Aaron Norris Consulting

I’ve closed hundreds of millions in B2B revenue over the last 14 years — including 6 at Amazon — but none of that matters if you’re burning out, plateauing, or playing small.

I created a new model—one that lands new clients, scales revenue, builds real wealth, and fuels a life you actually want to live. There is no hustle hard, no fluffy methodology, just clarity, mindset, execution, and winning the right way.

Now I work with founders, leaders, and top performers who are done chasing and ready to dominate — in business, sales and life.

Founder / Exec Sales Coach

Jones Media Publishing

Author | Sales Life

Hard Skill Exchange

Train with the best, become the best: https://hardskill.exchange/coaches/5062/

Exec Sales Coach

Amazon Web Services (AWS)

Enterprise Sales

Computacenter

Sales - Enterprise, Global & Major Accounts

The Elite Account Exec Accelerator 🚀 | Career, Earnings & Revenue Growth the Human & Healthy Way 📈 | Ex-Principal AE @ AWS☁️ | DM me ACCELERATE to learn more 💬

Sales success shouldn’t cost you your sanity.

Early in my career, I chased deals with no strategy or philosophy.

I was reactively trying to "close" everyone and anything, thinking I was doing everything that looked like success — but the results were mediocre.

Then, everything changed when I stopped trying to do it all myself and started building, inspiring and leading teams (most recently at AWS) to sell 6, 7, and 8-figure deals.

Since then, I've coached top leaders and performers across the UK, US, UAE, and Singapore.

I'm the author of Sales Life — a blueprint to building a successful sales career without sacrificing your health, time with your family, or life.

Today, I help high-performing sellers, sales leaders, and CXOs in B2B tech do three things:

1. Win career-defining deals
2. Lead with clarity, calm, and impact
3. Build systems that scale execution and align with their personal vision

This isn’t theory. This is what works in the real world — with the receipts to back it up.

I've worked directly with sellers and leaders at global brands including AWS, Salesforce, Daemon, Splunk, Sayari and Elastic.

“Aaron helped me lead my team more effectively and instil best practices that completely changed how I perform. The results speak for themselves: 330% of quota achieved, President's Club & Top Performance awards, and a 7-figure mega deal closed."
 — Major Public Sector Account Executive, Cybersecurity

“Aaron has really helped us rethink the way we drive our revenue. He's helped us grow a strong pipeline and confidence in enterprise sales."
 — Chief Growth Officer, Cloud Tech Consultancy

"I've worked closely with Aaron over the past 12 months. Together, we landed a 7-figure new logo and secured my dream role — but more importantly, I started thinking and operating at a completely different level."
 — US East Enterprise Account Executive, GenAI Platform

Here's what I offer:

✔ 1:1 coaching for the 1% of sellers and sales leaders
✔ Strategic consulting and team coaching for B2B sales orgs
✔ Creation and embedded sales systems that grow with your team, not around them

If you’re ready to lead better, sell smarter, and build a career (and life) that actually fits — let’s chat.

DM me "Sales" or book a call with me here: https://calendly.com/aaron-norris2023/20-minute-session

Aaron Norris 🚴‍♂️ 🏃‍♂️

BREAKING NEWS: Sales Life signs exclusive two-year partnership deal with 30FC Wolves U7s 🐺⚽️

In a landmark deal for the grassroots football team, "Sales Life" becomes the Official Performance Partner of 30FC Wolves U7s - helping the next generation of Mancunian footballers master a “think big” mindset, personal development, and bravery on the pitch.

The partnership will see the Sales Life logo proudly featured across matchday jackets, as well as the occasional sponsored bacon butty and bag of sweets for the Player of the Match.

In return, the Wolves have committed to:
- A 100% increase in effort (especially when it’s raining)
- Improved conversion rates on shots to goals in Q4
- Full adoption of the “Courage over Compliance” mindset

Early results?
Promising.

One young star was overheard saying,
“We don’t chase the ball… we stick to the Account Plan.”

#SalesLife #GrassrootsFootball #Sponsorship #SalesLifeBook #30FCWolves

Aaron Norris

“Oh… this isn’t just another sales rep.”

That’s what the SE told him she'd witnessed as they debriefed over airport beers.
And in ent sales, that realisation is a breakthrough moment...the exact second you know you’ve found a new level.

An Enterprise AE I’m working with secured an exec meeting with a PE-backed  software company trying to migrate a huge legacy customer base to more profitable SaaS products.

He didn’t lead with a product.
He didn’t talk features.
He didn’t try to “get to the demo.”
He didn’t do anything they’d expect from an AE.

He led with an executive, business-level point of view on their transformation... a narrative about their pressures, their economics, their next 5 years.
No slides.
Laptop stayed in the bag.

And the room responded instantly:
the entire mood change
They leaned in (he saw their physical posture change, and he knew he had their attention)

He held 90 minutes with an SVP who normally declines sales meetings
His predecessor never even got close to meeting them

This kind of approach didn’t just help.
It elevated him.
It changed who he was in that room.

