Keurig Dr Pepper Inc.

Beverage Lead, Growth Marketing

Startups and Scholars

• Trains and supervises interns for startup projects involving content marketing, web design, SEO, and event planning, resulting in thousands of dollars in generated revenue.
• Consults with clients and develops effective marketing strategies to drive business growth.
• Conducts workshops to enhance intern skillsets, including personal branding and career development.

Project Manager

Love Therapy Thursday 💭

President

Founding Member

Vice President Marketing

Gupta Media

• Researching and reporting on the latest digital trends

•Helping research and build media plans for a variety of projects

•Analyzing data from campaigns and building reports to present results

•Learning key media metrics and applying them to campaign learnings

•Joining and contributing to team meetings and brainstorms

•Assisting media analysts with creative concepting, copywriting, and mock up ad creation

Media Intern

Digitas North America

✦ Act as the agency expert and client liaison on the topic of digital ad verification, brand safety and suitability
✦ Drive internal processes across agency capability teams to ensure adherence to brand safety and suitability guardrails
✦ Evaluate, assess, and recommend the most effective verification solutions, vendors, tools, and processes to satisfy clients' objectives
✦ Monitor reporting and optimize to ensure digital media is being shown to a real person in a brand safe environment 
✦ "Push the envelope" with vendors, publishers, and platforms to create solutions that work best to satisfy the needs of Digitas and our clients
✦ Research industry trends and evaluate client performance data to inform discussions and performance reviews
✦ Manage and audit multiple inclusion/exclusion lists
✦ Coordinate, aggregate and task manage across capabilities, to create unified client deliverables
✦ Update and evangelize brand safety publisher/vendor registry
✦ Create, update, and evangelize vendor guardrails and reference guides
✦ Keep clients and internal teams moving and on task to complete deliverables
✦ Work across agency capability teams to understand processes and platform/vendor improvements impacts on brand safety and suitability
✦ Keep a pulse on industry news & innovations

Analyst, Media Technology

Evolution Brazilian Jiu-Jitsu

I managed the social media accounts for a mixed martial arts gym in Lowell, Massachusetts. I filmed, edited, and uploaded content to promote their Brazilian Jiu-Jitsu, Boxing, and Muay Thai classes on Tik Tok and Instagram. My services have helped them gain over 12,000 followers and almost half a million views in under 3 weeks on Tik Tok.

Social Media Manager

Hi, I’m Aaron Kennen 👋🏽
I help businesses scale smarter—not harder—by combining paid advertising, creative content, and AI automation.

I’m the founder of House of Rose Media, a full-service digital marketing and automation agency that works with small businesses, startups, and solopreneurs to build full-funnel growth systems. We specialize in paid ads (Meta, Google, TikTok), organic media (social, SEO, podcasts), creative services (video, design, animation), and custom AI voice/chat automations via our proprietary platform, Agape AI.

With 7+ years of experience and an MBA with an option in Marketing from UMass Lowell, I’ve helped:

📈 Keurig.com generate $350K in revenue from a $60K ad budget

🛠️ Home service businesses automate lead capture, qualification, and reactivation

🎙️ Podcasts and influencers reach 5M+ views and land brand deals

🧠 Local businesses streamline operations using AI-powered voice assistants and CRM automation

I’ve also worked at top agencies like Gupta Media and Digitas North America, supporting brands like Disney, Amazon, Fender, Bank of America, and more—managing campaign performance, paid media strategy, and brand safety.

Outside of my agency, I serve as a Project Manager at Startups and Scholars, where I lead interns and oversee marketing strategy, SEO, content development, and growth initiatives for early-stage ventures.

🚀 Let’s connect if you’re a business owner looking to scale, a marketer exploring automation, or someone curious about what’s possible when growth meets systems.

📬 DM me to book a virtual coffee chat or learn how we can work together.

Aaron Kennen 💭

Tori Whaley, aPHR

Advocate Health

Managed leave of absence department general inquires, answering and researching claims while providing an exceptional employee experience in an organization of 20,000+.

Built and launched a process framework for a longstanding policy, working cross-functionally with management and a third-party vendor to deliver smooth employee payment operations.

Trained team members to navigate and master a complex, multi-step leave of absence process by breaking down difficult concepts into clear, actionable steps.

Audited closed claims, ensuring compliant and complete closure, supporting successful employee transitions back to work.

Established comprehensive SOPs for essential departmental processes, addressing foundational gaps and providing clear guidance for new employees.

Reviewed and updated website content, removing outdated language and aligning updates with standards across business groups.

Developed and launched process improvement teams to address outdated, complex policies, creating actionable tasks from findings to drive measurable change.

Human Resources Coordinator, Leave of Absence

Southern Glazer's Wine & Spirits

Delivered compassionate, concierge-level leave guidance to 20,000+ union and non-union employees across 21 states, building trust, reducing confusion, and ensuring a positive experience.

Resolved complex LOA cases with empathy and precision, increasing employee satisfaction and strengthening confidence in HR processes.

