Aaron Hays

Authority Signal

Founder

Alterfy

Co-Founder & Director of CS

Rockbot

Account Director

Optimizely

Manager - Onboarding / Implementation

ZoomInfo

Customer Onboarding  Manager

Gordon Food Service

Project Manager

Booking.com

Account Manager

I help SaaS leaders build trust, visibility, and inbound opportunity on LinkedIn | Writer on SaaS leadership, reputation building, and content that converts

I'm currently in a full-time SaaS leadership role while building Authority Signals, where I help other SaaS professionals grow their presence, sharpen their voice, and attract opportunity, without needing to go viral.

After more than a decade in SaaS, leading CS teams, building onboarding playbooks, and navigating the emotional pressure of being “the glue” - I realized something:

Great work doesn’t speak for itself.

Many of the most capable operators I know stay invisible online. They lead quietly, burn out privately, and get passed over for louder, flashier people.

I help them change that.

I work with SaaS leaders - especially in CS, GTM, and RevOps, to clarify their voice, tell the truth about their leadership journey, and build real visibility on LinkedIn.

I’m not a coach, and I’m not here to make you post every day.

Through my Leadership Narrative Sprint, I help mid-to-senior professionals reposition themselves around trust, clarity, and authority, not hustle or fluff.

I also write about the emotional reality of modern leadership:

Burnout from invisible labor

Boundaries in high-stakes roles

Building trust without performative branding

✅ 16K+ followers
✅ 1K+ newsletter subscribers
✅ Posts seen by over 1 million people

If you’re tired of doing great work in silence, and you want your next opportunity, client, or promotion to find you, I’d love to help.

📩 DM me “Leadership” to see how the Sprint works.
Or follow for weekly insights on trust, visibility, and voice.

60 Second Workouts

Active In Tech

Founder | Wellness Coach

Pluralsight

DevOps Architect

Minnesota Convention Services

Head of Wellness

Championed operational excellence, customer service, and business development as Managing Partner. Directed a team of 8+ laborers and support staff, and 50+ part-time and seasonal laborers.

Collaborated closely with designers, display houses, and sales leaders to bring creative visions to life on budget. Ensured booths were dismantled and shipped to the next location.

Executed the build, installation, and dismantling of booths for 50+ annual trade shows including the Twin Cities Auto show, Medical Design and Manufacturing Trade Show, and Polaris Dealership Meetings.

Trained new employees, managed inventory, procurement, and accounts payable and receivable. Grew business to 7-figures pre-Pandemic.

Vice President

Map Your Show

Contribute to designing, testing, and releasing infrastructure utilizing Terraform

Manage the infrastructure for a robust line of applications supporting the event industry

Troubleshoot and debug to optimize cloud performance

Support the entire infrastructure application lifecycle

Key Technologies:

GIT, GitHub, Web server technologies
EC2, CodePipeline, Lambda, ALB
MSSQL Server, JIRA, Windows Server, Linux
REST APIs, JSON, JavaScript
Networking, VPC
AWS CLI, IAM, Route53, CloudWatch, CloudFormation

Cloud Infrastructure Engineer

Level Up In Tech

Success Coach

60 Second Workouts | Fitness Coach for Tech Leaders | Simple Health Solutions in a Modern World

Life has a way of throwing curveballs. Mine came in the form of a 450-pound tractor tire. 🚜


Years ago, I faced an excruciating setback after attempting to lift a mammoth tractor tire - two herniated discs and a long list of spinal complications. 

The injury took its toll on my body and mind, but through a combination of mindset shifts, research, and sheer determination, I've transformed my life. 

And, as a result, I found my life's purpose: helping others transform theirs.

This decade-long journey of recovery saw me experimenting with multiple remedies - from diet and exercise to alternative therapies. 

But the magic lay in the small, daily habit changes. It's these subtle shifts that propelled me from pain to strength, and from despair to joy.

2020 threw another challenge at me: the pandemic halted my family's business and pushed me to pivot. I dived into tech, and as I understood the digital world better, I recognized a recurring theme. 

Professionals, constantly glued to their screens, were experiencing health issues I had solutions to.

Thus, my mission was reborn: Wellness Coaching for Tech Professionals. 

If you're trying to transform your brain & body without spending countless hours in the gym or parting with the foods you love, you're in the right place. I offer:

●1:1 Custom Wellness Coaching
●Corporate Speaking
●Community Wellness Challenges
●Micro Workouts

Want to work together? Check out my featured section!

In a digital age, I'm zealous about crafting straightforward solutions for those who seek energy, confidence, and holistic wellness. Because a fulfilling life should be intentional and enjoyable.

