Aaron Norris Consulting

I’ve closed hundreds of millions in B2B revenue over the last 14 years — including 6 at Amazon — but none of that matters if you’re burning out, plateauing, or playing small.

I created a new model—one that lands new clients, scales revenue, builds real wealth, and fuels a life you actually want to live. There is no hustle hard, no fluffy methodology, just clarity, mindset, execution, and winning the right way.

Now I work with founders, leaders, and top performers who are done chasing and ready to dominate — in business, sales and life.

Founder / Exec Sales Coach

Jones Media Publishing

Author | Sales Life

Hard Skill Exchange

Train with the best, become the best: https://hardskill.exchange/coaches/5062/

Exec Sales Coach

Amazon Web Services (AWS)

Enterprise Sales

Computacenter

Sales - Enterprise, Global & Major Accounts

The Elite Account Exec Accelerator 🚀 | Career, Earnings & Revenue Growth the Human & Healthy Way 📈 | Ex-Principal AE @ AWS☁️ | DM me ACCELERATE to learn more 💬

Sales success shouldn’t cost you your sanity.

Early in my career, I chased deals with no strategy or philosophy.

I was reactively trying to "close" everyone and anything, thinking I was doing everything that looked like success — but the results were mediocre.

Then, everything changed when I stopped trying to do it all myself and started building, inspiring and leading teams (most recently at AWS) to sell 6, 7, and 8-figure deals.

Since then, I've coached top leaders and performers across the UK, US, UAE, and Singapore.

I'm the author of Sales Life — a blueprint to building a successful sales career without sacrificing your health, time with your family, or life.

Today, I help high-performing sellers, sales leaders, and CXOs in B2B tech do three things:

1. Win career-defining deals
2. Lead with clarity, calm, and impact
3. Build systems that scale execution and align with their personal vision

This isn’t theory. This is what works in the real world — with the receipts to back it up.

I've worked directly with sellers and leaders at global brands including AWS, Salesforce, Daemon, Splunk, Sayari and Elastic.

“Aaron helped me lead my team more effectively and instil best practices that completely changed how I perform. The results speak for themselves: 330% of quota achieved, President's Club & Top Performance awards, and a 7-figure mega deal closed."
 — Major Public Sector Account Executive, Cybersecurity

“Aaron has really helped us rethink the way we drive our revenue. He's helped us grow a strong pipeline and confidence in enterprise sales."
 — Chief Growth Officer, Cloud Tech Consultancy

"I've worked closely with Aaron over the past 12 months. Together, we landed a 7-figure new logo and secured my dream role — but more importantly, I started thinking and operating at a completely different level."
 — US East Enterprise Account Executive, GenAI Platform

Here's what I offer:

✔ 1:1 coaching for the 1% of sellers and sales leaders
✔ Strategic consulting and team coaching for B2B sales orgs
✔ Creation and embedded sales systems that grow with your team, not around them

If you’re ready to lead better, sell smarter, and build a career (and life) that actually fits — let’s chat.

DM me "Sales" or book a call with me here: https://calendly.com/aaron-norris2023/20-minute-session

Aaron Norris 🚴‍♂️ 🏃‍♂️

Professional Services Practice Manager (WorldWide Public Sector: Defence & Public Safety)

Senior Engagement Manager (WorldWide Public Sector)

Senior Engagement Manager (Global Accounts) at Amazon Web Services (AWS)

Met Office

Working as an Agile (Scrum) Programme Manager within the Technology Directorate as the programme lead for Cloud Adoption at the Met Office (Public Sector). Involves working with various teams across the organisation on multiple digital projects:
•	Technology: re-factoring, re-engineering or building new products and services on AWS (Mobile apps and Web and digital).
•	People and Process: requiring a calm and measured approach to problem solving and a diplomatic mind set.
The organisations transformational objectives are to shift from a traditional waterfall, on-premise culture to a cloud enabled digital product and customer centric DevOps culture.
Scope includes a range of perspectives covering a fully transformational programme of work:
•	Architecture (business and technology)	
•	Customer On-boarding	
•	Product Development (digital)	
•	Training	
•	Delivery Management (Agile Scrum)	
•	Financial Management	
•	Organisational Change	
•	Core Platform (AWS Cloud)	
•	Codified Patterns (digital)	
•	Operations: Manage and Operate
•	Operations: Build, test and deploy
•	Security: Define and Enforce
•	Security: Detect and Respond

Programme Manager

Whitbread

Accountable for defining, shaping and managing the delivery of a multi-million pound solution replacing legacy Reservation and Property Management Systems for Premier Inn with a Web and App cloud based (digital) solution.
•	Working with Amadeus Product Solution and Integration Teams from the US, Spain and France
•	Responsible for a team of Business Analysts, Project Managers, Change and Comms Managers and PMO function
•	Overall responsibility for the definition and delivery of the overall programme plan and project plans, ensuring a consistent approach across multiple workstreams as well as engagement with peripheral system owners and third-party organisations
•	Responsible for defining the programme roadmap and associated plans, monitor and manage performance against agreed milestones, enabling a successful delivery to timescales, budget, scope and quality
•	Accountable for the proactive management of risks, issues, actions and dependencies, and ensuring alignment and integration with delivery
•	Actively providing regular reports and updates, timely escalation of challenges and deviations from plan to accountable stakeholders across the business systems and operational domains
•	Establish strong working relationships to ensure effective collaboration and communication

