Anchal Mehta

Per4mance Guru (Not Just A Performance Marketing Agency)

Co-Founder

ConsultMate

Here's a brief of what we do at ConsultMate. We take a 360-degree approach to online presence starting with a contemporary website, along with social media and branding, followed by aggressive campaigns through Facebook Ads, Google ads & Search Engine Optimization, customized to budgets.

We offer an array of services like Website & App Development, Social Media Marketing, Search Engine Optimization (SEO), Graphics, E-commerce solutions, E-mail, SMS & WhatsApp marketing, Pay-per-click advertising, data analytics & online reputation management. We provide support to small, medium & large scale enterprises to achieve their goals with the right marketing mix. In general, our focus is two-fold: 

1. To build a powerful & unique online presence, and 
2. Focus on lead generation & ROI.

Co Founder

Grasshoppers India Pvt. Ltd.

•	Planning & Implementing Digital Marketing Strategy, Social Media Marketing & Strategies on various social networks [Facebook, Twitter, Youtube, Linkedin, Pinterest, Google+ Instagram etc.] along with online reputation management
•	Performance Marketing, Running Facebook Ad campaigns on the various platforms for better ROAS and CRO
•	Working closely with the Design & IT team to get concepts and strategies executed
•	Creating, implementing, tracking, analyzing and optimizing Paid Search campaigns.
•	Responsible for Pay Per Click client ad copy creation, keyword research, keyword traffic estimates and analytics analysis.
•	 Bid management in Ad Group and keyword level and Landing Page Optimization
•	Analyze, review, and  report on effectiveness of campaigns in an effort to maximize results using various monitoring tools 
•	Work on client pitches, make strategy and plans

Digital Marketing Manager

•       The global EY re-brand: Learnt and contributed on how a big brand like EY goes through a
transition while re-branding. Worked closely with the agency, which undertook the re-branding 
activity in place.
•	Internal Communications:Handling the communications and executing internal campaigns. This includes drafting communication in accordance with the copywriters, managing 
designs with the design teams and then vendor management
•	Conducted quality and compliance checks on the work done by various client facing teams globally.
•	Analyzed issues and producing deliverables to document the diligence with which such tasks were performed.
•	Prepared reports and presentations on excel, power point etc and analyzed the trends

Brand Strategy Manager

Let’s get one thing straight: I’m not just in the business of digital marketing; I’m in the business of making your brand unforgettable.

Hi, I’m Anchal Mehta, and with over 8 years of experience in social media and performance marketing, I’ve mastered the art (and science) of turning clicks into paying customers and ads into ROI gold. I don’t just run social media campaigns, I create strategies that make people stop scrolling, take action, and talk about your brand like it’s the next big thing.

As the Co-Founder of Per4mance Guru, I’ve had the privilege of working with bold brands across multiple niches like E-commerce,  FMCG, B2B and Education to crush their goals and redefine success. Whether it’s turning Instagram into your sales machine, crafting a killer ad for Facebook, or dominating Google search, I’ve got you covered.

But let’s not make this all about the numbers (though I love those too). My secret sauce? A mix of data obsession, wild creativity, and a knack for spotting the one thing your competitors missed.

When I’m not transforming businesses, you’ll find me mentoring young marketers, exploring the latest industry trends, or brainstorming the next big idea.

So, if you’re ready to take your brand from "meh" to magnificent, let’s connect. 
(You bring the ambition; I’ll bring the strategy that makes it happen.)

Work email: 
anchal@per4mance.guru

Everyone is doing this wrong. You probably are too.
 
Most brands still use Instagram like it’s just a photo-sharing app.
One of our clients came to us frustrated: they were posting constantly, but growth had just stopped . Engagement was flat, and their Reels weren’t reaching new audiences.

We approached it differently.
First, we focused on interest-first reach rather than follower count.

Instead of obsessing over hashtags or posting times, we built a content strategy with:
 • Clear topic focus
 • Consistent formats
 • Content designed to keep people watching and engaging
Next, we optimized Reels as discovery tools, not just short videos.
 We focused on:
 • Watch time
 • Saves
 • Shares
We also leveraged carousels, especially educational ones, to drive deeper engagement. Posts that encouraged:

 • Swipes
 • Saves
 • Returning to the content

Stories became a tool for trust and relationship-building, not just reach.
 By posting strategically and consistently, the account signaled engagement quality to the algorithm.
The result Within a few weeks was 
 • Reach expanded beyond followers
 • Engagement increased meaningfully
 • Reels and carousels became consistent growth drivers
 • Overall account quality improved, making scaling easier

Instagram doesn’t reward posting more — it rewards clarity, focus, and repeatable value.
If you’re still posting just to “stay active,” you’re feeding the algorithm noise instead of building growth.
Let me know how have others been adapting their Instagram strategies this year?

Beyonce 💃🏻 of Social Media Marketing | Creating Ads that Convert | Helping brands generate high-quality leads & ROAS with Meta & Google Ads | Co-Founder, Per4mance Guru | Top 10 Digital Marketing Agencies in India

The December Performance Roadmap

Is your Instagram strategy optimized for a profitable Q4 finish, or just burning ad spend?

