Aaron Norris Consulting

I’ve closed hundreds of millions in B2B revenue over the last 14 years — including 6 at Amazon — but none of that matters if you’re burning out, plateauing, or playing small.

I created a new model—one that lands new clients, scales revenue, builds real wealth, and fuels a life you actually want to live. There is no hustle hard, no fluffy methodology, just clarity, mindset, execution, and winning the right way.

Now I work with founders, leaders, and top performers who are done chasing and ready to dominate — in business, sales and life.

Founder / Exec Sales Coach

Jones Media Publishing

Author | Sales Life

Hard Skill Exchange

Train with the best, become the best: https://hardskill.exchange/coaches/5062/

Exec Sales Coach

Amazon Web Services (AWS)

Enterprise Sales

Computacenter

Sales - Enterprise, Global & Major Accounts

The Elite Account Exec Accelerator 🚀 | Career, Earnings & Revenue Growth the Human & Healthy Way 📈 | Ex-Principal AE @ AWS☁️ | DM me ACCELERATE to learn more 💬

Sales success shouldn’t cost you your sanity.

Early in my career, I chased deals with no strategy or philosophy.

I was reactively trying to "close" everyone and anything, thinking I was doing everything that looked like success — but the results were mediocre.

Then, everything changed when I stopped trying to do it all myself and started building, inspiring and leading teams (most recently at AWS) to sell 6, 7, and 8-figure deals.

Since then, I've coached top leaders and performers across the UK, US, UAE, and Singapore.

I'm the author of Sales Life — a blueprint to building a successful sales career without sacrificing your health, time with your family, or life.

Today, I help high-performing sellers, sales leaders, and CXOs in B2B tech do three things:

1. Win career-defining deals
2. Lead with clarity, calm, and impact
3. Build systems that scale execution and align with their personal vision

This isn’t theory. This is what works in the real world — with the receipts to back it up.

I've worked directly with sellers and leaders at global brands including AWS, Salesforce, Daemon, Splunk, Sayari and Elastic.

“Aaron helped me lead my team more effectively and instil best practices that completely changed how I perform. The results speak for themselves: 330% of quota achieved, President's Club & Top Performance awards, and a 7-figure mega deal closed."
 — Major Public Sector Account Executive, Cybersecurity

“Aaron has really helped us rethink the way we drive our revenue. He's helped us grow a strong pipeline and confidence in enterprise sales."
 — Chief Growth Officer, Cloud Tech Consultancy

"I've worked closely with Aaron over the past 12 months. Together, we landed a 7-figure new logo and secured my dream role — but more importantly, I started thinking and operating at a completely different level."
 — US East Enterprise Account Executive, GenAI Platform

Here's what I offer:

✔ 1:1 coaching for the 1% of sellers and sales leaders
✔ Strategic consulting and team coaching for B2B sales orgs
✔ Creation and embedded sales systems that grow with your team, not around them

If you’re ready to lead better, sell smarter, and build a career (and life) that actually fits — let’s chat.

DM me "Sales" or book a call with me here: https://calendly.com/aaron-norris2023/20-minute-session

Aaron Norris 🚴‍♂️ 🏃‍♂️

BREAKING NEWS: Sales Life signs exclusive two-year partnership deal with 30FC Wolves U7s 🐺⚽️

In a landmark deal for the grassroots football team, "Sales Life" becomes the Official Performance Partner of 30FC Wolves U7s - helping the next generation of Mancunian footballers master a “think big” mindset, personal development, and bravery on the pitch.

The partnership will see the Sales Life logo proudly featured across matchday jackets, as well as the occasional sponsored bacon butty and bag of sweets for the Player of the Match.

In return, the Wolves have committed to:
- A 100% increase in effort (especially when it’s raining)
- Improved conversion rates on shots to goals in Q4
- Full adoption of the “Courage over Compliance” mindset

Early results?
Promising.

One young star was overheard saying,
“We don’t chase the ball… we stick to the Account Plan.”

#SalesLife #GrassrootsFootball #Sponsorship #SalesLifeBook #30FCWolves

Aaron Norris

Still don’t understand why more Ent AEs and Sales Leaders aren’t using this…

Would be my #1 ask of the business if I were still an AE.

And if they said no?
I’d probably use it anyway and look forward to explaining how I hit the top.

Caught up on this golden 20 mins with Nate Nasralla and Peter Sheehan (VP @ Informatica) early this morning.
Easily some of the most relevant content for enterprise sellers I’ve watched this year.

Ps. this isn’t a sponsored post

Link to the recording: https://lnkd.in/eKShTVkb

“Oh… this isn’t just another sales rep.”

That’s what the SE told him she'd witnessed as they debriefed over airport beers.
And in ent sales, that realisation is a breakthrough moment...the exact second you know you’ve found a new level.

An Enterprise AE I’m working with secured an exec meeting with a PE-backed  software company trying to migrate a huge legacy customer base to more profitable SaaS products.

He didn’t lead with a product.
He didn’t talk features.
He didn’t try to “get to the demo.”
He didn’t do anything they’d expect from an AE.

He led with an executive, business-level point of view on their transformation... a narrative about their pressures, their economics, their next 5 years.
No slides.
Laptop stayed in the bag.

And the room responded instantly:
the entire mood change
They leaned in (he saw their physical posture change, and he knew he had their attention)

He held 90 minutes with an SVP who normally declines sales meetings
His predecessor never even got close to meeting them

This kind of approach didn’t just help.
It elevated him.
It changed who he was in that room.

This is the unlock most AEs never experience
Most won't even brave it

When your business perspective becomes the value…
you stop being “a seller”
and start being the person executives wants to listen to.

