Poseidon

Have an AUM Business? We're on a mission to help you grow predictably, leveraging our system focused on trust, distribution, and connection.

Chief Revenue Officer (CRO)

Herald

Deliver GTM audits, messaging overhauls, and strategic 90-day plans for mission-driven companies between $3–5M in revenue to unlock new growth.

Provided insight on outbound performance, show-up rates, and close metrics to sharpen GTM execution.

Advise founders on positioning, sales strategy, and offer design to increase close rates and shorten sales cycles.

Lead client training sessions to align sales teams with offers and positioning that convert.

Launched and grew the founder’s podcast, reaching 1,000 subscribers, 20,000+ downloads, and 100 five-star reviews.

Growth Strategy, Sales / GTM / Performance Marketing

Colorwave

Serve as a core mentor and speaker for Colorwave’s flagship fellowship, guiding underrepresented professionals as they break into tech and startups.

Lead coaching sessions on high-leverage topics like equity compensation, negotiation strategy, and how to evaluate startups like a VC.

Colorwave Speaker and Community Leader

First strategic hire who helped niche the GTM focus to RIA firms while working daily with the product team to shape the roadmap based on sales feedback.

Onboarded new reps in under two weeks with custom playbooks, training decks, and live enablement sessions.

Built and led a guerrilla campaign at SaaStr that generated over $300K in qualified pipeline in just three days.

Launched and scaled G2 review engine from scratch, driving 40+ reviews and earning six industry badges, including Top Performer.

Led outbound strategy across LinkedIn, email, and phone, achieving 43% open rates and 55% connection rates on cold outreach.

Vice President, GTM Strategy

Concord Project Technologies Inc.

Scaled the company to $5M in revenue while leading client delivery, relationships, and contract growth. Projects focused on improving the execution of $100M+ mega projects for EPC clients like Exxon, Shell, and Rio Tinto.

Took Concord Academy, an AWP certification body, from idea to global education platform with 3,000+ students across 25 countries and 60+ enterprise clients in year one.

Opened the Latin American market by localizing training and pricing, making Concord the go-to provider for the South American mining sector.

Led ISO 9001 certification from zero to audit-ready, completing two external audits and earning certification in under 90 days.

Built and executed GTM and ops strategies that drove new business lines without adding headcount or burning marketing spend.

Operations Manager, Sales and Partnerships

1Strive

Built and ran an entrepreneurship / leadership program for first-time founders.

Created a jobseeker-to-founder transition mentoring community: 40+ mentors coached 55+ mentees through new roles or launches.

Delivered 1:1 and group coaching on sales, clarity, and execution for early-stage founders.

Launched a startup community for founders building in public. 

Conference speaker and local consultant for small business and high school programs.

Founder

South Texas College

Strategy, Event Planning, and Event Marketing: Served as advisor for 4 student organizations. Organized 20+ campus events, attracting an average of 300 attendees and improving the quality of the collegiate experience.

Social Media Marketing: Developed social media promotions, expanding advertising of department’s services to students.

Student Activities Specialist

The University of Texas - Pan American

Student Coordinator

Eliminating Gaps in Revenue Strategy for 7-Figure Brands Wanting to Become 8-Figure Brands | Sales and GTM Operations Leader | Selling is Serving

I have 10 years of experience helping early-stage startups unlock revenue by building the GTM systems they should have started with.

As a strategic operator, I work across sales, customer success, and product feedback loops to drive meaningful results. I’ve helped grow both internal teams and client companies to $5M+ in annual revenue by tightening execution, sharpening messaging, and aligning GTM strategy with real customer needs.

I’ve been an entrepreneur my entire career. Along the way, I’ve learned that doing what you can now is the only way to earn the freedom to do what you love later. That mindset also shapes how I approach AI. It's already reshaping and disrupting the world I work and thrive in. I have a responsibility to my family to prepare for what’s coming, not just react to it.

I share on LinkedIn and invite anyone to join the conversation. If you identify with anything below:
✓ building in public 
✓ startups, investing, and legacy building
✓ coffee and photography (for the creatives 😉 ) 

Connect or say hi. 

Much love, 
Aaron

Aaron Barreiro

Kathryn ''Katy" Severance

Riskonnect, Inc.

