Aaron Norris Consulting

I’ve closed hundreds of millions in B2B revenue over the last 14 years — including 6 at Amazon — but none of that matters if you’re burning out, plateauing, or playing small.

I created a new model—one that lands new clients, scales revenue, builds real wealth, and fuels a life you actually want to live. There is no hustle hard, no fluffy methodology, just clarity, mindset, execution, and winning the right way.

Now I work with founders, leaders, and top performers who are done chasing and ready to dominate — in business, sales and life.

Founder / Exec Sales Coach

Jones Media Publishing

Author | Sales Life

Hard Skill Exchange

Train with the best, become the best: https://hardskill.exchange/coaches/5062/

Exec Sales Coach

Amazon Web Services (AWS)

Enterprise Sales

Computacenter

Sales - Enterprise, Global & Major Accounts

The Elite Account Exec Accelerator 🚀 | Career, Earnings & Revenue Growth the Human & Healthy Way 📈 | Ex-Principal AE @ AWS☁️ | DM me ACCELERATE to learn more 💬

Sales success shouldn’t cost you your sanity.

Early in my career, I chased deals with no strategy or philosophy.

I was reactively trying to "close" everyone and anything, thinking I was doing everything that looked like success — but the results were mediocre.

Then, everything changed when I stopped trying to do it all myself and started building, inspiring and leading teams (most recently at AWS) to sell 6, 7, and 8-figure deals.

Since then, I've coached top leaders and performers across the UK, US, UAE, and Singapore.

I'm the author of Sales Life — a blueprint to building a successful sales career without sacrificing your health, time with your family, or life.

Today, I help high-performing sellers, sales leaders, and CXOs in B2B tech do three things:

1. Win career-defining deals
2. Lead with clarity, calm, and impact
3. Build systems that scale execution and align with their personal vision

This isn’t theory. This is what works in the real world — with the receipts to back it up.

I've worked directly with sellers and leaders at global brands including AWS, Salesforce, Daemon, Splunk, Sayari and Elastic.

“Aaron helped me lead my team more effectively and instil best practices that completely changed how I perform. The results speak for themselves: 330% of quota achieved, President's Club & Top Performance awards, and a 7-figure mega deal closed."
 — Major Public Sector Account Executive, Cybersecurity

“Aaron has really helped us rethink the way we drive our revenue. He's helped us grow a strong pipeline and confidence in enterprise sales."
 — Chief Growth Officer, Cloud Tech Consultancy

"I've worked closely with Aaron over the past 12 months. Together, we landed a 7-figure new logo and secured my dream role — but more importantly, I started thinking and operating at a completely different level."
 — US East Enterprise Account Executive, GenAI Platform

Here's what I offer:

✔ 1:1 coaching for the 1% of sellers and sales leaders
✔ Strategic consulting and team coaching for B2B sales orgs
✔ Creation and embedded sales systems that grow with your team, not around them

If you’re ready to lead better, sell smarter, and build a career (and life) that actually fits — let’s chat.

DM me "Sales" or book a call with me here: https://calendly.com/aaron-norris2023/20-minute-session

Aaron Norris 🚴‍♂️ 🏃‍♂️

BREAKING NEWS: Sales Life signs exclusive two-year partnership deal with 30FC Wolves U7s 🐺⚽️

In a landmark deal for the grassroots football team, "Sales Life" becomes the Official Performance Partner of 30FC Wolves U7s - helping the next generation of Mancunian footballers master a “think big” mindset, personal development, and bravery on the pitch.

The partnership will see the Sales Life logo proudly featured across matchday jackets, as well as the occasional sponsored bacon butty and bag of sweets for the Player of the Match.

In return, the Wolves have committed to:
- A 100% increase in effort (especially when it’s raining)
- Improved conversion rates on shots to goals in Q4
- Full adoption of the “Courage over Compliance” mindset

Early results?
Promising.

One young star was overheard saying,
“We don’t chase the ball… we stick to the Account Plan.”

