Abbhi S.

Confluent

Go-to-Market (GTM) Strategy & Demand Generation
- Generated $1M+ in pipeline by delivering 5+ marketing assets to target audience with 3000+ sign ups 
- Achieved 3000+ sign ups for 5+ customer facing assets (e.g., webinars, white papers etc.) by creating targeted product messaging and a successful GTM strategy for technical audiences (e.g., developers etc.)
- Designed and executed GTM strategy for 5+ assets by identifying gaps in existing assets, analyzing target audience & distribution channels, and collaborating with cross-functional stakeholders (e.g., Campaigns etc.)
- Launched product demo to 300+ developers by creating tailored messaging and working with Product Team 

Sales Enablement & Performance
- Re-ignited 5+ customers & gained $200,000 in business by creating email flow with $1000 promo code reward 
- Increased sales win rate & # of sales meetings by 10% for priority use case by conducting quarterly win / loss analysis, creating enablement materials, updating in-product messaging, and un-gating key marketing assets 

Performance Metrics Analysis 
- Enhanced performance of comic book asset by 40% and achieved 1000+ downloads in 2 months by analyzing downloads by channel (e.g,. paid ads, email etc.) and adjusting copy and call-to-actions (CTAs) based on findings
- Increased webinar sign ups by 20% and email open rate by 60% by analyzing email subject lines, click through rates, and landing page conversions and adjusting email & landing page copy based on analysis 

Market & Competitive Research 
- Identified target audience & growth opportunities for 2 technical use cases by analyzing 5+ competitors, assessing feature performance, and understanding their unique value propositions
- Transformed product roadmap for key features by analyzing and collecting customer & prospect feedback

Product Marketing Manager

Deloitte

Go-to-Market (GTM) Strategy  
- Enhanced GTM plan through creating targeted product messaging for B2B cloud software customers 
- Developed target customer persona for B2B software brand by outlining buyer journey and analyzing pain points 
- Identified product market fit by researching competitor solutions, finding key gaps, & monitoring industry trends 

Sales Enablement 
- Gained $1,100,000 in additional revenue through integrating product specific insights into sales pitch decks 
- Bolstered revenue by helping sales team engage with customers by creating ‘how to’ decks for new features  
- Ensured $20M in sales was accounted for by working cross functionally with 5+ teams to report project leads, conversions, and revenue to leadership

Strategy Management Consultant (B2B SaaS)

- My project experience is focused on marketing, GTM, and growth strategy. 
- My specific work is focused on defining GTM plans, partnership ecosystems, competitor/market analysis, and customer segmentation. 
- I have project experience with Fortune 100 Hi-tech (e.g., SaaS, Cloud Storage, AI, Semiconductors, 5G, etc.) and Media (Streaming, etc.) companies.
- I contributed to the Monitor Deloitte 2022 Chief Strategy Office Survey (linked)

Strategy Analyst

Career Confidence

Product Launch
- Launched video product by analyzing customer pain points and highlighting value proposition in content 
- Improved lead generation by 50% through using data driven tactics such as analyzing 1000s of media posts to create high performing content 

Sales Enablement 
- Converted 40% of qualified leads into customers by conducting sales calls and sharing in depth product resources
- Improved lead close rate by creating marketing assets such as case studies, video sales letters, and testimonials 
- Increased product usage and adoption by creating simple user onboarding and free trial period

Product Growth & Digital Marketing    
- Drove $10,000 of business by managing marketing campaigns from strategy, to concept, to delivery including brief development, A/B landing page tests, and media trafficking  
- Grew business by tracking market success metrics such as lead generation, cost per lead & time on landing pages
- Created technical product content for 10+ industry events to support digital marketing campaigns 

Market Research 
- Generated 100s of qualified leads by developing ideal customer persona and outlining buyer journey
Enhanced product and services through interviewing 30+ customers to understand buyer needs 
- Gained 10+ customers by developing targeted product messaging, positioning, and pricing to graduate students

Content Creation      
- Grew media account to 40,000+ followers through identifying target audience and developing clear messaging 
- Drove 5,000,000+ impressions on LinkedIn through content creation and live events (demand generation

Founder, Product Marketing Manager, Content Creator 

Sekar Photography

Create & promote nature and portrait photography

Freelance Photographer, Creator, Marketer 

West Monroe

Mergers & Acquisitions Consulting Intern

Crunchbase

Customer Experience Intern

Emedgene

Business Analyst Intern

I Make Networking Your Competitive Advantage | Helping young jobseekers land interviews & jobs through networking | Need help? Join 5000+ readers at Career Confidence👇

Product Marketing Manager (PMM) with 3+ years of experience marketing B2B SaaS Products to technical audiences. I design & execute key go-to-market (GTM) strategies, create sales enablement & educational content, and generate targeted product messaging & positioning. 

