Anchal Mehta

Per4mance Guru (Not Just A Performance Marketing Agency)

Co-Founder

ConsultMate

Here's a brief of what we do at ConsultMate. We take a 360-degree approach to online presence starting with a contemporary website, along with social media and branding, followed by aggressive campaigns through Facebook Ads, Google ads & Search Engine Optimization, customized to budgets.

We offer an array of services like Website & App Development, Social Media Marketing, Search Engine Optimization (SEO), Graphics, E-commerce solutions, E-mail, SMS & WhatsApp marketing, Pay-per-click advertising, data analytics & online reputation management. We provide support to small, medium & large scale enterprises to achieve their goals with the right marketing mix. In general, our focus is two-fold: 

1. To build a powerful & unique online presence, and 
2. Focus on lead generation & ROI.

Co Founder

Grasshoppers India Pvt. Ltd.

•	Planning & Implementing Digital Marketing Strategy, Social Media Marketing & Strategies on various social networks [Facebook, Twitter, Youtube, Linkedin, Pinterest, Google+ Instagram etc.] along with online reputation management
•	Performance Marketing, Running Facebook Ad campaigns on the various platforms for better ROAS and CRO
•	Working closely with the Design & IT team to get concepts and strategies executed
•	Creating, implementing, tracking, analyzing and optimizing Paid Search campaigns.
•	Responsible for Pay Per Click client ad copy creation, keyword research, keyword traffic estimates and analytics analysis.
•	 Bid management in Ad Group and keyword level and Landing Page Optimization
•	Analyze, review, and  report on effectiveness of campaigns in an effort to maximize results using various monitoring tools 
•	Work on client pitches, make strategy and plans

Digital Marketing Manager

•       The global EY re-brand: Learnt and contributed on how a big brand like EY goes through a
transition while re-branding. Worked closely with the agency, which undertook the re-branding 
activity in place.
•	Internal Communications:Handling the communications and executing internal campaigns. This includes drafting communication in accordance with the copywriters, managing 
designs with the design teams and then vendor management
•	Conducted quality and compliance checks on the work done by various client facing teams globally.
•	Analyzed issues and producing deliverables to document the diligence with which such tasks were performed.
•	Prepared reports and presentations on excel, power point etc and analyzed the trends

Brand Strategy Manager

Let’s get one thing straight: I’m not just in the business of digital marketing; I’m in the business of making your brand unforgettable.

Hi, I’m Anchal Mehta, and with over 8 years of experience in social media and performance marketing, I’ve mastered the art (and science) of turning clicks into paying customers and ads into ROI gold. I don’t just run social media campaigns, I create strategies that make people stop scrolling, take action, and talk about your brand like it’s the next big thing.

As the Co-Founder of Per4mance Guru, I’ve had the privilege of working with bold brands across multiple niches like E-commerce,  FMCG, B2B and Education to crush their goals and redefine success. Whether it’s turning Instagram into your sales machine, crafting a killer ad for Facebook, or dominating Google search, I’ve got you covered.

But let’s not make this all about the numbers (though I love those too). My secret sauce? A mix of data obsession, wild creativity, and a knack for spotting the one thing your competitors missed.

When I’m not transforming businesses, you’ll find me mentoring young marketers, exploring the latest industry trends, or brainstorming the next big idea.

So, if you’re ready to take your brand from "meh" to magnificent, let’s connect. 
(You bring the ambition; I’ll bring the strategy that makes it happen.)

Work email: 
anchal@per4mance.guru

Everyone is doing this wrong. You probably are too.
 
Most brands still use Instagram like it’s just a photo-sharing app.
One of our clients came to us frustrated: they were posting constantly, but growth had just stopped . Engagement was flat, and their Reels weren’t reaching new audiences.

We approached it differently.
First, we focused on interest-first reach rather than follower count.

Instead of obsessing over hashtags or posting times, we built a content strategy with:
 • Clear topic focus
 • Consistent formats
 • Content designed to keep people watching and engaging
Next, we optimized Reels as discovery tools, not just short videos.
 We focused on:
 • Watch time
 • Saves
 • Shares
We also leveraged carousels, especially educational ones, to drive deeper engagement. Posts that encouraged:

 • Swipes
 • Saves
 • Returning to the content

Stories became a tool for trust and relationship-building, not just reach.
 By posting strategically and consistently, the account signaled engagement quality to the algorithm.
The result Within a few weeks was 
 • Reach expanded beyond followers
 • Engagement increased meaningfully
 • Reels and carousels became consistent growth drivers
 • Overall account quality improved, making scaling easier

Instagram doesn’t reward posting more — it rewards clarity, focus, and repeatable value.
If you’re still posting just to “stay active,” you’re feeding the algorithm noise instead of building growth.
Let me know how have others been adapting their Instagram strategies this year?

Beyonce 💃🏻 of Social Media Marketing | Creating Ads that Convert | Helping brands generate high-quality leads & ROAS with Meta & Google Ads | Co-Founder, Per4mance Guru | Top 10 Digital Marketing Agencies in India

The December Performance Roadmap

Is your Instagram strategy optimized for a profitable Q4 finish, or just burning ad spend?

Instagram's new features aren't just for holiday fluff they're the fastest way to lower your CPA right now. With the Q4 rush hitting its peak, speed and hyper-personalization are non-negotiable.
💡 December Value Bomb-- Stop waiting for inspiration. This month, leverage the new AI-powered creative tools and the enhanced DM shopping features. Using AI to rapidly generate 5-10 ad variations and immediately driving traffic to the chat-based sales funnel is how the top performers are grabbing those last-minute conversions.
Don't let new features overwhelm you; let them fuel your performance. What's one new feature you're actively testing this week?
#InstagramMarketing #PerformanceMarketing #Q4Strategy #DecemberMarketing #InstagramAds

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