Poseidon

Have an AUM Business? We're on a mission to help you grow predictably, leveraging our system focused on trust, distribution, and connection.

Chief Revenue Officer (CRO)

Herald

Deliver GTM audits, messaging overhauls, and strategic 90-day plans for mission-driven companies between $3–5M in revenue to unlock new growth.

Provided insight on outbound performance, show-up rates, and close metrics to sharpen GTM execution.

Advise founders on positioning, sales strategy, and offer design to increase close rates and shorten sales cycles.

Lead client training sessions to align sales teams with offers and positioning that convert.

Launched and grew the founder’s podcast, reaching 1,000 subscribers, 20,000+ downloads, and 100 five-star reviews.

Growth Strategy, Sales / GTM / Performance Marketing

Colorwave

Serve as a core mentor and speaker for Colorwave’s flagship fellowship, guiding underrepresented professionals as they break into tech and startups.

Lead coaching sessions on high-leverage topics like equity compensation, negotiation strategy, and how to evaluate startups like a VC.

Colorwave Speaker and Community Leader

First strategic hire who helped niche the GTM focus to RIA firms while working daily with the product team to shape the roadmap based on sales feedback.

Onboarded new reps in under two weeks with custom playbooks, training decks, and live enablement sessions.

Built and led a guerrilla campaign at SaaStr that generated over $300K in qualified pipeline in just three days.

Launched and scaled G2 review engine from scratch, driving 40+ reviews and earning six industry badges, including Top Performer.

Led outbound strategy across LinkedIn, email, and phone, achieving 43% open rates and 55% connection rates on cold outreach.

Vice President, GTM Strategy

Concord Project Technologies Inc.

Scaled the company to $5M in revenue while leading client delivery, relationships, and contract growth. Projects focused on improving the execution of $100M+ mega projects for EPC clients like Exxon, Shell, and Rio Tinto.

Took Concord Academy, an AWP certification body, from idea to global education platform with 3,000+ students across 25 countries and 60+ enterprise clients in year one.

Opened the Latin American market by localizing training and pricing, making Concord the go-to provider for the South American mining sector.

Led ISO 9001 certification from zero to audit-ready, completing two external audits and earning certification in under 90 days.

Built and executed GTM and ops strategies that drove new business lines without adding headcount or burning marketing spend.

Operations Manager, Sales and Partnerships

1Strive

Built and ran an entrepreneurship / leadership program for first-time founders.

Created a jobseeker-to-founder transition mentoring community: 40+ mentors coached 55+ mentees through new roles or launches.

Delivered 1:1 and group coaching on sales, clarity, and execution for early-stage founders.

Launched a startup community for founders building in public. 

Conference speaker and local consultant for small business and high school programs.

Founder

South Texas College

Strategy, Event Planning, and Event Marketing: Served as advisor for 4 student organizations. Organized 20+ campus events, attracting an average of 300 attendees and improving the quality of the collegiate experience.

Social Media Marketing: Developed social media promotions, expanding advertising of department’s services to students.

Student Activities Specialist

The University of Texas - Pan American

Student Coordinator

Eliminating Gaps in Revenue Strategy for 7-Figure Brands Wanting to Become 8-Figure Brands | Sales and GTM Operations Leader | Selling is Serving

I have 10 years of experience helping early-stage startups unlock revenue by building the GTM systems they should have started with.

As a strategic operator, I work across sales, customer success, and product feedback loops to drive meaningful results. I’ve helped grow both internal teams and client companies to $5M+ in annual revenue by tightening execution, sharpening messaging, and aligning GTM strategy with real customer needs.

I’ve been an entrepreneur my entire career. Along the way, I’ve learned that doing what you can now is the only way to earn the freedom to do what you love later. That mindset also shapes how I approach AI. It's already reshaping and disrupting the world I work and thrive in. I have a responsibility to my family to prepare for what’s coming, not just react to it.

I share on LinkedIn and invite anyone to join the conversation. If you identify with anything below:
✓ building in public 
✓ startups, investing, and legacy building
✓ coffee and photography (for the creatives 😉 ) 

Connect or say hi. 

Much love, 
Aaron

Aaron Barreiro

Evan Patterson 💅🏻

GTMadness

Co Host

Evan Patterson Consulting

Providing go-to-market marketing consulting, influencer marketing management and services, affiliate marketing management and services, product advising, social media marketing and management services and training, community marketing and management services and training, social selling and personal branding coaching, ghostwriting, copywriting, and public speaking services for B2B SaaS startups and adjacent businesses.