Executives don’t lean in for bits of tech.
They lean in for people who understand their world
and who can help architect a future of growth (the one they desire)

If you want to get to the 7/8-figure wins:
Ditch the decks.
Stop selling products.
Start offering perspective.

Someone wise (and undoubtedly wealthy) once said:
“The best time to plant a tree was 20 years ago. The second-best time is today.”
They were right.

Every Nov/Dec, I slow down.
Look up.
Decide what next year will look like before it begins.

I know the big leaps I’ll make starting in January.
Always did, back when I was selling (and closing Q4) too.

Most don’t.
They crawl exhausted to the finish line with underwhelming results,
Then act surprised when January feels like another mountain to climb.

By the time they’ve found their spark again,
They’ve already lost a month.
And the year starts in chase mode.

You don’t start the work in Q1.
You collect the compound interest of what you built in Q4
The prep you did while no one was watching.

Next quarter’s already being written.
Make sure it’s you with the pen.

Westcon-Comstor

EMEA AWS Marketplace Manager

Cloudreach, an Eviden business

Driving the AWS strategy and execution for Northern Europe, leading AWS sustainability propositions globally

AWS EMEA GSI Partner of the Year 2022. 
Previously AWS' longest standing partner and consulting partner of the year in the UK - Cloudreach, now driving Eviden’s cloud native strategy.

Senior Partner Sales Manager - AWS Northern Europe

Ingram Micro

AWS Distribution Partner of the Year 2021 
Microsoft Indirect partner of the Year 2020

Partner Development Manager for AWS and Microsoft (External, Tier 1 Accounts)

ISG Tech

- Responsible for profitably servicing ISG's major partner accounts, the majority of which being placed in channelweb's UK top 20 VAR list

- Specialising in network and passive infrastructure WAN, LAN and WLAN projects and managed services around vendors including but not limited to Cisco, Meraki, HPE and Aruba

ISG Technology (now Allvotec) leads the market with its comprehensive range of services for the design, deployment and management of enterprise network connectivity with over 30 years of experience. We specialise in rapid mass deployment capability with specific expertise in wi-fi for the Retail, Automotive, Hospitality, Quick Service Restaurant and ICT and Telecoms sectors, supporting Companies that have large multiple site operations with hundreds and sometimes even thousands of sites.

We help businesses connectivity providing products, solutions and services designed to achieve seamless interaction through: Customer engagement, Mobility, Connectivity and Security. We build trust based on our exceptional technical capabilities, our understanding of clients’ business needs, and through our success in developing the right solutions and delivering on our promises.

Partner Development Manager - Major Accounts (External)

M247

- Award for most consistent salesperson
- Over achievement of quarterly and annual targets year on year
- Experienced in finding, on-boarding, sorting, developing and profitably servicing partners 

Metronet (now M247) are providers of hybrid connectivity solutions to businesses across the UK

Metronet (UK) specialises in using best of breed wired and wireless technology to extend the power of dedicated leased line connectivity beyond the reach of traditional fibre.

Established in 2003, Metronet (UK) operates the most advanced hybrid network in the UK. By combining a unique mixture of wired and wireless technology, Metronet (UK) is able to offer connectivity solutions with the best SLA and support in the industry, typically delivered 10 times quicker than traditional fibre and copper based services.

By coupling fibre optic and high capacity wireless technology, lead-times are reduced significantly and businesses that have traditionally struggled with poor copper services such as ADSL, SDSL & EFM or cost prohibitive leased line installation charges finally have an alternative.

Key Channel Account Manager (External)

IRIS Software Group

With 34 years' experience, IRIS is the UK's market leading provider of business critical software and services to the UK accountancy and payroll sectors. Over 53,500 companies rely on IRIS every day to run their businesses, including SMEs, corporates and 50% of all UK accountancy firms.

IRIS also provides payroll solutions to over 38,500 SMEs and payroll bureaus. As a leading provider of payroll software, IRIS serves a number of sectors, including 50% of UK GP practices and a growing number of UK retailers. 18% of UK businesses pay their employees via IRIS payroll solutions.

Business Development 

Ao Jia Foreign Language College

Ao Jia school offers a comprehensive program for English learning, with a focus on high-end courses. Students move upwards through our established curriculum outside of their school system. It also provides IELTS, TOEFL and SAT preparation courses to excelled individuals who have desire to study abroad.

English Language Instructor

Govtoday

Govtoday is an unrivalled media platform dedicated to delivering the latest news and views from across all fields of government through an on-going programme of events and online communications.

Through the website Govtoday connects the public, private and third sectors with the key policy issues affecting the UK today.The three industry specific portals - Health & Social Care, Securing the Future and Funding & Finance - provide access to the latest news, events and best practice that is relevant to your chosen field of employment, study or interest.

Govtoday is an information resource reflecting the ongoing coalition government's policy decisions across all sectors which affect the public, private and third sectors. The portal provides the platform for ongoing debate, evaluating the coalition's ongoing strategies and decisions.

Events & Delegate Sales

AWS and Microsoft certified. 
Advanced Speaker & Toastmaster.  
Dedicated, industrious, creative and highly successful Strategic Business Development professional in the world of Cloud and SaaS. 
People and results-orientated with over 10 years field experience in indirect channel development. 
6 years new business direct sales experience previous to channel career.

taplio

The Battle

Aaron Norris 🚴‍♂️ 🏃‍♂️

Colin Tennant

Followers

Posts

Engagements

Likes

Performance ScoreAaron Norris 🚴‍♂️ 🏃‍♂️'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Aaron Norris 🚴‍♂️ 🏃‍♂️

Colin Tennant

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aaron Norris 🚴‍♂️ 🏃‍♂️'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAaron Norris 🚴‍♂️ 🏃‍♂️'s LinkedIn Performance