Aaron Bird

CEO @ Inflection.io - Building the future of PLG. Former SVP Product @ Marketo, Founder & CEO @ Bizible

Technology entrepreneur & investor.  Building the next generation of B2B marketing automation.

Co-Founder & CEO

Building the future of B2B marketing technology

Introducing Inflection's Slack integration for agentic marketing automation

From Slack prompt to Campaign launch in minutes ⏱️

Imagine typing this into Slack: "Draft a product launch campaign to U.S. enterprise leads who viewed the pricing page in the last 3 months."

And having an AI agent instantly:

Build the segment (using real CRM & behavioral data).

Draft the email (using your approved templates).

Create the actual marketing journey.

QA the setup (checking for errors).

That isn't the future—it's live now with Inflection’s new Campaign Operations Agent.

I see far too many teams where campaign operations is copying from Jira and building in Marketo, with then seemingly endless back and forth reviews and changes.

Now, the program owner (eg field marketing) can use AI via Slack to draft the campaign, make changes, catch errors... all before campaign ops even sees the campaign.

Campaign ops now just has to review and launch.

Why it matters:

Speed: Launch in hours, not weeks.

Accuracy: AI catches the small errors so you don't have to.

Control: MOPs sets the guardrails; the team drives the car.

Come check out Inflection and let me know what you think!

CEO @ Inflection.io & Demand and Expand - AI Native Marketing Automation. Former SVP Product @ Marketo, Founder & CEO @ Bizible

Introducing Inflection's Agentic Marketing Agent

From managing stacks to managing context.

Marketing operations job is how to make marketing run more efficiently and effectively, often using tools and data to support that process.

That’s why I think marketing operations is the right folks to lead context engineering in marketing.

Context engineering is about giving LLMs the data it needs to work well.

Giving it comprehensive insight into your business – monetization strategy, positioning, product differentiation, segmentation strategy, ICP and target users, even GTM data dictionary (eg what exactly is a "customer").

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Full announcement is here https://www.inflection.io/post/inflection-io-launches-slack-based-campaign-operations-agent

I’m Shivam Nagpal, a backend and distributed systems engineer focused on building reliable, high-throughput services and data platforms that stay robust and consistently perform under real-world load.

Over the years, I’ve designed and shipped systems including a high-availability distributed scheduler, large-scale event ingestion pipelines, streaming ETL with Flink, and Salesforce integrations powered by a custom durable execution engine. Along the way, I’ve worked across domains like B2B marketing automation, e-commerce, edtech, fintech, and healthcare, where I've improved latency, resilience, and cost efficiency (including multi-thousand RPS services and major infra cost reductions).

My core toolkit includes Java, Kotlin, Spring Boot, Vert.x, Kafka, Flink, and AWS (S3, SNS, SQS, Lambda, EMR). I enjoy working close to the “guts” of systems, including streaming pipelines, integrations, scheduling, and performance tuning, where correctness, resilience, and cost really matter.

Lately, I’ve been particularly interested in reliable and resilient systems, durable execution/workflow engines, and patterns that guarantee exactly-once behavior and safe recovery in the face of failures. I care about clear design, thoughtful trade-offs, and collaborative problem-solving.

If you would like to discuss backend architectures, streaming systems, durable execution, or technology in general, I am always happy to connect.

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The Battle

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aaron Bird's LinkedIn Performance

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