Aaron Bird

CEO @ Inflection.io - Building the future of PLG. Former SVP Product @ Marketo, Founder & CEO @ Bizible

Technology entrepreneur & investor.  Building the next generation of B2B marketing automation.

Co-Founder & CEO

Building the future of B2B marketing technology

Marketo’s 20 year strangle hold over b2b marketing automation is finally coming to an end.

Inflection is the new way.

Our record quarter is proof that the market is finally ready for an AI-native, full lifecycle marketing platform.

The brittle, tinkering, silo’d MQL era is over.

The receipts from Q4:
- 58% QoQ growth and accelerating
- 60% of our Q4 new logos are publicly traded companies
- 178% NRR (accelerating from 155% in Q3)

Every CMO want to make the transition to modern AI native platforms. Legacy platforms like Marketo are now a liability. 

MOPs leaders are facing a red/blue pill moment.

They can either proactively drive martech AI transformation, or they can protect the old way and lose ground to competitors.

Yes it’s hard to replace core systems.

But we know the process now and have a viable, low risk path for you.

9 months or less left on your Marketo contract?  Come talk to me now and let's work backwards together.

2026 is the year of the AI native CMO.

CEO @ Inflection.io & Demand and Expand - AI Native Marketing Automation. Former SVP Product @ Marketo, Founder & CEO @ Bizible

Introducing Inflection's Slack integration for agentic marketing automation

From Slack prompt to Campaign launch in minutes ⏱️

Imagine typing this into Slack: "Draft a product launch campaign to U.S. enterprise leads who viewed the pricing page in the last 3 months."

And having an AI agent instantly:

Build the segment (using real CRM & behavioral data).

Draft the email (using your approved templates).

Create the actual marketing journey.

QA the setup (checking for errors).

That isn't the future—it's live now with Inflection’s new Campaign Operations Agent.

I see far too many teams where campaign operations is copying from Jira and building in Marketo, with then seemingly endless back and forth reviews and changes.

Now, the program owner (eg field marketing) can use AI via Slack to draft the campaign, make changes, catch errors... all before campaign ops even sees the campaign.

Campaign ops now just has to review and launch.

Why it matters:

Speed: Launch in hours, not weeks.

Accuracy: AI catches the small errors so you don't have to.

Control: MOPs sets the guardrails; the team drives the car.

Come check out Inflection and let me know what you think!

Introducing Inflection's Agentic Marketing Agent

From managing stacks to managing context.

Marketing operations job is how to make marketing run more efficiently and effectively, often using tools and data to support that process.

That’s why I think marketing operations is the right folks to lead context engineering in marketing.

Context engineering is about giving LLMs the data it needs to work well.

Giving it comprehensive insight into your business – monetization strategy, positioning, product differentiation, segmentation strategy, ICP and target users, even GTM data dictionary (eg what exactly is a "customer").

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Full announcement is here https://www.inflection.io/post/inflection-io-launches-slack-based-campaign-operations-agent

Andrew (Drew) Smith

CEO Attributa | Helping organizations prove the value of marketing through attribution

Founder/CEO

Save the date!!

We'll be hosting a webinar in partnership with Marketing Ops Community on Wednesday, Feb. 4th at 11am PT/2pm ET. The topic is...

"How to figure out if your company needs multi-touch attribution or not"

I'll be speaking with someone who is asking that question in their org right now... and walking them through the various decision points that an organization should work through to determine if multi-touch attribution is right for them or not.

So... if you're wondering this yourself, or just want to see how we go through that process, check it out!!

More information to come, including the registration link.

CEO Attributa | Helping organizations optimize marketing performance through measurement and operations

Should your organization actually be using multi-touch attribution?

Join me and Andrew Dimmick as we talk through real-life reporting needs and break down the framework for deciding how much value your org would get from multi-touch attribution, and if it's right for your org.

You'll walk away with...

☑️ Critical considerations before committing
☑️ Key decision points
☑️ How to apply it in your org

Date: February 4
Time: 11am PT | 2pm ET

Registration Link:

CEO Attributa | Helping organizations optimize marketing performance through better data, analytics and operations | Podcast Host - Attribution Nation Podcast & Unhidden Podcast

Open article: Welcome! You are invited to join a webinar: Does your Organization Need Multi-Touch Attribution?. After registering, you will receive a confirmation email about joining the webinar. by us02web.zoom.us

Welcome! You are invited to join a webinar: Does your Organization Need Multi-Touch Attribution?. After registering, you will receive a confirmation email about joining the webinar.

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The Battle

Aaron Bird

Andrew (Drew) Smith

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Performance ScoreAaron Bird's LinkedIn Performance

Performance ScoreAndrew (Drew) Smith's LinkedIn Performance

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taplio

The Battle

Aaron Bird

Andrew (Drew) Smith

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aaron Bird's LinkedIn Performance

Performance ScoreAndrew (Drew) Smith's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAaron Bird's LinkedIn Performance