Co-Founder & M.D @ Louder.Online

As a businessman,  entrepreneur, and author, I've spent 16 years reshaping the landscape of our industry. 

Co-founding Louder.Online 16 years ago was the beginning of a journey that has led to global recognition, transformative partnerships, and multiple successful ventures.

Some of my journey's highlights include:

→ Co-authored the book "Faster, Smarter, Louder"
→ Consulted for Fortune 100 clients including Salesforce, Intel, IBM, Coca-Cola, and Target
→ Authored over 1,000 articles for major publications like Forbes, HubSpot, and Entrepreneur
→ Recognized as a thought leader by Content Marketing Institute and Search Engine Journal
→ Delivered speeches across the US, UK, Asia, and Australia

As a serial entrepreneur, I've:

→ Co-founded Louder.Online, recognized among the top 25 Martech Companies in Asia-Pacific
→ Started multiple businesses across various industries
→ Launched an M&A education business focused on small business acquisitions
→ Developed expertise in multi-channel marketing, SEO, PPC, CRO, and content marketing

My work has garnered attention from prestigious media outlets:

→ Featured in The Huffington Post, Forbes, and the Sydney Morning Herald
→ Regular contributor to HubSpot, Entrepreneur, and Fortune
→ Guest on popular podcasts like Mixergy and Entrepreneur on Fire

My approach goes beyond traditional marketing. I create actionable, thoughtful strategies that not only deliver new customers but build lasting brand relationships. 

If you're looking to revolutionize your digital presence, explore business acquisition opportunities, or drive your brand into the future, let's connect.

Aaron Agius

I’ve watched outdated SEO strategies die in real time.

The digital graveyard is full of businesses that thought lazy, generic SEO could win.

90% of “professionals” are still playing that losing game.

Do you honestly think you’re different?

Most still build SEO on wishful thinking:
➔ Pick random keywords
➔ Stuff them into useless content
➔ Chase backlinks like desperate attention-seekers

That’s exactly how Strategy B self-destructed.

Here’s how you actually dominate SEO today, and what Strategy A did:

Content & Intent
➔ Educational content solving real market pain points
➔ Surgical alignment with sector-specific search intent

Optimization & Testing
➔ Real-time, data-driven adaptation—not set-and-forget
➔ Technical excellence: site speed, mobile-first, UX
➔ A/B testing like a sniper, not spray-and-pray

Metrics & Authority
➔ Focus on real metrics: traffic, conversions, revenue
➔ Targeted, high-authority links earned intelligently

I use nothing except what delivers measurable, aggressive results.

Strategy A didn’t just beat Strategy B—it obliterated it: 4.2x more traffic, more revenue, more engagement.

Why? It was engineered to annihilate inferiority.

Without precision, relevance, and data, you’re irrelevant.

Your competitors who do invest in these will outpace, out-earn, and erase you.

Strong CTAs help—but strong brands are better.

Make people WANT to buy from you.

Don’t force them.

If your SEO is still on autopilot, you’re not just falling behind—you’re already buried.

The fastest way to kill an agency isn’t bad SEO; it’s hiring people who ‘know SEO.’

Join the top 1% of agency leaders by facing this truth:
Your obsession with “SEO experience” is suffocating your future.

Most agencies cling to experience like a life raft.

They treat it as gospel.

A shortcut to credibility.

But experience has quietly become a straitjacket.

The harder you demand it, the more you guarantee stagnation.

Ask yourself who’s really moving your agency forward: rule-followers, or rule-breakers?

I’ve watched agencies collapse under the weight of “proven” tactics and “seasoned” hires.

Creativity didn’t die.

It was choked out by predictable resumes and recycled solutions.

SEO innovation has never come from playing by the book.

Yet agencies keep hiring carbon copies of their competitors.

That isn’t strategy—it’s delusion.

Here’s the reality:

Experience doesn’t guarantee relevance.

It creates echo chambers.

It filters out the renegades: the ones bold enough to ask, “Why are we still doing this?”

SEO today doesn’t reward mastery of 2012 tactics.

It rewards people who see new patterns and act before consensus forms.

The agencies leading this industry aren’t run by veterans clutching dusty playbooks.

They’re driven by talent with audacity, curiosity, and vision.

This isn’t an argument for ignorance.

Technical skill matters, but only as a foundation.

Without creativity layered on top, it’s useless.

Hire safe, and you’ll rank safe.

And safe is invisible.