Freelance Digital Marketer

The Slaybook 😻

The Slaybook is a sassy, fun, educational podcast filled to the martini glass brim of high-energy conversations with natural innovators and friendly industry disruptors who bring both expertise and charisma to every episode.

Season 1 premiers Summer 2025!

Host

TerraRossa Impact Advisors

Executive Branding Consultant

SDR Leaders of USA

Partnerships Manager

SDR Leaders of EMEA

Fractional Head of Marketing

Rocket Science Branding

Fractional VP of Sales & Marketing

Inclusive Agile

Marketing Consultant

Worklyfe

Fractional Content & Community Marketing Leader

Across the Pond & Over the Rainbow

Co-Founder & Co-Host

Hire Me & Win In The Attention Economy💥 I Help Founders & Startups Grow Audiences 🔥 Ghostwriting • Personal Branding • Social Selling • Community Marketing • Content Strategy • B2B Influencers • Affiliate Programs

CURRENTLY BOOKING NEW FRACTIONAL MARKETING CLIENTS 👋🏻 You should really click the "...see more" button over there. 👉🏻

😉

👉 If you’re a B2B SaaS founder, CMO, or GTM lead looking to grow brand and pipeline without hiring a bloated marketing team—I’m your person.

🧠 I build and run lean, high-impact marketing machines for startups that want to punch above their weight.

Whether you need:

- A ghostwriter who can make your LinkedIn presence explode 💥
- A social-led content engine that actually drives pipeline
- A partner to launch influencer, affiliate, or co-marketing campaigns
- Or someone to figure out why your content flops harder than a 2008 Vine star…

🎯 I’ve got receipts and repeatable playbooks.

💡 Specialties (aka how I turn chaos into conversions):

- Fractional CMO / Head of Content & Community
- Founder/ELT Ghostwriting & Personal Brand Strategy
- B2B Social Media + Community Management (LinkedIn, Bluesky, Reddit, YouTube & more)
- Influencer & Affiliate Marketing for B2B
- Co-Marketing, Channel, & Strategic Partnerships
- Social Selling Enablement for Sales Teams
- Podcasts, Carousels, Shorts, Oh My 🎙️
- Making B2B Actually Fun (not a felony)

👥 Who I work with:

- B2B SaaS startups (Pre-Seed to Series B)
- GTM leaders ready to invest in visibility + growth
- Founders who know they need a marketing expert yesterday
- Impact-driven businesses
- Professional services and communities

📊 Why me? Glad you asked.

✅ Booked 70+ meetings/month via social selling as a BDR
✅ Ghostwritten for 100+ execs (without sounding like ChatGPT)
✅ Coached 500+ reps to increase booked meetings by 20%+
✅ Built a 26K+ audience from scratch—no bots, no BS
✅ Led 300+ influencer campaigns that generated millions of views and real pipeline
✅ Have a waiting list for my personal branding coaching (yes, it’s that good)

If we work together, we’re gonna laugh, grow fast, and make some damn good content while we’re at it.

DM me or comment on one of my posts—let’s chat. Worst case? You leave with 3 new ideas for free.

Ditch the gift cards, scrap the underutilized benefits package, and focus on the individuals in your organization instead.

Companies looking to improve performance and retention should care about helping people get further faster towards what matters most in their life. We make this easy with tools to create personalized incentives, meaningful recognition & self-defined benefits that help their people unlock "sacred funds" towards their personal life goals.

Employee Motivation Simplified.

Evan Patterson

"Evan, aren't you worried they won't hire you if they see what you post online?"

I am not worried about someone not hiring me for having morals and ethics like believing:

racism, misogyny, transphobia, or any other bigotry is bad

universal healthcare is good and is a human right

food and housing is a human right

no one working full-time should be struggling to take care of themselves and their families

science is more important than anyone's (including my own) feelings and faith

just because you wouldn't get an abortion that doesn't mean you get to tell others what they can or cannot do with their bodies

billionaires shouldn't exist, and yes, that includes Taylor Swift, Selena Gomez, and Rihanna as much as I don't like admitting that

emotional intelligence, political literacy, the scientific method, personal finance, and basic life skills should be mandated courses taught in schools

second and third-languages should be required to learn in The United States with the freedom to choose from at least 1 major language and 1 "any other language"

disowning your child for being trans or queer is disgusting

being polyamorous is not any more or less NSFW than monogamy

neurodivergent people are valuable assets, not liabilities: we think differently, not incorrectly. the issue isn't us, the issue is society isn't built to include us

mental health is just as important, if not more important, than physical health

a good alternative or transitional state to universal basic income would be a negative income tax system

socialism is not synonymous with communism. literally anything funded in part or in full by tax dollars is by definition socialism, so you can't say you're against it if you've ever driven on a public road, walked on a public sidewalk, or attended a public school

social media companies are not press companies and we need to start holding them accountable for allowing misinformation to spread through the pipes they create, which is a massive gap in the FDRUSA (former democratic republic of the united states of america)'s constitution 

higher education should free and/or price-capped at an affordable rate

diversity, equity, and inclusion does not mean skipping safety checks or lowering the standards of qualifications and never has.

