Atlan

AI program manager

Springworks

Founder's office

Docsumo

Founder's Office

Batelle

- Assisted the growth team to improve & optimize top of the funnel conversion of customer cycles which increased the customer base by 200%
- Collaborated with the product owner to automate the distribution & fulfilment supply chain which reduced the costs by 5%
- Helped to optimize landing pages after analyzing click data, user journey, and feedback; suggested appropriate call to actions on the website and navigation bar optimization which increased leads by 25%
- Set up analytics on Mix Panel & Full Story to create user journeys & funnels to ensure better decision making
- Carried out investigations with the product owner to improve the onboarding process, post-purchase flow & reduce customer churn 
- Piloted new features for enhanced brand building by translating goals into product requirement documents with the help of the product owner which included writing epics, user stories, feature prioritization logics, roadmap analysis, impact & metric analysis
- Cohesively collaborated in a 360-degree format across Technology, Operations, Growth & Leadership team
- Part of the growth team which ran A/B tests, interpreted quantitative & qualitative data to derive insights & suggest appropriate recommendations on the future course of action

Product Growth

Ellekart.com

- Founded an e-commerce website that catered to millennial fashion apparel. Designed the website from the ground up on Shopify & worked on product designs using Adobe Illustrator. 
- Created a go-to-market strategy for product launch, product designs, & catalogue effectiveness after studying the US market landscape & behaviour, with thorough competition research
- Sold $300 worth of clothing within 2 weeks of launch, using organic channels
- Negotiated & automated the entire fulfilment process which resulted in cost reduction by 30%, & led to break-even every month
- Overhauled brand presence on the E-commerce platform by implementing a content strategy – including creative development & enhanced brand content on social media platforms

Founder

The Himalaya Drug Company

- Devised a product roadmap for the company’s pharmaceutical vertical in Indonesia by analyzing the consumer touch points & the competitive landscape
- Deep-dived into the 5-year sales data to analyze market trends of their top pharmaceutical product to derive actionable insights which helped to position better against competitors & maintain their market share
- Assisted in identifying problems within the distribution channels of the products in the growth phase & provided recommendations for rectifying them, which resulted in an increase in the top-line of the brand
- Created product dashboards which helped the various stakeholders to undertake strategic decisions regarding sales trends, distribution channels, top-performing brands & sales executives

Summer Intern - Product

- Assisted in a US $3.5 Bn Insolvency resolution case of a consumer durables company, conducted financial & operational due diligence; developed a turn-around strategy & created a business plan to achieve profitability & resume operations
- Collaborated with PwC UK for the sale of 35 distressed companies for a leading Indian Bank by conducting due diligence & background checks 
- Supported Partner & Director in preparation of pitch-book for US $875Mn credit side restructuring deals
- Empanelled an insolvency database solution provider which resulted in an increase of leads by 25%

Analyst

Three years back, I did something crazy...

I said no to picking a single path in my career, even when everyone doubted me and said I needed to "find a lane."

Was I crazy? Maybe. 

But being locked into one career felt too limiting for my curious mindset. I'm hardwired for exploring and learning across disciplines.

I kept hearing "no thanks" from roles that couldn't appreciate my eclectic mix of skills. 

But then, I clicked with a gig that welcomed my unconventional blend.

I dove headfirst into strategy, operations, product, hiring - you name it. 

That generalist vibe? It worked. Everything suddenly made sense. I think I found my calling.

Over the last few years, my multi-disciplinary approach has unlocked growth and innovation through diverse perspectives and ideas (ask my previous managers :D)

Now, I'm tinkering with AI at Atlan.

Being endlessly curious is my thing. I believe generalists like me will drive the next wave of innovation (agree to disagree)

Fellow Generalist? Slide into my DM's and say Hi

Stay curious. That’s my motto as an unapologetic generalist!

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The Battle

Aayush Maheshwari

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