Abbhi S.

Confluent

Go-to-Market (GTM) Strategy & Demand Generation
- Generated $1M+ in pipeline by delivering 5+ marketing assets to target audience with 3000+ sign ups 
- Achieved 3000+ sign ups for 5+ customer facing assets (e.g., webinars, white papers etc.) by creating targeted product messaging and a successful GTM strategy for technical audiences (e.g., developers etc.)
- Designed and executed GTM strategy for 5+ assets by identifying gaps in existing assets, analyzing target audience & distribution channels, and collaborating with cross-functional stakeholders (e.g., Campaigns etc.)
- Launched product demo to 300+ developers by creating tailored messaging and working with Product Team 

Sales Enablement & Performance
- Re-ignited 5+ customers & gained $200,000 in business by creating email flow with $1000 promo code reward 
- Increased sales win rate & # of sales meetings by 10% for priority use case by conducting quarterly win / loss analysis, creating enablement materials, updating in-product messaging, and un-gating key marketing assets 

Performance Metrics Analysis 
- Enhanced performance of comic book asset by 40% and achieved 1000+ downloads in 2 months by analyzing downloads by channel (e.g,. paid ads, email etc.) and adjusting copy and call-to-actions (CTAs) based on findings
- Increased webinar sign ups by 20% and email open rate by 60% by analyzing email subject lines, click through rates, and landing page conversions and adjusting email & landing page copy based on analysis 

Market & Competitive Research 
- Identified target audience & growth opportunities for 2 technical use cases by analyzing 5+ competitors, assessing feature performance, and understanding their unique value propositions
- Transformed product roadmap for key features by analyzing and collecting customer & prospect feedback

Product Marketing Manager

Deloitte

Go-to-Market (GTM) Strategy  
- Enhanced GTM plan through creating targeted product messaging for B2B cloud software customers 
- Developed target customer persona for B2B software brand by outlining buyer journey and analyzing pain points 
- Identified product market fit by researching competitor solutions, finding key gaps, & monitoring industry trends 

Sales Enablement 
- Gained $1,100,000 in additional revenue through integrating product specific insights into sales pitch decks 
- Bolstered revenue by helping sales team engage with customers by creating ‘how to’ decks for new features  
- Ensured $20M in sales was accounted for by working cross functionally with 5+ teams to report project leads, conversions, and revenue to leadership

Strategy Management Consultant (B2B SaaS)

- My project experience is focused on marketing, GTM, and growth strategy. 
- My specific work is focused on defining GTM plans, partnership ecosystems, competitor/market analysis, and customer segmentation. 
- I have project experience with Fortune 100 Hi-tech (e.g., SaaS, Cloud Storage, AI, Semiconductors, 5G, etc.) and Media (Streaming, etc.) companies.
- I contributed to the Monitor Deloitte 2022 Chief Strategy Office Survey (linked)

Strategy Analyst

Career Confidence

Product Launch
- Launched video product by analyzing customer pain points and highlighting value proposition in content 
- Improved lead generation by 50% through using data driven tactics such as analyzing 1000s of media posts to create high performing content 

Sales Enablement 
- Converted 40% of qualified leads into customers by conducting sales calls and sharing in depth product resources
- Improved lead close rate by creating marketing assets such as case studies, video sales letters, and testimonials 
- Increased product usage and adoption by creating simple user onboarding and free trial period

Product Growth & Digital Marketing    
- Drove $10,000 of business by managing marketing campaigns from strategy, to concept, to delivery including brief development, A/B landing page tests, and media trafficking  
- Grew business by tracking market success metrics such as lead generation, cost per lead & time on landing pages
- Created technical product content for 10+ industry events to support digital marketing campaigns 

Market Research 
- Generated 100s of qualified leads by developing ideal customer persona and outlining buyer journey
Enhanced product and services through interviewing 30+ customers to understand buyer needs 
- Gained 10+ customers by developing targeted product messaging, positioning, and pricing to graduate students