Keep demanding “SEO experience required,” and you’ll keep getting substandard work. 

Interchangeable campaigns. Predictable outcomes. Slow decline.

If you want to win, hire people who challenge you.

Who ask better questions instead of reciting old answers.

Break your addiction to experience as a proxy for value, or accept average results.

Because the future belongs to agencies willing to reject the default.

Your move.

Why 'SEO Experience Required' Is Killing Agency Innovation

You think office perks keep talent loyal?

Try locking a strong engineer into an outdated tech stack, then watch how fast the kombucha bar stops mattering.

The modern workplace does not lose top performers because snacks are poorly picked.

It loses them because leaders micromanage tools instead of trusting professionals.

Read that again.

How most teams think retention works:
➔ Free lunches and unlimited coffee
➔ Nap pods and ping-pong tables
➔ Trendy offices with beanbags

How retention actually works:
➔ Real autonomy to choose, test, and deploy the right technology
➔ Zero tolerance for legacy systems that choke creativity
➔ Trust in the people closest to the work to define what drives results

Ask your best developer what matters more: her keyboard or the pizza in the breakroom.

If she’s any good, she’ll dismiss the perks and ask for freedom to use the right tools.

Here’s what tech stack autonomy delivers:
➔ Teams focused on outcomes, not optics
➔ Faster cycles without friction from outdated software
➔ A culture that attracts serious talent
➔ Skill growth that compounds through real problem-solving

You don’t see elite companies leading with office perks.

You see them winning because they invest in adaptable tech and let experts decide what works.

Retention is not about dopamine hits from free stuff.

It’s about respecting intelligence.

Perks often mask deeper dysfunction.

Rigid tools signal control, not stability.

Top performers want environments where they can break, rebuild, and improve their own stack.

Anything less tells them they will be more valuable somewhere else.

If perks are still your retention strategy, competitors are already recruiting your team.

Strong CTAs matter.

But strong brands matter more.

Make people want to work for you.

Don’t try to trap them.

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Why Tech Stack Freedom Matters More Than Office Perks

I stopped solely chasing Google rankings years ago and scaled my businesses to seven figures while competitors stayed stuck on the keyword hamster wheel.

Most people still treat traditional SEO like a lifeline.

That’s why growth feels slow, visibility is inconsistent, and progress looks like motion without momentum.

The playbook is outdated, even if it’s familiar.

My domination strategy:
➔ Eliminate dependency on Google
➔ Distribute hyper-targeted content across syndication, affiliates, and dark social
➔ Automate omnipresence so my audience can’t avoid the message

Too aggressive? That’s usually what unqualified marketers say before irrelevance catches up.

Week to week, I’m outpacing competitors by:
➔ Building distribution networks that bypass search entirely
➔ Partnering with affiliates who reach audiences Google never will
➔ Seeding dark social with conversion-first assets that collapse the discovery cycle

Alongside that:
➔ I run automation pipelines that deploy content before rivals even react
➔ I choose syndication channels where brand control is absolute
➔ I use precision micro-distribution that bloated SaaS tools can’t replicate

What worked?

Killing SEO dependency.

No waiting. No link begging. No algorithm worship.

I move faster and command attention while others tweak metadata.

What doesn’t work?

Playing it safe: incremental keyword gains, endless dashboard watching, and hoping rankings turn into momentum.

Anyone still glued to Search Console is ignoring how fast this market moves.

This works because control beats compliance.

I refuse to let an algorithm designed to flatten ambition dictate my growth.

I build distribution that’s automated, precise, and relentless, so omnipresence is engineered, not earned.

Comfort kills scale.

If you want real growth, stop digging through SEO fossils and start building systems that can’t be throttled.

The future belongs to those who own distribution, not those waiting to be ranked.

Most digital marketing teams celebrated today are bloated relics, propped up by outdated thinking.

Everyone wants elite performance, yet almost no one wants to accept what it actually requires.

What I see with top enterprise clients is a very different model.

It is not stacked talent or big personalities.

It is precision, alignment, and results. Nothing else.

Here is where most digital teams fail.

They worship vanity metrics.

They stay busy with meetings, reports, and headcount growth that leads to stagnation.

Their structures mirror yesterday’s failures, not tomorrow’s wins.

They talk about analytics while guessing which levers matter.

Now compare that to what actually works.

I align marketing with sales, product, and customer success so no message conflicts.