House of Fraser

•	Accountable for defining, shaping and managing programmes of change across multiple domains (End-to-End Retail, Buying & Merchandising, Business Technology, Security and Customer) with key stakeholders
•	Responsible for leading and coaching a team of Project Managers and Business Analysts in the Target Operating Model, that ensured delivery to specific standards and good practice
•	Accountable for managing risks and issues and working with all stakeholders to ensure transparency of progress and to reduce negative impact on internal and external customers
•	Responsible for working with stakeholders to define a 3-5 year roadmap, agreeing scope, building business cases (timelines, cost, resource, ROI) and dependencies which then shaped sequence of work
•	Worked with Cap Gemini, Manhattan, XPO, DHL, Oracle, TPC, Board and various other third parties ensuring progress to plan and identifying opportunities for short/long term cost/time savings

Business Solutions Manager

Iress

Accountable for the planning, structuring, leading and execution of large client programmes of high risk and complexity:
•	Overall direction of the IRESS contribution of the Client programme/projects
•	Overall responsibility for the monitoring & reporting of the P/L of programme/projects managed
•	Accountable for the financial performance of the programme/projects compared to the baseline
•	Line Management of Client facing resources for the programme/projects directed, and other senior resources
•	Responsible for the implementation & delivery strategy of the projects directed by Head of Client Delivery 
•	Ensuring unified, coherent communications to Clients
•	Conducting regular reviews with the Head of Client Delivery, attending Project Board/Steering Committee meetings, and joining calls with the Executive group
•	Ensuring IRESS project & implementation methodologies are fully applied and aligned to the development methodology on the programme/individual projects
•	Contribute pro-actively in developing methodology enhancements and process improvements
•	Liaison with the IRESS Account Manager on the commercial strategy & approach with the Client
•	Management of programme issues escalated to the Executive group via Head of Client Delivery

Client Delivery Manager (Programme Manager)

Marks and Spencer

Accountable for the strategic development and deployment of new business intelligence solution (Trading Dashboard):
•	Solution & Service Delivery: Delivery of Trading Dashboard project to quality and cost. Management of delivery budget
•	Process adherence & Data Quality: Provided prioritisation to Quality team for the data issues affecting Dashboard
•	Stakeholder Management: Developed and maintained relationships with key business sponsors, IT customers & providers
•	Exploited relationships with key suppliers to ensure quality and value of service: TCS, CTS, Data-Re, CC and IBM
Team Role: Contribute fully to IM Management Team. Supported line manager position and provided cover when required

Senior Project Manager

GE Money Home Lending

Accountable for the strategic development and deployment of key initiatives that contributed to:
•	Driving operating rigor by delivering and providing support for key initiatives, improving project capabilities and improving operational processes
•	Delivering Customer promise by building capabilities to support tailored solutions, improving IT Service availability and improving customer experience
•	Optimizing business value by providing strong cost management, delivering Operational expenditure productivity and align resources relative to priorities
•	Proactive external engagement by ensuring organisation operates a safe and secure technical environment and keeps data and IT security front and centre
•	Strategic promotion of one team culture by encouraging collaboration, retaining and developing key talent and exercising performance management, coaching and personal development processes

Change Leader (Programme & Portfolio Manager)

Tesco International

Accountable for the strategic development and deployment of group repeatable assets (systems) that covered the following business capability areas: 
•	Warehouse Management: Lead the design, build and integration of the ORWMS ERP capability of Tesco warehouse operations and optimise service to store at the lowest cost whilst supporting evolution of the Tesco Operating Model
•	Transport Management: Co-lead the building of Tesco Transport operations capability to provide optimum service at the lowest cost, whilst minimising the impact on the environment
•	Network Development: Supported the design and development of Tesco distribution networks to provide optimum service to stores at the lowest cost
•	Logistics Income Management: Realising and sustaining the financial benefits of centralised distribution
•	Data Integrity: Lead the design, build, test and deployment of a new solution to improve data consistency across the next generation of Tesco business systems in 13 countries. Accountable for defining, measuring and analysing requirements for Data Integrity, including the cutover and deployment from legacy systems to Operating Model applications, mastering data and processes

Business Systems Manager

Tesco Stores UK Limited

Working within a Programme framework, accountable for managing two Retail IT projects (My WorkPlan and Tesco Operating Manual) from start-up through to rollout, acting as the primary point of contact for the business, IT and suppliers. 
•	My WorkPlan – a browser based workforce/task management, workload optimisation and communications tool improving visibility of activity and compliance within the retail estate and head office. Project budget £5.4 million
•	Tesco Operating Manual - a browser based policies and procedures website replacing costly paper based equivalent. Project budget £125,000

Project Leader (Business Systems Manager)

DaimlerChrysler UK Limited

Managing programmes of work for DaimlerChrysler UK’s ‘wholesale’ customers and acting as the main channel of communication between the Information Systems (IS) Division and its various 'wholesale' customers, including the Executive Management (CEO & CFO) in the UK and Germany

Programme Account Manager

An enthusiastic and highly motivated Security Cleared Agile digital Programme Manager. Successfully able to form strong relationships and partnerships with individuals and business leaders at all levels, to develop and implement programmes of work that support organisational and operational change and transformation. Results driven and delivery focused that bring people, system and process improvements across organisations with a good awareness of strategy, architecture and support. Varied and complex work experience spans the financial, retail, automotive and public sectors, evidence of a flexibility to adapt to new environments, establish credibility quickly and successfully achieve challenging business/IT goals.

Specialties: Lean Six Sigma – Green Belt
ITIL
PMI/Prince2/Agile project Management
Comtec Advanced Training – Microsoft Office
Business Applications Software Award; Advanced Level

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Aaron Norris 🚴‍♂️ 🏃‍♂️

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