Poseidon

Have an AUM Business? We're on a mission to help you grow predictably, leveraging our system focused on trust, distribution, and connection.

Chief Revenue Officer (CRO)

Herald

Deliver GTM audits, messaging overhauls, and strategic 90-day plans for mission-driven companies between $3–5M in revenue to unlock new growth.

Provided insight on outbound performance, show-up rates, and close metrics to sharpen GTM execution.

Advise founders on positioning, sales strategy, and offer design to increase close rates and shorten sales cycles.

Lead client training sessions to align sales teams with offers and positioning that convert.

Launched and grew the founder’s podcast, reaching 1,000 subscribers, 20,000+ downloads, and 100 five-star reviews.

Growth Strategy, Sales / GTM / Performance Marketing

Colorwave

Serve as a core mentor and speaker for Colorwave’s flagship fellowship, guiding underrepresented professionals as they break into tech and startups.

Lead coaching sessions on high-leverage topics like equity compensation, negotiation strategy, and how to evaluate startups like a VC.

Colorwave Speaker and Community Leader

First strategic hire who helped niche the GTM focus to RIA firms while working daily with the product team to shape the roadmap based on sales feedback.

Onboarded new reps in under two weeks with custom playbooks, training decks, and live enablement sessions.

Built and led a guerrilla campaign at SaaStr that generated over $300K in qualified pipeline in just three days.

Launched and scaled G2 review engine from scratch, driving 40+ reviews and earning six industry badges, including Top Performer.

Led outbound strategy across LinkedIn, email, and phone, achieving 43% open rates and 55% connection rates on cold outreach.

Vice President, GTM Strategy

Concord Project Technologies Inc.

Scaled the company to $5M in revenue while leading client delivery, relationships, and contract growth. Projects focused on improving the execution of $100M+ mega projects for EPC clients like Exxon, Shell, and Rio Tinto.

Took Concord Academy, an AWP certification body, from idea to global education platform with 3,000+ students across 25 countries and 60+ enterprise clients in year one.

Opened the Latin American market by localizing training and pricing, making Concord the go-to provider for the South American mining sector.

Led ISO 9001 certification from zero to audit-ready, completing two external audits and earning certification in under 90 days.

Built and executed GTM and ops strategies that drove new business lines without adding headcount or burning marketing spend.

Operations Manager, Sales and Partnerships

1Strive

Built and ran an entrepreneurship / leadership program for first-time founders.

Created a jobseeker-to-founder transition mentoring community: 40+ mentors coached 55+ mentees through new roles or launches.

Delivered 1:1 and group coaching on sales, clarity, and execution for early-stage founders.

Launched a startup community for founders building in public. 

Conference speaker and local consultant for small business and high school programs.

Founder

South Texas College

Strategy, Event Planning, and Event Marketing: Served as advisor for 4 student organizations. Organized 20+ campus events, attracting an average of 300 attendees and improving the quality of the collegiate experience.

Social Media Marketing: Developed social media promotions, expanding advertising of department’s services to students.

Student Activities Specialist

The University of Texas - Pan American

Student Coordinator

Eliminating Gaps in Revenue Strategy for 7-Figure Brands Wanting to Become 8-Figure Brands | Sales and GTM Operations Leader | Selling is Serving

I have 10 years of experience helping early-stage startups unlock revenue by building the GTM systems they should have started with.

As a strategic operator, I work across sales, customer success, and product feedback loops to drive meaningful results. I’ve helped grow both internal teams and client companies to $5M+ in annual revenue by tightening execution, sharpening messaging, and aligning GTM strategy with real customer needs.

I’ve been an entrepreneur my entire career. Along the way, I’ve learned that doing what you can now is the only way to earn the freedom to do what you love later. That mindset also shapes how I approach AI. It's already reshaping and disrupting the world I work and thrive in. I have a responsibility to my family to prepare for what’s coming, not just react to it.

I share on LinkedIn and invite anyone to join the conversation. If you identify with anything below:
✓ building in public 
✓ startups, investing, and legacy building
✓ coffee and photography (for the creatives 😉 ) 

Connect or say hi. 