Analytics should be foundational, not decorative. Data drives every assignment.

In addition:
➔ Every hire is intentional: there are no “nice-to-have” roles
➔ Roles are built for one clear outcome, not inflated resumes
➔ If a tool or automation does not drive progress, it is not purchased

What worked for me was relentless prioritization.

Teams must be built for impact, not appearance.

Trendy tools without measurable lift are wasted spend.

What never worked was growing teams for ego.

Chasing trends.

Separating marketing from sales and product.

If a team is not aligned around one strategy, one dataset, and one goal, it will fail.

Enterprise environments remove illusions fast.

Discipline and data decide everything. Everything else is noise.

The future belongs to leaders who build marketing teams as strategic weapons, not social clubs.

If you are still running a team built for 2016, the outcome is predictable.

You either define the next decade, or you get outperformed by it.

Watching enterprise websites bleed millions is like seeing a luxury yacht sink while the crew argues over who forgot to plug a hole.

Everyone gawks at digital “giants,” yet few have the guts to fix the mistakes draining revenue.

Right now, 83% of enterprise sites sabotage themselves—ignoring SEO audits and gifting revenue to competitors.

Tomorrow, those who embrace relentless auditing and optimization dominate.

Here’s how I approach it weekly:
➔ Full audits with Screaming Frog & Sitebulb—anything less is amateur hour
➔ Fix broken links, slow pages, outdated metadata before they drain revenue
➔ Mobile optimization checks—59% of search is mobile; ignoring it is malpractice

Beyond that:
➔ Page speed benchmarking—every second costs ~7% conversions
➔ Crawl & indexation analysis with GSC & Ahrefs
➔ Site architecture reviews—duplicate content, buried conversion paths, hidden opportunities

What works? Relentless, unsentimental audits.

What doesn’t? Overpaid agencies or “set-and-forget” in-house teams.

Complacency costs millions.

Why it works for me? Every missed audit is a personal attack on profit.

Numbers dip? I hold the process accountable, not Google.

The data doesn’t lie: 1 second of delay = 7% fewer conversions.

Mobile traffic dominates—fail there, and competitors feast.

No enterprise wins by accident.

The choice is clear:
➔ Audit, optimize, cash in
➔ Or watch market share vanish

Neglect is a choice.

Optimization is a weapon.

Budget won’t save broken processes.

Face the numbers. Confront reality. Do the work.

Your revenue depends on it.

Mistakes Enterprise Websites Should Watch Out For

Your “thought leadership” content isn’t building authority, it’s training your audience to scroll past.

I’ve seen too many enterprise marketing execs cling to their blogs like security blankets, while the audience moves on.

Your blog isn’t building authority.

It’s shouting into a void while people scroll, swipe, and click past.

Long articles, keyword stuffing, “thought leadership”: they’re mostly ignored.

Drop the delusion.

How most teams think engagement works in 2026:
➔ Four blog posts a week for “consistency”
➔ Endless SEO tweaks chasing shrinking search traffic
➔ Bloated articles that vanish after publishing

How engagement actually works:
➔ Data-driven, personalized content based on real audience signals
➔ Interactive video, audio, and immersive formats that stop scrolling
➔ Strategic distribution on channels people actually use

Reality check: over 50% of marketers report declining blog traffic.

Average attention? Less than 60 seconds.

Only 26% see ROI.

Meanwhile, audience-first content drives engagement and conversions up 200%+.

Blogging is the fax machine of marketing: familiar, expensive, ignored.

Every hour spent polishing posts is an hour not building experiences that actually connect.

Stop obsessing over calendars.

Start listening to data.

Build experiences, not posts.

Blogging was a tool.

Adaptive, audience-first content is your advantage.

If your strategy still revolves around publishing more words, you’ve already chosen mediocrity, while competitors build real relationships.

Why We Tell Our Clients to STOP Creating Blog Posts

Every SEO team has a budget and an outcome.

Here’s the truth: only one of these is truly yours.

Competitors can throw money at bloated agencies.

Fill seats with ineffective generalists.

Buy overpriced tools.

Boast about “full-service.”

But they can’t build surgical efficiency.

☑ Budgets Limit
Budgets come from profit constraints, not strategy or boldness.

☑ Outcomes Build Trust
Clients trust teams that deliver traffic, rankings, and revenue—on time, every time.

☑ Outcomes Differentiate
In a world of “big spend, minimal results,” outcomes set you apart.

