Keurig Dr Pepper Inc.

Beverage Lead, Growth Marketing

Startups and Scholars

• Trains and supervises interns for startup projects involving content marketing, web design, SEO, and event planning, resulting in thousands of dollars in generated revenue.
• Consults with clients and develops effective marketing strategies to drive business growth.
• Conducts workshops to enhance intern skillsets, including personal branding and career development.

Project Manager

Love Therapy Thursday 💭

President

Founding Member

Vice President Marketing

Gupta Media

• Researching and reporting on the latest digital trends

•Helping research and build media plans for a variety of projects

•Analyzing data from campaigns and building reports to present results

•Learning key media metrics and applying them to campaign learnings

•Joining and contributing to team meetings and brainstorms

•Assisting media analysts with creative concepting, copywriting, and mock up ad creation

Media Intern

Digitas North America

✦ Act as the agency expert and client liaison on the topic of digital ad verification, brand safety and suitability
✦ Drive internal processes across agency capability teams to ensure adherence to brand safety and suitability guardrails
✦ Evaluate, assess, and recommend the most effective verification solutions, vendors, tools, and processes to satisfy clients' objectives
✦ Monitor reporting and optimize to ensure digital media is being shown to a real person in a brand safe environment 
✦ "Push the envelope" with vendors, publishers, and platforms to create solutions that work best to satisfy the needs of Digitas and our clients
✦ Research industry trends and evaluate client performance data to inform discussions and performance reviews
✦ Manage and audit multiple inclusion/exclusion lists
✦ Coordinate, aggregate and task manage across capabilities, to create unified client deliverables
✦ Update and evangelize brand safety publisher/vendor registry
✦ Create, update, and evangelize vendor guardrails and reference guides
✦ Keep clients and internal teams moving and on task to complete deliverables
✦ Work across agency capability teams to understand processes and platform/vendor improvements impacts on brand safety and suitability
✦ Keep a pulse on industry news & innovations

Analyst, Media Technology

Evolution Brazilian Jiu-Jitsu

I managed the social media accounts for a mixed martial arts gym in Lowell, Massachusetts. I filmed, edited, and uploaded content to promote their Brazilian Jiu-Jitsu, Boxing, and Muay Thai classes on Tik Tok and Instagram. My services have helped them gain over 12,000 followers and almost half a million views in under 3 weeks on Tik Tok.

Social Media Manager

Hi, I’m Aaron Kennen 👋🏽
I help businesses scale smarter—not harder—by combining paid advertising, creative content, and AI automation.

I’m the founder of House of Rose Media, a full-service digital marketing and automation agency that works with small businesses, startups, and solopreneurs to build full-funnel growth systems. We specialize in paid ads (Meta, Google, TikTok), organic media (social, SEO, podcasts), creative services (video, design, animation), and custom AI voice/chat automations via our proprietary platform, Agape AI.

With 7+ years of experience and an MBA with an option in Marketing from UMass Lowell, I’ve helped:

📈 Keurig.com generate $350K in revenue from a $60K ad budget

🛠️ Home service businesses automate lead capture, qualification, and reactivation

🎙️ Podcasts and influencers reach 5M+ views and land brand deals

🧠 Local businesses streamline operations using AI-powered voice assistants and CRM automation

I’ve also worked at top agencies like Gupta Media and Digitas North America, supporting brands like Disney, Amazon, Fender, Bank of America, and more—managing campaign performance, paid media strategy, and brand safety.

Outside of my agency, I serve as a Project Manager at Startups and Scholars, where I lead interns and oversee marketing strategy, SEO, content development, and growth initiatives for early-stage ventures.

🚀 Let’s connect if you’re a business owner looking to scale, a marketer exploring automation, or someone curious about what’s possible when growth meets systems.

📬 DM me to book a virtual coffee chat or learn how we can work together.

Aaron Kennen 💭

Minds With Purpose LLC

A company that creates networking opportunities for local businesses, entrepreneurs, and artists to get the exposure they need to promote their business/brand. https://mindswpurpose.com

Chief Executive Officer

Northern Essex Community College

●	Utilize Professional Photography Equipment to Capture Live Footage at games and practices. 
●	 Create content for NECC Knights Instagram page with an engagement of approximately 1,000 followers
●	 Utilize Adobe Photoshop and Boxout Sports to  create and edit content 
●	Modify the camera setting for different sporting events to capture the best footage.

Sports Social Media Specialist 

Hilton

●	Assist guests with any needs and request they have and answer phones as needed.
●	Check guests in to hotel and as they leave from stay.

Front Desk Agent

Zero Gravity Basketball

●	Handled keeping track of score at youth basketball games in scorebook and also on score board.

Bookkeeper

BallerTV

●	Worked as brand ambassador by providing membership information to parents at youth basketball games.
●	Provided live broadcasting of basketball games.

Site Leader /Broadcaster

Keller Williams Realtor

●	Cold calling to see if homeowners were looking to buy or sell their homes.

Sales

Trinity Solar

●	Went door to door to create appointments for a solar expert to meet with homeowners and discuss benefits of solar.

Outreach Team Member

Born in the Dominican Republic, raised in NYC, and now based in Massachusetts, I am a young CEO, entrepreneur, and advocate for multicultural empowerment. With a bachelor's degree in business specializing in marketing and international business, and currently pursuing my master's degree in marketing, I’m driven to deepen my expertise and impact.

Recently honored as one of Boston's 25 Under 25 by the Boston Business Journal, I had the privilege of executing our first-ever Minds with Purpose Festival in conjunction with Hispanic Heritage Month, drawing over 800 attendees from all ages. The festival was a beautiful celebration of culture, education, and community, solidifying our mission to uplift diverse voices.

As the founder of Minds with Purpose, I lead a consultancy that empowers businesses and communities through strategic operations, branding, marketing, and dynamic events. Our work includes hosting workshops on emotional intelligence, digital and financial literacy, creative advancement, and youth empowerment, designed to foster leadership and personal growth in multicultural communities.

I also proudly serve on the boards of the MassHire Merrimack Valley Workforce Board Youth Committee and the Northern Essex Community College Career and Technical Education Board, where I contribute to workforce development and education initiatives.

Recognized with prestigious awards such as the Oprah Winfrey Scholarship and the UML Difference Maker Significant Social Impact Award, I remain committed to building the largest networking platform for young, multicultural individuals with dreams, offering them tools and connections to succeed.

A lifelong learner, I embrace challenges, learn from failures, and constantly seek opportunities to grow. Let’s connect and explore how we can collaborate to create lasting impact together!

taplio

The Battle

Aaron Kennen 💭

Jeurys Santiago

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