Successful Product Campaigns include Product webinar / demo, Customer webinar, Data streaming Comic book, and Whitepaper 

Skills:

GTM & Content strategy, Product Positioning & Messaging, Content Creation, Project & Stakeholder Management, Market Research, Customer Relationships, Marketing Copy, Campaign Management, Data Analysis, Sales Enablement

Founder

You've gotten 100s of rejections. 

You only have a few months to get a new job. Or you’ll get kicked out of the country. 

You're exhausted, burned out, and ready to give up... 

And you're afraid if things don't change, you'll lose everything.

I've helped clients get jobs & interviews at Google, Microsoft, Adobe, Deloitte, Bain and more... 

Here's what my clients are saying: 

"Abbhi did a phenomenal job in helping me network, find jobs to apply for, tailor my resume, and guide me in interview prep. I've gained confidence in myself, my skills, and speaking about my experiences" - Product Manager @ Microsoft 

"Abbhi helped me perfect my resume, improve my LinkedIn profile, and prepare for interviews. I was able to get 5+ interviews within the first 2 months of applying to jobs after implementing his tips" - Product Manager @ American Express 

"He helped me form an amazing resume, master networking, and prepare for interviews. It all helped me get my role at Google" - Peoples Associate @ Google

And here's how I can help you: 

▪️CAREER CLARITY (Helping you identify your target role and create your job search strategy)

▪️RESUME REVAMP (Reviewing your resume using the same techniques I've used to get interviews at Google, Bain, and Deloitte)

▪️LINKEDIN PROFILE OPTIMIZATION (Reviewing your LinkedIn profile and suggesting engagement strategies to get you 10+ relevant DMs for your target jobs per week)

▪️NETWORKING STRATEGY SESSION (Teaching my Roadmap to Referrals Framework that helped me build a 500+ person network and got me multiple referrals at companies like Bain and Deloitte) 

▪️INTERVIEW PREP SESSION (Teaching you how to prepare for your interviews and tell unforgettable stories to start converting your interviews into offers) 

Now, are you serious about landing your target job in the next 3 months? 

Let's make it happen.

👉🏼 DM me “referrals” or fill out this form (https://tally.so/r/mVp5Ll) and let's chat. 

I'll speak to you soon!

Abbhi Sekar 🤝

Brian O'Connor (Fractional CMO)

Founder and President

The TalentHQ

We help you get the best talent in LatAm, in 53% the time.

Roles we place every week:
➟ Account Managers
➟ Customer Success
➟ Graphic Designers
➟ Project Managers
➟ Virtual Assistants
➟ Exec Assistants
➟ Data entry
➟ Sales

📞 Want talent?

Get in touch by:
Message me the word “talent” on LinkedIn
or
Book a free consultation call:
https://calendly.com/brianfoconnor/free-talent-consultation

Chat soon 👋

Founder, CEO

Outlier Growth

Join 14k+ subscribers to Outlier Growth. Every Thursday, you'll get 1 tip to grow your business with digital marketing and build a raving customer-base.

