Aaron Norris Consulting

I’ve closed hundreds of millions in B2B revenue over the last 14 years — including 6 at Amazon — but none of that matters if you’re burning out, plateauing, or playing small.

I created a new model—one that lands new clients, scales revenue, builds real wealth, and fuels a life you actually want to live. There is no hustle hard, no fluffy methodology, just clarity, mindset, execution, and winning the right way.

Now I work with founders, leaders, and top performers who are done chasing and ready to dominate — in business, sales and life.

Founder / Exec Sales Coach

Jones Media Publishing

Author | Sales Life

Hard Skill Exchange

Train with the best, become the best: https://hardskill.exchange/coaches/5062/

Exec Sales Coach

Amazon Web Services (AWS)

Enterprise Sales

Computacenter

Sales - Enterprise, Global & Major Accounts

The Elite Account Exec Accelerator 🚀 | Career, Earnings & Revenue Growth the Human & Healthy Way 📈 | Ex-Principal AE @ AWS☁️ | DM me ACCELERATE to learn more 💬

Sales success shouldn’t cost you your sanity.

Early in my career, I chased deals with no strategy or philosophy.

I was reactively trying to "close" everyone and anything, thinking I was doing everything that looked like success — but the results were mediocre.

Then, everything changed when I stopped trying to do it all myself and started building, inspiring and leading teams (most recently at AWS) to sell 6, 7, and 8-figure deals.

Since then, I've coached top leaders and performers across the UK, US, UAE, and Singapore.

I'm the author of Sales Life — a blueprint to building a successful sales career without sacrificing your health, time with your family, or life.

Today, I help high-performing sellers, sales leaders, and CXOs in B2B tech do three things:

1. Win career-defining deals
2. Lead with clarity, calm, and impact
3. Build systems that scale execution and align with their personal vision

This isn’t theory. This is what works in the real world — with the receipts to back it up.

I've worked directly with sellers and leaders at global brands including AWS, Salesforce, Daemon, Splunk, Sayari and Elastic.

“Aaron helped me lead my team more effectively and instil best practices that completely changed how I perform. The results speak for themselves: 330% of quota achieved, President's Club & Top Performance awards, and a 7-figure mega deal closed."
 — Major Public Sector Account Executive, Cybersecurity

“Aaron has really helped us rethink the way we drive our revenue. He's helped us grow a strong pipeline and confidence in enterprise sales."
 — Chief Growth Officer, Cloud Tech Consultancy

"I've worked closely with Aaron over the past 12 months. Together, we landed a 7-figure new logo and secured my dream role — but more importantly, I started thinking and operating at a completely different level."
 — US East Enterprise Account Executive, GenAI Platform

Here's what I offer:

✔ 1:1 coaching for the 1% of sellers and sales leaders
✔ Strategic consulting and team coaching for B2B sales orgs
✔ Creation and embedded sales systems that grow with your team, not around them

If you’re ready to lead better, sell smarter, and build a career (and life) that actually fits — let’s chat.

DM me "Sales" or book a call with me here: https://calendly.com/aaron-norris2023/20-minute-session

Aaron Norris 🚴‍♂️ 🏃‍♂️

BREAKING NEWS: Sales Life signs exclusive two-year partnership deal with 30FC Wolves U7s 🐺⚽️

In a landmark deal for the grassroots football team, "Sales Life" becomes the Official Performance Partner of 30FC Wolves U7s - helping the next generation of Mancunian footballers master a “think big” mindset, personal development, and bravery on the pitch.

The partnership will see the Sales Life logo proudly featured across matchday jackets, as well as the occasional sponsored bacon butty and bag of sweets for the Player of the Match.

In return, the Wolves have committed to:
- A 100% increase in effort (especially when it’s raining)
- Improved conversion rates on shots to goals in Q4
- Full adoption of the “Courage over Compliance” mindset

Early results?
Promising.

One young star was overheard saying,
“We don’t chase the ball… we stick to the Account Plan.”

#SalesLife #GrassrootsFootball #Sponsorship #SalesLifeBook #30FCWolves

Aaron Norris

“Oh… this isn’t just another sales rep.”

That’s what the SE told him she'd witnessed as they debriefed over airport beers.
And in ent sales, that realisation is a breakthrough moment...the exact second you know you’ve found a new level.

An Enterprise AE I’m working with secured an exec meeting with a PE-backed  software company trying to migrate a huge legacy customer base to more profitable SaaS products.

He didn’t lead with a product.
He didn’t talk features.
He didn’t try to “get to the demo.”
He didn’t do anything they’d expect from an AE.

