Aaron Hays

Authority Signal

Founder

Alterfy

Co-Founder & Director of CS

Rockbot

Account Director

Optimizely

Manager - Onboarding / Implementation

ZoomInfo

Customer Onboarding  Manager

Gordon Food Service

Project Manager

Booking.com

Account Manager

I help SaaS leaders build trust, visibility, and inbound opportunity on LinkedIn | Writer on SaaS leadership, reputation building, and content that converts

I'm currently in a full-time SaaS leadership role while building Authority Signals, where I help other SaaS professionals grow their presence, sharpen their voice, and attract opportunity, without needing to go viral.

After more than a decade in SaaS, leading CS teams, building onboarding playbooks, and navigating the emotional pressure of being “the glue” - I realized something:

Great work doesn’t speak for itself.

Many of the most capable operators I know stay invisible online. They lead quietly, burn out privately, and get passed over for louder, flashier people.

I help them change that.

I work with SaaS leaders - especially in CS, GTM, and RevOps, to clarify their voice, tell the truth about their leadership journey, and build real visibility on LinkedIn.

I’m not a coach, and I’m not here to make you post every day.

Through my Leadership Narrative Sprint, I help mid-to-senior professionals reposition themselves around trust, clarity, and authority, not hustle or fluff.

I also write about the emotional reality of modern leadership:

Burnout from invisible labor

Boundaries in high-stakes roles

Building trust without performative branding

✅ 16K+ followers
✅ 1K+ newsletter subscribers
✅ Posts seen by over 1 million people

If you’re tired of doing great work in silence, and you want your next opportunity, client, or promotion to find you, I’d love to help.

📩 DM me “Leadership” to see how the Sprint works.
Or follow for weekly insights on trust, visibility, and voice.

60 Second Workouts

Active In Tech

Founder | Wellness Coach

Pluralsight

DevOps Architect

Minnesota Convention Services

Head of Wellness

Championed operational excellence, customer service, and business development as Managing Partner. Directed a team of 8+ laborers and support staff, and 50+ part-time and seasonal laborers.

Collaborated closely with designers, display houses, and sales leaders to bring creative visions to life on budget. Ensured booths were dismantled and shipped to the next location.

Executed the build, installation, and dismantling of booths for 50+ annual trade shows including the Twin Cities Auto show, Medical Design and Manufacturing Trade Show, and Polaris Dealership Meetings.

Trained new employees, managed inventory, procurement, and accounts payable and receivable. Grew business to 7-figures pre-Pandemic.

Vice President

Map Your Show

Contribute to designing, testing, and releasing infrastructure utilizing Terraform

Manage the infrastructure for a robust line of applications supporting the event industry

Troubleshoot and debug to optimize cloud performance

Support the entire infrastructure application lifecycle

Key Technologies:

GIT, GitHub, Web server technologies
EC2, CodePipeline, Lambda, ALB
MSSQL Server, JIRA, Windows Server, Linux
REST APIs, JSON, JavaScript
Networking, VPC
AWS CLI, IAM, Route53, CloudWatch, CloudFormation

Cloud Infrastructure Engineer

Level Up In Tech

Success Coach

60 Second Workouts | Fitness Coach for Tech Leaders | Simple Health Solutions in a Modern World

Life has a way of throwing curveballs. Mine came in the form of a 450-pound tractor tire. 🚜


Years ago, I faced an excruciating setback after attempting to lift a mammoth tractor tire - two herniated discs and a long list of spinal complications. 

The injury took its toll on my body and mind, but through a combination of mindset shifts, research, and sheer determination, I've transformed my life. 

And, as a result, I found my life's purpose: helping others transform theirs.

This decade-long journey of recovery saw me experimenting with multiple remedies - from diet and exercise to alternative therapies. 

But the magic lay in the small, daily habit changes. It's these subtle shifts that propelled me from pain to strength, and from despair to joy.

2020 threw another challenge at me: the pandemic halted my family's business and pushed me to pivot. I dived into tech, and as I understood the digital world better, I recognized a recurring theme. 

Professionals, constantly glued to their screens, were experiencing health issues I had solutions to.

Thus, my mission was reborn: Wellness Coaching for Tech Professionals. 

If you're trying to transform your brain & body without spending countless hours in the gym or parting with the foods you love, you're in the right place. I offer:

●1:1 Custom Wellness Coaching
●Corporate Speaking
●Community Wellness Challenges
●Micro Workouts

Want to work together? Check out my featured section!

In a digital age, I'm zealous about crafting straightforward solutions for those who seek energy, confidence, and holistic wellness. Because a fulfilling life should be intentional and enjoyable.

I hope that during the time we share here, you'll find a spark, a tip, or an idea that brings value to your life.

Thanks for joining me on this journey!  -Michael

Michael Cassidy

taplio

The Battle

Aaron Hays

Michael Cassidy

Followers

Posts

Engagements

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Ready to grow your LinkedIn presence?