Monitor Deloitte

Senior Consultant, Growth Strategy

GE Capital Aviation Services (GECAS)

Research large aircraft debt market to determine where we could provide solutions to specific airlines to improve cash flow or reduce costs
Create debt and leasing models in Excel to understand client valuations of our bids
Support sales team by taking inbound aircraft lease inquiries and qualifying them for follow-up
Analyze data to help guide the sales team for potential opportunities and assist in deal analytics

Commercial Leadership Program - Sales

Developed research to uncover financing opportunities and estimate market attractiveness
Compiled comprehensive recommendations of key findings and strategies to execute
Developed streamlined quarterly P&L presentation for GECAS

Commercial Leadership Program - Strategy and Marketing

GE Capital

Performed competitor analysis, financial projections, brand research, and analyzed personal financial statements
Wrote credit analysis for approval of proposed franchise customer loan requests
Underwent traditional commercial credit training

Commercial Leadership Program - Underwriter

ALPFA Holy Cross Chapter

Oversee new member recruitment and lead all meetings and events
Coordinate executive board duties including marketing campaigns and budget management
Develop relationships with corporate sponsors

Developed reporting for in-store credit acquisition by selling floor associates
Created a process for tracking results in a store test for greeters
Completed analysis for sales incentive compensation
Collected hourly application data for 28 days across 1,062 stores and created a report to maximize store visit efficiency

Commercial Leadership Program Sales Intern

Sentinel Benefits & Financial Group

Research and analysis of competitors and potential acquisitions
Sentinel product and client analytics
Design and produce reports off Microsoft Dynamics, FRx, and SalesLogix

Financial Analyst Intern

Perfect Fuel Chocolate

Took charge of several marketing projects, developed social media promotions, and sold product at local events
Refined the company’s financial projection model which was used in raising capital
Created an order fulfillment process and operated/refined the Zoho CRM system
2013 asked by the CEO to assist in weekend sales presentations and demonstrations

Business Operations Intern

Follow me for digital marketing tips | Advised 100+ executives to grow their business | Ex-Deloitte | On a mission to give 1M business owners the growth tools they can't access today | CMO for $5M+ B2B businesses

TalentHQ gets you the best talent in Latin America. FAST.

We have a pool of 25,000 candidates ready to go.

Roles we place every week:
➟ Account Managers
➟ Customer Success
➟ Graphic Designers
➟ Project Managers
➟ Virtual Assistants
➟ Exec Assistants
➟ Data entry
➟ Sales
+ more

How?
I spent 6 years as a management consultant building systems for Fortune 500s.

We have those systems ready to copy/paste into your business.

Don’t know how to:
➟ Onboard?
➟ Manage?
➟ Motivate?
➟ Pay talent?
➟ Design their role?

We do all that for you.

We get you the best talent. And you get pain-free hiring.

FAST.

But don’t take my word for it.

Hear what our clients have to say 👇

“We sent an offer to that Webflow dev you sent us. Insane find. Incredible talent. 30% lower in monthly than we said.”
- Sam Preston, CEO of Service Scalers

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“I could NOT be happier with the 3 hires I made from you for Cashflowy. Those 3 ladies work brilliantly together and are SLAYING.

Time for the next hire. The bar is now SKY HIGH!”
- Heidi DeCoux, CEO of Cashflowy

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“Great hire! She’s very communicative, on top of all her tasks and hungry to take on new work."
- Ross Beyeler, COO of Trellis

---

“From tip to tail, they walked us through everything we needed to do, quickly found two amazing candidates out of about five that we interviewed, I think less than two weeks.

They took us through the entire onboarding, helped us with training SOPs, getting the new employees set up. Can't recommend them enough. We'll be definitely using them in the future for any offshore talent needs.”
- Ryan Bishop, CEO of Rho Nutrition

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“TalentHQ helped me find my first international contractor and I literally could not recommend them enough. They were incredible to work with great people. 

They helped me with any little question I had about managing, onboarding, and maintaining this contractor and our relationship that we have.”
- Ethan Ferguson, CEO of Grotto Digital

---

Ready to get the best of LatAm in your business, fast?

APPLY FOR A FREE CONSULTATION.

I’ll take a look at your systems, copy / paste our proven systems, and help you design the role to help your business skyrocket.

Systems include:
➟ SOPs
➟ Onboarding
➟ Task management
➟ Management frameworks

Oh btw.

If months later you find out that person isn’t a fit?

We’ll swap them out no questions asked (for free).

Apply here:
https://calendly.com/brianfoconnor/free-talent-consultation

P.S. Don’t need to hire and just want the systems consulting?

Click my featured section to book a consultation ($1,250)

taplio

The Battle

Abbhi Sekar 🤝

Brian O'Connor (Fractional CMO)

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