Why outcomes matter more than budget:
➔ Showcase expertise
➔ Prove real impact
➔ Build credibility
➔ Attract results-focused clients
➔ Create loyalty through performance
➔ Fuel word-of-mouth with execution

Here’s how I focus on outcomes:

Team & Roles
➔ Hire a single full-time SEO lead for clarity, strategy, and cross-team alignment
➔ Use freelancers with deep expertise for high-impact work
➔ Demand role clarity—everyone owns a piece of the result

Tools & Processes
➔ Exploit only tools that matter: Ahrefs Lite, SEMrush Pro, GSC
➔ Cut “nice-to-have” software and vanity spends
➔ Enable cross-functional collaboration with devs, UX, content, and analytics

Learning & Measurement
➔ Rapidly upskill your team with free resources: Google SEO Starter Guide, Moz Academy
➔ Measure every KPI ruthlessly: rankings, organic sessions, revenue per page
➔ Reject the mindset that “budget = success”—brains, discipline, and adaptability drive results

Focusing on outcomes isn’t a tactic.

It’s the bedrock of a performance culture.

Lead with outcomes.

And watch market domination follow.

Building an SEO Team Without a Big Agency Budget

Stop fantasizing that clever slogans or bloated teams will propel you forward. Study the enterprises that win, then reengineer your marketing machinery with laser focus on efficiency and strategic thermonuclear power. Or, stick to your old ways and watch those quarterly reports slide deeper into shameful territory.

There is no magic formula, no shortcut, no fairy tale “hack” to building a world-class SEO team on a budget. There is only strategy, discipline, and the will to act while your competitors waste time and money.

It’s time for some honesty. You do not need a monstrous marketing budget or the razzle-dazzle of agency smoke and mirrors to build an SEO team that cr

Open article: Building an Elite SEO Team on a Budget: The Unforgiving Truth No Agency Will Tell You by Aaron Agius • 6 min read

Building an Elite SEO Team on a Budget: The Unforgiving Truth No Agency Will Tell You

If you want an agency that shapes tomorrow, recruit like your future depends on it—because it does.

Every time you hide behind “SEO experience required,” you’re lighting the funeral pyre for your own ambition. There will be no applause at the grave.

The Ruthless Truth About Innovation, Recruitment, and Survival in Modern Digital Marketing Let’s incinerate the industry’s most sacred cow right up fr

Open article: Is Your Obsession with “SEO Experience” Suffocating Your Agency’s Future? by Aaron Agius • 8 min read

Is Your Obsession with “SEO Experience” Suffocating Your Agency’s Future?

The benchmark for success is no longer innovation. It’s about acquiring, hacking, and out-optimizing every single move your competition makes—and then automating it so aggressively that human error and hesitation are eliminated.

Let me ask a question that will probably make you squirm: Just how naked are you, competitively speaking? I’m not talking about the LinkedIn vanity me

Open article: How Reverse Engineering Competitor Strategies Fuels Industry Leadership by Aaron Agius • 7 min read

How Reverse Engineering Competitor Strategies Fuels Industry Leadership

Empower your workforce to choose, adapt, and evolve their own tools, and you’ll lock in the best talent, outpace your industry, and shatter old benchmarks for innovation and growth. Stick to the myth of perks, and you'll wake up to a talent exodus and a stalled product roadmap.

Abandon everything you know about SEO. Engineer an underground content distribution system that guarantees visibility, authority, and conversion at scale. Traditionalists will be crushed. Only the relentless—the ones who dare to discard the outdated—will dominate.

Accept the harshest reality in digital marketing: traditional SEO is finished. Yes, you read that correctly. The endless grind of optimizing keywords,

Open article: From Zero to $1M: The Ruthless Content Distribution Blueprint That Annihilates Outdated SEO by Aaron Agius • 9 min read

From Zero to $1M: The Ruthless Content Distribution Blueprint That Annihilates Outdated SEO

It’s not too late to fix this. Shred your editorial calendar and interrogate your data. Ask your customers what they want—every quarter, every campaign, every channel. If your answer is “more blog posts,” you’re asking the wrong people, or you’re lying to yourself.

If you’re in the 83% still treating audits as an afterthought, just know this—the clock is counting down on your market share, your profitability, and, possibly, your job.

If you want to shift from bleeding revenue to dominating your sector, the path is simple and merciless: Audit. Fix. Audit again. Only the relentless survive. Only the disciplined thrive.