Riskonnect's technology empowers organizations with the ability to anticipate, manage, and respond in real-time to strategic, operational, and digital risks across the extended enterprise.    

At Riskonnect, I oversee the following areas/initiatives:
-Global Social Media Program (LinkedIn Company Page, Facebook, YouTube, Twitter/X,)
-Graphic Design, North America Social Posts
-Editor, Riskonnect US, EMEA, India social channels  
-Project Management of EMEA Social Media Team
-Monthly Email Marketing Newsletter ('Riskonnection')
-Digital Asset Creation & Management
-Project Manager, Digital Marketing

Metrics Achieved:
-Increased CTR: blog posts by 50% via implementing LinkedIn carousels (9/23)
-Grew LinkedIn Company page to 95K Followers - [Aug. 2024]
-Achieved #1 vs. Competitors in 'Posting Frequency' category on LinkedIn (4/23 - 8/24)
-Video post from ASHRM 2023 Conference outperformed competitor post by 50% (9/23)
-Achieved #1: Follower Growth vs top 6 competitors for Riskonnect, LinkedIn (6/2023-8/2024)
-Achieved #1: Post Engagement on LinkedIn vs top 6 competitors (4/23 - 8/24)
-Generated 41 net new leads for webinars via LinkedIn (9/23)
-Increased CTR: Event posts by 20% "Live from BCI World Hybrid" (11/23)
-Achieved 700 Clicks in 48 hours on WFH Risks Social post (12/23)
-Achieved 284 Clicks <24 hours on 'Riskonnect acquires Ventiv Technology' post (1/11/24)

Digital Marketing Manager (Global Social Media Program)

KSeverance Communications Copywriting Company

As a marketing communications consultant, I help small businesses through creating strategic plans for overhauling and improving their social media outreach. I have worked with a variety of industries, from a local Worcester realty business, to online retail fashion sellers, an HVAC monitoring energy company, a family-owned and operated religious education blog, just to name a few. If the companies choose to do so, I complete social media, email campaigns, marketing event planning, other and marketing copy-writing projects to help them boost sales, do better with Business to Business communication and raise awareness of their brand promise. My experience doing corporate marketing communications writing and editing as a Sr. Marketing Content Creator & Editor for Unum Insurance has given me tremendous knowledge to help me create engaging communications that help businesses market their products, services, brands and culture better. 

Lets set up a FREE 15 minute consultation to determine how I can help your business reach its full potential in 2020 - just message me on LinkedIn, or email kjseverance21@gmail.com to get started bringing your business further.

Lead Marketing Communications Copywriter & Social Media Marketing Specialist

Corvus Insurance

At Corvus, I coordinated all social media and field marketing efforts...

***Earned LinkedIn Ads Certification on May, 6, 2022 - Certified LinkedIn Ads Professional***

-🚀Added 1K Followers to Corvus's LinkedIn Company Page (Q3 2022 & once again, in Q4 2022)
-⚡️225 Clicks < 24 hrs. Corvus's Great Place to Work announcement (11/1/22)
-🚀117 Likes < 24 hours Corvus Germany office opening (7/20/22)

Social Media Channels: 
 -LinkedIn
 -Twitter
 -Instagram
-Facebook 

-Tools used: 
*Monday.com for social media calendar planning
*Google Drive/Suite for Spreadsheets/Documents and collaboration on projects
*Slack for Instant Message project communications with team members/associates
*HubSpot for social media scheduling 

-Marketing Certificates earned in this role: 
-LinkedIn Marketing Labs Certificate (LinkedIn's Paid Ads Certification) [Recieved 5/6/22]
-Currently earning HubSpot Social Media Certificate 

*Skills:
-Communicate with my team on projects, to determine the best date/particular social media copy to use to promote an upcoming event, newly released blog article, PR piece, or webinar 
-Organize graphics/links/social copy for each post (schedule = Mon-Fri & holidays)
-Maintain content consistency - release content at the same time each day Mon-Fri
-Research hashtags for various projects, based on the target audience
-Respond to New Hire Announcement post tags, to create a more authentic human-first brand approach 
-Analyze metrics for each post, to determine overall performance and effectiveness

Digital Marketing Specialist (Social Media for Corvus U.S. & Europe)

SterlingBridge Insurance Agency

I lead SterlingBridge Insurance's overall marketing strategy for 3+ brands, since June 2020...