Partnered with 50+ executives, HRBPs, and stakeholders in 2023 to navigate challenging leave scenarios while advocating for employees through reasonable accommodations and return-to-work options.

Created user-friendly templates, policies, procedures, and process maps that streamlined HR operations, improved accessibility, and reinforced understanding of technical data.

Collaborated with Legal, Payroll, and Absence Management leadership to ensure compliant, fair, and employee-centered outcomes.

Processed weekly payroll for employees on LOA with 100% accuracy, streamlining workflows to guarantee timely and compliant payments.

Reviewed 2,000+ OSHA files for accuracy and legal adherence, ensuring compliance and mitigating organizational risk.

Facilitated interactive processes with empathy, assessing unique employee needs to deliver equitable outcomes and making separation decisions when necessary.

Liaised with third-party vendors through weekly meetings to address unclear claims, ensure proper handling, and strengthen accountability.

Wrote SOPs, letter templates, and a brochure to aid in understanding technical concepts. Created associated process maps in Visio for SOPs.

North Texas Community Foundation

Included Front Desk Administrator duties plus:

Strengthened internal IT support by learning troubleshooting skills, reducing outside vendor reliance, bringing a chronically over budget line item back within budget.

Partnered with stakeholders to overhaul 30+ outdated policies and procedures, streamlining operations and improving clarity for employees navigating internal processes.

Led cross-functional team to optimize a multi-departmental procedure, reducing procedure completion time.

Developed and cultivated a StrengthsFinder culture by designing team-building activities, creating peer-recognition programs, and facilitating workshops that increased collaboration, employee engagement, and performance alignment with individual strengths.

Trained staff and executives on collaboration best practices for a more inclusive culture.

Selected and implemented video-conferencing hardware for two conference rooms; coordinated install and trained staff.

Handpicked video conferencing equipment, one for primary and another for secondary conference room, overseeing timely installation and training staff.  

Reviewed weekly check deposit reconciliation with Finance to ensure accuracy and transparency.

Championed the recognition of Juneteenth as a company holiday, aligning organizational policies with cultural values and reinforcing employee belonging.

Operations Associate / Employee Experience Specialist

Allied with senior leadership to evaluate employee satisfaction via employee survey I created, shaping strategies that strengthened the workplace culture.

Served as the first point of contact for calls, emails, and visitors, delivering professional, attentive support, ensuring positive experiences.

Designed and led a comprehensive employee experience program spanning development, recognition, events, and retreats that reduced turnover by more than 60%.

Welcomed and onboarded new hires, streamlining system setup and acting as a trusted resource.

Orchestrated company events end-to-end successfully, including planning, logistics, vendor coordination, and on-site management, renforcing comapny dedication to staff.

Streamlined administrative operations by improving organization systems, optimizing database management, supporting projects which improved team productivity, all enhancing the employee experience.

Guided employees through complex LOA cases with compassion and precision, improving satisfaction and trust in HR processes.

Ensured accuracy of a 20,000+ contact CRM, enhancing reporting reliability and supporting data-driven decision making.

Enhanced workplace efficiency and culture by maintaining supply chains, managing kitchen and reception needs, and ensuring clean, welcoming common areas.

Served as primary liaison for vendors and building partners, fostering strong relationships, addressing concerns proactively, and ensuring timely resolution of all issues.

Created a sense of camaraderie and inclusion during the challenges of COVID through online events and activity groups.

Front Desk Administrator / Employee Experience Specialist

As a single mom I wanted to be present for my son. I traded marketing plans for a brush and bowl, becoming a hair colorist, spending most of my years at Neiman Marcus. A meticulous, creative problem solver, I actively listened to clients and provided white glove customer service. 

Trained regularly locally and attending conferences across the USA including New York City.	

Developed personal brand through customized processes and design as well as targeted customer experiences.

Utilized social media including Instagram and Facebook to drive business through examples of work.

Entrepreneur - Hair Color Specialist, Corporate Break

The HR team player you wish you had. People Champion | Leave & Accommodation Ninja | Employee Experience Passionista | Dazzling Communicator | Strategic Business Writer | Policy & Procedure Developer

I spent 15 years as an elite hair colorist in top Dallas salons, including Neiman Marcus, where I learned how to listen, earn trust, and deliver unforgettable experiences.

Today I bring that same mindset to my next company. I know that when employees feel supported, they create better customer experiences, and when customers feel valued, the business thrives.

I’m at my best tackling tough projects, solving problems others avoid, and building programs that make a real impact.

If you want someone who understands how employee and customer experience work together to drive success, let’s connect.

Benefits & Absence Management Partner

• Advocate for employees during the FMLA & ADA process
• Oversee FMLA & ADA process in over 20 states, including New York, Washington, Ohio, and Pennsylvania
• Collaborate with regional and local teams to ensure employees are safe and under state and local laws
• Work with unions to ensure employment agreements are being applied
• Manage a spreadsheet detailing all active, future, worker's compensation, and modified work. 
• Calculate wages for employees on leave, submitting to payroll weekly
• Initiate and administer the employee separation process

taplio

The Battle

Aaron Kennen 💭

Tori Whaley, aPHR

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