Keurig Dr Pepper Inc.

Beverage Lead, Growth Marketing

Startups and Scholars

• Trains and supervises interns for startup projects involving content marketing, web design, SEO, and event planning, resulting in thousands of dollars in generated revenue.
• Consults with clients and develops effective marketing strategies to drive business growth.
• Conducts workshops to enhance intern skillsets, including personal branding and career development.

Project Manager

Love Therapy Thursday 💭

President

Founding Member

Vice President Marketing

Gupta Media

• Researching and reporting on the latest digital trends

•Helping research and build media plans for a variety of projects

•Analyzing data from campaigns and building reports to present results

•Learning key media metrics and applying them to campaign learnings

•Joining and contributing to team meetings and brainstorms

•Assisting media analysts with creative concepting, copywriting, and mock up ad creation

Media Intern

Digitas North America

✦ Act as the agency expert and client liaison on the topic of digital ad verification, brand safety and suitability
✦ Drive internal processes across agency capability teams to ensure adherence to brand safety and suitability guardrails
✦ Evaluate, assess, and recommend the most effective verification solutions, vendors, tools, and processes to satisfy clients' objectives
✦ Monitor reporting and optimize to ensure digital media is being shown to a real person in a brand safe environment 
✦ "Push the envelope" with vendors, publishers, and platforms to create solutions that work best to satisfy the needs of Digitas and our clients
✦ Research industry trends and evaluate client performance data to inform discussions and performance reviews
✦ Manage and audit multiple inclusion/exclusion lists
✦ Coordinate, aggregate and task manage across capabilities, to create unified client deliverables
✦ Update and evangelize brand safety publisher/vendor registry
✦ Create, update, and evangelize vendor guardrails and reference guides
✦ Keep clients and internal teams moving and on task to complete deliverables
✦ Work across agency capability teams to understand processes and platform/vendor improvements impacts on brand safety and suitability
✦ Keep a pulse on industry news & innovations

Analyst, Media Technology

Evolution Brazilian Jiu-Jitsu

I managed the social media accounts for a mixed martial arts gym in Lowell, Massachusetts. I filmed, edited, and uploaded content to promote their Brazilian Jiu-Jitsu, Boxing, and Muay Thai classes on Tik Tok and Instagram. My services have helped them gain over 12,000 followers and almost half a million views in under 3 weeks on Tik Tok.

Social Media Manager

Hi, I’m Aaron Kennen 👋🏽
I help businesses scale smarter—not harder—by combining paid advertising, creative content, and AI automation.

I’m the founder of House of Rose Media, a full-service digital marketing and automation agency that works with small businesses, startups, and solopreneurs to build full-funnel growth systems. We specialize in paid ads (Meta, Google, TikTok), organic media (social, SEO, podcasts), creative services (video, design, animation), and custom AI voice/chat automations via our proprietary platform, Agape AI.

With 7+ years of experience and an MBA with an option in Marketing from UMass Lowell, I’ve helped:

📈 Keurig.com generate $350K in revenue from a $60K ad budget

🛠️ Home service businesses automate lead capture, qualification, and reactivation

🎙️ Podcasts and influencers reach 5M+ views and land brand deals

🧠 Local businesses streamline operations using AI-powered voice assistants and CRM automation

I’ve also worked at top agencies like Gupta Media and Digitas North America, supporting brands like Disney, Amazon, Fender, Bank of America, and more—managing campaign performance, paid media strategy, and brand safety.

Outside of my agency, I serve as a Project Manager at Startups and Scholars, where I lead interns and oversee marketing strategy, SEO, content development, and growth initiatives for early-stage ventures.

🚀 Let’s connect if you’re a business owner looking to scale, a marketer exploring automation, or someone curious about what’s possible when growth meets systems.

📬 DM me to book a virtual coffee chat or learn how we can work together.

Aaron Kennen 💭

iHeartMedia

Integrated Marketing Solutions Specialist

TeamPeople

- Managed and helped operationally organize Intel's community and blogs functions and users. Streamlined escalations both via Khoros' platform and Jira ticketing system.
- Improved communications between worldwide users and Intel SME.
- Designed a gamification model meant to recognize and reward users based on level of engagement on the platform.
- Trafficked daily escalations to SME and CX teams.
- Helped set qualifications and requirements needed by different Business Units to establish both public and private forums for their users/members.

