Poseidon

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Chief Revenue Officer (CRO)

Herald

Deliver GTM audits, messaging overhauls, and strategic 90-day plans for mission-driven companies between $3–5M in revenue to unlock new growth.

Provided insight on outbound performance, show-up rates, and close metrics to sharpen GTM execution.

Advise founders on positioning, sales strategy, and offer design to increase close rates and shorten sales cycles.

Lead client training sessions to align sales teams with offers and positioning that convert.

Launched and grew the founder’s podcast, reaching 1,000 subscribers, 20,000+ downloads, and 100 five-star reviews.

Growth Strategy, Sales / GTM / Performance Marketing

Colorwave

Serve as a core mentor and speaker for Colorwave’s flagship fellowship, guiding underrepresented professionals as they break into tech and startups.

Lead coaching sessions on high-leverage topics like equity compensation, negotiation strategy, and how to evaluate startups like a VC.

Colorwave Speaker and Community Leader

First strategic hire who helped niche the GTM focus to RIA firms while working daily with the product team to shape the roadmap based on sales feedback.

Onboarded new reps in under two weeks with custom playbooks, training decks, and live enablement sessions.

Built and led a guerrilla campaign at SaaStr that generated over $300K in qualified pipeline in just three days.

Launched and scaled G2 review engine from scratch, driving 40+ reviews and earning six industry badges, including Top Performer.

Led outbound strategy across LinkedIn, email, and phone, achieving 43% open rates and 55% connection rates on cold outreach.

Vice President, GTM Strategy

Concord Project Technologies Inc.

Scaled the company to $5M in revenue while leading client delivery, relationships, and contract growth. Projects focused on improving the execution of $100M+ mega projects for EPC clients like Exxon, Shell, and Rio Tinto.

Took Concord Academy, an AWP certification body, from idea to global education platform with 3,000+ students across 25 countries and 60+ enterprise clients in year one.

Opened the Latin American market by localizing training and pricing, making Concord the go-to provider for the South American mining sector.

Led ISO 9001 certification from zero to audit-ready, completing two external audits and earning certification in under 90 days.

Built and executed GTM and ops strategies that drove new business lines without adding headcount or burning marketing spend.

Operations Manager, Sales and Partnerships

1Strive

Built and ran an entrepreneurship / leadership program for first-time founders.

Created a jobseeker-to-founder transition mentoring community: 40+ mentors coached 55+ mentees through new roles or launches.

Delivered 1:1 and group coaching on sales, clarity, and execution for early-stage founders.

Launched a startup community for founders building in public. 

Conference speaker and local consultant for small business and high school programs.

Founder

South Texas College

Strategy, Event Planning, and Event Marketing: Served as advisor for 4 student organizations. Organized 20+ campus events, attracting an average of 300 attendees and improving the quality of the collegiate experience.

Social Media Marketing: Developed social media promotions, expanding advertising of department’s services to students.

Student Activities Specialist

The University of Texas - Pan American

Student Coordinator

Eliminating Gaps in Revenue Strategy for 7-Figure Brands Wanting to Become 8-Figure Brands | Sales and GTM Operations Leader | Selling is Serving

I have 10 years of experience helping early-stage startups unlock revenue by building the GTM systems they should have started with.

As a strategic operator, I work across sales, customer success, and product feedback loops to drive meaningful results. I’ve helped grow both internal teams and client companies to $5M+ in annual revenue by tightening execution, sharpening messaging, and aligning GTM strategy with real customer needs.

I’ve been an entrepreneur my entire career. Along the way, I’ve learned that doing what you can now is the only way to earn the freedom to do what you love later. That mindset also shapes how I approach AI. It's already reshaping and disrupting the world I work and thrive in. I have a responsibility to my family to prepare for what’s coming, not just react to it.

I share on LinkedIn and invite anyone to join the conversation. If you identify with anything below:
✓ building in public 
✓ startups, investing, and legacy building
✓ coffee and photography (for the creatives 😉 ) 

Connect or say hi. 

Much love, 
Aaron

Aaron Barreiro

Peg Brown Design

Sr. Graphic Designer collaborating with clients  to achieve their brand and packaging projects.
• Designed eye-catching Brand Identity, Packaging, and Print collateral expertly using Illustrator, Photoshop and In Design.
• Knowledge of packaging requirements for products needing approval from government agencies such as USDA and FDA.
• Extensive experience working on Packaging for the CPG industry.

Founder, Creative Director

ABC Packaging Direct

Promoted to Project Manager handling large client accounts such as Petco, BuildaBear, Absolut Vodka, and other CPG products. 

Conferred with clients at each stage of packaging their product from the initial stages of providing quotations to ensuring that clients have the exact packaging they need to realize their vision and optimize brand identity.

Project Manager

•	Met with clients to discuss their packaging needs each step of the way from concept to final print packaging. 
Created dielines and followed brand guidelines when creating client print packaging for rotogravure and digital print packaging such as stand up pouches, rollstock, and spouted pouches.
- Served as Art Director when needing to assist graphic departments of clients needing to work with correct packaging formats and needing assistance with correct proofing before final approval for print.
- Executed conceptual packaging for clients ranging from needing 3d mockups to visualize packaging to physical prototypes needed for meetings with large retailers or tradeshow events.

Art Director

For over 13 years, Peg has brought her expertise in branding and packaging design to clients. She has worked with Absolut Vodka, Petco, Build-A-Bear, and other retail brands. Her work is on display in retail chains including Petco, Target, and Costco. Beyond branding and packaging design, she’s freelanced and art-directed several private label, CPG projects. She has also worked in-house for a flexible packaging manufacturer, growing from leading their Art Department to becoming a Project Manager. 

Since 2020, Peg has narrowed her focus on helping startups and CPG brands on projects from concept to retail-ready, print packaging. The pandemic opened the opportunity to look at a client’s needs in smaller steps: strategy, concept, prototyping, and final print production. Are you looking for help on a small project? Not sure if you need help with something larger, going from conceptual design to being retail-ready? What about a prototype for a pitch meeting, trade show, before securing investments? Reach out to me at info@pegbdesign.com or DM here on LI. I'm happy to connect first and see where you're at!

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The Battle

Aaron Barreiro

Peg B.

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