The $100 Million Blunder Sabotaging 83% of Big Brands Let’s destroy the myth right now: Enterprise organizations are not immune to catastrophic digita

Open article: Are Critical SEO Issues Costing Enterprise Websites Millions? by Aaron Agius • 9 min read

Are Critical SEO Issues Costing Enterprise Websites Millions?

If you still believe original ideas win markets, you’ve already lost.

The real power belongs to those ruthless enough to rip apart competitor strategies, reconstruct them with brutal efficiency, and then weaponize automation to dominate at scale.

The CEOs clinging to “innovation first” are simply donating market share to the cunning operators who treat competitor intelligence as the only path to victory.

Are you building your business on naive optimism or unforgiving reality?

Who wins the future: original “innovators,” or tacticians who dissect, replicate, and automate competitors until nothing is left to steal?

You can chase the ghost of “adequate SEO,” comfort yourself with pointless dashboards, and watch your competitors suffocate you in the SERPs.

Or you can build a program so empirically sound, so viciously focused, that 4.2x isn’t your ceiling—it’s your starting point. It’s not about working harder. It’s about being too precise, too ruthless, and too relentless for anyone else to keep up.

You want proof that most so-called “SEO experts” are nothing but glorified guessers? Keep reading. If you’re clinging to tired, generic strategies, yo

Open article: Why One SEO Strategy Outperformed Another by 4.2x (And Why Most Experts Never Will) by Aaron Agius • 8 min read

Why One SEO Strategy Outperformed Another by 4.2x (And Why Most Experts Never Will)

Helping Women in Tech 👩🏾‍💻 Build a Career & Business They Love | Ex-Fortune 100 Exec at Google & LinkedIN | 15,000+ workers coached |

My passion for people runs deep.
I’ve coached over 15,000 women at Google
through a program that continues to empower talent today! 

Guiding the next generation to step into their potential isn’t just part of my work… 
It's my life’s mission.
I thrive in helping ambitious professionals make Quantum Shifts in their career,
especially in an AI-driven world.

If you have an opportunity where you're looking: 
- to achieve a career pivot
- to find a new job
- to gain sought after skillsets
- to get ahead in your career
- to learn to navigate corporate systems 
- to start or scale your side business
contact me.

I've coached people at Accenture, Delta, Mastercard, Barclays, Deloitte, Google, Linkedin, entrepreneurs and many more.

If you aspire to transform yourself into a bold leader, discover my top 5% method below and APPLY NOW to explore what's next for you:
https://www.top5percentmethod.com/
Reach out at: hello@Drivingimpact.io

Katheline Jean-Pierre MSc

Not every season will feel magical.
Some are for shedding.
Some are for building.

I’ve lived through all of them:

•  The quiet season of healing
•  The grinding season of building
•  The rising season of growth
• The radiant season of blooming

Each one required a different kind of leadership.
A new mindset. 
A sharper plan.

Some seasons called for letting go.
Others demanded I roll up my sleeves,
be heads-down, 
put food on the table,
and get things done.

Wherever you are right now: know this👇🏽

No season lasts forever.
And no season is wasted if you act with intention.

Even if the current season seems heavy...
Know that the next season might feel lighter,
and it might even sweep you away!

Keep going, and know that:  
another season is on the way. 🩷 


🔁 Repost if someone in your network needs this reminder.
📣 Follow me Katheline Jean-Pierre MSc for grounded life, career & leadership insights.

Fortune 100 Revenue Leader | My Life Mission: Helping Women in Tech 👩🏾‍💻 Become more secure in their career | Ex-Google |

Moving across countries 13 years ago 
thought me one thing:
to let things go.

To start fresh.
To leave behind what no longer fit.
The extra luggages... the extra pairs of shoes... the mindset...
Growth demands release.

And the only thing more painful than growing?
Staying stuck at the same place when you know you were meant for more.

The caterpillar digests itself before it becomes a butterfly.
That’s how transformation works.
It’s messy, it's hard, it feels like you're chewing yourself up,
literally,
but it's always worth it.

Here’s what’s helped me grow through the seasons:

1/ Be kind to yourself
This isn’t easy. You’re doing better than you think.

2/ Trust the process
Feeling lost is part of finding your true path. 

3/ Embrace the struggle
What’s hard today gets easier with time.

Max De Pree said:
“We cannot become what we want by remaining what we are.”

💬 What’s one thing that helped you grow? 
Drop it below.