Content Creation      
- Grew media account to 40,000+ followers through identifying target audience and developing clear messaging 
- Drove 5,000,000+ impressions on LinkedIn through content creation and live events (demand generation

Founder, Product Marketing Manager, Content Creator 

Sekar Photography

Create & promote nature and portrait photography

Freelance Photographer, Creator, Marketer 

West Monroe

Mergers & Acquisitions Consulting Intern

Crunchbase

Customer Experience Intern

Emedgene

Business Analyst Intern

I Make Networking Your Competitive Advantage | Helping young jobseekers land interviews & jobs through networking | Need help? Join 5000+ readers at Career Confidence👇

Product Marketing Manager (PMM) with 3+ years of experience marketing B2B SaaS Products to technical audiences. I design & execute key go-to-market (GTM) strategies, create sales enablement & educational content, and generate targeted product messaging & positioning. 

Successful Product Campaigns include Product webinar / demo, Customer webinar, Data streaming Comic book, and Whitepaper 

Skills:

GTM & Content strategy, Product Positioning & Messaging, Content Creation, Project & Stakeholder Management, Market Research, Customer Relationships, Marketing Copy, Campaign Management, Data Analysis, Sales Enablement

Founder

You've gotten 100s of rejections. 

You only have a few months to get a new job. Or you’ll get kicked out of the country. 

You're exhausted, burned out, and ready to give up... 

And you're afraid if things don't change, you'll lose everything.

I've helped clients get jobs & interviews at Google, Microsoft, Adobe, Deloitte, Bain and more... 

Here's what my clients are saying: 

"Abbhi did a phenomenal job in helping me network, find jobs to apply for, tailor my resume, and guide me in interview prep. I've gained confidence in myself, my skills, and speaking about my experiences" - Product Manager @ Microsoft 

"Abbhi helped me perfect my resume, improve my LinkedIn profile, and prepare for interviews. I was able to get 5+ interviews within the first 2 months of applying to jobs after implementing his tips" - Product Manager @ American Express 

"He helped me form an amazing resume, master networking, and prepare for interviews. It all helped me get my role at Google" - Peoples Associate @ Google

And here's how I can help you: 

▪️CAREER CLARITY (Helping you identify your target role and create your job search strategy)

▪️RESUME REVAMP (Reviewing your resume using the same techniques I've used to get interviews at Google, Bain, and Deloitte)

▪️LINKEDIN PROFILE OPTIMIZATION (Reviewing your LinkedIn profile and suggesting engagement strategies to get you 10+ relevant DMs for your target jobs per week)

▪️NETWORKING STRATEGY SESSION (Teaching my Roadmap to Referrals Framework that helped me build a 500+ person network and got me multiple referrals at companies like Bain and Deloitte) 

▪️INTERVIEW PREP SESSION (Teaching you how to prepare for your interviews and tell unforgettable stories to start converting your interviews into offers) 

Now, are you serious about landing your target job in the next 3 months? 

Let's make it happen.

👉🏼 DM me “referrals” or fill out this form (https://tally.so/r/mVp5Ll) and let's chat. 

I'll speak to you soon!

Abbhi Sekar 🤝

Law & Crime

Head of Booking, Casting & Talent Development, Law&Crime Network and Productions

Through research and relationship building discovered, vetted, booked, prepped and produced up to eight guests per day including newsmakers, politicians and experts for live, daily TV news and analysis shows

Editorial Producer, "CNN This Morning", "At This Hour", "CNN Newsroom", "CNN Tonight"

Originated, booked, prepped and produced all guests for top-rated, weekly, live TV news show & podcast, including numerous exclusives with top newsmakers, celebrities, politicians and journalists. Contributed to the show becoming CNN’s most watched hour on Sundays, resulting in news coverage and engagement by other media. Contributed to articles on CNN.com and the nightly Reliable Sources newsletter

Skills:  Storytelling, Relationship Building, Collaboration, Guest Booking, Media Coaching, Writing,  Producing, Research, Interviewing, Content Creation, Project Management, Organization and Strategic Planning, Time Management

Editorial Producer. "Reliable Sources"

Fox Business Network

Researched, wrote, and produced segments on business, technology, and politics. Pre-interviewed and prepped guests for air. Line produced during live breaking news. Pulled clips and wrote articles for FOXBusiness.com.