emotional abuse should be treated no differently than physical abuse by the justice system and should be measured and monitored exclusively science-backed definitions of those terms

trans people and queer people are not new and have existed longer than the concepts of gender ever have

race makes up less than one ten-thousandth of a human's DNA.... really? that's what you're fighting about?

no one actually likes white castle's food, it's a rental, not a purchase

the USA should have mandatory voting

an opinion and an incorrect belief are two different things. people shouldn't be allowed to say something is their opinion when its actually just incorrect information.

“He’s the Joan Rivers of Marketing” 😎 Ghostwriter for Executives ✨ Freelance Marketer 🤖 Fractional CMO 😍 Personal Branding Services 👻 Growing B2B Brands 📈 AuDHD 🧠 LGBTQ+ 🏳️‍🌈 Cat Dad 🐈

Last week I saw a job posting for "Chief Vibes Officer." I laughed. Then I saw the salary: $275,000 plus equity.

I stopped laughing and started updating my LinkedIn.

Remember when "Social Media Manager" wasn't a real job? Those people who laughed are poor now.

The same thing's happening with these roles:

Emotional Intelligence Architect 
- Maps emotional journeys, not customer journeys. Figures out your checkout triggers abandonment anxiety at step 3. ($250-400K)

AI Whisperer 
- Makes AI sound like your smartest friend, not Wikipedia having a stroke. Anthropic's paying $335K for this.

Visibility Alchemist 
- SEO for AI. Makes ChatGPT cite you instead of your competitor. ($175-300K because 90% of AI citations come from search positions 21+, not top 5)

GTM Engineer 
- Treats customer acquisition like distributed systems. Clay's 6x growth last year? These people. ($200-325K)

Emotional Data Scientist 
- Turns feelings into SQL queries. Figured out Tuesday sadness predicts Thursday purchases. ($175-325K)

Your English degree? Suddenly worth $200K. 

Your philosophy minor? That's your secret weapon. 

Time "wasted" on Reddit learning how people think? Congrats, you're qualified.

How to get these jobs before they exist:

Pick one role
Start doing it for free
Measure impact in dollars
Post the case study
Turn down first 3 offers (lowball)
Take the 4th (2x current salary)

McKinsey says demand for emotional skills will grow 26% by 2030. But these jobs are hiring NOW. They just don't know what to call them yet.
Be the person who tells them.

When they ask, "Is this even a real job?" smile and say, "It is now."

Then send them an invoice.

The gold rush started. Most people don't know yet.

[See all 8 roles and exact scripts to pitch them →]

#FutureOfWork #EmergingCareers #AIJobs #CareerAdvice #JobTrends

A field guide to the professional titles that will make your parents ask, "That's a real job?" while you're buying your second Tesla Last week, I saw 

Open article: The Jobs That Don't Exist Yet (But Will Pay $300K Next Year) by Evan Patterson • 12 min read

The Jobs That Don't Exist Yet (But Will Pay $300K Next Year)

Am I cocky or am I just a 31 year old who spent 29 years of their life not knowing they have a personality disorder, autism, and ADHD and therefore didn’t get the support or love they needed because society was not built for people like me and is finally for the first time ever actually doing very, very well mental heath wise; for more than a year, consistently, and is making quiet yet huge moves that they’re excited to tell everyone about very soon, and is genuinely enjoying life and actually likes themselves for the first time ever because they actually know who they are now and accept that about themselves and because my (I’m the “they”) brain just works on a different operating system than the way society was built for? 

It’s like working with a Mac while everyone else has a Windows but taking 29 years to go “oh that’s why I don’t understand and these things keep happening this way, I’m using the wrong OS.”

And then realizing you’re not wrong, you’re different 

And then realizing that for 29 years you didn’t think you were different, you believed you were wrong

So yeah. I’m cocky. 

I’ve earned it.

Me at a gay bar last night… my friend: “Trump being our first out(ed) LGBTQ+ President was not on my BINGO Card.”

