Aaron Bird

CEO @ Inflection.io - Building the future of PLG. Former SVP Product @ Marketo, Founder & CEO @ Bizible

Technology entrepreneur & investor.  Building the next generation of B2B marketing automation.

Co-Founder & CEO

Building the future of B2B marketing technology

Introducing Inflection's Slack integration for agentic marketing automation

From Slack prompt to Campaign launch in minutes ⏱️

Imagine typing this into Slack: "Draft a product launch campaign to U.S. enterprise leads who viewed the pricing page in the last 3 months."

And having an AI agent instantly:

Build the segment (using real CRM & behavioral data).

Draft the email (using your approved templates).

Create the actual marketing journey.

QA the setup (checking for errors).

That isn't the future—it's live now with Inflection’s new Campaign Operations Agent.

I see far too many teams where campaign operations is copying from Jira and building in Marketo, with then seemingly endless back and forth reviews and changes.

Now, the program owner (eg field marketing) can use AI via Slack to draft the campaign, make changes, catch errors... all before campaign ops even sees the campaign.

Campaign ops now just has to review and launch.

Why it matters:

Speed: Launch in hours, not weeks.

Accuracy: AI catches the small errors so you don't have to.

Control: MOPs sets the guardrails; the team drives the car.

Come check out Inflection and let me know what you think!

CEO @ Inflection.io & Demand and Expand - AI Native Marketing Automation. Former SVP Product @ Marketo, Founder & CEO @ Bizible

Introducing Inflection's Agentic Marketing Agent

From managing stacks to managing context.

Marketing operations job is how to make marketing run more efficiently and effectively, often using tools and data to support that process.

That’s why I think marketing operations is the right folks to lead context engineering in marketing.

Context engineering is about giving LLMs the data it needs to work well.

Giving it comprehensive insight into your business – monetization strategy, positioning, product differentiation, segmentation strategy, ICP and target users, even GTM data dictionary (eg what exactly is a "customer").

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Full announcement is here https://www.inflection.io/post/inflection-io-launches-slack-based-campaign-operations-agent

World Wide Technology

Currently working with leaders from 80% of the F500 on AI and Digital Transformation projects. Leveraging partnerships with Nvida, Intel, AWS, MSFT and Google to ensure clients are yielding positive outcomes and doing more with their current resources, as we move into the AI Revolution.  We've established the AI Proving Ground to help companies navigate their projects with the best possible outcome.

AI & Digital Transformation Executive 

House of Covington Consulting 

Ecommerce: helped sellers and brands achieve success in marketplaces such as Amazon, Walmart, Target, Best Buy and grow via CBT and retail ad networks.
Martech: Helped Brands understand the buying journey in B2B and B2C, customer loyalty, mobile tech and gamification startups like Namogoo.
Online Video Platform: Before the buzz of CTV and Youtube, I helped brands make connections via social video networks and their own branded networks (BMW), understanding the power of video in commerce  and how to monetize content for startups like Storyteller.

Worked for 5 succcessful startup leaders backed by Vista Partners, Y Combinator, Alliance Bernstein and Benchmark.

Consultant

Oracle

CX Offering focused on ID Resolution, Data Harmonization, Analytics and Activation designed for business outcomes.  Using AI/ML models to simplify big data problems and align to business outcomes and generate predictive outcomes in an efficient manner.

Oracle GTM CX Digital Transformation Team

Adobe

Utilizing a combination of Data and Storytelling  with Fortune 500 Companies in helping them accomplish their Digital Transformation and business initiatives via actionable insights and predictive analytics.  

CJX unifies behavioral and ad data with sales outcomes and machine learning so you can make the right decisions and the right time. Business can't replicate success without knowing what's working and what's not on a holistic level. CJX by Bizible/Adobe can tie together every touchpoint in the customers' journey to enable actionable insights that will positively impact the bottom line.

2019 Quota Achievement: 188%
2019-2020 Talent Development Advisory Board
Spotlight Award Winner-Nov 19, Mar 20.

Enterprise Sales GTM AEP Customer Journey Data/Analytics

ChannelAdvisor

Helping Strategic Retailers move to a Global Omni Channel Approach and using large centralized data sets and machine learning to optimize their advertising, fulfillment, operations and CX across 80+ marketplaces to achieve business goals in a efficient manner.
Responsible for large North America brands to transform digitally to compliment B&M presence.

Analytical Optimization and M/L to help eCommerce sellers expand their presence online via direct to consumers, Global Marketplaces and streamlined fulfillment.  Leverage data insights to help establish maximum profitability on a micro level across 80 marketplaces.

