Poseidon

Have an AUM Business? We're on a mission to help you grow predictably, leveraging our system focused on trust, distribution, and connection.

Chief Revenue Officer (CRO)

Herald

Deliver GTM audits, messaging overhauls, and strategic 90-day plans for mission-driven companies between $3–5M in revenue to unlock new growth.

Provided insight on outbound performance, show-up rates, and close metrics to sharpen GTM execution.

Advise founders on positioning, sales strategy, and offer design to increase close rates and shorten sales cycles.

Lead client training sessions to align sales teams with offers and positioning that convert.

Launched and grew the founder’s podcast, reaching 1,000 subscribers, 20,000+ downloads, and 100 five-star reviews.

Growth Strategy, Sales / GTM / Performance Marketing

Colorwave

Serve as a core mentor and speaker for Colorwave’s flagship fellowship, guiding underrepresented professionals as they break into tech and startups.

Lead coaching sessions on high-leverage topics like equity compensation, negotiation strategy, and how to evaluate startups like a VC.

Colorwave Speaker and Community Leader

First strategic hire who helped niche the GTM focus to RIA firms while working daily with the product team to shape the roadmap based on sales feedback.

Onboarded new reps in under two weeks with custom playbooks, training decks, and live enablement sessions.

Built and led a guerrilla campaign at SaaStr that generated over $300K in qualified pipeline in just three days.

Launched and scaled G2 review engine from scratch, driving 40+ reviews and earning six industry badges, including Top Performer.

Led outbound strategy across LinkedIn, email, and phone, achieving 43% open rates and 55% connection rates on cold outreach.

Vice President, GTM Strategy

Concord Project Technologies Inc.

Scaled the company to $5M in revenue while leading client delivery, relationships, and contract growth. Projects focused on improving the execution of $100M+ mega projects for EPC clients like Exxon, Shell, and Rio Tinto.

Took Concord Academy, an AWP certification body, from idea to global education platform with 3,000+ students across 25 countries and 60+ enterprise clients in year one.

Opened the Latin American market by localizing training and pricing, making Concord the go-to provider for the South American mining sector.

Led ISO 9001 certification from zero to audit-ready, completing two external audits and earning certification in under 90 days.

Built and executed GTM and ops strategies that drove new business lines without adding headcount or burning marketing spend.

Operations Manager, Sales and Partnerships

1Strive

Built and ran an entrepreneurship / leadership program for first-time founders.

Created a jobseeker-to-founder transition mentoring community: 40+ mentors coached 55+ mentees through new roles or launches.

Delivered 1:1 and group coaching on sales, clarity, and execution for early-stage founders.

Launched a startup community for founders building in public. 

Conference speaker and local consultant for small business and high school programs.

Founder

South Texas College

Strategy, Event Planning, and Event Marketing: Served as advisor for 4 student organizations. Organized 20+ campus events, attracting an average of 300 attendees and improving the quality of the collegiate experience.

Social Media Marketing: Developed social media promotions, expanding advertising of department’s services to students.

Student Activities Specialist

The University of Texas - Pan American

Student Coordinator

Eliminating Gaps in Revenue Strategy for 7-Figure Brands Wanting to Become 8-Figure Brands | Sales and GTM Operations Leader | Selling is Serving

I have 10 years of experience helping early-stage startups unlock revenue by building the GTM systems they should have started with.

As a strategic operator, I work across sales, customer success, and product feedback loops to drive meaningful results. I’ve helped grow both internal teams and client companies to $5M+ in annual revenue by tightening execution, sharpening messaging, and aligning GTM strategy with real customer needs.

I’ve been an entrepreneur my entire career. Along the way, I’ve learned that doing what you can now is the only way to earn the freedom to do what you love later. That mindset also shapes how I approach AI. It's already reshaping and disrupting the world I work and thrive in. I have a responsibility to my family to prepare for what’s coming, not just react to it.

I share on LinkedIn and invite anyone to join the conversation. If you identify with anything below:
✓ building in public 
✓ startups, investing, and legacy building
✓ coffee and photography (for the creatives 😉 ) 

Connect or say hi. 

Much love, 
Aaron

Aaron Barreiro

Alex Bruschi 🍿

Salesforce

FY24: 107% annual quota
Top 1% of new hires

Territory Account Executive

Sales Stories IRL

The buying landscape in B2B is forever changed. 

Why aren't we studying buyer behavior more consistently? 

Buyers can now shop from more competitors than ever with overlapping functionality, try before they buy, read countless reviews about your company, review industry studies, and easily find content relevant to the challenges their industry faces.  

The time is now for salespeople to become more buyer centric in their selling approach.  

Sales Stories IRL is the only podcast connecting salespeople to the core of consumer behavior - exploring why people buy, or don't buy. 

Follow on YouTube, Spotify and your favorite streaming platforms.

Founder, Host

Lantern

Growth/Sales

SellX

BDR/Call Coach

TowerPoint Capital

Director Of Acquisitions

FortuneBuilders

Inside Account Executive

SunPower by Venture Solar

Sales Trainer

Dipaola Financial Group

Insurance Advisor

Salesforce AE | Host of SSIRL | Sell The Way You Buy | Visit My Website = Episodes👇

Podcasting has changed my life, and it can change yours too. 

Podcast Self Starter Course and 1 on 1 podcast coaching available. 

Send me a DM here or check out startmynewpodcast.com

About Me: 
I am an avid: 
- Foodie 
- Traveler 
- Podcaster 
- Golden Retriever lover

About Sales Stories IRL Podcast: 

The buying landscape in B2B is forever changed. 

Why aren't we studying buyer behavior more consistently? 

Buyers can now shop from more competitors than ever with overlapping functionality, try before they buy, read countless reviews about your company, review industry studies, and easily find content relevant to the challenges their industry faces.  

The time is now for salespeople to become more buyer centric in their selling approach.  

Sales Stories IRL is the only podcast connecting salespeople to the core of consumer behavior - exploring why people buy, or don't buy. 

Follow on YouTube, Spotify and your favorite streaming platforms.

taplio

The Battle

Aaron Barreiro

Alex Bruschi

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