📍 Need a growth system? Join The Top 5% Method® mindset tools sent biweekly.

♻️ Repost to help someone else grow.
🔔 Follow me (Katheline Jean-Pierre MSc) for biweekly mindset shifts.

Fortune 500 Revenue Leader | My Life Mission: Helping Women in Tech 👩🏾‍💻 Become more secure in their career | Ex-Google Exec |

I’ll always remember the leader who made me cry.

Not out of shame or ego, 
but because he cared enough to be honest.

He showed me what I couldn’t see...
Where I was holding back...
He put a mirror right in front of me.

That's the kind of leader you never forget.

The kind of leader:
• Who gives you a nudge, or a hug, at exactly the right time.
• Who sees something in you before you see it yourself.
• Who tells you the truth, even when it’s hard to hear.
• Who helps you believe in what you're capable of.
• Who reminds you who you are when you forget.

I’ll always remember the leader who made me cry.
because he cared enough to be honest.

He showed me what I wouldn’t see.
And what I could do if I chose better in the moment.

That conversation stuck with me. 
It changed how I show up: for myself and for others.

Now that the years have passed,
that a decade has vanished...
I still stand by the belief that:

People don’t just want to be managed.
They want to feel seen.

So the real question isn’t: Are you managing well?

 It is: Are you actually seeing your people?

If this hits home and you want more real talk on leadership, growth, and showing up at a higher level. I share it all in my newsletter: The Top 5% Method®

 ​📌 Here’s the link if you’re curious: https://lnkd.in/gX4mEkVA
🔁 Repost to remind leaders of what their mission is: changing people's lives.

A sign on a pink wall. It says: "People don't just want to be managed, they want to be seen. Katheline"

I have restarted multiple times.
Yes, that's true. 
It wasn't easy.  But I did it anyway. Here is why:

I’ve moved across countries.
Switched industries.
Shifted many different roles.

And every time I did... someone said:

“Are you sure?”
“You’re making the wrong decision.”
“Won’t that slow you down?”

But here’s what they didn’t see coming:  WHY I did it.

You don't get to the BE the best version of yourself by staying comfortable.
You can’t always break glass ceilings silently.

You break them by:
•  Speaking up, even when your voice shakes
•  Sharing your wins without apologizing
•  Refusing to wait for permission

I didn’t wait to be discovered.
I didn’t wait for a title to speak.
I didn’t play it small to stay safe.

I owned my voice.
I celebrated my wins.
I brought other people into the room with me.

Because this isn’t just about getting ahead,
It’s about creating your space to shine.

The difference it made:

•  My podcast ranked in Apple's top 200 in business for 6 months in a row.
•  Speaking on stages across Europe, the US, Canada and Africa.
•  Growing my following 4X to 37,000 on Linkedin in 8 months.
•  Paid consulting contracts to help others do the same.

All because, I built a brand authority that compounds over time.

It all started with one simple decision: TO START.

If you’re tired of being undervalued.
Let this be your sign.

You don’t need permission. 
You just need to START. 

I'm hosting a Masterclass on how to build a Brand Authority that compounds.

Join me on Tuesday February 3rd at 11am PDT/ 2pm EST.
👉🏽 Register now: https://luma.com/hviyhi21
👉🏽  Become more secure in your career: https://lnkd.in/gSjNSxT5


Now, tell me: What's one thing you can do today to stop playing small?

A woman in a podcasting studio with  a microphone. Her name is 
Katheline Jean-Pierre. The quote is: "
I didn’t wait to be discovered.
I didn’t wait for a title to speak.
I didn’t play it small to stay safe.

I owned my voice.
I celebrated my wins.
I brought other women
 into the room with me. "

The highest-paid women in tech aren't chasing credit.

They're building character
when nobody's looking.

While you're worried about who's noticing your work, they're focused on doing work worth noticing.

They understand compound character.

Every time you mentor someone without posting about it.
Every moment you choose integrity over image.
Every decision to do right instead of what's easy.

Yesss. It compounds.

That quiet consistency becomes your reputation.
That behind-the-scenes integrity becomes your brand.
That's when the invisible work becomes the foundation
for very visible opportunities.

The executives making promotion decisions watch the patterns.
They see who delivers without drama.
They notice who can be trusted with bigger challenges.

In a world obsessed with performance.
Start building who you are when cameras are off.
When the masks are off.
When there's no more pretending...