Summary of my current position (specifically referring to marketing duties)
-Plan, organize, and execute monthly email marketing initiatives via Robly tool
-Deliver email marketing analytics to key members of leadership team
-Assign/review changes on HTML email templates, as per Executives (CEO/Sales Exec)
-Actively manage HTML email templates (verify image reference links work/make minor HTML edits)
-Design/edit B2B insurance agent-facing content for bi-weekly marketing webinars 
-Implement eye-catching Webinar Sign-Up pages for marketing webinars (B2B & B2C)
-Manage all company GoToWebinar accounts - set up sessions, instruct hosts, update/manage branding
-Provide post-webinar lead lists to sales leadership (for SterlingBridge B2B & SBIA Inc B2C)
-Actively manage web traffic analytics via Acoustic Analytics (for multiple brands owned by company) -
-Provide key leaders in organization w/ monthly Analytics traffic reports, pulled from Acoustic Analytics
-Actively use Ubersuggest/Google Keyword research tool, to conduct SEO research 
-Determine how best to organically incorporate particular keywords, into external-facing pages 
-Serve as Jr. Project Manager for Graphic Designer who comes in 1/week - assign/review work 
-Instruct Graphic Designer on needs of organization, for web/email marketing projects 
-Actively engage in Scrum calls with external development team regarding details of changes needed 
-QA review DNN sites in Test, Staging, and Production environments (carrier/agent-facing emails/etc.)
-ADA (American Disabilities Act) QA Reviews for company's DNN sites (manual & automated)

Digital Marketing Specialist

I support the company's marketing strategy initiatives from web editing to email marketing and beyond via the Web Services team. I will also be supporting them in their transition of their company's branding from their prior name (which they have had for over 2 decades), into their 2020 name re-branding program.
I support 4 unique brands of mixed marketing types, at this unique insurance brokerage firm:
-B2B Agency-Facing Brands 
*Pivot Insurance (InsureTech Life Insurance Broker)
*SterlingBridge Insurance Agency, Inc 
-B2C Consumer-Facing Brands:
*Small Business Insurance (Property & Casualty)
*Small Business Service Bureau (aka SBSB)

Aside from marketing, I also support the following initiatives in my role:
-Acoustic Digital Marketing Web Analytics Data Analysis
-SCRUM Sprint use/segmentation
-Jr. Project Management for a portal used by our financial services client
-SBSB (Health),

Marketing Information Assistant

I support their marketing strategy initiatives from web editing to email marketing and beyond via the Web Services team. I will also be supporting them in their transition of their company's branding from their prior name (which they have had for over 2 decades), into their 2020 name re-branding program.
I support 4 unique brands of mixed marketing types, at this unique insurance brokerage firm:
-B2B Agency-Facing Brands 
*Pivot Insurance (InsureTech Life Insurance Broker)
*SterlingBridge Insurance Agency, Inc 
-B2C Consumer-Facing Brands:
*Small Business Insurance (Property & Casualty)
*Small Business Service Bureau (aka SBSB)

Aside from marketing, I also support the following initiatives in my role:
-Acoustic Digital Marketing Web Analytics Data Analysis
-SCRUM Sprint use/segmentation
-Jr. Project Management for a portal used by our financial services client
-SBSB (Health),

Email Marketing/Marketing Info Specialist

Denimdaisy Boutique

Owner and Director of Marketing for my independently owned and operated exclusive 5-star rated Poshmark online retail boutique.  I combine marketing strategy with my Bachelor's degree in Writing & Mass Communications to create awareness for individual products in my boutique via social media. I create and share content about the importance of re-use and re-sale in the fashion world for the purpose of sustainability. I share my own and assist other sellers on the Poshmark platform in selling through sharing to social Poshmark themed online retail 'parties'. 
 
My boutique has had 5-star rated excellence in customer service and the prestigious Poshmark Ambassador title for the past 3 years. It was chosen as a Host Pick for the November 7th Jewelry & Accessories party for my limited edition Kate Spade scarf. 