He led with an executive, business-level point of view on their transformation... a narrative about their pressures, their economics, their next 5 years.
No slides.
Laptop stayed in the bag.

And the room responded instantly:
the entire mood change
They leaned in (he saw their physical posture change, and he knew he had their attention)

He held 90 minutes with an SVP who normally declines sales meetings
His predecessor never even got close to meeting them

This kind of approach didn’t just help.
It elevated him.
It changed who he was in that room.

This is the unlock most AEs never experience
Most won't even brave it

When your business perspective becomes the value…
you stop being “a seller”
and start being the person executives wants to listen to.

Executives don’t lean in for bits of tech.
They lean in for people who understand their world
and who can help architect a future of growth (the one they desire)

If you want to get to the 7/8-figure wins:
Ditch the decks.
Stop selling products.
Start offering perspective.

Someone wise (and undoubtedly wealthy) once said:
“The best time to plant a tree was 20 years ago. The second-best time is today.”
They were right.

Every Nov/Dec, I slow down.
Look up.
Decide what next year will look like before it begins.

I know the big leaps I’ll make starting in January.
Always did, back when I was selling (and closing Q4) too.

Most don’t.
They crawl exhausted to the finish line with underwhelming results,
Then act surprised when January feels like another mountain to climb.

By the time they’ve found their spark again,
They’ve already lost a month.
And the year starts in chase mode.

You don’t start the work in Q1.
You collect the compound interest of what you built in Q4
The prep you did while no one was watching.

Next quarter’s already being written.
Make sure it’s you with the pen.

SWJ Growth

We help ambitions Accountants generate consistent and predictable lead flow.

Since starting the business back in February  2023, here are some of our key achievements:

 📈 Booked +1,000 qualified sales meetings
 🚀 Generated +£2M in sales pipeline
 📈 Received 20 LinkedIn recommendations
 🚀 Booked meetings with business such as DHL, Peloton, Capital One, Shangri - La Resorts, The Fragrance Shop, Holland & Barrett, The NHS and tons more.

If you're keen to learn how we can help you feel free to book a free discovery call below.

Founder & CEO

Sales Fit Coaching

The Sales Fit Coaching Programme is a comprehensive, high-impact coaching experience tailored specifically for health and fitness coaches aiming to master empathetic, high-ticket sales without feeling scripted or “salesy.” 

This programme goes beyond just a video course, it’s a complete system that combines six focused video modules, personalised one-on-one feedback on real client calls, and supportive group coaching sessions.

Designed to help coaches close more deals by deeply connecting with clients, the programme provides a framework for building trust through genuine conversations and positioning their high-ticket offerings as the natural solution for clients in vulnerable, transformational stages of their lives. 

Through weekly coaching, call reviews, and an active Slack community, coaches receive ongoing support to build authentic confidence, overcome self-doubt, and ultimately create a consistent, fulfilling sales process that transforms their business and client relationships.

Planhat

Account Director

Winningtemp

Enterprise Development Director

Trustpilot

UK Sales Manager

Feefo

Enterprise Business Consultant

Lead Forensics

Senior Sales Manager - UK Market

Sales Manager (Enterprise - with quota) - UK Market

Brittain Limited

Sales Manager

Working with some of the highest revenue-generating clients to ensure all targets were 
met and upsell opportunities were identified and closed.

Key Account Manager

Quota based role, achieved all targets set

Sales Executive

Founder @ SWJ Growth 👉🏻 Expert Client Acquisition For Exceptional Businesses (LinkedIn Top Voice) 📈 Ex. Trustpilot | Generated £10M in New Biz Revenue | Check Out Our Recommendations Below 🍾

I spent 14 years climbing the corporate ladder in pursuit of success. 

However, after years of long days and late nights with little to show for it, I knew I had to make a change.

That day was the 7th of February 2023.

With our second son due in just 5 weeks, I had no other choice but to follow my dream, start a business, and make it a success. 

It was sink or swim time!

But could starting an online business replace my six-figure income?

YES!

The first week was filled with crippling anxiety and self doubt.

However, I quickly realised that if I didn't change my mindset and tackle this head on, nothing would ever change.

On day 11, I won my first client.

On day 28, I had replaced my monthly income.

And on day 77 I had 5xd it 🤯

What was going on!

The chains were off, and I was creating a life I'd always dreamed of.

Since Feb 2023 I've been the Founder & CEO of SWJ Growth - A completely "done for you" LinkedIn lead generation agency for ambitious Accountants.

On a personal note, I'm married to my beautiful wife Megan and a father to Oscar, Albie & Betty. I'm based in the south coast of the UK, living a stone's throw away from the beach 🏖

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