Instagram's new features aren't just for holiday fluff they're the fastest way to lower your CPA right now. With the Q4 rush hitting its peak, speed and hyper-personalization are non-negotiable.
💡 December Value Bomb-- Stop waiting for inspiration. This month, leverage the new AI-powered creative tools and the enhanced DM shopping features. Using AI to rapidly generate 5-10 ad variations and immediately driving traffic to the chat-based sales funnel is how the top performers are grabbing those last-minute conversions.
Don't let new features overwhelm you; let them fuel your performance. What's one new feature you're actively testing this week?
#InstagramMarketing #PerformanceMarketing #Q4Strategy #DecemberMarketing #InstagramAds

B&B Consulting

Hi, I'm Javed Iqbal, founder of B&B Consulting. I'm passionate about helping businesses in India achieve explosive growth through a unique blend of brand strategy, data-driven marketing, and a deep understanding of the Indian consumer.

For over 9 years, I've been helping brands:

✔️ Craft compelling brand narratives that resonate with their target audience.

✔️ Develop and execute go-to-market strategies that drive customer acquisition and revenue growth.

✔️ Navigate the complexities of the Indian market, from consumer behavior to digital marketing trends.

My Approach:

I believe in a collaborative and data-driven approach. I work closely with my clients to understand their business goals and challenges, then develop and implement strategies that deliver measurable results.

If you're looking to:

✔️ Launch a new product or service in the Indian market.

✔️ Expand your existing market share.

✔️ Revitalize your brand and connect with your target audience.
.
..then let's connect! I'm confident that I can help you achieve your business objectives.

Connect with me:

📲 WhatsApp: +91-9101178352
📧 Email: javed6592@gmail.com

Founder

Krystal Engineering Services

Support the organization by implementing organizational structure as a part of the annual planning process.

Compliance Management.

Strategic decision making for business development.

Growth Consultant

Franchise India Holdings Limited

-Responsible for Ad Space Selling and Business development.
-Meeting with the clients and given presentations to them.
-New client acquisition & Achieve Sales target.
-Build, manage and grow a diverse base of client relationships.
-Identify markets and product opportunities.
-Locate and contact potential clients to offer advertising services.
-Explain to clients how specific types of advertising will help promote their products or services in the most effective way possible.
-Prepare and deliver sales presentations to new and existing clients.

Sales Manager

BCM Chemicals

Worked with Brands like BASF, LANXESS & DCW CHEMICALS for their super speciality chemicals.

- Identify And Researched the target market (Uttar Pradesh, Himachal Pradesh & Madhya Pradesh), Launched multiple products onboarding more than 80 dealers.
- Managing and training hardworking, results-oriented sales force.
- Helping with several management functions to support sales functions.
- Represented the firm at sales shows and exhibitions.
- Communicated with clients and merchants to improve and develop business relationships cordially, in addition to maintaining constant follow-up on their feedback.
- Reviewed entire inventory lists on a daily basis to keep track of inventory flow.
- Identified resource requirements and assigned responsibilities to different sales staff through proper coordination.
- Resolved critical issues, and escalated important matters to upper management.
- Prepared client surveys And Evaluated several areas of improvements in current techniques.

Marketing And Sales Strategist

Developed Marketing Strategies according to North Indian market.
Formulated extensive Market Research and Market Penetration Strategies.
Keeping Cost Low and Service Level high through effective supply chain operations.
Lead Generation through digital platforms and references.

Sales and Marketing Executive

Hi, I'm Javed Iqbal, a growth consultant with a passion for helping businesses like yours thrive in the dynamic Indian market. As the founder of B&B Consulting, I bring over 9 years of experience creating and implementing innovative branding and marketing solutions.

My journey started in a rural village in North India & North East India, which gave me a unique understanding of the diverse Indian consumer landscape. This, combined with my expertise in AI and data-driven strategies, allows me to craft effective solutions that resonate with your target audience and drive meaningful growth.

I specialize in:

✔️ Developing distinctive brand identities that capture attention.

✔️ Creating engaging customer experiences that foster loyalty.

✔️ Implementing performance-driven marketing strategies that deliver results.


Whether you're a budding startup or an established enterprise, I'm here to help you navigate the complexities of the market and achieve your business goals. 


Let's connect and explore how we can collaborate to unlock your brand's full potential.


Here's what sets me apart:

✅ Deep understanding of the Indian market: I have a proven track record of success in the North India territory, working closely with decision-makers across various industries.

✅ Data-driven approach: I leverage AI and data insights to inform every strategy and ensure optimal outcomes.

✅ Passion for innovation: I'm committed to staying ahead of the curve and delivering cutting-edge solutions that drive growth.


I'm always eager to connect with fellow entrepreneurs and business leaders. Feel free to reach out for a conversation on innovative branding solutions and market strategies.

Connect with me:

📲 WhatsApp: +91-9101178352
📧 Email: javed@bbconsulting.in | javed6592@gmail.com

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The Battle

Anchal Mehta

Javed Iqbal ♾️

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taplio

The Battle

Anchal Mehta

Javed Iqbal ♾️

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anchal Mehta's LinkedIn Performance

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Performance ScoreAnchal Mehta's LinkedIn Performance