I take Customer Service seriously- my customers are always my #1 priority and I'm always willing to go the extra mile to make them satisfied, from time purchase to packaging/shipment, and the arrival of their purchase upon their doorstep. 
Use my code DENIMDAISY to save $10: https://posh.mk/OAOGjCRhl1

Poshmark Boutique Owner/Director of Marketing & Sales

Unum

I worked with Unum's IDI Case Design Underwriters to provide them with details, research, communications, and case materials to help them manage our risk and allow us to stay a leader in the disability insurance field. 

Skills and Experience: 
-Designed and implemented an automated Salesforce-based report for IDI Underwriting area that provided Case Design Underwriters with a daily count of which cases were at different phases of the process (Sold, Quotes, etc.)
-Designed a Microsoft OneNote template to streamline my Case Facilitator team's data/analytics (2018)
-Wrote highly detailed Offer Letters (sales agreements) for Unum IDI Sales Reps to provide to businesses that were interested in providing their executive-level employees with IDI (Individual Disability Insurance)
-Processed renewals for companies looking to extend coverage
-Wrote highly detailed Withdrawal letters for cases that had been closed
-Processed cases in Case Tracker (legacy system) and Salesforce/Box
-Trained intern for Case Facilitation team on how to conduct case searches
-Provided high-level research for Case Design and Risk Underwriters to use to inform their risk analysis decisions for IDI Insurance 
-Took calls from Sales Reps, Underwriters, and important brokers
-Wrote for IDI Insights Newsletter as a side portion of this role, under Jennie Petrie (now Jennie Adams following marriage name change)

Case Facilitator

While working at Unum as a Case Facilitator, I wrote stories as main writer, sourced department news story leads through networking with department to find the "word on the floor' on various topics from 2016-2017. I also Interviewed IDI dept employees, managers and other key department figures for newsletter content, supported Communications manager Jennie Petrie as the essential staff writer and content editor, supported her in the 2018 newsletter re-launch to a PoliteMail platform and provided feedback and ideas on re-design of newsletter. Came up with our engaging story series in 2018 that featured a Q&A with one of our IDI sales reps (this generated a lot of attention from Unum sales and from Unum IDI). Created interesting content using results from the 2018 rep sales score board. Uncovered a captivating human interest story as told by one of our departments tenured Account Managers. Copy edited newsletters on a weekly basis from Jan 2018-present. 
-Recieved award for my 2018 contributions to the IDI newsletter from my Communications Manager, Jennie Petrie
-My story about Rhonda, one of our reps, was one of the first stories where we saw engagement data explode

Copy Editor & Content Creator | Digital Communications Publication ('IDI Insights Newsletter')

After working at Unum as a Scholar Intern from June 2016 - June 2017, I was hired full-time at Unum as a Customer Experience Specialist. This role involved a highly-detailed 6-month training program, in which I received hands-on training in a wide variety of insurance roles and completed work in a variety of areas before being placed on Unum's Case Facilitator team in December 2017. 

Skills and Experience: 
*Foster effective working partnerships with fellow trainees in program
*Drive change and question the status quo in the organization throughout learning process 
*Complete specific tasks, after completing in-classroom learning from trainer and Subject Matter Experts
*Master DOS systems used to research existing case info, including BEST, Customax, PALLM, MERLIN
*Learn how to use innovative new Salesforce and Box.com technology to complete work 
*Partner with each business area in order to successfully engage in learning and complete work for area
*Display effective use of resources and technology in the workplace on a daily basis

Customer Experience Specialist 

This role involved me serving as one of two leading partners of 7 scholars  on a project sponsored by Human Resources of Unum US for the Unum Scholar Program. The role involved me fostering effective communication on the project, providing constant project updates to managers, meeting project deadlines, offering project support to the two scholar interns on the project, delegating tasks to project partners, taking accountability through project challenges, and keeping a positive, upbeat demeanor going forward with the project.

Scholar Site Project Lead | Scholar Intern

I worked as a Scholar Intern technical writer for the training dept. of Unum US division of insurance in Worcester at the home office. I work with both Business Ops. and Closed Block Ops. Benefits business partners and complete a variety of content-related projects for both departments. I also served as the project leader for Unum US' HR program Scholar SharePoint Site project, a project that helped develop the program to become what it is today. 