#SalesLife #GrassrootsFootball #Sponsorship #SalesLifeBook #30FCWolves

Aaron Norris

“Oh… this isn’t just another sales rep.”

That’s what the SE told him she'd witnessed as they debriefed over airport beers.
And in ent sales, that realisation is a breakthrough moment...the exact second you know you’ve found a new level.

An Enterprise AE I’m working with secured an exec meeting with a PE-backed  software company trying to migrate a huge legacy customer base to more profitable SaaS products.

He didn’t lead with a product.
He didn’t talk features.
He didn’t try to “get to the demo.”
He didn’t do anything they’d expect from an AE.

He led with an executive, business-level point of view on their transformation... a narrative about their pressures, their economics, their next 5 years.
No slides.
Laptop stayed in the bag.

And the room responded instantly:
the entire mood change
They leaned in (he saw their physical posture change, and he knew he had their attention)

He held 90 minutes with an SVP who normally declines sales meetings
His predecessor never even got close to meeting them

This kind of approach didn’t just help.
It elevated him.
It changed who he was in that room.

This is the unlock most AEs never experience
Most won't even brave it

When your business perspective becomes the value…
you stop being “a seller”
and start being the person executives wants to listen to.

Executives don’t lean in for bits of tech.
They lean in for people who understand their world
and who can help architect a future of growth (the one they desire)

If you want to get to the 7/8-figure wins:
Ditch the decks.
Stop selling products.
Start offering perspective.

Someone wise (and undoubtedly wealthy) once said:
“The best time to plant a tree was 20 years ago. The second-best time is today.”
They were right.

Every Nov/Dec, I slow down.
Look up.
Decide what next year will look like before it begins.

I know the big leaps I’ll make starting in January.
Always did, back when I was selling (and closing Q4) too.

Most don’t.
They crawl exhausted to the finish line with underwhelming results,
Then act surprised when January feels like another mountain to climb.

By the time they’ve found their spark again,
They’ve already lost a month.
And the year starts in chase mode.

You don’t start the work in Q1.
You collect the compound interest of what you built in Q4
The prep you did while no one was watching.

Next quarter’s already being written.
Make sure it’s you with the pen.

Senior Customer Solutions Manager

John Lewis & Partners

Worked across a number of areas, including:

- Google Cloud Platform for Online Microservices
- Product & Pricing DevOps Transformation (People transformation, but also heavily involved in defining test & deploy automation strategies)

Delivery Lead

- Data Migration Workstream for the Oracle Retail Implementation Programme (Across Oracle Retail, STEP MDM & Legacy applications)
- High Level Design assurance & change control for Order Management Programme (Working across Sterling Commerce, Oracle ATG & Legacy)
- Business process management implementation for Core Home Services (Using Appian BPM, Legacy & 3rd party kitchen, flooring & window furnishins estimation tools)

Project Manager

Hauste Group

This front-line role holds responsibility for the design, delivery and on-going support/maintenance of all customer solutions and internal projects.  I am the liaison between clients, suppliers and internal colleagues across technical and commercial areas.  Responsibility for the continued review & improvement of internal processes & procedures is also a key part of this role.

Senior Project Manager

Tradocs Ltd

This was a fast-paced, client-facing role with overall responsibility for the direction and delivery of client solution design, build & rollout.  This role also held responsibility for line-managing the operational & support teams looking after on-going service delivery.

Managed distributed, cross-department teams consisting of internal and external colleagues, delivering bespoke EDI solutions for major retailers and banks.  Active in full project lifecycle, including presentations to prospective customers, creation and presentation of proposals, creation of after-sales requirement & specification documents, planning and management of global rollouts and on-going account management & support.

Here I was solely responsible for supporting the rollout of web-based EDI to 6000+ Wolseley UK suppliers and Dixon’s suppliers in Asia (through their Hong Kong sourcing office).  Assisted the Development Director to resolve software issues and implement system enhancements & features following user feedback.

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