Me, a fellow Gay™️: “Really? With that much gender affirming care? Between the Jersey Shore look, the cheap wig, an Vance’s eyeliner, we all know who’s having the ice salad and who’s ordering the steak, if you know you know, wink wink nudge nudge.”

A gay guy showing his straight girl friend around the bar: *spits drink out laughing onto girl by accident*

Me: “See? Even we spit. Donnie Josephine Trump sure as h*ll doesn’t.”

Politics is "how should we fund healthcare" or "how should we fund college"

Human rights is "who gets to get affordable access to equal, high quality healthcare" and "who gets to get affordable access to equal, high quality education"

Know the difference.

Ready isn't a feeling, it's a choice.

Do your due diligence, sure, but you do not have to have it all figured it out. 

Launch that business, get it wrong, reiterate, get the feedback, churn that customer, drop that ball, live and learn.

Being ready doesn't mean you won't make mistakes.

Being ready means you're deciding that you need to allow yourself to do your best, which means you will make mistakes, and you will learn from those mistakes, and you will keep doing this til the day you die.

You got this, boo.

Fractional CMO for Companies ✨😎 Personal CMO for the Audacious 🏆 Egregiously Unique, Audaciously Effective, Feral Specificity 🌈 LGBTQ+ & AuDHD 🧠 2x Cat Dad 🐈 🐈‍⬛

Someone respectfully asked me why my content bounces back and forth between marketing and business content to political content these days. Maybe my answer will help you if you get asked the same:

I'm very fortunate to have built a following.

I'm by far not an A-list celebrity by any means.

On the categorization, I'd say I'm R-list at best, in terms of how much reach I can get with my little slice of the internet.

I know that by having a following, I have an opportunity to do things with it, even if it's a meager amount, as whatever amount it is, it is still more than nothing.

Some people donate their time, money, and resources to stand up for what they believe in.

and don't get me wrong, I do those things, too.

But in the world we're in where human rights are under attack as well as the foundations of democracy are under immense strain, speaking up and being loud about what is fundamentally correct, pragmatic, and human-first is one of the most powerful things we can do other than vote.

I am so grateful to be in a situation where I can literally afford to lose clients over what I say.

I can afford to protect myself and deal with the inevitable parade of stupid and hate that comes with being an extremely loud, queer, neurodivergent man on the internet. 

Not everyone has that.

I will use whatever I can whenever I can to do my part.

We all have ways we can contribute.

This is one of many.

and it just so happens to be a way I can.

Find your own way and take care of you, boo.

A lot of founder-led companies stall out for one simple reason: They hire Business Development before they build Marketing. BD is not a band-aid for founder burnout, folks... it is a scaling function. Marketing is the prerequisite.

If you don’t have:
• positioning
• ICP
• a narrative
• content
• demand-gen
• enablement
• a POV

…BD will fail.

I have zero success stories of the “BD first, marketing later” model working. Not one.

It’s a sequencing issue.

Your decisions determine whether you grow — or stall.

Every founder thinks they’re the exception. And every time, I watch the exact same story play out: A founder-led company hits that weird middle stage 

Open article: Why Founder-Led Companies Stall Out: The Fatal Mistake of Hiring BD Before Building Marketing by Evan Patterson • 4 min read

Why Founder-Led Companies Stall Out: The Fatal Mistake of Hiring BD Before Building Marketing

I don’t talk about doing marketing in my content because I do marketing as my content. 

Which marketer do you want to hire?

Someone who tells you how or someone or does it?

I don’t ask how you found me when you book a meeting with me because I don’t know how. 

I ask how you found me when you booked a meeting with me because I was already pretty sure I knew how, I was making sure my marketing was working as expected. 

That’s the difference. 

Don’t forget that this difference the next time you go looking for the cheapest marketer over the right marketer. 😉 

(Hi, I ghostwrite and manage the social media strategies of personal brands, not just companies. My ideal client is some who is as audacious as this post; if not more, or even laughs at the idea at calling this post audacious…

Or knew all of that before even reading that 

Or didn’t know any of that but knew that they needed to hire someone who did

And then realized I just made they realize I know they know that by making this weird meta style post?

And you’re probably hearing a voice in your head while reading this?

…

Or you think this post is an acid trip. 

Either way. I got your attention, held it, and got a response out of you. 

Isn’t that just what a good marketer does?

(No, they also get money out of you, but I just won’t do it for you for free…


…I’m too busy doing it for myself with this post.

…and every other post, too?)

taplio

The Battle

Aaron Barreiro

Evan Patterson

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