I have gained the following skills in these projects:
-Technical Writing
	-Verbal/written communication
	-Conflict resolution 
	-Group collaboration 

Volunteer Work/Positions:
Project Manager, United Way auction basket (Sept. 2016) 
Volunteer, Community Harvest Project (July 2016)

Scholars Program Intern (Client Data Specialist) Learning & Performance Development team

In my flexible role, I spent a section of my time doing work for the Case Facilitator (Underwriting Support) team:
*Used Microsoft Outlook to find new inquiries to complete 
*Accessed Hoovers/Secretary of State sites to look up info necessary to set up cases
*Utilized the Case Tracker system to set up new case inquiries
*Accessed Case Facilitator Microsoft SharePoint site to document case materials for underwriters 
*Searched individuals/groups to find previous IDI/LTD coverage in Unum legacy systems (BEST, CCV, CME)
*Made note of special situations, conditions, and types of non-Unum coverage that's within the case I've set up
*Communicated with fellow Unum Case Facilitators, Underwriters and brokers to inquire and notify as necessary for inquiry

Case Facilitator & LPD Scholar

Assumption College

-Graduated top of my senior class, with a cum laude diploma. Bachelor of Arts degree in English: writing & mass communications. 
During classes: 
-Conducted a high-level research on topics ranging from the Soviet Union, to the Bible, to the media, to public history
Create disciplined schedules to allow balance between working part-time and studying
Actively participated in-class lectures
Took the helm of class debates in 2017 Argument & Persuasion course with Dave Nordman
-Completed each homework assignment as it became due within the appropriate and given time frame
-Went above and beyond to communicate effectively with professors about timelines on projects, material on tests, and course material. 
-Studied and wrote engaging pieces on 20th century literature works
-Interviewed and toured public historian from Old Sturbridge Village in my 2017 Public History course
-Wrote a meaningful memoir about my late father where I told the story of his life through the vehicles he had owned in my Memoir course senior year for Dr. Drew
-Coached and mentored young females as the Vice President of my Women's Studies group senior year

Alumni

The Odyssey

According to recent statistics, Odyssey Online is one of "the world's fastest-growing media sites for adults from 18-34," getting more views than Buzz Feed, a media site that has been popular with the age group for quite some time. I joined at the start-up of the Assumption chapter of Odyssey, under Editor-in-Cheif, Kathleen Hurley. Our initial drop appeared in Sept. 2015. I have written and published 12 articles with the publication, to date. My articles drop on Mondays, usually. 
I also acted as a writer recruiter, for the publication, helping to bring on senior, Amanda Ceferatti and junior, Morgan Hakala, to the Odyssey at Assumption College team.

Staff News/College Life Writer

Worcester Telegram & Gazette

To be a reporter for the Telegram website and work under online editor, Mike Elfland and to be a reporter for the Business Matters magazine of the Sunday Telegram, under editor Aaron Nicodemus. 
Skills:
*Writing & Editing
*Communication (phone/email/personal)
*Business language understandings
*Professionalism/representing company to another business 
*Keeping private information confidential 
*Instilling trust in interview subjects 
*Asking strong questions

Intern

Howe Lumber Company

My responsibilities included the following:
-Designing and setting up displays for new products
-Attending bi-annual Boston Orgill hardware vendor buying event to:
   •Network with the vendors of our top products (Touch N Foam, Elmer, Frog Tape).              •Identify items that would potentially be ideal for adding to store (stair-building software, re-usable lumber flags, and other items)

-Stocking shelves
-Providing high level of excellence in customer service through identifying products needed to complete a particular project
-Communicating with customers to help them asses the best possible hardware options for their building needs (homeowners, building managers, contractors)
-Maintaining a clean, safe, facility each day, Mon-Fri and on Saturdays
-Regular stock rotation to prevent product waste and help move product more quickl
-Co-managed weekly distribution of Prime Source screw/nail shipment 
(Heavy lifting, unloading pallets of new stock)
-Managed hardware and costruction pricing duties
-Asisting my manager with weekly Orgill stock ordering and order recieving/distribution & pricing
-Checking in new stock
-Managing placement and relocation of seasonal stock items (Shovels, ice melt, spring soil items, bug spray)                        -Sign placement for sales and deals 
-Distribution of sale flyers around store

 Stock Placement Professional & Construction Sales Associate

🚀 I grow B2B LinkedIn pages🔸️Marketing Manager, Riskonnect 🌟LinkedIn Top Voice🌟

I'm a B2B Social Media Director who is passionate about helping B2B brands in Tech/SaaS/Insurance stand out on LinkedIn and use social media to drive more traffic to their website.

