Aazar Ali Shad

Grown several tech companies from 0 to 8 figures I Paid Social Growth Marketer I I deconstruct paid marketing so you can level up.

After 5 years in sales, I moved to marketing.

Frankly, I love it. I learned marketing by starting 2 startups and side hustles. 

Then, I found my Ikagai: Growth Marketing. I became Head of Growth at Userpilot (Grew it to 7-figures and beyond). And then, I moved to become an advisor.

Now, I have grown several tech/SaaS companies from 0 to 8 figures. Currently, I lead paid social and growth initiatives at 3 different D2C tech companies. 


❇️ Paid Growth Marketing Newsletter:
Get smarter about paid growth marketing in 5 minutes. I analyze the best brands on paid social to give you insights to level up your marketing: https://theperformers.beehiiv.com/subscribe

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❇️ Podcast: Growth Marketing Stories
I deconstruct how companies grow with marketing and share learnings along the way. Folks from Wistia, Postscript, Buffer, Truebill, Airtable, Oribi, Attentive, PandaDoc, Baremetrics, CXL, and many others have joined. Give it a listen here: https://pod.co/growth-marketing-stories/

Thank you for visiting my profile. Feel free to reach out at aazar@aazarshad.com.

Growth Marketing Consultant

Providing growth marketing consultancy and advisory services with:

- Paid Social
- Paid Search
- Content Marketing & SEO
- Conversion Rate Optimization

Invested in: Maven, Gumroad, Vuvei Ventures, Synthesis, Userpilot, Breshna and more.

Current clients: MakerKids and Prequel.

At 10, they put me in a box. "He's a B student."

At 18, they put me in a box. "He can't speak English well."

At 23, they put me in a box. "He can only do sales, not marketing."

At 30, they put me in a box. "He can't lead a team."

Now I'm 36.

I create A+ ads that scale. I lead a 6-person agency team. I manage 15+ clients, crushing their marketing goals.

People will always try to box you in.

When they do, let it fuel your inner belief and prove them wrong.

Scaling Brands from $3Mn to $25Mn with Meta Ads — Ads Nerd — I Create Un-Ignorable Ads To Reduce CAC

I hate being wrong.

Yesterday, a founder changed my mind about performance and ads.

He built a 7-figure brand without virality. No viral posts. No paid traffic blitz.

Just word of mouth.

The common thread? Storytelling.

He gave customers such an elevated experience they felt guilty NOT sharing it.

Most brands chase clicks and conversions. They forget the best growth lever is a customer who can't stop talking about you.

Performance ads amplify what already works. But if your product doesn't 
create stories worth repeating, you're just buying attention that disappears.

Here's what I learned:
Give people an experience so good they have to tell someone.

That's how brands are built.

Performance is the booster. Storytelling is the foundation.

I changed my mind on brand vs performance.

Turns out, storytelling comes first. Everything else follows.

Thanks to Robbie Bent for this AMAZING session. Othership is indeed of one of my favorite companies.

My 2026 tool that you can't miss as an agency is AdManage.ai.

I simply can't live without it.

How I turn one customer interview into 30+ ad variations in 30 Minutes.

I manage $100M+ in ad spend.

Here's what most brands get wrong: they create content once and use it once.

I do the opposite.

One customer interview becomes 30+ authentic ads. All in 30 minutes.

Here's how: I send customers a Riverside link. They record on their phone. I get studio-quality footage instantly.

Then Riverside’s Magic Clips feature automatically generates short-form clips. Customer testimonials. Before-and-after stories. Objection handlers. Product demos in real life.

All ad-ready. All authentic. All from one recording.

No editor needed. No file mess. Just a library of content that converts.

People crave authenticity. AI-generated content feels fake. Real customers telling real stories? That's what performs.

This is how I scale ad accounts without burning through creative budgets.

Check out Riverside

Link here: https://lnkd.in/dq6q4Rbt

#riversidepartner

Steal this VINTAGE ad format.

Comment "ads" to get my winning ads swipe file.

How to crush video ads with this one simple hack.