This is the unlock most AEs never experience
Most won't even brave it

When your business perspective becomes the value…
you stop being “a seller”
and start being the person executives wants to listen to.

Executives don’t lean in for bits of tech.
They lean in for people who understand their world
and who can help architect a future of growth (the one they desire)

If you want to get to the 7/8-figure wins:
Ditch the decks.
Stop selling products.
Start offering perspective.

Someone wise (and undoubtedly wealthy) once said:
“The best time to plant a tree was 20 years ago. The second-best time is today.”
They were right.

Every Nov/Dec, I slow down.
Look up.
Decide what next year will look like before it begins.

I know the big leaps I’ll make starting in January.
Always did, back when I was selling (and closing Q4) too.

Most don’t.
They crawl exhausted to the finish line with underwhelming results,
Then act surprised when January feels like another mountain to climb.

By the time they’ve found their spark again,
They’ve already lost a month.
And the year starts in chase mode.

You don’t start the work in Q1.
You collect the compound interest of what you built in Q4
The prep you did while no one was watching.

Next quarter’s already being written.
Make sure it’s you with the pen.

As an Enterprise Strategist at Amazon Web Services, I work with executives from the world's largest enterprises to help them formulate strategies and overcome impediments in moving into the digital era.

Director, Enterprise Strategy

McDonald's Corporation

Accountable for the architecting, development and support of all global restaurant and digital platforms deployed up to 38,000 restaurants and supporting over 70m transactions daily.  At the heart of the technology transformation of McDonald’s into a digitally enabled company, and providing leadership for the innovation and commercialisation of the next generation of technologies including AI, IoT and CRM.  Led multiple transformational initiatives including enterprise application and data platform rearchitecturing.  Recognised as one of the top 100 UK-based CIOs in 2018 and 2019

Corporate Vice President - Global Technology Development

Responsible for forming a new team to define the strategy, planning and integration of 118 of McDonald’s 119 global markets as part of the global IT leadership team.  Responsible for key initiatives at the heart of McDonald’s turnaround including the identification of financial efficiencies, assessing market IT organisations and optimising their role through shared services and centres of competency, assessing the strategic outsourcing of the IT portfolio, enabling the integration of Digital and IT through  accelerated value delivery, and defining the technology aspects of the divestiture of select markets.

Corporate Vice President  & International CIO

Accountable for the strategy, innovation, development, deployment and support of the core restaurant and digital systems for 7,800 restaurants across 38 markets.  Responsible for the regional back office, Learning Management and People Systems, and the restaurant infrastructure platforms.

Senior Director - European Restaurant Solutions

Accountable for the strategy, development and implementation of the US restaurants’ back office, restaurant reporting and people systems across 14,500 restaurants, and a large portfolio of applications supporting Human Resources, Restaurant Development, Marketing, Customer Experience & Insights, Menu Innovation/Nutrition, Franchising, Consumer & Business Insights and Supply Chain.

Senior Director - US IT Business Systems

Accountabilities included the setting, evangelisation and implementation of the most significant update of restaurant technology ever undertaken by McDonald’s, currently implemented in over 26,000 restaurants. The role included accountability for global retail technology strategy, restaurant architecture and engineering, deployment, support, restaurant business applications including drive-thru, back office and shift management technologies, and a number of technology innovations.  Additional accountabilities included the programme management and technology innovation function for deployment and developing the start of global collaboration on support innovation.

Senior Director - Worldwide Retail Technology

Accountable for the setting and implementation of a global retail technology strategy at a worldwide level for McDonald's Corporation. Remit includes restaurant technology engineering and architecture, strategic vendor management, line of business integration and technology innovation.  Responsible for store technology infrastructure including point of sale, mobile devices, self-order kiosk and networked kitchen equipment, managed through international teams.  Significant experience in developing technology strategy, the identification of technology-enabled business opportunities and the architecting of a contemporary infrastructure for current and future retail needs.

Director - Retail Technology

Accountabilities included the delivery of a new suite of restaurant applications including McDonald's strategic POS solution, change management and adoption processes, governance and technology standardisation.

Product Manager (Future Restaurant Systems)

Responsibilities included defining and implementing new business processes and supporting global restaurant technology systems, managed through a virtual, matrixed team.  Managed vendor selection, project lifecycle definition and planning, functional architecture, change management, and business relationship management.

Senior Project Manager & Release Manager - Store of the Future

Responsibilities included defining tactical and strategic retail and technical requirements as a UK IT management and strategy team member.  Scope covered POS, back-office and other restaurant technologies

Development Manager

Credit Suisse

Financial and regulatory reporting systems development and maintenance

Analyst - Financial and Regulatory Control

Phil is an experienced business and technology leader with proven skills in organisational change, retail operations, technology adoption, engineering and software development internationally.  Phil has led several transformational technology initiatives in one of the world's largest and iconic businesses, and has been recognised in 2018 and 2019 as one of the top 100 CIOs in the UK. He now spends time helping customers achieve their own potential through cultural and technological changes.

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