Intrface™

We help companies and fast-moving startups build the right kind of product through innovation and better UX design. Because we’re focused on outcomes, not outputs, we can deliver meaningful experiences people actually care about 🚀

Co-founder + Design Director

Framework

Principal Product Designer

Rosecut

Product Designer & UX Consultant

Stealth Startup

UX Consultant

CIRCA5000

Senior Product Designer

Aarh

I help people, agencies and companies create digital experiences that engage with their audience.

Expertise
‾‾‾‾‾‾‾‾‾‾‾‾‾
► Branding
Creating distinctive brands that disrupt markets, putting products and services in powerful places.

► User Experience
Strategic and user-centric thinking leading to informed design decisions for happier users.

► Visual & UI Design
Beautifully crafted and meticulously designed interfaces and incredibly seamless interactions.

Toptal

Product Designer

Tappable

Responsible for leading the UX and visual design team for the creation and delivery of mobile applications. Focussed on applying Lean UX principles and methodologies such as UCD by introducing processes to improve overall UX.

Responsibilities:

- Heading the interactive and UX design team
- Balancing a user-first ethos with business and product objectives, ensuring alignment
- Testing and measuring efficiency and effectiveness of usable interfaces
- Researching, wireframing, prototyping, behavioural studies and user testing
- Liaising directly with clients throughout the UX design process
- Ensuring creative output sustains at a high level throughout
- Leading a team for discovery and empathy workshops to explore tangible ideas
- Understanding the clients’ complex organisational structures
- Responsible for researching, wire-framing, prototyping, testing and validating products
- Involved in QA testing and interaction points
- Testing and validating intuitiveness and validating user journeys
- Writing user stories, curating UX workflows and handovers for development
- Attending client meetings to ensure business requirements are met and specifics discussed
- Responsible for ensuring the team abides by Material Design and Human Interface Guidelines
- Ensuring digital collateral and UX deliverables are to specification

Head of Design & User Experience

Responsibilities

- Leading the UX and Visual Design Team
- Managing UX & Design Deliverables such as User Journeys, Wireframing, Wireflows, Prototyping, Branding and Visual Design inc. UI
- Facilitating internal Design Reviews both UX workshops and design reviews
- Management of design team tasks and breakdown stages accordingly
- Manage project timescales and associated deliverables
- Managing design outsourcing e.g. illustration or motion design
- Managing day-to-day design deliverables
- Ensuring project brief and clients’ business objectives aligned with product delivery
- Ensuring those deliverables are met on time and to design/company standard
- Attending client meetings

Lead UI/UX Designer

'Aarh!' Creative

Product & UX Designer specialising in Branding and Interaction Design across Mobile & Web.

Digital Product Designer (UI/UX)

Milton Bayer

- Ensure all digital collateral is effective, engaging and fulfills client expectations
- Taking design lead on projects from early concept through to completion
- Personal management of tasks of varying complexities to meet deadlines and deliver on-time, every time
- Ensuring brief is met and design execution reflects original specification including the involvement in debugging and cross-compatibility testing
- Communicate and effectively work with account handlers and the studio directors to create and deliver user centric and online experiences
- Showing leadership qualities including the ability to direct and suggest areas of value and improvement
- Working as a team with all members and actively working towards a much larger picture
- Championing and taken ownership of all MB online spaces and current social media usage including actively developing and updating the website and blog
- Involvement in user research activities and proactive ideas for generating revenue including organising services documents and optimised landing pages
- Aid the creative studio and generally all account handlers with invaluable technical support for projects outside of Development
- Help write technical specifications where necessary
- Previously willing and able to sit in front of clients, representing MB and advise on a design and tech basis
- Formulation of digital pitch presentation documents
- Actioning feedback and amendments for clients and on behalf of account handlers

Senior Digital Designer

New here? Read this 👇

We're a Strategic Digital Product Studio with a startup mentality and a knack for creating top-notch user experiences.