I hope that during the time we share here, you'll find a spark, a tip, or an idea that brings value to your life.

Thanks for joining me on this journey!  -Michael

Michael Cassidy

Before I open Slack, I run a 15-minute routine to increase circulation and energy.

Every morning.

If you're like me, you sit at a desk most of the day.  

I try to be intentional about moving more, and this simple (maybe odd) morning routine really kick-starts my day and sets me up for success physically and mentally.

Here’s a preview of the routine.

-> It’s a 4-part routine (but you don’t have to do all 4).
-> I start with an ice bath (yes, they’re overhyped… but it WORKS for waking up).
-> Then I open up my posture with macebell swings (or weight plate halos).
-> I pump blood with resistance bands.
-> I finish with rebounding on a mini trampoline and a lymphatic protocol called the Big Six.

If you have a sedentary job, or need caffeine to work… try just ONE piece of this tomorrow morning (I have alternative suggestions for most steps of the routine in my video).

Subscribe to my channel to see more simple health experiments like this one, learn about micro workouts, and discover effective health solutions in a tech world.

Micro Workouts for the Modern Workday | Download the FREE 60 Second Workouts App | Certified Personal Trainer

A fun way to reduce screen time
For your kids (and even yourself)

Greater screen time is associated with a lot of bad health-related things.  I don’t think I need to spell out the research for you.

You can feel it.

You can also feel the opposite when you get less screen time.

I recently took 30 days off from social media, and this directly reduced my screen time. 
It felt amazing. 
Now the 30 days are over and I’m trying to navigate screens in a healthier way.

Let’s just say I’m not going back to my old ways.


During my digital detox, I noticed that my daughters spent a little too much time looking at various screens as well.

A book I recently read called Essentialism gave me an idea.

We turned the challenge of less screen time into an educational game.

We made laminated tickets for my daughters to have.  
They each get 12 for the whole week.

Each ticket they turn in to me gives them 30 minutes of screen time.

If they have tickets left over at the end of the week, they get $1 for each (I regret not making this 50 cents).

They can also read or do chores for 30 minutes and receive an additional ticket for screen time or cash.

The game starts over each week.

They each have 2 slots on a timer they use to track ticket drainers and ticker gainers.


They learn a little about responsibility, math, and even time management by playing this game.

They think it's fun, they’re becoming better readers, AND their screen time has drastically reduced.

The only downside is I might need another job to pay them for all their leftover tickets.

Content Writer, Editor, Strategist | Expert in Home Improvement Marketing | Helping Brands Grow on LinkedIn

Four words that changed my life…


“I stopped long enough.”

When I juggled homeschooling littles with launching a freelance career while homesteading our modest acreage, I barely had time to breathe.

Reading lessons, science projects, story deadlines, interviews, egg gathering, goat milking, and green bean picking, snapping, and canning constantly vied for my attention.

Until the day I realized I was always in such a hurry, I never stopped to notice the blessings around me.

So I started a list:
🌱I stopped long enough to listen to the owl after everyone went to bed.
🌱I stopped long enough to delight in the sun set behind the mountain.
🌱I stopped long enough to observe the chicken scratching in the dirt.
🌱I stopped long enough to hear to my daughter’s story.
🌱I stopped long enough to watch my son tie his shoe.

“I stopped long enough” got written on a sticky note and fixed to my computer monitor.
A reminder to embrace those things that I’d previously counted as interruptions.

This morning, I was dropped right back into that season of life when a notification from Michael Cassidy's 60 Second Workouts app chimed on my phone.

For several days, the app had been nudging me to stop long enough to move my body and I’d been ignoring it.

And this morning, when I muttered, “I can’t stop right now,” BAM.
💥

That memory smacked me upside the head like my mother's eyes when my 11-year-old self did something stupid.

Because the truth is, I can stop.
Not for a whole workout plan.
Not for an hour even. 
But for 60 seconds.
⏱️ 

And it hit me: I don’t need more time. I need more willingness to interrupt myself.

So I did. 

One minute. No fanfare. No special outfit. No perfect setup.
Just a small act of keeping a promise to my future self.

If you’ve been telling yourself you “can’t stop right now,” consider this your gentle nudge.
👉 Stop long enough to move.
👉 Stop long enough to breathe.
👉 Stop long enough to care for the body that’s carrying you through this life.

If you want a simple way to build that habit, check out Michael's 60 Second Workout app. (link in comments)

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The Battle

Aaron Hays

Michael Cassidy

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The Battle

Aaron Hays

Michael Cassidy

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michael Cassidy's LinkedIn Performance

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Performance ScoreMichael Cassidy's LinkedIn Performance