Anchal Mehta

Per4mance Guru (Not Just A Performance Marketing Agency)

Co-Founder

ConsultMate

Here's a brief of what we do at ConsultMate. We take a 360-degree approach to online presence starting with a contemporary website, along with social media and branding, followed by aggressive campaigns through Facebook Ads, Google ads & Search Engine Optimization, customized to budgets.

We offer an array of services like Website & App Development, Social Media Marketing, Search Engine Optimization (SEO), Graphics, E-commerce solutions, E-mail, SMS & WhatsApp marketing, Pay-per-click advertising, data analytics & online reputation management. We provide support to small, medium & large scale enterprises to achieve their goals with the right marketing mix. In general, our focus is two-fold: 

1. To build a powerful & unique online presence, and 
2. Focus on lead generation & ROI.

Co Founder

Grasshoppers India Pvt. Ltd.

•	Planning & Implementing Digital Marketing Strategy, Social Media Marketing & Strategies on various social networks [Facebook, Twitter, Youtube, Linkedin, Pinterest, Google+ Instagram etc.] along with online reputation management
•	Performance Marketing, Running Facebook Ad campaigns on the various platforms for better ROAS and CRO
•	Working closely with the Design & IT team to get concepts and strategies executed
•	Creating, implementing, tracking, analyzing and optimizing Paid Search campaigns.
•	Responsible for Pay Per Click client ad copy creation, keyword research, keyword traffic estimates and analytics analysis.
•	 Bid management in Ad Group and keyword level and Landing Page Optimization
•	Analyze, review, and  report on effectiveness of campaigns in an effort to maximize results using various monitoring tools 
•	Work on client pitches, make strategy and plans

Digital Marketing Manager

•       The global EY re-brand: Learnt and contributed on how a big brand like EY goes through a
transition while re-branding. Worked closely with the agency, which undertook the re-branding 
activity in place.
•	Internal Communications:Handling the communications and executing internal campaigns. This includes drafting communication in accordance with the copywriters, managing 
designs with the design teams and then vendor management
•	Conducted quality and compliance checks on the work done by various client facing teams globally.
•	Analyzed issues and producing deliverables to document the diligence with which such tasks were performed.
•	Prepared reports and presentations on excel, power point etc and analyzed the trends

Brand Strategy Manager

Let’s get one thing straight: I’m not just in the business of digital marketing; I’m in the business of making your brand unforgettable.

Hi, I’m Anchal Mehta, and with over 8 years of experience in social media and performance marketing, I’ve mastered the art (and science) of turning clicks into paying customers and ads into ROI gold. I don’t just run social media campaigns, I create strategies that make people stop scrolling, take action, and talk about your brand like it’s the next big thing.

As the Co-Founder of Per4mance Guru, I’ve had the privilege of working with bold brands across multiple niches like E-commerce,  FMCG, B2B and Education to crush their goals and redefine success. Whether it’s turning Instagram into your sales machine, crafting a killer ad for Facebook, or dominating Google search, I’ve got you covered.

But let’s not make this all about the numbers (though I love those too). My secret sauce? A mix of data obsession, wild creativity, and a knack for spotting the one thing your competitors missed.

When I’m not transforming businesses, you’ll find me mentoring young marketers, exploring the latest industry trends, or brainstorming the next big idea.

So, if you’re ready to take your brand from "meh" to magnificent, let’s connect. 
(You bring the ambition; I’ll bring the strategy that makes it happen.)

Work email: 
anchal@per4mance.guru

Everyone is doing this wrong. You probably are too.
 
Most brands still use Instagram like it’s just a photo-sharing app.
One of our clients came to us frustrated: they were posting constantly, but growth had just stopped . Engagement was flat, and their Reels weren’t reaching new audiences.

We approached it differently.
First, we focused on interest-first reach rather than follower count.

