Aaron Bird

CEO @ Inflection.io - Building the future of PLG. Former SVP Product @ Marketo, Founder & CEO @ Bizible

Technology entrepreneur & investor.  Building the next generation of B2B marketing automation.

Co-Founder & CEO

Building the future of B2B marketing technology

Marketo’s 20 year strangle hold over b2b marketing automation is finally coming to an end.

Inflection is the new way.

Our record quarter is proof that the market is finally ready for an AI-native, full lifecycle marketing platform.

The brittle, tinkering, silo’d MQL era is over.

The receipts from Q4:
- 58% QoQ growth and accelerating
- 60% of our Q4 new logos are publicly traded companies
- 178% NRR (accelerating from 155% in Q3)

Every CMO want to make the transition to modern AI native platforms. Legacy platforms like Marketo are now a liability. 

MOPs leaders are facing a red/blue pill moment.

They can either proactively drive martech AI transformation, or they can protect the old way and lose ground to competitors.

Yes it’s hard to replace core systems.

But we know the process now and have a viable, low risk path for you.

9 months or less left on your Marketo contract?  Come talk to me now and let's work backwards together.

2026 is the year of the AI native CMO.

CEO @ Inflection.io & Demand and Expand - AI Native Marketing Automation. Former SVP Product @ Marketo, Founder & CEO @ Bizible

Introducing Inflection's Slack integration for agentic marketing automation

From Slack prompt to Campaign launch in minutes ⏱️

Imagine typing this into Slack: "Draft a product launch campaign to U.S. enterprise leads who viewed the pricing page in the last 3 months."

And having an AI agent instantly:

Build the segment (using real CRM & behavioral data).

Draft the email (using your approved templates).

Create the actual marketing journey.

QA the setup (checking for errors).

That isn't the future—it's live now with Inflection’s new Campaign Operations Agent.

I see far too many teams where campaign operations is copying from Jira and building in Marketo, with then seemingly endless back and forth reviews and changes.

Now, the program owner (eg field marketing) can use AI via Slack to draft the campaign, make changes, catch errors... all before campaign ops even sees the campaign.

Campaign ops now just has to review and launch.

Why it matters:

Speed: Launch in hours, not weeks.

Accuracy: AI catches the small errors so you don't have to.

Control: MOPs sets the guardrails; the team drives the car.

Come check out Inflection and let me know what you think!

Introducing Inflection's Agentic Marketing Agent

From managing stacks to managing context.

Marketing operations job is how to make marketing run more efficiently and effectively, often using tools and data to support that process.

That’s why I think marketing operations is the right folks to lead context engineering in marketing.

Context engineering is about giving LLMs the data it needs to work well.

Giving it comprehensive insight into your business – monetization strategy, positioning, product differentiation, segmentation strategy, ICP and target users, even GTM data dictionary (eg what exactly is a "customer").

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Full announcement is here https://www.inflection.io/post/inflection-io-launches-slack-based-campaign-operations-agent

Co-Founder at Factors.ai, a B2B Marketing Analytics and Attribution platform. We help B2B Marketing and Growth Teams measure, analyze and optimize the impact of Marketing activities on Revenue leading to higher pipeline/revenue and low wastage of marketing dollars.

We automatically integrate all buyer touchpoints from the website, Ads, content, webinars, chat, offline events, emails, and CRM activities to stitch the entire Buyer Journey to help Marketing teams understand "What their prospects are doing ?" and "How to make their Buying process easy ".

Key usecase we solve for :

1. Attribution of  Ads on Revenue
2. Attribution of Content on Revenue
3. Complete Buyer Journey visualization from Campaign to CRM
4. Path Analysis and Segments
5. Website visitor deanonymization

We offer a free trial and full customer support. Please signup up here, https://app.factors.ai/signup . The Integration process is less than 30 mins. 

Apart from work, love discussing math, analytics, marketing, and history. Have a PhD in kite flying !!

Srikrishna Swaminathan

Factors.AI | B2B Pipeline Generation Software

Factors.ai empowers B2B/SaaS GTM teams to generate pipeline and accelerate deal closures. With our Signal-based account identification, account scoring, automated workflows and campaign optimization, B2B companies drive additional revenue efficiently. 

Our unique B2B GTM approach revolves around "Signal" based pipeline generation. Our product automatically collects data from first, second, and third party sources like Product, CRM, Website, Ad channels, LinkedIn , Review sites like G2 and Email data. It identifies the crucial "Signals"  that contribute to deal closures and organizes accounts according to their Signal-based intent. These accounts are then automatically engaged through Sales, Email, and Marketing campaign workflows. What sets us apart is our real-time Attribution and Customer journey analysis that accurately calculates the RoI of these campaigns. This allows us to provide feedback on the effectiveness of different segments in real time and make necessary adjustments.

As a LinkedIn Marketing partner, we also offer exclusive data to measure & attribute the impact of LinkedIn Ads and optimize LinkedIn Ads campaigns.

Co-Founder and CEO

Factors.AI helps B2B Marketing teams to drive more Revenue. We automatically integrate Marketing and Revenue data from multiple data silos, to deliver DeAnonymization, Buyer Journey Analytics and Attribution.

Couple of months back I did a Webinar (https://lnkd.in/g6MdMyU2) with ✌🏻Jason S. and Jonathan Bland of Omni Lab. A few minutes before the  webinar, we were exchanging pleasantries on the weather etc and  the conversation went somewhere unexpected 

✌🏻Jason S. who is in Austin joked that he doesn’t need a therapist.. he just needs his Royal Enfield bike and an open road.

That hit home !!

I told him my dad worked at Royal Enfield (now with Eicher Motors) in his early days ~ 1955 and he assembled and built his own Royal Enfield bike… That bike wasn’t just transportation. It was craftsmanship and his pride ! My father is 91 now and always used to say driving a bike is a very different experience than a car which is claustrophobic (he owned an Ambassador and thats another story), and used to compare his Enfield driving experience with riding a horse !! He never used to sit behind me, always the rider and drove a bike till he was 75+ years old

In a five-minute lobby wait before a webinar with Jason, two people from opposite corners of the world were talking about the same thing. The quiet clarity you get while riding a bike… The bond you build with a hand crafted machine you trust. It was also a matter of great satisfaction to know a Bike built in Chennai, Tamil Nadu is used and beloved in Austin, Texas !!

Here’s the Enfield that started it all !!

Building the Agentic Marketing Team for B2B

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The Battle

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aaron Bird's LinkedIn Performance

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