Poseidon

Have an AUM Business? We're on a mission to help you grow predictably, leveraging our system focused on trust, distribution, and connection.

Chief Revenue Officer (CRO)

Herald

Deliver GTM audits, messaging overhauls, and strategic 90-day plans for mission-driven companies between $3–5M in revenue to unlock new growth.

Provided insight on outbound performance, show-up rates, and close metrics to sharpen GTM execution.

Advise founders on positioning, sales strategy, and offer design to increase close rates and shorten sales cycles.

Lead client training sessions to align sales teams with offers and positioning that convert.

Launched and grew the founder’s podcast, reaching 1,000 subscribers, 20,000+ downloads, and 100 five-star reviews.

Growth Strategy, Sales / GTM / Performance Marketing

Colorwave

Serve as a core mentor and speaker for Colorwave’s flagship fellowship, guiding underrepresented professionals as they break into tech and startups.

Lead coaching sessions on high-leverage topics like equity compensation, negotiation strategy, and how to evaluate startups like a VC.

Colorwave Speaker and Community Leader

First strategic hire who helped niche the GTM focus to RIA firms while working daily with the product team to shape the roadmap based on sales feedback.

Onboarded new reps in under two weeks with custom playbooks, training decks, and live enablement sessions.

Built and led a guerrilla campaign at SaaStr that generated over $300K in qualified pipeline in just three days.

Launched and scaled G2 review engine from scratch, driving 40+ reviews and earning six industry badges, including Top Performer.

Led outbound strategy across LinkedIn, email, and phone, achieving 43% open rates and 55% connection rates on cold outreach.

Vice President, GTM Strategy

Concord Project Technologies Inc.

Scaled the company to $5M in revenue while leading client delivery, relationships, and contract growth. Projects focused on improving the execution of $100M+ mega projects for EPC clients like Exxon, Shell, and Rio Tinto.

Took Concord Academy, an AWP certification body, from idea to global education platform with 3,000+ students across 25 countries and 60+ enterprise clients in year one.

Opened the Latin American market by localizing training and pricing, making Concord the go-to provider for the South American mining sector.

Led ISO 9001 certification from zero to audit-ready, completing two external audits and earning certification in under 90 days.

Built and executed GTM and ops strategies that drove new business lines without adding headcount or burning marketing spend.

Operations Manager, Sales and Partnerships

1Strive

Built and ran an entrepreneurship / leadership program for first-time founders.

Created a jobseeker-to-founder transition mentoring community: 40+ mentors coached 55+ mentees through new roles or launches.

Delivered 1:1 and group coaching on sales, clarity, and execution for early-stage founders.

Launched a startup community for founders building in public. 

Conference speaker and local consultant for small business and high school programs.

Founder

South Texas College

Strategy, Event Planning, and Event Marketing: Served as advisor for 4 student organizations. Organized 20+ campus events, attracting an average of 300 attendees and improving the quality of the collegiate experience.

Social Media Marketing: Developed social media promotions, expanding advertising of department’s services to students.

Student Activities Specialist

The University of Texas - Pan American

Student Coordinator

Eliminating Gaps in Revenue Strategy for 7-Figure Brands Wanting to Become 8-Figure Brands | Sales and GTM Operations Leader | Selling is Serving

I have 10 years of experience helping early-stage startups unlock revenue by building the GTM systems they should have started with.

As a strategic operator, I work across sales, customer success, and product feedback loops to drive meaningful results. I’ve helped grow both internal teams and client companies to $5M+ in annual revenue by tightening execution, sharpening messaging, and aligning GTM strategy with real customer needs.

I’ve been an entrepreneur my entire career. Along the way, I’ve learned that doing what you can now is the only way to earn the freedom to do what you love later. That mindset also shapes how I approach AI. It's already reshaping and disrupting the world I work and thrive in. I have a responsibility to my family to prepare for what’s coming, not just react to it.

I share on LinkedIn and invite anyone to join the conversation. If you identify with anything below:
✓ building in public 
✓ startups, investing, and legacy building
✓ coffee and photography (for the creatives 😉 ) 

Connect or say hi. 

Much love, 
Aaron

Aaron Barreiro

Daniel Burkholder

BodyShop Marketing

We're on a mission to help 43 independent autobody shops double their monthly revenue by end of 2024.

Your One Marketing Coach

I believe every entrepreneur needs a LinkedIn strategy. I don't just care about marketing I care about you!

Starland Supply (2000) Ltd

I worked as the sales leader and marketing director at Starland Supply. This role had me working with people every day. So it was a great opportunity to grow and polish my leadership skills.

Sales And Marketing Specialist

Eagle Automotive Center

I managed the day-to-day operations of Eagle Automotive's autobody division. In this position, I was working with clients, insurance companies, and employees every day. So here I took my PR skills to the next level.

AutoBody Shop Manager

Private Christian School

I was the lead teacher at a small Christian school. My classroom was the homeroom for grades 7-10. I viewed my role not only as a teacher but as a leader and role model for my students.

School Teacher

My business is to help independent auto body shops dominate online and serve more people. | Founder of BodyShop Marketing | Follower of Jesus | Husband & Dad 4x

Back in the early 80’s my daddy started an autobody shop in central British Columbia, Canada. Our shop had its humble beginnings right on the ranch that I grew up on. My daddy was a hard-working man that needed a way to support his family, so he learned the autobody trade and got to work fixing cars in the ranch shop. God blessed our family and the business grew so much that they needed to add on to the shop a couple of times to keep up with demand. Of course, this shop would become a second home to me while I worked, played, and grew up there.
 
By the early 90’s the shop on the ranch was bursting at the seams. It was time to find a bigger and better location. The shop was then moved to a new shop in our town and it’s actually still there today. 

I started managing the autobody shop in 2013. I wore many hats in the shop: customer service, shop management, parts ordering, insurance negotiations, and floor sweeper. Whatever needed to be done, I tackled it head-on. I knew that it was the customers that kept the lights turned on, so I made sure customer service was our number one priority. In 2021 I chose to move on and pursue other ventures, but I look back on my years of management and feel blessed for the opportunity. I learned so many lessons on the floor of that shop, and now I’m using them to serve my marketing customers. I understand the hard work that goes into running a successful autobody shop. I understand the pain that the industry is facing. But I believe that every independent shop has the right to be full of cars and be supported by their local communities.
 
My years of growing up on the ranch and helping around the autobody shop helped shape who I am today. I was raised on hard work, respect, integrity, and humility. One of my daddy’s sayings still sticks with me today, “Don’t stand around with your hands in your pockets”. So, this is how I operate BodyShop Marketing. Let’s get after it! 

Let’s chat today and see if there is any way I can support you and your shop!

taplio

The Battle

Aaron Barreiro

Daniel Burkholder

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