketing #Q4Strategy #DecemberMarketing #InstagramAds

You know, running a social media marketing agency is… harder than people think.

Some days, it feels like I’m juggling a dozen brands at once. I’m thinking about creative briefs while my team is stuck on revisions, while a client is asking for results yesterday. And in the middle of all that, I’m trying to make sure I’m not missing my own life outside of work.

There’s a constant pressure — to perform, to deliver, to prove that every dollar spent is worth it. And no matter how efficient we get, there’s always this little voice whispering: Did I do enough? Did I communicate enough? Did I lead my team well today?

I remember one night, I was staring at a dashboard, exhausted, thinking, “If only I could clone myself, maybe we’d get everything done.” And then I realized… that’s exactly why we started this agency. Not to work ourselves to the bone, but to help brands grow without chaos, and to help our team grow without burnout.

We’ve had days where a campaign that seemed impossible clicks. Where the client is genuinely happy. 

Where a creative idea lands so well it makes everyone on the team proud. And in those moments, all the late nights, all the worry, all the guilt — it feels worth it.

Running an agency isn’t about balance. It’s about making the hard things feel purposeful, about knowing that even in the chaos, we’re helping someone grow, someone achieve something meaningful.

And if I’m being honest… some days I still feel guilty for something. But then I remember the wins the campaigns that work, the clients that succeed, the team that grows and I realize, that’s what keeps me going.

Because at the end of the day, it’s not the hours we work. It’s the impact we create.

#digitalmedia #mediapage #digitallife 
#agencylife #worklifebalance #hecticislife #digitalmarketing #marketingforlinkedin

The thing you think is helping .. but is actually hurting you. 💢 


Posting more on social media does not mean you’ll grow faster.
That’s one of the biggest myths in social media marketing.

The idea sounds logical
 🔑 More posts = more reach = more results.

In reality, it usually does the opposite.
Social platforms don’t reward volume.
 🗝️ They reward signals.

Things like:
 • How long people watch
 • Whether they save or share
 • If they come back to your content
If you post a lot but people don’t engage, the algorithm learns one thing:
 Your content isn’t worth pushing.

Another myth:
 “Just follow trends and you’ll grow.”
Trends might give you short-term spikes, but they rarely build:
 • Trust
 • Authority
 • Consistent inbound results
Most high-performing accounts do the opposite.

 They repeat the same message in different ways until the audience understands it.

And one more unpopular truth:
⬇️ 
 Likes don’t equal impact.
A post with fewer likes but more saves or shares usually drives more long-term growth than a viral post people forget in 10 minutes.

Social media marketing isn’t about being everywhere.
 It’s about being clear.
Clear message.
 Clear audience.
 Clear reason to follow you.

If you’re feeling burnt out from posting more and getting less, it’s probably not effort you’re missing  it’s focus.
What’s one social media rule you stopped believing in?

Adsbychethan

Hey there, my name is Chetan and I am a Facebook Ads expert and Social Media Marketer. I have been working in the industry and helping businesses achieve their advertising goals. I am excited to share my knowledge with you all and help you grow your business with Facebook Ads and Social Media Management.

Social Media Marketing Consultant

Swiggy

Audit and investigation

HSBC

Sales and Service

Tech Mahindra

Sr Associate

Medibox

Handled Inside sales, was responsible for brining in sales for the Company, handled vendors and client calls. Pushed customers to buy from Medibox.

Insides Sales Representative 

Insnap Technologies Pvt Ltd 

Market analysis, Team lead at Insnap Technologies

Team Lead

As a Social Media Marketing Consultant, I help businesses achieve their advertising goals with Facebook Ads & Social Media Management along with Content writing. I have years of experience in creating and managing Facebook Ads campaigns that generate leads and sales for various industries and niches while writing their Ad copies and also content creation.

I specialize in Facebook collection ads paired with Instant Experience ads, which serve as a powerful tool to showcase products and services in an immersive and engaging way. I also write copy, create graphics, and collaborate with marketing teams to ensure consistent branding across all paid programs. My secret sauce is honesty and deliverability to my clients. 

I have a Bachelor of Commerce degree from Vijaya Evening College, Bangalore, with a focus on marketing. I have also completed multiple certifications in Facebook Ads and LinkedIn Optimization from Udemy and GrowthSchool. I am passionate about learning new skills and staying updated with the latest trends and best practices in digital marketing. 

My career journey has been diverse and enriching, from working in a start-up as a salesperson and lead generator, to running my own restaurant, to providing customer service in various MNCs, to becoming a Facebook Ads expert and social media marketer. I have gained valuable insights into what customers want and how they think, and how to tailor my strategies accordingly. My goal is to share my knowledge and help others grow their businesses with Facebook Ads, social media marketing and your Personal Brand on LinkedIn.

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The Battle

Anchal Mehta

Chetan Bhaskar

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taplio

The Battle

Anchal Mehta

Chetan Bhaskar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anchal Mehta's LinkedIn Performance

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