Current role: Dig. Marketing Manager, Riskonnect, Inc. (SaaS)
-⚡️Grew B2B brand's LinkedIn followers by 133.8% vs prior month (4/24)
-🚀Grew LinkedIn follower base to 78K <6 months [5/24]
-⚡️Ranked #1, Post Engagement [10-11/23, 1/24 - 4/24]
-🚀300+ Clicks <24hrs for 'Riskonnect acquires Ventiv' post (1/24)
-⚡️#1 in Follower Growth [4/23 - 4/24]
-🚀Increased CTR on blog posts by 50% via LinkedIn carousels [Sept 2023, 447 clicks]
-⚡️Generated 71 webinar leads for brand via LinkedIn [Feb 2024]

At Corvus, my prior opportunity, I achieved:
-⚡️26.5% CTR < 48hrs on 'In the Binoculars with Underwriter' (caused 18% rise in web traffic) [Jan 2023]
-🚀Added 1K Followers to Corvus's LinkedIn Company Page [Q3 & Q4 '22]
-⚡️225 Clicks < 24 hrs. Corvus's Great Place to Work announcement [11/22]
-🚀117 Likes < 24 hours Corvus Germany office opening [7/2022]

-Tools I have used: 
✒️Scheduling: HubSpot, Sprout Social
✒️Proj. Management: SmartSheets, Monday.com
✒️Link Tools: Bit.ly
✒️Internal Comms: Teams, Slack, Skype
✒️Email Marketing: Pardot, Robly
✒️Ads: LinkedIn Campaign Manager 

💡 Relevant Certifications/Programs: 💡
-LinkedIn Marketing Labs Certified Ads Professional (Earned 5/6/22)
-Level Up for Women, by The Forem (11/22)
-BA (Cum Laude), Assumption College (Earned 5/2017)
____________________________________
🚀InsurTech Marketing Copywriter (Email/Web), SterlingBridge Insurance (2 yrs)
-Managed LinkedIn for Life Insurance brand (Pivot)
-Email Marketing (HTML-level template edits) via Robly.com
-Designed Webinars via GoTo's 'Webinar' platform
-Copyeditor for SterlingBridge.com site

🏥 Technical Writer (Insurance Sales/Underwriting), Unum Group (3 yrs)
-Designed/Managed KPI Report for Sales team (Salesforce)
-Wrote highly detailed Insurance Sales agreement letters (Marsh/Gallagher, etc.)
-Editor, internal comms newsletter 'IDI Insights News'
-Conducted business research for Disability Insurance risk assessments

🏙 Business Reporter/Copyeditor (5+ yrs) 
-Business Reporter, The Worcester Telegram & Gazette (2015/2016)
-Le Provocateur Newspaper (2013-2016)
-The Muse/The Rooster editing boards  (Spring 2017)
-The Worcester Review (Sept 2012-May 2013)

🛠Retail Marketing, Howe Lumber Company (5 yrs)
-Editor, B2C Retail Marketing Sales Flyers (2011-2016)
-Designed retail display: Yeti brand products (2016)
-Represented Howe Lumber at ORGILL Vendor Conferences (Boston, MA)

Digital Marketing Manager

Riskonnect is an SaaS that provides risk management software solutions for insurance companies.  Our technology empowers organizations with the ability to anticipate, manage, and respond in real-time to strategic, operational, and digital risks across the extended enterprise.    

At Riskonnect, I will be managing:
-Social Media (LinkedIn Company Page, Twitter Business page, and beyond)
-Email Marketing Newsletters
-Project & Digital Asset Management

taplio

The Battle

Aaron Barreiro

Kathryn ''Katy" Severance

Followers

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