PrepLadder

Senior Influencer Marketing Manager

- Developed influencer decks, scripts, and creatives that helped reduce turnaround time for campaigns to 1 - 2 days.

- Improved influencer efficiency by setting up churn and onboarding policies, resulting in a 90% reduction in cost per lead.

- Leveraged educator network to generate more than Rs 50 lakhs in sales.

- Managed a team of 6 executives and onboarded over 500 YouTube influencers.

-Negotiate influencer contracts for all influencer collaborations, including annual partnerships, working together with the Internal team, and negotiating terms with external agencies

-Develop original concepts for influencer marketing campaigns for brands & execute them accordingly

Influencer Marketing Manager

JungleWorks

-Curate lead magnets, such as e-books and white papers, for different silos that reduced cost/lead from Facebook by 30%.

- Create and Optimize landing pages for better conversion. 

- Developing marketing content for on-demand businesses in collaboration with senior management, sales, and delivery teams.

Marketing Specialist

- Increased Market Share through Channel Partnerships. Developed relationships with India, Bolivia, and Nigeria and expanded the company's partner network.

- Closed and retained 100+ accounts from small to enterprise level of collection value of $350K through SAAS and hybrid solutions spread across 10+ countries.

- Over-achieved on my monthly quota consistently of $10k as an Individual contributor.

Business Development Manager

Having to work with JungleWorks as a Business Development Executive basically is to understand, analyze and help startups, enterprises, and multi-million dollar businesses with the best and the most efficient way to manage their businesses via our product.

Business Development Executive

- Established SOP for the automation of SAAS proposals, resulting in a shorter sales cycle. The total value of automated proposals: $100k.
- Optimized daily tasks of resources to enable them to outperform industry competitors, reducing customer churn.
- Developed detailed plans to improve lead qualification.

Sales Operations Analyst

Responsible for planning and executing events.
Pitch presentation, planning, and execution for the events.
Implementing Growth Hacking methods for promoting events.
Network Marketing

Did some technical project gigs for university students.

Freelance Growth Hacker and Marketer

Influencer Marketing Manager | Performance Marketing | Marketing Specialist | Facebook Ads | PPC Ads | Business Consultant

I help brands become omnipresent to their target audience and convey their brand message in a clear, concise, crisp, and actionable manner.

Now that I have your attention Let’s get to know me a bit better!! 

Shall We? 

The journey has been exciting so far with some twists so sit back, get some munchies and explore.

From starting as an MIS analyst to being pushed by my mentor into sales and working as a Business Development Manager and closing more than $100k in SaaS Sales. I learned how to analyze data and draw insights, create reports for the management to help them make decisions, automate stuff in order to reduce TAT and increase the efficiency of tasks, talk to people, build relationships, work in cross-functional teams, and close deals!!

During my time in sales, I got intrigued about how we get these prospects. Where do we find them online? How the whole process of someone being completely unaware of our product to becoming a client worked, and this curiosity brought me to Marketing and I fell in love with the process!!

As a Marketing Manager, I’ve showcased my abilities from writing blogs, white papers, and ebooks which worked as lead magnets for the company to running campaigns on Google and Facebook, and generating numerous SQL and MQL for sales.

My love for marketing and advertising lead me to Influencer Marketing.

As an Influencer Marketing Manager, I empower brands through powerful integrated communication.

My work involves taking care of end-to-end influencer marketing requirements for the brand, - Right from suggesting an influencer strategy to finding and onboarding relevant influencers, campaign execution & reporting. 

The moral of the story is I’m good at: Influencer Marketing | Performance Marketing | Business Development | Data Analytics | Communication


Reviews From my Manager: Aurobind Singh is a reliable and highly scalable resource who is always proactive and ready to take on ownership of any project that might come along. He makes sure to deliver the desired results while keeping the morale of his team up and maintains healthy relationships across departments which helps him to get his work expedited and get projects delivered before the timeline.

PS: you may find some more in the recommendations sections!

Are you looking for someone like me? Or Just want to have a conversation…

You can reach out to me over WhatsApp at: +91-9646072340 or email me at aurobindsingh.28@gmail.com

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The Battle

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Aurobind Singh

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Engagements

Likes

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