Instead of obsessing over hashtags or posting times, we built a content strategy with:
 • Clear topic focus
 • Consistent formats
 • Content designed to keep people watching and engaging
Next, we optimized Reels as discovery tools, not just short videos.
 We focused on:
 • Watch time
 • Saves
 • Shares
We also leveraged carousels, especially educational ones, to drive deeper engagement. Posts that encouraged:

 • Swipes
 • Saves
 • Returning to the content

Stories became a tool for trust and relationship-building, not just reach.
 By posting strategically and consistently, the account signaled engagement quality to the algorithm.
The result Within a few weeks was 
 • Reach expanded beyond followers
 • Engagement increased meaningfully
 • Reels and carousels became consistent growth drivers
 • Overall account quality improved, making scaling easier

Instagram doesn’t reward posting more — it rewards clarity, focus, and repeatable value.
If you’re still posting just to “stay active,” you’re feeding the algorithm noise instead of building growth.
Let me know how have others been adapting their Instagram strategies this year?

Beyonce 💃🏻 of Social Media Marketing | Creating Ads that Convert | Helping brands generate high-quality leads & ROAS with Meta & Google Ads | Co-Founder, Per4mance Guru | Top 10 Digital Marketing Agencies in India

The December Performance Roadmap

Is your Instagram strategy optimized for a profitable Q4 finish, or just burning ad spend?

Instagram's new features aren't just for holiday fluff they're the fastest way to lower your CPA right now. With the Q4 rush hitting its peak, speed and hyper-personalization are non-negotiable.
💡 December Value Bomb-- Stop waiting for inspiration. This month, leverage the new AI-powered creative tools and the enhanced DM shopping features. Using AI to rapidly generate 5-10 ad variations and immediately driving traffic to the chat-based sales funnel is how the top performers are grabbing those last-minute conversions.
Don't let new features overwhelm you; let them fuel your performance. What's one new feature you're actively testing this week?
#InstagramMarketing #PerformanceMarketing #Q4Strategy #DecemberMarketing #InstagramAds

Smashed Agency

We're a paid social creative agency that combines conversion optimized ad creatives and paid media management to unlock customer acquisition for fast growing eCommerce/D2C brands. 

Delivering high converting creative assets so your ad spend is as efficient as possible.

If creative fatigue is holding your brand's efforts back, we are here to solve that.

Services:
- 360 Ad Account Audit
- UGC Style Creative Deliverables
- Paid Media Strategy 

Let us take care of your ads and you focus on scaling your brand.

Message us today to get started!

Pyde Pyper Marketing

Senior Media Buyer

Digital Marketing Executive

DSG Allure

Media Buyer

Hi, I'm Vishant Jain, a paid ads specialist and a Digital Marketing Practitioner.

I help high-growth businesses that need a consistent and reliable flow of leads scale their revenue with Facebook Advertising using the 3C Customer Acquisition Process.

If you're here reading this, I can only assume you are looking to generate new leads and customers using a proven ad process that gets you consistent and reliable results without overwhelm or headache. 

You're tired of staring at a blank white screen, not knowing if the ads you create will convert.

If so, you're not alone.

I remember writing my first ad, thinking that it would bring in millions. I sat in front of the computer for what felt like hours, wracking my brain around how to craft this ad.

I put together something as best I could and launched the ad…
The result… 😔.

Just a few clicks, and indeed NO SALES.

I felt alone, frustrated and wondered if I could ever find a way to make this work.

I knew something was missing, and I just didn't know what.

What I've discovered is that there is both an art and a science to crafting winning ads.

BUT it doesn't have to be complicated. All you need is a proven formula, which you can follow step by step to get the conversions you are looking for.

After working with several business owners and agencies, I have found that the best way I can help you to get immediate and tangible results is with my Ad Review Session.

It's where we hop on a live, 17 min zoom call, you show me 3-4 of your ads, and I tell you exactly what I would do to make them even better, so you can implement them right away for an immediate result.

No more guessing on your own if something will work…. I will do all the heavy lifting and provide you with the exact changes you'll need to make so you can start seeing conversion immediately.

This Ad Review Session retails for $199, but since we just met, and I want to get this started on the right foot, I want to … buy this session for you on my dollar. That right, you can have this Ad Audit session, and I will cover 100% of the cost, so there is no cost to you.

Also, at the end of the call, just to ensure that you get maximum value and are not at risk at all, if by the end of the call you don't feel like it was worth your time to be on there, just let me know,I will also send you my perfect Ad Template.

taplio

The Battle

Anchal Mehta

Vishant Jain

Followers

Posts

Engagements

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taplio

The Battle

Anchal Mehta

Vishant Jain

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anchal Mehta's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAnchal Mehta's LinkedIn Performance