Much love, 
Aaron

Aaron Barreiro

Sabbatical

Working on my doctoral dissertation and spending more time with my wife and kids

Sabbatical break to work on my doctoral dissertation

ShareBuilder 401k

•	Led Sales, Marketing, Customer Service, Product, Finance, HR, Accounting, IT Infrastructure, & Facilities

•	Crafted a $200M acquisition of a competitor that has generated more than $25 million in profit

•	Drove M&A event from Capital One with an on-time closing, final price 50% under budget, & $3M in year 1 profit

•	Achieved more than 4X EBITDA/Net Income goal for fiscal 2020, 2021, 2022 & 2023

•	Grew assets at a compounded annual growth rate (CAGR) of more than 35%

•	Piloted sales increases of more than 20% annually

•	Created a customer success organization that saw FinTech SaaS renewals at a 99% rate

•	Constructed handbooks, manuals, & plan documents in house saving over $2 million at startup

•	Vetted & contracted all vendors (Insurance, HRIS, Payroll, VPN, Security, Salesforce, Five9, Jira, Meraki, etc.)

•	Oversaw modernization of all technological systems savings of more than $3 million annually while leading to greater efficiency, risk mitigation, & business continuity

•	Distilled brand partnership efforts to concentrate on affinity, ISV, strategic, and influencer efforts to dive a 12% increase in partner leads and 12 new national partner agreements

Chief Operating Officer (COO)

Capital One

•	Collaborated with 8 Director teams across 6 sites to create the rhythm of the business (ROB), resulting in improved execution alignment for 850+ associate stakeholders including Sales, Presales, Sales Operations, Partners, Marketing, Services, & Customer Success, 52% Y/Y pipeline growth, & an 11% reduction in account whitespace within 9 months

•	Directed cross-functional teams, bringing together small & mid-size (SMB) business customer data, expanding whitespace customer interaction opportunities by 30%, & driving an increase in SMB product penetration by 23%

•	Public relations media spokesperson for radio, TV, & events (SXSW, GROWCO, Dreamforce, etc.)

•	Grew revenue by 32% compounded annual growth rates (CAGR) over 8 consecutive years

•	Increased assets under management (AUM) by 35% CAGR over 8 consecutive years

•	Boosted customer acquisition by 18% CAGR over 8 consecutive years

Vice President, Business Strategy, Acquisition & Retention

•	Saved over $100M in annual spending by moving Capital One from 26 instances of Salesforce to 2 (Business & Consumer) while also increasing whitespace business customer opportunities by 47%

•	Mentored startup founders on business fundamentals, financial discipline, & the FinTech landscape as an advisor in Capital One Lab’s startup accelerator. Three advised companies generated $300 million in profit for COF

•	Delivered on aggressive sales growth of $500M & $750M Y/Y

Senior Director, Business Development & Retention

•	Led a cross-functional cohort to craft Capital One's first diversity, inclusion, & belonging mission (later DE&I)

•	Expanded external sales team to 6 regions capturing $1.5B in mid-market and enterprise accounts over 3 years resulting in $10M in new recurring annual revenue

•	Initiated business banking referral program including crafting all messaging, training, & program details to increase customer whitespace opportunities by 78%

Director, Sales & Customer Services

•	Pushed external sales team to 3 regions & captured $180M in new SMB & enterprise sales in the first 12 months
 
•	Began managing call center customer service teams, quickly solving customer issues & driving an increase in Net Promoter Score (NPS) from +11 to +42 over 12 months

•	Created a Fee Fighters superhero campaign (piggybacking on the superhero movie craze) where employers & employees could receive social badges by uploading newly legislated fee disclosure documents increasing upmarket leads by 29

Senior Manager, Sales & Customer Service

•	Initiated & led a multi-year partnership with Costco resulting in a 57% annual increase in sales

•	Established external sales role to push "upmarket” resulting in the company's first $1M, $2M, $5M, & $10M sales

•	Segmented sales roles by customer type & associate experience creating 5 sales roles & 8 customer archetypes resulting in sales gains of 13% Y/Y & increased revenue of 26%