Community Forum and Blogs Manager

Lightning Digital

- Prepare and tailor digital marketing strategies utilizing the following: SEO, SEM, Amazon Product Listings, Programmatic Display, Video, Audio, CTV, DOOH, Email Marketing and Paid Social Advertising.
- Independently prospecting, onboarding and managing digital client relations and campaigns.
- Work with other publishers to coordinate omnichannel programs for clients and partners in different areas of the United States.

Sr. Regional Digital Strategist and Business Development

- Managed digital improvements across partners' website.
- Helped increase digital online sales by focusing on SEO and web based improvements.
- Lead digital trends and improvement conversations and presentations to C level executives.
- Analyzed, Strategized and Approved brand focused digital coop marketing efforts.

Digital Business Development, Omni-Channel Team

Stats Digital

With over 15 years in media and marketing spanning both research, sales and digital media, I've developed the rare combination of media savvy and back-end knowledge that brands need to succeed. I've overseen SEO and social campaigns for 100+ clients per month for several years. My primary focus and expertise has been providing digital consultative services and specializing in achieving advertising or marketing goals for all my clients/partners.

Sr. Digital Strategist, Search | Web Dev Lead

The San Diego Union Tribune

- Create ROI producing or Branding awareness digital campaigns or multi media strategies for several business verticals. 
- Assist Multi-Media Account Executives with identifying the most efficient digital channels for previously print-only partners.
- Aiding fulfillment to achieve business goals and offer constant campaign improvements by analyzing actual results through Google Analytics, Enlighten Anametrix and many other analytics products.

Digital Team Leader

-Support advertising/sales team with market research, comparative media analysis and specific information about existing or potential client.
-Create reports for different vertical advertising managers using resources such as RAM (Reach and Analysis of Media), IHS-Polk (Automotive), Borrell and Associates (estimates and forecasts for several categories), Scarborough Prime Lingo, Kantar Media Evaliant, Salesforce, Nielsen Ad*Views, Nielsen Prime Location among many others.
-Manage and optimize several Search, Display, Remarketing and Video campaigns through Google AdWords Pay for local clients.

Research Analyst

Innova Società Cooperativa

Innova was created with one purpose: lead innovation by offering tools, ideas and services that provide an important thrust to your business. Through its professionalism, Innova offers a wide range of services for businesses, public administrations and individuals who want to grow their business keeping up with times.

Co-Founder and Marketing Enthusiast

InLingua

Taught English to professionals at banks, regional offices and master program students.

Also aided students with one-to-one lessons to improve skills or remedy their grammar or pronunciation gaps.

Lessons were taught in a professional manner and setting, with goal definition and final evaluation.

English Trainer

S.p.O. s.r.l.

Developing new projects and services for our clientele, therefore providing them with a better and more extensive variety of services.
Currently working on:
-New City Contacts
-Transfering personnel data and all documents to a web platform
-Updating visibility of the company, through its webpage, throughout the community.

New Projects and Services Development Manager

Supervised working hours for a group of 700 social program workers
IT Support for the Web Page, IT Support for colleagues, IT Support for workers
Managed Economic and Disciplinary Sanctions for a group of 3300 workers

Data analyzer

ARCES

Teaching specifically three courses with different class objectives:
-TECHNE' (Master Degree for future hotel tourism workers)
-IFTS (Master Degree for tourism workers)
-INNET (Master Degree for CISCO Systems web manager and network administrators)
Completed 12 classes with an average of 20 people per class with 2 midterm and 1 final test. The class also involved different oral exams throughout the period.

At iHeartMedia, strategic orchestration of marketing campaigns and a deep dive into digital analytics define our team's pursuit of excellence. Our collective expertise in omni-channel marketing stems from a foundation laid during my time as Sr. Digital Strategist at Stats Digital, HP and at Intel (via TeamPeople) where I enhanced user engagement and streamlined communications.

The role at iHeartMedia marries my credentials with a commitment to growth and clear communication. My approach—infusing a growth mindset with each campaign—empowers us to exceed targets and foster shared goals. Together, we navigate the evolving digital landscape, always aiming to expand our knowledge and performance.

taplio

The Battle

Aaron Kennen 💭

Paolo Butera

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