Ask yourself:  Would you still lead if no one knew your name?

It's often what separates the promoted from the passed over. The little extra things done when others are chasing credit.


📣 Follow me Katheline Jean-Pierre MSc for insights on advancing your tech career with integrity.
🔁 Repost to help others focus on substance over spotlight.

Fortune 500 Revenue Leader | My Life Mission: Helping Women in Tech 👩🏾‍💻 Become more secure in their career | Google Alum

Flop before you fly.

That's what 2025 thought me.

If you’re not willing to fall flat, 
your career likely won’t take off.
You’ll see progress. 
You’ll hit goals.

But you won’t grow in the ways that matter.
It’ll look like success.
It'll look GOOD...

But underneath, 
you’ll feel stuck, 
stifled. 
Off-course.

Real growth happens when you stop performing.
When you stop hiding what didn’t work.
When you study the moments that cracked your ego wide open.


That’s when things shift.

You stop chasing.
You start leading.

People don’t need the polished version of you.
They need the truth. 
Your TRUE self. 

That's right! 

The flops. 
The rebuilds.

Share them.
 
That’s how you build Brand Authority that actually leads.
That’s how you become someone worth learning from.

🟡 What’s one tip that helped you grow?
🔁 Repost to help people see flops as stepping stones in their career.

No alternative text description for this image

Thursday reality check: 
If you're busy but not winning, your system is broken. Not your effort. 
Steal these 4 time management techniques of top CEOs.

You say you don't have time... 
But often time isn't the problem,
awareness is,
focus is...

Here's your brutal time audit.
Time management is about doing what actually moves the needle.

What most people get wrong:
They stay busy, not productive.

Let’s fix that ⬇️

Time management Tip #1:  Eat That Ugly Frog
↳ Do the hardest task first
↳ Build unstoppable momentum

Time management Tip #2:  The Pomodoro Technique (It's classic & effective!)
↳ 50 mins deep work
↳ 10 mins recharge
↳ Work smarter, not longer

Time management Tip #3:   80/20 Rule (I live by this rule for everything!)
↳ 80% results come from 20% of tasks
↳ Identify. Prioritize. Execute.

Time management Tip #4:   2-Minute Rule (The no non-sense rule)
↳ Small tasks? Do them now.
↳ Don’t let tiny things pile up.

You don’t need more hours in a day.
You need fewer distractions and sharper focus.

Master your time.  Master your results.

💾 Save this post.
♻️ Share to help your friends increase their productivity.
🔔 Follow me Katheline Jean-Pierre MSc for CEO-level productivity tips.

2024: Performance. Healing. Rest. 
2025: Standing up to everything inside and outside that wanted me small. 

2026: Dancing in the light.

Everyone asks me about my 2026 resolutions. 
I have just one word: Kanpe.
In Haitian Kreyòl, it means “to stand up” and "to rise".

But for us, it means so much more.

It’s the quiet power of resilience.
It’s standing tall in the face of hardship.
It’s dancing when the world wants to break you.

For me, 2025 wasn’t just about building a business.

 It was about standing up:
To the fear.
To the noise.
To the voices inside and outside that wanted me small.

2024 was a year of Performance. 
Healing. 
and Rest. 
Stepping onto global stages in Europe and Africa.
talking growth, AI, and careers.

But 2025?
It was heads-down.
Stepping fully into my purpose.
Coaching women, mentoring minorities, guiding those looking for their voice. Looking to build their brand authority.
Owning mine alongside them.

Oftentimes, it looked like working from home in my PJs, 
toddler on hip,
or relocating twice in a year searching of my dream community. 
Finding my vibe. 
And quietly walking away from places, people, 
and relationships that no longer served me. 

No matter how loud their stories were.
No matter what masks they were wearing this time. 

My ancestors fought for freedom.
And in my own way, 
so did I.

I stood up to the forces,
internal and external 
that tried to dim my light.
And I chose to carry it anyway.
So no, I don’t have a long list of resolutions.

In 2026, I’ll be dancing in the light. 
Every. Single. Day.
Grateful for making it another day. 
Literally standing 'kanpe'
and stepping it up. 💃🏾

If you’re ready to claim your light.
🕯️Comment LIGHT below.

🔁 Repost to inspire others to fearlessly step into their power.

You're not really too busy, 
You're just misaligned with your priorities.
Today is your opportunity to take care of you.