•	Led partnership acquisition strategy (affiliate, affinity, cross-marketing, distribution, influencer, ISV, strategic, referral, & white label) resulting in 47 agreements in the first 12 months and a 27% increase in qualified leads

•	Launched a reseller program, collaborating with external firms as authorized resellers to increase product reach resulting in a sales boost of 19%

Senior Manager, Sales & Marketing

•	Refined sales process & technique to increase sales by 234% in 12 months

•	Crafted dynamic customer journeys resulting in a 94% conversion increase & a 56% gain in sales Y/Y

•	Reformed product marketing messaging & voice driving a 187% increase in leads, 119% increase in opportunity creation, & a 62% increase in sales Y/Y

Manager, Sales & Marketing

AutoNation

•	Built, optimized, & refined sales processes & engagement framework for internet sales departments across multiple regions & then nationwide, reducing engagement time from days to minutes, resulting in sales increases of 387%

•	Designed & deployed Microsoft Dynamics, Customer Relationship Management (CRM), increasing revenue by 7% & earnings by 15%

•	Led product team that evaluated paper processes for digitization, eliminated $30M in annual spending, & increased on-time financial EOM close by 26%

•	Developed positioning, messaging, & campaign materials to propel AutoNation's $21 billion revenue, including messaging, pitch decks, creative, & datasheets.

Director, Sales Process & Operations

Younger Kitchens

Founder/Owner

People Leader | COO | CRO | CEO | Creating Efficiency | Accelerating Growth & Revenue | Satisfying Customers | Change Management | GTM Strategy | Fintech | Capital One | ING | AutoNation | Founder

An inclusive hands-on executive focused on finding talented people, optimizing processes, and disrupting markets with winning strategies. This is an approach that has equaled 20 years of explosive sales growth, brand-loving customers, and huge increases in revenue and earnings. Always examining challenges with a creative entrepreneurial approach while also applying business fundamentals through a rigorous financial lens. Utilizing Organizational Change and Leadership expertise acquired through doctoral studies at the University of Southern California to achieve impactful and lasting change!

Known for:

✓ Ability to Get Things Done
    • Always Meeting Deadlines & Quota
    • Providing Targeted Problem-Solving
    • Influencing Cross-Functionally Throughout Organizations

✓ Leading Initiatives that Spark Significant Gains in: 
    • Efficiency
    • Productivity
    • Operational Effectiveness

✓ Leveraging Interpersonal Acumen & Superior Communications Skills to Establish Relationships of Trust that Drive Growth & Exceed Objectives

✓ Bringing Extensive Enterprise SaaS sales, Go-To-Market, Product Marketing, Business Development, Customer Success, Finance, Accounting, & Partnering Expertise to Ignite Transformational Growth

✓ Being an Intellectually Curious Problem-Solver who is Successful in Identifying & Overcoming Business Obstacles

✓ Creating Diverse & Inclusive Cross-Functional Cultures that Empower and Instill a Shared Vision – Aligned with Aggressive Business Objectives & Goals

✓ Managing by the Numbers by Directing the Creation of Ambitions, Concrete, & Aligned OKRs/KPIs to Create Action-Oriented Achievement

✓ Being an Excited Father, Dedicated Husband, Early Adopting Technology Enthusiast, Sports Junkie, Whiskey Connoisseur, Indulgent Epicurean, & Flawed, but Ever-Evolving Man

Specialties: Revenue Growth | Strategy | Profit Optimization | Go-To-Market Leadership | Technology Solution Innovation | Account Management | Growth Strategy | Major Project Management | Sales and Marketing | B2B | B2C | Multichannel | Executive Vision | Organizational Development | Business Turnaround | Customer Acquisition | Customer Retention | Operations | Operational Excellence | P&L | Strategic Planning | Tactical Execution | Digital Transformation | Global Go-to-Market Planning | GTM Leadership | Continuous Improvement | Customer Success Management | Process Engineering | Digital Channels | Brand Strategy | Team Building | Analytics | Business Development | Client Relations

taplio

The Battle

Aaron Barreiro

Robert Younger

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?