We help companies and fast-moving startups build the right kind of product through innovation and better UX design. Because we’re focused on outcomes, not outputs, we can deliver meaningful experiences people actually care about 🚀

Struggling with your current digital product or app idea? 💡

Who we help:

1. Newly founded startups with a digital product or idea
2. SaaS companies or scale-ups with an existing product
3. SME or corporate with a product or new service

We’re really good at:

👉  Helping develop and validate early startup ideas
👉  Design/build your MVP and get it to market, fast!
👉  On-going UX that converts more users into customers

Together we can:

✅  Help validate your idea and find product-market fit
✅  Design, build and help grow your product
✅  Find out who your real customers/users are
✅  Help you prioritise and validate features
✅  Boost revenue and reduce churn
✅  Improve activations, engagement and retention rates

Recent outcomes we’ve helped our partners with:

🌱  Helped numerous successful startups grow
💰  Partners secured $7+ million in seed, angel and VC
😷  Helped an eHealth app increase retention and revenue
💊  Medical digital product acquired by Co-op Health
📊  Fintech investment app used by tens of thousands users

Accolades & noteworthy mentions:

🔥  Award-winning Digital Product Consultancy
🍏  Apps mentioned by the App Store and Google Play Store
🎓  NN/g UX Certified (UXC)
👨🏻‍💻  Specialists in UI/UX Design
🗣  Speaker at UX Cambridge ‘UX Within Design Agencies’
🏃‍♂️  Design Sprint Facilitators

Want to know how we do all of this?

Drop me a DM on LinkedIn or jump on a call and find out:
https://intrface.co.uk/pre-discovery-call

Aaron Humphreys

Hey, I’m Simon.

A dad, a Geordie, and a designer who helps B2B SaaS teams turn confusing products into experiences people actually enjoy using.

I’ve worked on 30+ products, collaborating closely with founders, product managers, and engineers to fix the UX problems that cost customers and revenue.

I don’t do long research reports or get hung up on processes for the sake of it.

My approach is flexible and pragmatic: we figure out what the problem is, wireframe solutions, iterate to high-fidelity prototypes, and launch fast.

Always keeping the user front and centre.

Here’s what that looks like in practice:

- 25% uplift in paid conversions + 2X ACV (SendX)
- 30% revenue increase (SiteGuru)
- Upsold existing clients + converted new customers (RealTyme)
- Faster launch to win early customers (Ring4)

I love the variety of projects I get to work on: from payroll to email marketing software. And I love seeing founders and teams get excited about their product again.

It’s rewarding to know that the work I do not only improves the product but rejuvenates the entire team.

When I’m not designing, you’ll find me in Newcastle with my family, following football (I’m a recovering Manchester United fan), testing new tech, or spotting great, and sometimes terrible, UX in the wild.

If you want to fix your UX and create a product that actually converts and retains customers, DM for a chat.

Simon McCade

Canva’s done an incredible job democratising design, but this dashboard is crying out for a spring clean. Cut the clutter, bring back the personality, and give users more control.

It’s busy, repetitive, and oddly impersonal for a brand that prides itself on creativity and clarity. 

Here’s where it could do with a serious tidy-up. 👇 

𝗜𝗻𝘃𝗶𝘁𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝗶𝘀 𝗯𝘂𝗿𝗶𝗲𝗱.
If Canva wants teams to collaborate, why hide the button in grey? Make it loud and proud.

𝗧𝗵𝗲 𝗖𝗿𝗲𝗮𝘁𝗲 𝗯𝘂𝘁𝘁𝗼𝗻’𝘀 𝗮 𝗯𝗼𝘁𝘁𝗹𝗲𝗻𝗲𝗰𝗸.
For a tool that’s all about speed and flow, one button for everything is a pain. Split it out so users can jump straight into the right type of design.

𝗧𝗵𝗲 𝗱𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱 𝗳𝗲𝗲𝗹𝘀 𝗿𝗼𝗯𝗼𝘁𝗶𝗰.
What will you design today? is fine, but where’s the warmth? A simple greeting with a name would make it feel like Canva actually knows who I am.

𝗧𝗵𝗲 𝗶𝗰𝗼𝗻𝘀 𝗮𝗿𝗲 𝗮𝗻𝘆𝗼𝗻𝗲’𝘀 𝗴𝘂𝗲𝘀𝘀.
Doc? Sheet? What do they actually do? A few hover tooltips would fix that in minutes.

𝗥𝗶𝗴𝗶𝗱 𝗹𝗮𝘆𝗼𝘂𝘁.
Why can’t I reorder the top design types? It’s 2025 people work differently, let them customise it.

𝗦𝗵𝗮𝗿𝗲𝗱 𝘃𝘀. 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 𝗮𝗿𝗲 𝗮 𝗺𝗲𝘀𝘀.
I shouldn’t have to squint to work out what’s mine and what’s shared. It’s confusing and slows people down.

𝗧𝗵𝗲 𝗛𝗲𝗹𝗽 𝗯𝘂𝘁𝘁𝗼𝗻’𝘀 𝗽𝗼𝗶𝗻𝘁𝗹𝗲𝘀𝘀.
A static question mark buried in the corner isn’t helping anyone. Make it contextual, make it useful, or remove it entirely.