This is your reminder to:

Go for a long walk in the sun
Get your workout in
Drink your glass of water
Take that nap
Stretch
Meditate for 5 minutes

You only get one body. 
One mind. 
One you.

And if you don’t self-care today, 
you’ll be forced to self-repair later.

This is your call to invest in you.

Start now.

🔁 More people need to see this, share it with your network.
📣 Follow me Katheline Jean-Pierre MSc for daily life inspiration.

image credit: Rob Dance

no one is too busy, it's just a matter of priorities. This is your reminder today to take care of you.

The women getting promoted 2.3x faster know something about themselves that you're still figuring out. 

You think you fail because of your willpower.
The reality is you fail because of your identity.

Who do you believe you are?

Who you think you are drives your performance.
It also drives your success.

That’s one clear insight in James Clear's book Atomic Habits. 

You win when you can change who you believe you are. 

Then, you can add all the systems, the rules and the outcomes tied to who you know yourself to be.

When identity changes, behavior can follow. Not the opposite.

What identity are you reinforcing with your habits right now?

♻️ Repost to help someone start their 2026 planning with the right approach. 
➕ Follow me Katheline Jean-Pierre MSc. I help women in tech gain insights on how to advance their career.

The best time to ask for a raise 
isn't at your annual review. 
It’s 48 hours after you made your boss look good to their boss.

 That’s the small window when you’re TOP OF MIND for them.  

This window of time is important, 
and as my kiddo says:
 It's "tiny tiny". 

This win is the "tiny tiny" window for you to ask for more.
...and the more you keep stacking these wins,  the more you can build your case for more...

Because in reality:
Your promotion might be delayed.  
But your raise doesn't have to be.

40% of companies now offer promotions without pay increases. 👀 
Which means you can negotiate a raise without the title.

Most professionals wait for their manager to bring it up.

The Top 5% creates the conditions that make "yes" inevitable.

Here are 6 simple ways to do it:

1/ Build your case 90 days early

Average: Asking during annual review with no prep
Top 5%: Tracking impact for 3 months before the ask

Document:
→ Revenue driven or protected
→ Costs reduced
→ Time saved
→ Problems solved outside your job description

"I improved morale" = nothing.
"I cut turnover by 40%, saving $180K in recruiting costs" = leverage.

2/ Time it right

Ask after:
→ A major win
→ You made your boss look good to their boss
→ Strong company earnings
→ During off-cycle reviews (62% of orgs now offer these)

Never ask during budget freezes or layoff rumors.

3/ Reframe it as market correction

Don't say: "I think I deserve more."
Say: "I'd like to discuss a market adjustment. My compensation doesn't reflect the level I'm delivering at."

You're not asking for a favor.
You're correcting a gap.

4/ Name the expanded scope

Your role grew. Your pay didn't.
Script: "When I started, I handled X. 
Now I'm doing X, Y, and Z. I want my comp to match the scope I'm already delivering."

This isn't "give me more for the same work."
This is "pay me fairly for the work that already changed."

5/ Give them a timeline

If budget is tight:

"I understand timing might be challenging. Can we set a date in 60 days to revisit? I'd like to know what I need to hit to make this happen."
Keeps it alive without the fight.

6/ Negotiate beyond base salary

Salary frozen?

Comp isn't just your base number. Ask for:
→ Professional development budget
→ Flex work arrangements
→ Performance bonus
→ Stock options
→ Extra PTO

Your promotion might take 18 months.
BUT your comp conversation can happen in 18 days.

If you wait for your company to value you, you'll be waiting a long time. Think about a 5 year old who says - impatiently: "Are we there yet?" It's all encompassing, all demanding and unmissable...  That's the energy you will need to stay top of mind and become unmissable.


📩 Ready to stop waiting? Join the Top 5% Method® Career Accelerator cohort starting Feb 5th https://lnkd.in/gSjNSxT5

♻️ Repost to help someone get paid what they're worth.

"I never thought it was possible."

"I was completely overwhelmed."

Meet Paola: Digital marketing manager who was looking to successfully pivot in her career.

In a few weeks in the top 5% career accelerator program, she went from feeling overwhelmed to being offered the role she was targeting at Accenture. 

Listen to her story below.

➝ If you are ready to create the next level version in your career, apply to join the waitlist today: https://lnkd.in/dfk8B-WT

📅 Next cohort starts in February 2026: https://lnkd.in/gSjNSxT5

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aaron Agius's LinkedIn Performance

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