Loving All Things Partnerships Experience | I think therefore I often can’t sleep | Podcast: Behind the SaaS

Dragging Partnerships into the RevOps framework, one client at a time.

Aaron Howerton

I am a transformation and growth leader who specializes in architecting modern revenue engines, unified GTM systems, and intelligent operating models that help organizations scale with clarity, speed, and intention.

Over the past decade, I’ve led enterprise-wide transformation initiatives across SaaS, B2C/B2B, consumer tech, and high-growth environments — integrating people, process, and technology to drive measurable impact. My work has modernized sales systems, elevated forecasting accuracy, accelerated multi-channel revenue, and connected human capability with AI-driven decision systems.

My expertise spans:
• GTM Strategy & Operating Model Design
• Revenue & Sales Operations
• Salesforce/CPQ Transformation
• Product & Platform Strategy
• Forecasting, Analytics & Intelligence Systems
• Partner Ecosystem Growth
• Enablement & Leadership Development
• AI + Process Automation

Recognized as a 2024 Global RevOps “One to Watch” and featured on the CRM Success Show Podcast, I’m passionate about building future-ready organizations that operate smarter, grow faster, and compete through innovation.

Imani C.

Imani Chopin

Transformation & GTM Leader | Revenue Operations | Sales Systems & Enablement | AI + Strategy | Operating Model Architect

Building community for GTM, RevOps & Sales Enablement

Most RevOps teams don’t break because people don’t care.

They break when scale shows up before clarity does.

Early on, everyone’s aligned because the business is small.
Sales sits next to Marketing. Forecasts live in one spreadsheet. Problems get solved in Slack.

Then headcount grows.
Systems multiply.
And suddenly RevOps is expected to “fix alignment” without being given the authority - or remit - to do it.

That’s usually the moment things start to wobble.

What tends to work better is getting a few fundamentals right early:

You’re clear on what RevOps owns and what it explicitly doesn’t.
You agree what “good” looks like before dashboards start flying around.
You focus on the handful of systems that actually support revenue flow, not everything that looks nice on a roadmap.

Miss those early decisions and RevOps slowly turns into a reporting layer instead of a growth lever.

We’re digging into this properly at Revenue Operations Summit Austin on Febraury 24 & 25 with leaders who’ve built RevOps in real environments - not just inherited it once it was already mature.

Alicia Tran (Freenome), Imani Chopin (Exol), and Melanie Stiekman (BTC Inc) will be sharing what they prioritised early, what they delayed on purpose, and what they’d do differently next time.

If you’re building RevOps, or trying to stabilise it mid-scale, this panel will be very real.

There's still time to join us 👇 
https://lnkd.in/e-7n-CZD 

Revenue Operations Alliance

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taplio

The Battle

Aaron Howerton

Imani C.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Imani C.'s LinkedIn Performance

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