Skills: Research, Writing, Producing, Storytelling, Media Coaching, Interviewing, Content Creation, Relationship Building, Project Management, Organization and Strategic Planning, Time Management

Freelance Segment Producer, "Making Money with Charles Payne" & “Lou Dobbs Tonight”

Launched live, nightly news program. Oversaw team of editorial producers and bookers in NY, Atlanta, and LA. Coordinated live shots. Handled talent, correspondents, and guests in live control room. Lead booker securing exclusive live interviews on breaking news stories. Cultivated contacts obtaining key elements on competitive stories. Covered crime and justice stories and secured and conducted several exclusive interviews for CNN.com. Created and implemented digital feature spotlighting host's point of view, frequently brining in over 20,000 clicks in less than two hours.

Skills: Storytelling, Relationship Building, Content Creation, Project Management, Organization and Strategic Planning, Collaboration, Producing, Writing, Guest Booking, Media Coaching

Coordinating Producer, CNN-HLN, "Crime & Justice with Ashleigh Banfield" & "Nancy Grace"

Developed, launched, and oversaw production of prime-time, personal finance show from concept to  growth as the highest rated show on the network. Wrote, produced, and edited hour long, prime time specials taped in studio and live on location. Wrote scripts and produced elements including photos, videos, graphics, and banners. Managed show web page.

Skills: Show Development, Storytelling, Interviewing, Writing, Producing Live Events, Line Producing, Collaboration, Relationship Building, Content Creation, Organization and Strategic Planning, Project Management, Time Management

Producer,  "The Dave Ramsey Show" & "The Willis Report" 

Court TV

Supervised editorial content and staff. Wrote show open, scripts, teases, and promos. Line produced in live control room. Lead producer for several high-profile murder trials including Scott Peterson and Robert Blake. Produced one-on-one interviews and debates with celebrities and other news makers.

Senior Producer, "Catherine Crier Live"

Fox News Channel

Produced segments for nightly, hour long, national hard news and entertainment program.

Segment Producer, "The Edge With Paula Zahn"

Telepictures

Produced hour long programs for national talk show.  Developed show concepts. Booked, pre-interviewed, and prepped guests for air.

Producer, "Queen Latifah"

Produced segments and booked guests for the highest rated, prime time show on the network on various topics including breaking news, politics, social issues, human interest, and entertainment.

Segment Producer, "The O'Reilly Factor"

Lifetime Television

Originated and produced studio segments for national, daily, lifestyle magazine show on a range of topics including travel, home décor, celebrity cooking, nutrition, health, beauty, and fashion.

Producer, "Our Home"

I connect people with opportunities to share their stories, experiences, passions and expertise in the media and coach them on how to do so in the most effective, compelling, and engaging way possible.

I believe in the power of words, images, and interpersonal connection to enlighten, inspire, and move us to action. I love hearing people’s stories and helping to share them so that others can learn and grow from their experiences. As a journalist and TV producer, I have been helping people tell their stories for over 25 years.

I have a proven ability to connect with both talent and guests and earn their trust, a reputation for booking exclusive, high-profile interviews, an extensive rolodex of contacts, wide-ranging experience in both live TV, taped video packages and long-form specials, exceptional planning and organizational skills, strong attention to detail, and I excel at staying calm under pressure while managing multiple projects and personalities on tight deadlines.

I am now looking for opportunities to use my strategic storytelling, relationship building, project management and collaboration skills outside of the newsroom, in a way that will empower, motivate, and inspire. If you'd like to work together, please reach out.

taplio

The Battle

Abbhi Sekar 🤝

Diane Kaye

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