Canva’s a great product, no question. It’s slick, it’s powerful, and it’s made design accessible to millions. 
But let’s be honest: the dashboard feels like it’s been designed by committee.

It’s not about changing what Canva is, it’s about helping it live up to its own promise of being beautifully simple.

What do you think? Let me know in the comments: 👇 
__

Hey, I'm Simon!
I'll help you fix your UX, so trial users convert and customers stick.
Follow me, Simon McCade, for regular design tips
📌 Repost if you found this useful
📌 DM me for a chat

The SaaS UX guy | Turn more users into long-term paying customers

Everyone thinks good design comes AFTER growth. But, in my experience, good design CREATES growth. This client is the perfect example of that:

A few years back, RealTyme got in touch. 

They’d built a secure communication platform used by some of the most security-conscious organisations in the world. Governments, global enterprises, defence teams. 

But as the platform grew, so did the challenge of keeping everything clear, consistent, and easy to use. 

It’s something I see quite often, a great product that’s evolved quickly, and now needs to bring the design up to the same level as the tech.

So we took it one step at a time. Over three and a half years, I worked closely with their team to:

🔸Redesign the product experience end-to-end
🔸Establish a new visual language so everything felt consistent
🔸Build a design system to help their engineers move faster and more confidently
🔸Gradually shift the product from being sales-led to product-led

None of it happened overnight. But bit by bit, the experience started to feel purposeful, cleaner, and more connected.

The result was a product that not only looked better, but worked better. 

Users could get started faster, support requests dropped, and RealTyme saw a real commercial impact. Happier customers, stronger retention, and more conversions.

As their CEO, Onur, said afterwards:
'We not only gained competitive advantage but also increased customer satisfaction which started to pay off commercially by upselling through existing clients and converting new ones.'
__

Hey, I'm Simon!

I'll help you fix your UX, so trial users convert and customers stick.
Follow me, Simon McCade, for regular design tips
📌 Repost if you found this useful
📌 DM me for a chat

I’ve never seen a discount fix a value problem in SaaS. 
Yet every November we give it another go... 🙄 

Every year around this time I see the same thing happen across SaaS. 

Big Black Friday discounts like this one from Adobe start flying about and for a moment it all feels a bit frantic. 

I get why teams do it. It brings people in the door quickly and it gives the numbers a short term lift. The trouble is what happens next.

When someone signs up because of a heavy discount, their expectations rarely match what the product is actually worth. Retention becomes harder. The relationship starts off on the wrong foot. 

One SaaS company that seems to understand this better than most is Notion. 

They never run Black Friday sales. They hold the line on their pricing because they know the value they deliver and they stick to it. 

For SaaS founders this is worth thinking about. When you start cutting money off the price, even with the best intentions, you might be training customers to wait for the next offer rather than building a stable long term relationship. 

Holding your ground on price can feel uncomfortable in the moment but it often pays off in the quality of the users you attract and keep.

__

Hey, I'm Simon!
I'll help you fix your UX, so trial users convert and customers stick.
Follow me, Simon McCade, for regular design tips
📌 Repost if you found this useful
📌 DM me for a chat

Founders often come to me feeling stuck. They’ve reached the  ‘Something feels off but we can’t put our finger on it’ stage. Design has become a bottleneck. Here’s why:

The front-end engineers are doing their best to make it look good and make it work, but design isn’t really in their wheelhouse. 

Things slow down. Progress stalls.

If you’re running a SaaS, but growth is slowing, design isn’t just about polish. It’s a growth lever.

And by the time I get involved, it’s usually reached the ‘stuck’ stage.

Here’s what I’ve learned after 12 years of helping teams through this:

📌 Early design decisions compound. 
What starts as a quick fix can turn into design debt that’s hard to unravel later.

📌 Founders put off design for too long. 
It feels non-essential at first, but once you’ve got users, design is growth. 

It’s what reduces friction, shortens time-to-value and helps turn trial users into paying customers.

📌 Calm comes from clarity. 

Once we map out the product experience, founders go from feeling “stuck” to feeling in control again.

Make your product easier to use, quicker to learn, and it’ll start doing more of the heavy lifting for you.
__

Curious if you’ve felt that same “bottleneck” moment?
What helped you move past it?

Hey, I'm Simon!
I'll help you fix your UX, so trial users convert and customers stick.
Follow me, Simon McCade, for regular design tips
📌 Repost if you found this useful
📌 DM me for a chat

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