Enterprise Sales Executive-Omnichannel Retail

Tippr (Acquired by nCrowd)

Oversee the Poweredby Tippr White Label Solution and Open Offer Exchange utilized by the largest online companies like Google, Microsoft, Amazon, NBC, Hearst, Bonneville, Financial Companies like Visa Rewards and Bank of America, as well as Loyalty and Reward Programs in helping them run their Group Buying Platform and/or further monetize their audience!

Sr Business Development Mgr

Delve Networks (Acquired by Limelight Company)

Top Revenue Producer generated over 60% of companies Monthly Recurring Revenue)
Grew Opportunity Pipeline from Zero to $1.5 Million dollars in 90 days with new product.
Hired/Managed/Train team of 5 that has seen revenue grow month over month.
Responsible for growing relationships for Top 300 Media and Video accounts.
Managing communications to over 50,000 accounts and 108,000 contacts.
Negotiating Channel Sales/Partnership Opportunities.
 Create a pricing model for Small/Medium/Enterprise clients.
Company Sold to Limelight Networks.

Director of Enterprise Sales

Jobster.com (Acquired by Recruiting.com)

Top Revenue Producer for Jobster from 2006 to 2008.
Responsible for 90% of revenue for 2008, over 1 million in sales revenue generated.
Grew Enterprise revenue 60% year over year from 2007 to 2008.
Worked with Small and Medium Accounts to reduce time to close from 60 days to 30 days.
Created Career Center which generated over $500K in revenue in Q1 2008.
Hospitality and College Recruiting Webinars generated $200k in sales.
Part of Inside Sales Team that generated over $3.2 million in revenue in 2007 and saved over $800K.
Developed Strategic Alliances with other Career Services and Job Portals that lead to enhanced offerings on Jobster.com.
Negotiated offerings with C-Level executives on execution of Software As A Solution (SAAS)  and internal implementation.
Presidents Club Member 2006, 2007 for outstanding performance.

Director of Sales/ Product Development

MetaStories (Acquired by BrightCove)

Chief Revenue Producer for StoryMaker Product Line, responsible for over $2 million of Revenue.
Negotiated partnerships with top web publishers and properties in using BrightCove Software for Multimedia purposes.
Created Online Materials that led to 300 Free Trials of which 25% were converted into accounts in 4 weeks for Small and Medium Size web properties.
Increased Enterprise Accounts from 40-85 in 6 weeks, including Fox Interactive, National Geographic, Warner Music, Canadian Broadcasting, Reed Business, Hearst and McClatchy Company.
Developed Support Pricing Modeling to increase per client revenue 200%.
Initiated CRM on an Enterprise Level.

Business Development/ Product Manager

Jobster, Inc.

***If you are a Recruiter, Sourcing Specialist or Hiring Manager who uses SOCIAL NETWORKING TECHNOLOGY - Jobster was designed and built for you*** 

Jobster is an easy to use web service that gives your company a proactive way to reach top talent, to build a proprietary (private) network of highly qualified professionals, and keep in touch with them ahead of demand. 

Jobster will virally network and spread interest in open positions at your company while simultaneously advertising opportunities across your network on an automated basis. 

Jobster is currently working with more than 270 premium employer customers including Starbucks, Expedia, Boeing, Microsoft, Google and Philips. We represent an employer client base of more than 3000 recruiters and over 2.5 million employees. 

Narrated Demo: 
http://www.jobster.com/corp/presentation/jobster_maindemo.html 

If you are interested in learning more about Jobster, Inc. please contact me at mattc@jobster.com or (206) 428-1465.

Business Development Manager

Leveraging AI/ML along with large data sets to help companies with digital transformations and evolution.

I have over 20 years of Sales and Business Development Experience with Internet Start-Ups in the Seed phase, as well with Fortune 10 companies. Experience in Analytics Software, SAAS, Big Data Visualization, Ecommerce Optimization.

History of producing sustainable value and revenue via long term business goals and initiatives and developing client relationships to ensure that the solution values continue to grow. 

Specialties: Cloud Technology, Big Data Analytics, Visualization Software, Data Warehouse Solution, ML/AI, Team Leadership, SAAS Solutions, Channel Partnerships, Lead Generation,, Business Development, Partnership Development, Project Management.

In a "Results Orientated" Industry, my results speak for themselves. 
 Certified in Value Selling, Flow Selling and Challenger Sales.

"It is better to be a warrior in the garden, than a gardener in a war"-Japanese Proverb

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